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Vision Working together to create brands people love Mission Statement Says simply, Cadbury means quality; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure our promise.

Mission Statement of the product With provide our customer with a tempting and exquisite taste as Enticing Treats means a mouth watering treat which is simply irresistible.

Our business model We have spent the last five years transforming our company into a focused confectionery business. With our distinct strength across product categories, developed and emerging markets, strong brands, talented people and clear values, we have a business model that is unique to Cadbury. We are confident that in Cadbury plc, we are well-placed to deliver a superior performance, supported by clear opportunities: the global confectionery category has been growing solidly; the strength and breadth of our market positions, across different geographies and categories, help us to capture this growth and deliver high returns; the unexploited potential of our business is significant; and we have the strategy and management to deliver against our plans. We believe that Cadbury will benefit from our focus as a pure-play confectionery business.

Confectionery growth The confectionery market has been growing around 5% p.a., with revenues growing in low single digits in developed markets and in double digits in emerging markets. Brand loyalty, a high level of impulse sales and limited private label penetration mean that confectionery is also a profitable market for companies with strong brands and effective routes to market. Cadburys robust business model Cadburys growth potential is underpinned by its robust business model. We have strong brands and strong competitive positions in the three major confectionery categories: chocolate, gum and candy. More importantly, we have a strong presence in faster growing categories such as gum and other better-for-you products.

We have strong leadership positions in nearly half of the worlds largest markets. What is more, we have the largest confectionery business in the growing emerging markets with a 10.7% share: a stronger position than that of our key global competitors. In summary, our growth ambitions are underpinned by our favorable category and geographic exposure. Despite near-term economic uncertainty, we continue to believe that in the long-term, confectionery will remain resilient and that by holding or growing our market share we will continue to deliver a strong performance. Our firm intention is to continue to outperform the market by increasing our focus on the highest return areas and reducing the complexity which is evident in many parts of our business. Deliver superior shareholder returns Our governing objective is to deliver superior shareholder returns. Our VIA plan has created a clear roadmap and focuses the energy and efforts of our teams around the world. We have an advantaged confectionery business which has significant under-exploited potential in terms of both revenue and returns. We believe that a balanced delivery of strong growth in revenue and margins, coupled with an increased focus on disciplined capital allocation will allow us to deliver superior returns for our shareholders.


Vision To be a world class provider of treasury services, valued as the natural and integrated business partner to the Volvo Group companies.

Mission Create shareholder value by optimizing the cost of capital in the Volvo Group. Limit the impact, but also take advantage, of macroeconomic developments under stipulated risk mandates. Provide the Volvo Group companies with treasury and cash management related services

Value Proposition We sell the safest, most durable wagon in which your family can ride.

TATA MOTORS Commercial Vehicle Business Unit (CVBU) Our Vision To be a world class corporate constantly furthering the interest of all its stakeholders. Our Mission Shareholders: To consistently create shareholder value by generating returns in excess of Weighted Average Cost of Capital (WACC) during the upturn and at least equal to Weighted Average Cost of Capital (WACC) during the downturn of the business cycle. Customers: To strengthen the Tata brand and create lasting relationships with the customers by working closely with business partners to provide superior value for money over the life cycle. Employees: To create a seamless organization that incubates and promotes innovation, excellence and the Tata core values. Vendor and Channel Partners: To foster a long-term relationship so as to introduce a broad range of innovative products and services, that would benefit our customers and other stakeholders. Community: To proactively participate in reshaping the countrys economic growth. To take a holistic approach towards environmental protection

Passenger Car Business Unit (PCBU) Vision To develop TATA into a world class Indian car brand for innovative and superior value vehicles. World class in: Product appeal and styling- clean, contemporary lines & shapes Interior space & passenger comfort Quality & reliability

Superior value in offering: Lowest space & passenger comfort Relevant cost effective technology More content at same price as competition

Mission To, Be the most admire multi-national Indian car company producing vehicles that people love to buy Create an organization that people enjoy working for, doing business with and investing in

Business model example: Tata Motors - Inexpensive cars for modular distribution

Tata Motors is India's largest automobile company, the world's fourth largest truck manufacturer, the second largest bus manufacturer and the developer and manufacturer of Tata Nano, listed in the Guinness Book of World Records as the world's cheapest car. The Tata Nano, that has received media attention due to its low price, started to be delivered to customers after July 17 2009, with a starting price of Rs 100,000, which is approximately equal to UK 1,360 or US$ 2,171 as of October 2009. When competing in the Indian market the Tata Nano is not primarily competing with other cars but with motorcycles used to transport entire families. Making a car affordable for families with low incomes the launch of Tata Nano is believed to expand the Indian car market by 65%. Boston Consulting Group predicts that by 2015, 100 million households in the developing world will be able to afford cars priced between the Nano and the more expensive Renault Logan ($6000). So how could Tata create such a low cost car? Tata refined the manufacturing process breaking down every component of the car into its smallest pieces eliminating everything that is absolutely necessary and predominantly outsourcing its manufacturing to a limited number of suppliers. The number of parts have been reduced with changes such as one windscreen wiper instead of two, no power steering, three lug nuts on the wheel instead of four, no tubes in the tires, only one side mirror and the basic version has no air conditioning, no power windows, no fabric seats, radio or central locking and the seats are fixed except for the driver's which is adjustable. What is really fascinating is how the Nano is constructed of modules that can be built and shipped separately to be assembled in a variety of locations. It can be sold in kits that are distributed, assembled and serviced by local entrepreneurs in rural areas, adjusting the car for local needs adding value to the product or receiving replacement modules for broken cars. To ease assembly, body panels are glued instead of welded. Still, the car meets all Indian emission, pollution, and safety standards. Tata is also developing electrical versions of the Tata Nano that will probably become the world's cheapest electric car when launched.


Vision To create a fully collaborative environment in which suppliers can deliver exactly what the company needs, when it needs it, and at a competitive cost. We dont have a group-wide mission statement. Our core purpose is what makes all of us want to get up and come to work in the morning -Anand Mahindra Mission To create Indias largest automobile & automobile related products distribution network by providing dealers and the customers with the largest choice of unique world-class products & services.


Apple is known for keeping secrets. Many employees and workers who worked for Apple were most of the times not even aware of what was happening around them. Many of them reported that they were not even aware of Apples upcoming products and were as much shocked and surprised to see the product on its launch as any other ordinary person. Same goes with Apples mission or vision statement of Apple. There has been a lot of speculation about Apples mission statement and its vision. Although nothing can be said for Worlds Most Admired Company: Apple Inc.

Mission Statement: As mentioned in Apples investors website Apples mission statement is (thus can be considered to be the most authentic):Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Another mission statement that is attached with Apple as its mission statement is:"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings."

Vision Statement: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." Explanation of vision: Apple lives this vision through the technologies it develops for consumers and corporations. It strives to make its customers masters of the products they have bought. Apple doesn't simply make a statement. It lives it by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction. It has put objectives in place to continuously move forward; implemented strategies to fulfill these objectives; and ensured that the right marketing, financial and operational structures are in place to apply the strategies.

Apple's Value Proposition Embracing Apple as a value opportunity becomes evident when you compare the company to competitors. Microsoft (NASDAQ: MSFT), a company that moved to value territory many years ago, currently trades at a P/E ratio of almost 17 with a dividend yield of approximately 2.8%. Apple offers a nearly equivalent dividend yield of 2.6%, but trades at a much lower P/E ratio of 11. If we take these numbers with the issues Microsoft has faced with Windows 8 and combine them with Apple's potential opportunities in new product releases and a China Mobile deal, Apple is a much more compelling value opportunity than Microsoft. If we step outside of the value stock spectrum and compare Apple to another major competitor, Google (NASDAQ: GOOG), Apple still offers an attractive investment opportunity. Google continues to perform as a growth stock and chooses to invest its cash in acquisitions rather than return it to stockholders. Google trades at a P/E ratio of 26 compared to Apple's ratio of 11.

SAMSUNG Our Vision Samsung is guided by a singular vision: to lead the digital convergence movement. We believe that through technology innovation today, we will find the solutions we need to address the challenges of tomorrow. From technology comes opportunity-for businesses to grow, for citizens in emerging markets to prosper by tapping into the digital economy, and for people to invent new possibilities. Its our aim to develop innovative technologies and efficient processes that create new markets, enrich peoples lives and continue to make Samsung a trusted market leader. Vision 2020 Samsung Electronics' vision for the new decade is to "Inspire the World, Create the Future." We are committed to inspiring communities around the world by developing new technologies, innovative products and creative solutions. We are also committed to creating a brighter future by developing new value for our core networks: industry, partners and employees. Through these efforts, we hope to contribute to a better world and a richer experience for all.

As part of our new vision, we have mapped out a specific plan of reaching $400 billion in revenue and becoming one of the worlds top five brands by 2020. To this end, we have also established three strategic approaches in our management: creativity, partnership and talent. We are excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine and biotechnology. We are committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.

Our Mission Everything we do at Samsung is guided by our mission: to be the best digital-Company.

Samsung grew into a global corporation by facing challenges directly. In the years ahead, our dedicated people will continue to embrace many challenges and come up with creative ideas to develop products and services that lead in their markets. Their ingenuity will continue to chart Samsungs course as a profitable, responsible global corporation.