PRASHANT KUMAR RW

Mobile: +91 96019 14981 E-Mail: prashantw9@gmail.com Job Objective A seasoned professional seeking middle level assignments in Business Intelligence & Analytics / Data and Statistical Analysis/ Econometric Models/ Market Research / with a high growth oriented organisation of repute. PROFESSIONAL PROFILE An accomplished professional with 6 years of total experience including 4.5 years of relevant and extensive exposure in Business Intelligence & Analytics, Data Modeling, Business Analysis, Basel Modeling, PD & EAD Modeling, Model Validation, Risk Modeling, Banking and Market Research with reputed organizations. Well-versed and in-depth knowledge of Base SAS, SAS Stat, Enterprise Guide, SPSS, SQL, Business Objects (BOXI, Crystal XII), WinCross, Lingo, Lindo, QSB and Project Automation. Proficient at defining research objectives thorough independent research primary and secondary and accordingly designing the research reports and writing research papers. Well versed with ISO 9001, 2000 and developing Quality Plans for different processes to meet QMS. Holds the distinction of working on some prestigious projects: -NATP Project entitled "Prioritization, Monitoring & Evaluation funded by NCAEP, New Delhi. -GoK Project entitled Development of Infrastructure and Development of Undeveloped Area in Farms and Nurseries under IX Five Year Plan Funded by Government of Karnataka. Skilful in organizing, interpreting and communicating market information / statistical data to facilitate the decision making process of the top management.

ORGANIZATIONAL EXPERIENCE Apr 09 Aug 09 as Manager with Barclays PLC - Global Analytics Unit, Delhi Feb 07 Mar09 as Asst Manager with GE Money - Global Decision Science, Bangalore May 06 Feb 07 as Analyst with HSBC Data Analytics Division (Mortgage), Bangalore May 05 - May 06 as Senior Business Analyst with AXA, Bangalore KEY RESULT AREA New Initiatives Screening new business proposals and converting business problems into business opportunity by using data modeling and statistical techniques. Framing business problems into actionable analytical plans, by performing data analyses, synthesizing relevant conclusions, and presenting recommendations to senior management. Exploring profitable opportunities and reworking the business models to achieve organizational and growth objectives; Improve marketing effectiveness and efficiency. Developing Integrated Market Strategies for difference portfolios. Providing business solution, Decision Support System and Executing Marketing Campaigns. Data Modeling Developing Application and Behavioral Models for the Basel II Modeling (PD and EAD Models). Response Models, X-sell and Up sell Models, Target Models. Customer Acquisitions and executing marketing campaigns. Business Analysis Provided Statistical analysis for the retail banking (Credit Card, PL, Mortgage Portfolio) Applying analytical and problem-solving skills to help maximize the benefit of Automation. Verifying the correctness of a proposed solution, supporting the implementation of a solution, and assessing possible shortcomings in the implementation.

Significant Achievement Holds the distinction of executing 16 projects independently & played a key role in 10 other projects involving Business Intelligence, Market Research, CRM and Analytics. Hence resulting in one of the major revenue generating resource for the company, with highest work efficiency and customer satisfaction. Successfully completed project on Cross-Sell and Up-sell in RSF products resulting in enhancing the response GMR by 30% through reducing mailing cost & operational cost. Played a pivotal role in creating MIS repots using SAS and Crystal Reports to provide support to decision support system of the HBUS Mortgage Corporation. Demonstrated capabilities by developing a model to estimate sales for Insurance industry (UK Pet Insurance). Prestige of extensive exposure to Consumer Finance, Mortgage, Insurance and E-commerce businesses for different geographies viz., UK, US, Switzerland, Spain, and Italy. Facilitated successful execution of project providing business solution to clients involved in E-commerce business by using Click Stream analysis and Competitive Intelligence analysis.

STATISTICAL COMPETENCY Technical Skill Regression analysis Multivariate analysis: Logistic Regression, Factor analysis, Cluster analysis Programming Techniques/Optimization Technique Linear Programming Competitive Intelligence analysis Click Stream analysis Markov Chain analysis TURF

SKILL Well versed with Base SAS, SAS/STAT, Enterprise Guide, SQL, Crystal Reports & SAS Enterprise Miner. SPSS, LINDO and LINGO program. WinCross package for CrossTabs. UNIX, Oracle databases under Mainframe environment for data connectivity. QSB and MSTAT statistical programs for data analysis. MS Office and MS Access.

PROFESSIONAL & COORPORATE TRAINING Attended Workshop on Measuring Economic Efficiency: Methods & Applications conducted by Madras School of Economics, Chennai, January 2009 Underwent one day Training on Time Management Skills conducted by GE GDS Lab, Bangalore 24 th Apr 2008. Undertook 4 days Residential Training Program on Foundation of GE Leadership (FoL) conducted by the GE Corporate Training Centre at Hyderabad from Jan 15th to 18th 2008. Attended 3 days Training on Applying Data Mining Techniques Using Enterprise Miner-SAS conducted by the "SAS Institute at Mumbai. Attended 10 days Training on Computer Application in Social Science by the Madhya Pradesh Institute of Social Science Research (MPISSR), Ujjain. Attended conference on Application of Forecasting Techniques held at UAS Bangalore during Aug18-27, 2004.

EDUCATION PhD in Agricultural Economics from UAS, Dharwad in 2004 Master of Science in Agricultural Economics from UAS, Dharwad in 2000. Bachelor of Science (Agricultural Marketing & Co-operation) from UAS, Dharwad in 1998.

PUBLICATION Five Papers Published & accepted for National & International Scientific Journals & Conferences. Distinction of participating in Two International Conferences & 3 National Conferences.

PERSONAL DETAIL Date of Birth: 21st July 1976