picture of the culture to which the respondents belongs and shed light on the norms, values, concern, and

problems of their culture. 5. Case study Extensive examination of a specific group over a long period of time is carried out in the case study method. It is necessary to carefully record the significant events and evaluate these against the original set of hypothesis. Case studies aim to acquire in-depth information about an individual, a group, or population at one point in time. 6. Content analysis This involves the analysis of how people communicate and the messages people talk and write about. This usually used to study the content of books and mass media and how they transmit messages. 7. Use of Films and tape recorder One can make use of photograph and films/video record interesting events or record visual information about events, rituals, and ceremonies. The use of the tape recorder enables the researcher to preserve information more accurately. 8. Feminist research The focus of feminist research is on womens experience and womens oppression. Its objectives are to understand, advocate for, transform, and empower women. It aims to help not only women but also men to improve their situation and the quality of their lives. 9. Ethical concerns in Sociological Research. There are certain considerations in researching on human beings. The people or groups studied are entitled to their privacy, confidentiality, and full anonymity throughout the whole process and when the results are reported. Care must also be taken to ensure that the subjects of the research are not exposed to any physical or mental danger or subjected to violation of human rights. PATTERNS OF BEHAVIOR REQUIRED FOR SOCIOLOGICAL INQUIRY To be performed well, sociological inquiry demands and consequently enhances certain types of behavior. Sociologist should be aware of two predominant traditional thoughts regarding the treatment of their data. The positivist scientist also try to observe objectivity being unbiased and free of personal opinions or prejudice. Whether the sociologist should take a partisan outlook or a neutral stance on social issues has also been a controversy. Some groups emphatically believed that sociologists should be deeply involved in and committed to the resolution of social problems. Reflective skepticism is also necessary for sociological inquiry. Researcher must develop critical thinking. Scientific behavior requires cooperation, honesty, and liberalism. Social researcher must be sensitive to how people in the community where they work feel about scientist and their work. Chapter 3 CULTURE Its Unity and Divers