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Welcome to the Appy Family

Ciao, my name is Mel

Hola, my name is Ozzie

Salam, my name is Spikey

Hi, my name is Perry

Bonjour, my name is Berry

KEEPING YOUR KIDS APPY


Appy Food and Drinks works with international brands and licensors alongside our in-house design teams to create fun-to-enjoy childrens products. As an established Drinks distributor selling internationally recognised brands, we are well positioned to exploit current market opportunities and create exciting and innovative new products.

Our products are specifically targeted towards children for a healthier and fun alternative to the lunchbox or dinner table or playground.

Our interactive packaging concept encourages parents and children to choose an Appy drink. The mobile phone app can be enjoyed by kids playing together or with their parents alike, encouraging more social interaction! Working with leading international juice suppliers we have developed product ingredients tried and tested under strict guidelines. Safety, quality and certified We are proud to make mums life easier, more affordable and fun for the child. Why dont you make everyday an Appy Day ?!

OUR SUPER RANGE


We have agreed exclusive rights for the following propertieswith more to follow! J

More characters to follow soon !!

THE LUNCHBOX MARKET


A. Flavour Analysis by Claim Latest Product Launch Activity, last 6 months C.47% of the population use a lunchbox in a fortnight..
kids a key segment! Children Total
Total Population (m) Lunchbox penetration in a fortnight 57.1m

Males
12.2m 21.5m

Females
23.4m

47% 6.0 4.2bn (100 %) +0.5

60% 6.5 1.3bn (29 %) +0.6%

47% 6.4 1.7bn (40 %) +1.5%

40% 5.3

We have

Lunchbox frequency in a fortnight Number of lunchboxes in a year (m)

1.3bn (31%) -0.7%

B.

% Change in the last year

A. Appy drinks ticks most of the claims that mums look for on packaging

Own Label

B. Appy is entering the bigger sector in lunchbox market with the only healthy EDV brand C. Our drink is entering a marked dominated by unhealthy high sugar drinks D. With parents and kids demanding something affordably healthy

OUR DRINKS USE STEVIA WHY ?


Stevia is the first all natural, calorie-free sweetening ingredient for mainstream use Natural origin No calories, Low glycemic index, safe for diabetics, High solubility, ideal for diverse food applications Heat stable, Tooth friendly, pH stable Non-fermenting and Excellent shelf life Our specialist blend in Stevia is ideal for 50% to 100% calorie reduction Proprietary combination of steviol glycosides Can reach high sweetness potential with relatively clean taste Maintains great taste profile beyond 50% reduction levels 260 times sweeter than sugar at 5% sucrose equivalent; higher in combination with sugar Competitive with HFCS in use cost Meets JECFA and GRN323 specifications
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LOW CALORIE POUCH RANGE


Comes in 4 & 10 Pack Box More flavors soon!

SUPER LOW CALORIE INGREDIENTS FOR POUCH RANGE

Orange pineapple drink: water, fruit juices: oranges (19%) pineapples (1%), citric acid, ascorbic acid - acidity regulators, vitamin C, natural aromas, natural flavours, sweetener; steviol glycosides Calories:18kcals 100ml Nutritional Information per 100ml: energy 38kj/9 Kcal, protein <0.1g, carbohydrates 2,2g (of which is sugars from fruit 2,2g), fat <0.1g (of which is saturates <0.1g), fibre <0.1g, sodium <0.02g, vitamin C 15mg Traffic Light : All green rating for : Fats, Salts, Saturates, Sugars Tropical Vitamin drink: water, fruit juices: apples, passion fruit, pineapple juice, orange juice, lemon, carrot juice, citric acid, ascorbic acid natural aromas, vitamins (A, E, C, B5, B1, B2, B6, B12, niacin, B8 ) natural flavours, sweetener; steviol glycosides Nutritional Information: energy 38kj/9 Kcal, protein <0.1g, carbohydrates 2,2g (of which is sugars from fruit 2,2g), fat <0.1g (of which is saturates <0.1g), fibre <0.1g, sodium <0.02g, vitamins A, E, C, B5, B1, B2, B6, B12, niacin, B8 Calories : 18 Kcal / 100ml Traffic Light : All green rating for : Fats, Salts, Saturates, Sugars Apple & Blackcurrant: water, fruit juices: apples (19%), blackcurrant (1%), citric acid, acidity regulators ascorbic acid, natural aromas, natural flavours, sweetener; steviol glycosides Calories : 18 Kcal / 100ml Nutritional Information: energy 38kj/9 Kcal, protein <0.1g, carbohydrates 2,2g (of which is sugars from fruit 2,2g), fat <0.1g (of which is saturates <0.1g), fibre <0.1g, sodium <0.02g Traffic Light : All green rating for : Fats, Salts, Saturates, Sugars

ALSO IN SCHOOLS APPROVED TETRA PAKS

Made with Nectar juices

KIDS & PARENTS WANT HEALTHIER DRINKS

OUR TETRA PAK RANGE GIVE YOUR KIDS SCHOOL APPPROVED DRINKS
% of drinks repertoires summary of all ages , 2011 vs. 2010
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 4 0 14 0 14 30 23 5 0 13 0 23 0 5 1 20 1 10 0 28 1 16 0 4 0 12 0 1 1 7 0 1 1 1 6 0 3 1 2 8 1 0 1 14 30 2 1 9 0 3 14 2 4 17 1 0 2 8 3 3 16 1 1 4 10 34 18 4 1 20 13 0 3 4 10 1 0 8 0 19 6 1 3 3 11 2 0 10 0 18 0 11 0 2 2 6 1 0 5 0 14 1 13 1 12 23 1 1 17 28 1 1 1 1 2 22 1 Hot Chocolate Coffee 26 28 26 25 Tea Alcohol (Total) 36 37 7 0 5 2 9 1 0 7 0 12 0 37 43 46 53 50 Total Energy & Sports Drinks Mineral Water Dairy Drinks Squash Concentrate 13 0 2 1 4 1 0 4 0 8 10 0 3 2 5 0 5 0 9 0 Fruit Juice Drinks 13 0 2 1 2 0 4 0 5 10 0 2 2 3 0 4 0 4 10 0 1 1 2 1 0 5 0 3 9 0 2 2 2 1 0 5 0 3 Smoothies Pure Juice Adult/Table Drinks Total Carbonates

25

27

30

28

28

20

5 1 19 0 4

- Our Juices are only 18 calories per pouch -Our pouches also Come in school approved nectar juices with 50% less sugar and 50% less calories.

6- 10

11 -1

17 -2

25 -3

35 -4

Kantar WorldPanelUsage, Total Consump@on, 12 m/e Aug 2011, Drink Units (%),

45 -6

65 +

0- 5

10

SUPER NUTRITIOUS INGREDIENTS FOR OUR TETRA RANGE

Orange pineapple drink: Ingredients: water, fruit juices: oranges (47%) pineapples (3%), citric acid, ascorbic acid acidity regulators, vitamin C, natural aromas, natural flavours, steviol glycosides Nutritional Information per 100ml: energy 95kj/22 Kcal, protein <0.1g, carbohydrates 5,6g (of which is sugars from fruit 2.2g), fat <0.1g (of which is saturates <0.1g), fibre <0.1g, sodium <0.02g,

Tropical Vitamin drink: Ingredients: water, fruit juices: apple, orange, lemon, passion fruit, pineapple juice, white grape, carrot, banana citric acid,natural aromas, vitamins (A, E, C, thiamin, niacin, B6, folacin, B12, biotin, pantothenic acid) natural flavours, steviol glycosides Nutritional Information: energy 96kj/22 Kcal, protein <0.1g, carbohydrates 5,6g (of which is sugars from fruit 5,6g), fat <0.1g (of which is saturates <0.1g), fibre <0.1g, sodium <0.01g, vitamins A, B6, B12 C, E, thiamine, niacin, folacin, biotin and pantothenic acid

Apple & Blackcurrant: Ingredients: water, fruit juices: apples (47%), blackcurrant (3%), citric acid, ascorbic acid acidity regulators, natural aromas, natural flavours, steviol glycosides Nutritional Information: energy 95kj/22 Kcal, protein <0.1g, carbohydrates 5,6g (of which is sugars from fruit 5,6g), fat <0.1g (of which is saturates <0.1g), fibre <0.1g, sodium <0.02g

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ADDED USER EXPERIENCE WITH THE TETRA PAK RANGE

YOUR NEW PLANOGRAM MAKING IT AFFORDABLE TO BE HEALTHIER

We want affordable healthier drinks for our kids.

KEY SELLING POINTS


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SPONGE BOB KEY SELLING POINTS

Consumer Products 64M at retail in the UK in 2012 10% growth YOY in 2012 40 New and Refreshed lines in 2013

TV
Movie release 2014 with huge marketing spend 90 % of kids have heard of SpongeBob and half of them regularly watch the show SpongeBob SquarePants has contributed the #2 highest amount to rankings (3,1%) of any show on kids channels this year. On average 97,000 viewers tune into the Sponge on Viva 67% of viewers on Viva are 16+

Online
SpongeBob is the #1 visited on nick.co.uk 37MM+ Fans on Facebook Patrick has over 16m fans Gary nearly 1m fans

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KEY SELLING POINTS OF DORA THE EXPLORER

87% of Mums of pre-schoolers in cable/sat homes have heard of Dora the Explorer and a third of them regularly watch the show

Dora has over 1.3 million fans on Facebook


New apps released in 2012 and more scheduled in 2013

400M Retail Sales since launch in 2005

Brand new play sets and toys for 2013

Over 60 licensees across all categories


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COMING SOON

We also make yummy Milkshakes, Smoothies, Purees and delicious Foods

APPY MAKES YOUR DRINKS COME TO LIFE

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OWN BRAND RANGE


APPY DRINKS OWN BRAND RANGE LAUNCHING SOON

APPY FOOD AND DRINKS HQ