2007-07-0712-004.

txt 7/12/2007

FOR IMMEDIATE RELEASE:

Top Brand Strategist Joins Restaurant Consulting Firm

ORLANDO, Fla. - July 12, 2007 (SEND2PRESS NEWSWIRE) -- One of the leading
hospitality strategists and consumer behavior experts has accepted a position
at the nation's largest full-service restaurant consulting firm. After 18
years with Y partnership, previously YPB&R, Dennis Marzella has resigned his
partnership post as executive vice president of strategic planning, branding
and research to spearhead similar functions at Quantified Marketing Group, an
Orlando-based restaurant marketing firm that has represented more than 3,000
restaurants around the world.
Headquartered in Orlando, Y partnership is one of the most accomplished
integrated marketing firms in the U.S. specializing in the travel, leisure and
entertainment industries.
Regarded as one of the foremost travel experts, Marzella was co-author and
developer of the annual YPB&R/Yankelovich, Inc. National Leisure Travel
Monitor and the National Business Travel Monitor, acclaimed barometers of the
changing lifestyle, attitudes and travel preferences of Americans.

A periodic columnist for Travel Marketing Decisions and Hotel & Motel
Management Magazine, Marzella is also a frequent speaker at travel industry
symposia throughout the country, including ATME Annual Conference, Crown
Luxury Collection, Bahamas Ministry of Tourism, American Express Travel Agent
Partners Conference, the National Ski Area Association Conference, Hotel
Design Conference in Las Vegas, Hilton International General Managers
Conference, Relais & Chateaux General Managers Conference and the LA Real
Estate and Investment Conference. He also served on Getty's Hotel of Tomorrow
task force in 2006 and 2007.

Marzella, who developed a story-based approach to brand strategy with a team

at i.d.e.a.s. at Disney MGM Studios, cut his teeth at Leo Burnett Worldwide,
one of the largest advertising companies in the world with a client portfolio
that has included McDonald's and Walt Disney. He also played a key executive
role in corporate development for Norwegian Cruise Line and Royal Viking Line.

Marzella was a founding faculty member and a tenured associate professor of

marketing for the School of Hospitality Management at Florida International
University where he also served as a consultant to hotels, cruise lines and
destination promotion boards.

The foundation marketing research Marzella completed during his time at

Florida International University was a prelude to the development of South
Beach.
At Quantified Marketing Group Marzella will lead development of robust
marketing intelligence systems, including consumer behavior tracking studies
and custom research. These programs will help restaurant clients adjust to
changing market conditions and identify consumer receptivity to new restaurant
concepts offering innovative cuisine.

He will also help the restaurant-specific firm venture into the hotel arena by
cultivating a new division focused on enhancing food and beverage operations,
categories and price points within hotels around the world.

"Typically, a hotel directs great effort and financial resources into

marketing the hotel, but they have outdated F&B operations and poor internal
marketing," said Aaron Allen, founder and CEO of Quantified Marketing Group
and a former marketing executive with The Breakers Palm Beach. "Dennis' deep
understanding of consumer trends and the hotel industry coupled with our
expertise in the restaurant consulting arena helped us identify an underserved
market for hotel F&B. We intend to help hotels create destination restaurants
on hotel properties - a dream many hoteliers have had unfulfilled for
decades."

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Launched in 2001 by third-generation restaurateur Allen inside his two-bedroom

apartment, Quantified Marketing Group in a six-year period has grown into the
nation's largest full-service strategic marketing and public relations firm
specializing exclusively in the restaurant industry.
Quantified Marketing Group meets the diverse needs of high-volume independent
restaurant operations and regional and national restaurant chains through a
menu of services that includes public relations, concept development, design,
marketing strategy, culinary development, beverage development, training,
local store marketing, business planning and grand opening programs.
For more information about Quantified Marketing Group, please visit
http://www.quantifiedmarketing.com.
All trademarks acknowledged.

Send2Press(R) is the originating wire service for this story -

www.Send2Press.com
NEWS SOURCE: Quantified Marketing Group

# # #
/END/

MEDIA CONTACT(S):
[ not for publication online or in print ]

Ashley Hallmark
of Quantified Marketing Group
+1-407-936-1010, ext. 110
ahallmark @ quantifiedmarketing.com

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July 2007 // Press Release /S-nd