EXECUTIVE SUMMARY Todays dynamic & competitive marketing world marketer trying to fulfill the needs & wants

of customer in an effective ways better than the competitors. Promotional activities including advertising are powerful tools through which a company reaches its target audience, and conveys the benefits, features, price, and availability of the product, service, or idea in the offering. Advertising is persuasive, informative, and is designed to influence the purchasing behavior of the prospective customer. The study attempts to analyze and determine A study on advertisers preferences towards Vijay Karnataka as an effective advertising media and also find out the satisfaction level towards quality, service, and Price of the V.K. The research was purely based on the survey conducted in Bagalkot. The sampling technique used was simple random sampling of advertisers. The data was collected through personal interview and structured questionnaire. The research instrument used was a questionnaire which helped in knowing the pulse of the advertisers. The sample size taken was 50 advertisers. The questionnaire was then analyzed with help of graphs and charts.

INTRODUCTION:

Press is called the fourth estate the three other being the legislative and the judiciary. The press is supposed to play the crucial role of a watchdog to see that the foreside institutions functions fairly within the constitutional framework and serve the People for those welfare they created. The moment press ceases to perform this function, it looses its credibility.

India land of kings and emperors was then ruled even though in absence widespread education means of communication and transport. In somewhat the message of the rulers had to reach every corner of the territory. There was no press or newspaper . Ashoka the great Indian emperor had devised his only means of communication. He used to publish the imperial edicts on rocks and stone pillars. The news of the day was published in small pictures drawn on the walls of temples in ink or co lour, which could be removed easily. Even the moral code was proclaimed through the art of the monarch to his loving people. The establishment of the moghul empire in India ushered in a new area in the field of journalism. The moghul rule organized communication written newspaper of a kind, were in circulation. Aurangzeb one of the last and great Moghul emperors had to rule and administer vast territory. The Moghul emperor had an efficient system of information officers. They had maintained a bureau of intelligence In every provincial capital. News writers were appointed there.

INDUSTRY OVERVIEW:

HISTORY OF NEWSPAPERS: The newspaper can initially be defined as a written means of conveying current information. In this sense the first organized attempt to provide such a service occurred in ancient Rome, where new letters conveyed what was going on in the capital to the farther reach of the Roman Empire. During Julius Caesars reign their was also the Actadiurnadaily announcements of the Government and other activities that were posted in the capitals public place

The earliest printed news bulletins appeared in china, with a court gazette issued during the Tsang dynasty (618-906BC)and read primarily by government officials, although scholars were later added to its readership. A later significant development after cited by historians was the issuing of news letter by the

Fugger family of Germany, a powerful clan of merchants of bankers in the 15 th and 16th centuries. there agents operated in nearly every part of the known world and sent in reports of business of other affairs from their posts . The reports were combined and circulated by means of the news letters to all the units in fogger an organization. Newspaper history in India is inextricably tangled with political history," wrote A. E. Charlton (Wolseley 3). James Augustus Hicky was the founder of India's first newspaper, the Calcutta General Advertiser also known as Hicky's Bengal Gazette, in 1780. Soon other newspapers came into existence in Calcutta and Madras: the Calcutta Gazette, the Bengal Journal, the Oriental Magazine, the Madras Courier and the Indian Gazette. While the India Gazette enjoyed governmental patronage including free postal circulation and advertisements, Hicky's Bengal Gazette earned the rulers' wrath due to its criticism of the government. In November 1780 its circulation was halted by government decree.

Hicky protested against this arbitrary harassment without avail, and was imprisoned. The Bengal Gazette and the India Gazette were followed by the Calcutta Gazette which subsequently became the government's "medium for making its general orders" (Sankhdher 24-32). The Bombay Herald , The Statesmen in Calcutta and the Madras Mail and The Hindu, along with many other rivals in Madras represented the metropolitan voice of India and its people. While Statesman voiced the English rulers' voice, The Hindu became the beacon of patriotism in the South. The Hindu was founded in Madras as a counter to the Madras Mail. Patriotic movements grew in proportion with the colonial ruthlessness, and a vehicle of information dissemination became a tool for freedom struggle. In the struggle for freedom, journalists in the twentieth century performed a dual role as professionals and nationalists.

Indeed many national leaders, from Gandhi to Vajpayee, were journalists as well. Calcutta, Madras, Bombay and Delhi were four main centers of urban renaissance which nourished news in India. It was only during and after the seventies, especially after Indira Gandhi's defeat in 1977, that regional language newspapers became prevalent. There were nationalistic echoes from the linguistic regional provinces. Bengal, Gujarat, Tamil, Karalla, Punjab and Uttar Pradesh produced dailies in regional languages. Hindi and Urdu were largely instrumental in voicing the viewpoints and aspirations of both Hindus and Muslims of the Northern provinces.

As communalism and religious intolerance increased before and after partition, Urdu remained primarily the language of Muslims, as Pakistan chose this language as its lingua franca. After partition, the cause of Urdu and its newspapers, suffered a setback as Hindu reactionaries began to recognize the association of Urdu with Islam and Pakistan

VIJAYANAND PRINTERS LIMITED BAGALKOT

VIJAYANAD PRINTERS LIMITED S.P.L.9, KSSIDC INDUSTRIAL ESTATE BAGALKOT -547101 08354-234106

ORGANISATION PROFILE : Vijay Karnataka is one of the most known and fast moving newspapers in Kannada. The effective management made this organization into a big and successful organization. The audit bureau of circulation (ABC) has given the number one circulation of India for Vijay Karnataka It was the dream of north Karnataka to have a Kannada daily newspaper taking care of events of

the state in general and north Karnataka in particular. The dream became when Vijayanand printers and publishers was established to bring out the most wanted Kannada Daily newspaper Vijay Karnataka an enterprise and a venture by the renowned Vijayanand road lines limited. Vijay Karnataka is perhaps the first newspaper in the country and in the newspaper Industry to call itself a multi edition with 10 editions newspaper in a short span of less than 5 years. The editions are present region wise by almost combining 2 to 5 districts of Karnataka state.

OBJECTIVES OF THE ORGANIZATION: To expand their market into other states. To modernize the organization by using the hi-tech machines in the production process To increase the productivity To produce newspaper into different languages. To know the customer attitude towards print advertisement. To know the services the customers expect from the Vijay Karnataka news paper.

To know the factors in guiding selection of newspapers for release of ads.

The 10 Vijay Karnataka publishing centers are Bangalore Gulbarga Mangalore Gangavati Mysore Hassan Chitradurga Hubli-Dharwad Shimoga Bagalkot

DETAILS OF THE COMPANY:

Name of the company Address of company :Vijayanand printers Ltd Bagalkot :Vijayanand printers and publishers No SPL 9 KSSIDC industrial Estate Bagalkot -587101 Phone-234107,2 43105 Fax: 243106 Year of establishment at Bagalkot Type of unit Main raw material : 27 November 2001 : Proprietorship : Paper

Printing capacity of machine Number of circulations Chief Editor

: 20000/hour : 30000-vijay Karnataka :Vishweshwar Bhat

VIJAYANAND PRINTERS AND PUBLISHERS

The VRL group has diversified into the newspaper industry during october1999 Under the banner of Vijayanand printers and publishers.

OBJECTIVES: To serve Kannadigas and Karnataka in particular and the country in general

To provide unbiased news well in time. To provide sumptuous reading material for the readers to update their knowledge and entertain them.