Telecoms Barometer Survey

Survey extract

Camille Mendler
Vice President
cmendler@yankeegroup.com
+44 207 307 1085 | @cmendler

TEN2009
London: April 21, 2009
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com
Yankee Group
The Global Connectivity Experts

• Research around the world: More than

1 million data points on connectivity
change
– More than 55 countries
– More than 120 network operators
• Analysts have extensive regional
expertise
• Anywhere Global Framework guides
our investigations in regional variation
in transformation
• Operations and partners in North
America, Europe, Latin America, Africa
and Middle East and Asia
• Clients around the world

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Telecoms Barometer Survey extract – 2009 results Page 2
About the Telecoms Barometer survey

• The Telecoms Barometer survey is a joint collaboration between

Yankee Group and the Telecommunications Executive Network
(TEN), a UK-based networking organization
• Respondents are senior, C-level executives working in telecom,
media and entertainment
• The survey respondents are attendees of TEN’s industry events,
including its 2-day annual congress, TEN2009

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Telecoms Barometer Survey extract – 2009 results Page 3
Who will deliver the most profits to investors over the next
3 to 5 years?

Network operators 32.1%

Content owners 32.1%

Application/platform
13.2%
providers

Integrators/IT
11.3%
services providers

Portals 5.7%
Evidence of increased
Equipment optimism about network
3.8%
manufacturers
operators?
Other 1.9%

n=53
Source: Yankee Group / TEN2009 Telecoms Barometer Survey

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Telecoms Barometer Survey extract – 2009 results Page 4
If you had £1,000 of your own money to invest, where
would you invest it?

Fixed network
Other, 13.21% operator, 5.66% Value gulf

Under the
mattress, 5.66% Mobile network
operator,
In the bank, 24.53%
5.66%
Integrator/IT
services
provider, 7.55% Application/platf
orm provider,
15.09%
Portal, 3.77%
Content owner,
18.87% Equipment vendor 0%
You are more likely to put money under the mattress than invest
in an equipment vendor. B/OSS vendors lead the ‘Other’ category
n=53
Source: Yankee Group / TEN2009 Telecoms Barometer Survey

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Telecoms Barometer Survey extract – 2009 results Page 5
Can traffic shaping and deep packet inspection help
network operators boost revenues?
43.4%

24.5%

13.2%

5.7% 5.7% 7.6%

Strongly Agree Somewhat Somewhat Disagree Strongly

agree agree disagree disagree

Evidence that more thought required on how to leverage

these tools effectively?
n=53
Source: Yankee Group / TEN2009 Telecoms Barometer Survey

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Telecoms Barometer Survey extract – 2009 results Page 6
Will network infrastructure sharing will become the norm
as mobile data costs spiral?
35.9%
34.0%

20.8%

7.6%

1.9%
0.0%

Strongly Agree Somewhat Somewhat Disagree Strongly

agree agree disagree disagree

Cost cutting and the realignment of strategic priorities are

driving factors
n=53
Source: Yankee Group / TEN2009 Telecoms Barometer Survey

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Telecoms Barometer Survey extract – 2009 results Page 7
What functions in your company should be outsourced?

HR 34.0%

Network operations 24.5%

Billing and customer care 22.6%

Product development 15.1%

Marketing 13.2%

Other 13.2% Redefining what is core –

and what is not – is an
No outsourcing required 10.5% ongoing discussion

Sales 3.8%
n=53
Source: Yankee Group / TEN2009 Telecoms Barometer Survey

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Telecoms Barometer Survey extract – 2009 results Page 8
What is the core USP of a network operator?

Service management platform 35.9%

Brand 24.5%

Access network 13.2%

Core network 11.3% Is a fundamental

change in business
Subscriber model 9.4% model underway?

But more than half of

Billing systems 3.8%
you think telecoms most
resembles the utilities
Other 1.9% industry
n=53
Source: Yankee Group / TEN2009 Telecoms Barometer Survey

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Telecoms Barometer Survey extract – 2009 results Page 9