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This week uTorrent 3.2.2 was released to the public and one of the release highlights are the new advertisements present in the client. BitTorrent Inc. hopes that these ads will bring in extra revenue so the company can continue to invest in the future of distributed technology. When the advertising initiative was first announced no opt-out was offered, but thanks to user feedback there now is an advanced feature to disable the ads. When BitTorrent Inc. announced its plan to make uTorrent ad supported there was a
small user revolt. The people complaining were mostly annoyed that there would be no option to disable the ads. Luckily, BitTorrent listened to the feedback and quickly decided that users would indeed get a chance to opt-out. After BitTorrent Inc. tested the new platform for a while, this week the offer platform was officially announced in the release highlights of uTorrent 3.2.2. As can be seen below, the ads come in the form of sponsored torrents through which advertisers can reach uTorrents worldwide active user base of 125 million. The ads are prominently featured in a yellow bar that sits on top of the torrent list.
NewsBits
Even more news...
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BitTorrent Inc. tells TorrentFreak that they will continue to closely monitor feedback from the community. Thus far users have been largely accepting of the new ads, they say. Were very mindful of that feedback and of our core values as a company, and as such weve been adamant that we maintain the same levels of privacy as always and that we do not interrupt the user experience with our ads, BitTorrents Matt Mason says. In online conversations and live walk-throughs, users are largely accepting and in many cases interested in the offers we put forward, which include artist content and our own new technologies, betas and product news. A direct outcome of user feedback is the decision to allow uTorrent users to opt-out from the advertisements. Understandably the feature isnt being promoted widely, but users who go to Options > Preferences > Advanced will see the following entry: sponsored_torrent_offer_enabled. When this value is set to false the yellow advertisement bar will disappear the next time uTorrent is started. The opt-out feature isnt mentioned in the uTorrent help file yet, but the unofficial and updated version maintained by Rafi lists it (see N for more).
MostDiscussed
Below are TorrentFreak's most discussed articles of the past month. Join the discussion if you like.
354
BitTorrent Pirate Ordered to Pay $1.5 Million Damages For Sharing 10 Movies
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http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
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For BitTorrent Inc. the advertisements are part of a series of new test cases designed to bring in additional revenue to support the development and innovation of file-sharing software. However, the company says that its not blindly accepting all advertisers. Since the announcement in August the company has received many inquiries from prospective partners, but the company is very choosy. Our approach has been to selectively work with partners who understand that BitTorrent users are among the most sophisticated online, and thus have a high bar when it comes to engaging with advertising, Mason tells TorrentFreak. We believe that delivering a quality advertising experience that resonates with a highly influential, tech-savvy audience requires careful diligence, and have had to turn away some of the demand at this time. BitTorrent say that their initial partners are very positive about the new advertisement possibilities, and that many users are clicking on the torrent offers. At the moment BitTorrent is also experimenting with other types of advertising in addition to sponsored downloads. In terms of performance, its still early in our experimentation, but weve seen strong sustained download rates for partner offers. We are also experimenting with taking users to partner websites to see how that experience compares, Mason says. It is no surprise that BitTorrent Inc. is looking for alternative means to increase revenue. The company employs around 100 employees and is backed by venture capitalists who eventually want to see a return on their investments. BitTorrents current annual revenue is estimated at somewhere between $15 and $20 million and with the new in-client advertising this can grow further still.
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http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
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I use 2.2.1 build 25110. AdBlock for every other annoying thing on the web
8peopleliked this. Like Reply
I forgot to add, this hosts file method also blocks ads outside the browser, unlike adblock.
3peopleliked this. Like
This is friggin awesome! :D Thanks. Is there an easy way to keep the list updated all the time?
1personliked this. Like
@Thedude321 I use http://someonewhocares.org/hos... and I just go in every 3 months or so (when I remember, heh) and copy it in. Works beautifully. The one I use is a little overzealous and breaks some things people might use, so keep that in mind.
1personliked this. Like
Correct me if I'm wrong but it seems to me like what you are talking about using requires a DNS machine. Very few people have a DNS machine, hell most people don't even know how to make a DNS machine.
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@Derp nope! Most computers (windows, linux, and mac) have some form of a hosts file, though they're formatted differently. It's stored locally on your harddrive. When you put these entries in, it does ACT like a dns server, correct. When your browser requests, say, adtracking.domain.com, your computer first looks in your hosts file, then other dns servers, to determine where it is. If your hosts file says "adtracking.domain.com is at 127.0.0.1" (aka localhost) your computer will not even touch the internet looking for that domain name, and your request to their servers will error out on your own computer. They will never see your traffic.
http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
Page 4 of 16
Neat, huh?
9peopleliked this. Like
TL;DR ...... Don't use HOSTS file for adblocking IF you don't NEED to. There are better alternatives.
3peopleliked this. Like
@ANo I don't know what you mean by slow you down, Adblock slows the browser and uses more resources to do the same thing, Hosts has the added advantage of working outside the browser(s) Also you should replace 127.0.0.1 with 0.0.0.0 for a speedier lookup failure, which in turn should speed up browsing sites with lots of ads or trackers.
1personliked this. Like
@aNo Your findings of slow initial connections do not match my experiences. From what I have seen, there is an initial processing period wherein the operating system sorts and processes the list (usually at boot-time). After that, the list is only reprocessed if it changes. If you change it while you're doing stuff, there is a small hiccup while the list is resorted and reprocessed, but it never has any effect on your browsing activity. Connections aren't dropped or lost, just put on hold while the new information is folded in. The HOSTS file I use has nearly 10,000 entries. There is no performance impact after the initial processing is done. Perhaps it is different for those running WindowsXP? I run Windows 7, and have done so for years. I don't remember having performance issues on XP with that list, but perhaps my memory isn't perfect. The benefit of using a HOSTS file is that it's not in your browser. Your browser is for browsing, not network connection management. Also, I can use any browser ever, and they are all successfully filtered. I also run a little nginx server locally on my computer that only hands out a blank text file no matter what you ask it for, which alleviates the "error, connection refused" you often get when using a hosts file. It means I get beautiful blank areas where ads are supposed to be, rather than error messages.
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http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
Page 5 of 16
@Guest Slow you down because every time you load a page your hosts file is crawled through first, before you go to online DNS. @ Jacob Taylor It has to be processed every time a url is loaded. It takes time to check and resolve every url. So if a page, image... whatever url address, is not in your hosts or browser, it still has to check through your hosts and browser. So it is slower. It takes more time. It's an indisputable fact. If you don't perceive a time delay, that doesn't mean it doesn't exist. But with 10,000 entries in your hosts file, I really do doubt that there is no perceivable delay. As I said, most web pages have 20+ urls without hotlinked images (some have hundreds, eg... those with hotlinked images). So with 100 urls needing resolving to IP's and a hosts file of 10,000 ... that's 1,000,000 tests for that one page. The faster and better your CPU,RAM..... the more your computer can handle a large hosts file without noticable slow downs. As for the benefits of entries in your hosts file...... Of course there are many. I never stated otherwise. Like ......... Using your hosts file is FASTER to resolve IP's from URL's ( you don't need to connect to a server miles away) BIG BUT..... There is a reason you don't run a full dns on your local machine. The same reason you ONLY have a dns cache. Saying that........ a larger hosts file = more time to process = TRUE adblocking outside the hostsfile CAN BE more efficient and faster = TRUE I still stand by my statement that adblockplus is a much better way to block ads in a firefox browser and you should find other ways to block ads outside the hosts file. BTW... all my favorite sites are IN my hosts file because it will load the pages faster. ( I also block some urls too ) I still wouldn't rely 100% on it tho.... what happens when you get no URL and just an IP ? ( hosts file is useless )
3peopleliked this. Like
@ANo the point about it being slow isn't very obvious to me, but that could be due to me only using fast PCs and not PCs from the 1990s in which I'd run my urls through a ad blocking proxy on a faster machine lol
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a good hosts file is awesome i use mine to block all facebook related stuff ... this means my internet is clean of this whole facebook nonsense. :D
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@somecooldude shame the hosts file cannot nuke Farcebook HQ from orbit. Now that would be justice for the internet.
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http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
Page 6 of 16
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I went back to 2.2.1 for the same reason, and never got 'disk overload' anymore. v3.x suck, crappy piece of software.
2peopleliked this. Like Reply
it is... its 32kb/s that you can use on something else.. and if you living place like where i cant very fast line... max 200kb /s (atleast that was my record). so you go steal from that 32kb/s that like 15% of whole capasity... but i am not going use these new utorrent clients i still got 1.6.0 utorrent its best, simple and lightweight... it just seems that somebody should actually make new lightweight utorrent, if i remember correctly utorrent was opensource something like 5-8 year ago..
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you're an idiot, 32KB, not 32KB/s, what? do you think they are streaming new ads to you every second?
4peopleliked this. Like
its not the program its you ISP throttling heavy traffic. but Ne ways, v 3.0+ sucks stick to the 2.0 versions or 1.0's
2peopleliked this. Like Reply
It would be stupid to use any of the 1.0's, because of exploits... afaik the only safe versions are 2.0.4 and up
http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
Page 7 of 16
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torrent freak is not the server host. they use adds to help pay for the server cost, NOT to fill there stomach.
4peopleliked this. Like Reply
> "Yeah, unlike artists who create digital entertainment. fuck them." You seem really confused. First of all artist don't create digital entertainment, they create creative works. Entertainment is not digital, files and transference of information is digital. Secondly, society cares for all people, not just artists, so that they don't starve. That's not the responsibility of torrentfreak people. Thirdly, the combined revenues in the culture industry are currently higher than ever before in history, and the artists are currently making more money than ever before. There's no starving.
4peopleliked this. Like
Ad-free, oh really? Are you going to pay for their servers, bills and time then? GTFO!
6peopleliked this. Like Reply
http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
Page 8 of 16
ah yes, misplaced sarcasm about the supposed 'freeloaders' (who simply are fed up with being lured in with free software and then slowly forced to accept ads or start paying), how very refreshing... And oh so original too ! Seriously, it's imbeciles like you that feed the big companies and keep this whole thing going on. I wish your kind would follow their example and go the way of the dodo.
9peopleliked this. Like Reply
He probably does not even know what is (euh... sorry... was... hehe) a dodo.
1personliked this. Like Reply
He's made it this far on the web, i'm sure he can use Google or Bing to find out what the dodo was... If not then he needs to get off the internet for being too stupid.
1personliked this. Like
Revenue != Profit
4peopleliked this. Like Reply
well no SHIT Sherlock. the point in the users comment was its a free software but NOW they are just getting greedy. soon they will start charging when the adds stop paying them after the entertainment industry puts there to sense in to it and threatens to sure the corporations that are supporting them.
Like Reply
You're incoherent. Please learn how to type words using a computer, or learn how to use english in a more-comprehensible way. Thank you.
http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
Page 9 of 16
How in the world did they make $15 or $20 million. Where is their source of income. uTorrent wasn't ad supported back in the day. Nobody visits their website that frequently to make that much money off ads (if they have ads....I got adblock)
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Thanks
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You can remove the "Plus Banner" just as easily, using the method described above. Search "plus" in Advanced Options and you'll find "gui.show_plus_upsell". Set it to false to hide the banner. No more ads :)
3peopleliked this. Like Reply
The utorrent plus banner is not an "advertisement" by their definition. There's a setting to disable seeing that in the options menu. options -> Show Plus Information
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http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
Page 10 of 16
them grow ..it's our duty ...and we must not forget that bittorrent take risk for the sake of us and our freedom
3peopleliked this. Like Reply
you don't get it do you? add support could come from ANY corporation. INCLUDING the MPAA/RIAA......develop a new way to track your uploading/downloading activity and they got you by your BALLS. and YES this would be considered Illegal but as long as you are NOT breaking there so called laws they could care less. do you also know about the REAL LAWS the MPAA/RIAA break all the time and have been for years. and THEY get away with it. don't thing ya do.
6peopleliked this. Like Reply
Honestly,You may be right ..but that's utorrent job ...they must be aware enough of the risk that these ads might pose
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the hole point of my comment was that Utorrent could possibly make a deal with them to track your ass. they are dam well aware of the risk to YOU not them. they could care less about what happens to you LOL.
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If you read the article closely, you'd see that they are very picky about potential advertising partners.
3peopleliked this. Like Reply
They're already making a buck. In fact, they're making shit tons of bucks. Which makes putting ads in uTorrent seem crass and greedy.
7peopleliked this. Like Reply
"I for one have no problems with them trying to make a buck" Me too, I dumped uTorrent year ago.
2peopleliked this. Like Reply
http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
Page 11 of 16
i dumped utorrent a few versions back because of this crap Sad because utorrent used to be nice and light and good what a shame ho hum
4peopleliked this. Like Reply
that's three words in total i think, mind you it is late and my fucking eyes are stinging
2peopleliked this. Like Reply
http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
Page 12 of 16
Perhaps you should go do a bit of research on how all of this works. While you're at it, brush up on english. If it's not your native language, my apologies.
1personliked this. Like Reply
you are defiantly an ASS HOLE. criticizing people for using a spellchecker that every one knows don't work.
1personliked this. Like Reply
No toolbars or adverts with that software. Interesting. Nice client i'll see if it can replace utorrent
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http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
Page 13 of 16
Read half you're post, I am the real genuine IHaveNoBalls, leave my name out of you're shit.
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"I am the real genuine IHaveNoBalls, leave my name out of you're shit." Ya right! and I am Santa Claus! I used this name before you did. I know that you are doing the same job I was doing. And by the way trust me they might fire you too soon because they believe that we are not worth the money. Just to let you know idiot! I no longer have access to any of my credential but I am still claiming my old ones. Sorry!
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http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
Page 14 of 16
Shut up
1personliked this. Like
By the way I am so made at the MPAA that I am going to keep messing up with your nasty game of dis-info you are playing on their behalf until you get fired too that is.
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Read the rest of my post then. May be I know more than you do about our boss.
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It would be so, so awesome if that was really the real Nejtillpirater. And it would make for an amazing Torrentfreak story. "Confessions of a MAFIAA troll". Unfortunately, I'm not quite believing this... :(
3peopleliked this. Like Reply
No. I know NTP's style, having put up with him for four years spamming blogs with his inane drivel. First of all, he apparently knows how to spell. Secondly the way he posts is usually with the method of running off one or two straw man argumentations in a row, followed by an irrelevant guilt-by-association and wrapped off with a conclusion unbacked by either his above argumentation nor actual fact. Whoever is posting the above certainly isn't "NPT", displaying both a difference in manner and style.
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http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
Page 15 of 16
> "I wonder how much of the $15-20 million finds its way to the artists and rightsholders that uTorrent exploits?" You seem confused, uTorrent does not exploit any artists or rightsholders? Secondly, why do you wonder how much of the revenues of one successful entrepreneur that finds its way to other entrepreneurs? If the artists and rights holders want money they have to sell something. Their sales are never the responsibility if any other entrepreneurs, such as uTorrent. That's how the free market works, did you not know this? Or do you have a problem with the free market? Do you advocate communism or a planned economy?
3peopleliked this. Like Reply
I was quite unaware that the manufacturer of a tool can be said to "exploit" anyone. Are you similarly worried that General motors are threatening to put Rikshaw drivers out of business? That good coach horse breeders are being "exploited" by Volvo Car corporation when their products are used to facilitate transport in other ways than by hoof? Are you in fact saying that anyone who builds a tool should be obligated to reimburse all other vendors who lost business due to the use of said tool? I wouldn't be too surprised by now if that were actually your view.
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http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012
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http://torrentfreak.com/utorrent-is-now-ad-supported-and-how-to-disable-121111/
12/11/2012