Gautam Ghosh Blog: http://www.gautamblogs.com Slideshare: http://www.slideshare.net/gautam Twitter: http://twitter.com/GautamGhosh Email: gautam@gautamblogs.

com

Point of View!
Business today requires individuals and organizations to quickly transform their strategy to work with, talk about, and act on what is known and what needs to be learned to move forward & grow! Social media has the power to transform organizations into ecosystems where people produce more energy than they consume. !

What is Social Media Social Learning etc? Social media is technology used to engage three or more people. Social learning is participating with others to make sense of new ideas. Whats new is how powerfully they work together.

Learning 2.0

Framework: Mobile & Social Learning Honeycomb

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Framework: Mobile & Social Learning Honeycomb

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Chatter allows any employee to share expertise anywhere, at any time

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Chatter turns the company into a meritocracy, according to Marc Benioff, who said SalesForce is changing the compensation systems to reflect the folks who are really making a difference.

Epocrates CME integrates P2P interactions and expert discussions

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Epocrates provides Continuing Medical Education to healthcare professionals, who can compare answers with experts and community members.

From expert and crowd: Insights

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Experts are empowered to share knowledge anywhere through mobile + social Yet a risk of crowdsourced content is mediocrity Therefore, leverage the crowd for facts and case examples, but rely on experts for creativity and vision

Framework: Mobile & Social Learning Honeycomb

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Classmates share and review notes anywhere with StudyBlue

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Students can connect and share custom-created review materials. Students can like effective notes and share them with other classmates.

University of Phoenix uses iPhone app 18 for class discussions

Students can view, draft, and reply to class discussions, learning and supporting each other in spite of busy schedules.

YouVersions Bible app allows users to19 engage with their community

App users can share notes with other users, engage in live community discussions, and share thoughts and quotes on Facebook and Twitter.

From siloed to group: Insights

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Learning can be augmented with peer support, or even made into a competition Yet learning with peers should be supportive only peers may not have the best knowledge or share all their resources To promote social learning, include gamification and benchmarking

Framework: Mobile & Social Learning Honeycomb

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A Vook combines reading with video and social networking

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Consumers can read books or learn new skills interactively, with video and community.

23 Professionals find and learn about office space with Regus augmented reality app

Users can view full descriptions of each centers facilities, as well as photos.

From static to dynamic: Insights

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People expect rich, up-to-date content, in easily digestible formats Yet dynamic content must be kept updated Leverage the crowd to keep content frequently updated, and leverage syndicated feeds

Framework: Mobile & Social Learning Honeycomb

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Merrill Lynchs GoLearn executive education 26 program allowed on demand training

Using BlackBerry in 2008, Merrill Lynch executives finished courses 45% faster while maintaining a 1% improvement in users assessment score.

27 Ernst & Young produces podcasts to keep accounting professionals updated

Podcasts are produced multiple times a week on current accounting topics.

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From fixed time to time-shifted: Insights

Learning no longer has to be linear (i.e. one path from start to finish) Yet content can be confusing as users start wherever they want and skip back and forth Be sure to provide context, as a story isnt always clear
Take a page from TV shows to recap, or mention prerequisites

Framework: Mobile & Social Learning Honeycomb

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Serta educates potential customers about its mattresses

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QR Codes can be used to learn more, unlock achievements, check-in, etc. at totally new locations.

Voxiva turns mobile phones into health 31 coaches with constant updates

Voxiva sends personalized health education tips through text-messages and mobile web apps (e.g. for pregnant women, smokers, etc.).

From fixed to any location: Insights

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Mobile can help us utilize content at the right place, with maximum relevance Expect people to be overloaded with information in any given location Therefore, you must provide context (i.e. LBS, social profiles, or history) to provide relevant information

Framework: Mobile & Social Learning Honeycomb

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Hello-Hello breaks language-learning 34 down into bite-size pieces

Users can choose from various topics and find easily digestible videos, take quizzes, and even get feedback on practice.

Bass Pro Shops is deploying a mobile sales 35 learning program with iPads (via OnPoint Digital)

The program is intended to replace the current online training, done on a shared workstation in the break room.

36 Rexi Medias Presenter Pro app offers training and tips for public speakers

Users can select topics in any order, as they see fit, and find easily digestible videos, take quizzes, and even get feedback

From comprehensive to components: 37 Insights

Content is easier to consume when its broken down
From steak to shish-kabab

But dont expect trainees to have comprehensive knowledge Incorporate gamification or status bars so its clear what theyre missing

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Next Steps
1. Know your bees: how your audience using social and mobile 2. Analyze your bee hive: how information passes through your organization 3. Embrace the risks: crowdsourcing our jobs isnt a threat, it makes us more efficient 4. Mobile doesnt fragment our classroom, it provides ubiquitous learning 5. Use the Honeycomb framework in your strategy, but always begin with business objectives

Acknowledgements
http://www.slideshare.net/jeremiah_owyang/developing-a-learning-strategyfor-mobile-and-social-keynote

http://www.slideshare.net/marcia/social-media-for-learning-4698058