Olympia College, Ipoh 4.

0 Global Marketing

Assignment

Diploma in Business Management

Global Marketing is the process of conceptualizing and transmits a final product of service worldwide with the desire of reaching to the international marketing community. 4.1 Deciding whether to go(Drafts) I will choose Russia as my country to go for the market;it is because of the growing market, population and consumer usage so that I can decide the decision in international marketing. Based on the Larisa Marnacheva, metso.com

[http://www.metso.com/corporation/careers_eng.nsf/WebWID/WTB-120222-225755F7E0?OpenDocument#.UffH1o2kxNg]. It says that Russia is a growing market with

great potential which the population at there also are very high. The population in Russia is 142, 856, 500 and the consumer usage in there is high also. The female population in Russia is 76, 800, 000 which the male population are only 66, 100, 000, so that the population of female ratio are more than male population.

Fundamental Of Marketing

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Olympia College, Ipoh

Assignment

Diploma in Business Management

Fundamental Of Marketing

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Olympia College, Ipoh

Assignment

Diploma in Business Management

4.2 Deciding which Markets to enter I choose the market in online shopping to sell my product because nowadays that there are many people are buying things through internet. Based on the website,
http://rt.com/business/internet-russia-shopping-online/ the people in Russia are prefer to

buy their stuff and things through the internet or online, so that I choose the online shopping in Russia for the market. So I would create an e-commerce website to let the Russian to buying my products, the people who are lazy to shopping outside also can buy it through internet and deliver to their home. 4.3 Deciding How to Enter There are direct and indirect exporting methods to enter the markets;I will choose direct exporting methods to enter the markets. There are 4 ways to proceed with the direct exporting method. Domestic-based export department, Overseas sales branch/subsidiary, Travelling export sales representatives, and Foreign-ased distributors or agents. 4.3.1 Domestic-based Export Department I will be exporting the product to the other franchise to provide sales to the customer. In Russia, there will be many women and girls, so that the population at there will affect the profit and lost. It is exporting the product to the other franchise or shops to d sales. So, this method can be promoting the product internationally. 4.3.2 Overseas sales branch/subsidiary For the overseas sales branch, I will be exporting the products to the other franchise where is on other region from the world, it is to provide sales to the customer and the market. The sales to the overseas branch/subsidiary will brings me the feedback
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Olympia College, Ipoh

Assignment

Diploma in Business Management

where can improve and sales the product to the customer where the product will go international lately.

4.3.3 Travelling export sales representatives I will go each of the state and making a franchise or shop to investigate, selling and exports the stock of the product. I will go one-by-one and each of the franchise to export the sales. For the each franchise I have investigated, and then the products I will export to them to earn profit and each of the products will lead to the global market where everybody will know my product. 4.4.4 Foreign-based distributors or agents

4.5 Deciding of the marketing program I will make an e-commerce, advertisement and using media to promote and sell my product to influences people to buy my product. For the advertisement, I will make an advertisement through the website, and make some ads for the browsers which some person may can see the product and sometimes will influence them or remind them to buy the product, so I will provide the online buying service to convenient them. Also, the e-commerce website will be created and let the customers to shop just online or surf the e-commerce website. By providing the media, is to hire some of the actors to represent our products to do the media advertisement. Using these strategies, we can influences people to buy and also attract their attention which also provides convenient.

Fundamental Of Marketing

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Olympia College, Ipoh

Assignment

Diploma in Business Management

4.6 Deciding on the Marketing Organization I will decide to taking a long-term period on my marketing organization, which the ecommerce website will takes much times to attract the customer but when got customer are buying our products, he or she will become our long-term customer. It is because of the products are good to use, and will bring a lot more convenient to the customer just click from the website then buy it and wait for the delivery to their house. This will be the direct exporting the product to the customers living area. The e-commerce website design will also attract the customer to go into the pages to have a view inside the content and also can provide interesting to them to buy.

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Olympia College, Ipoh

Assignment

Diploma in Business Management

5.0 Conclusion & Recommendation As for the conclusion, global marketing is the process of focusing an organizations resources from the selection of the global market opportunities in term of short and long-term strategy objectives. So, for the market I have research that Russia are having a huge customers where is in the internet or e-commerce to online buying. So I have chosen the direct export to sells the product to the customer by creating an e-commerce website to advertise to the customers. As for the period to earning the maximum profit, the e-commerce internet selling will be a long-term business to sell the product to the customers.

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