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CLSAInvestorsForum,HongKong 11Sept2012
This Release / Communication, except for the historical information, may contain statements, including the words or phrases such as expects, anticipates, intends, will, would, undertakes, aims, estimates, contemplates, seeks to, objective, goal, projects, should and similar expressions or variations of these expressions or negatives of these terms indicating future performance or results, financial or otherwise, which are forward looking statements. These forward looking statements are based on certain expectations, assumptions, anticipated developments and other factors which are not limited to, risk and uncertainties regarding fluctuations in earnings, market growth, intense competition and the pricing environment in the market, consumption level, ability to maintain and manage key customer relationship and supply chain sources and those factors which may affect our ability to implement business strategies successfully, namely changes in regulatory environments, political instability, change in international oil prices and input costs and new or changed priorities of the trade. The Company, therefore, cannot guarantee that the forward looking statements made herein shall be realized. realized The Company, Company based on changes as stated above, may alter, amend, modify or make necessary corrective changes in any manner to any such forward looking statement contained herein or make written or oral forward looking statements as may be required from time to time on the basis of subsequent developments and events. The Company does not undertake any obligation to update forward looking statements that may be made from time to time by or on behalf of the p y to reflect the events or circumstances after the date hereof. Company
Consistent Growth
Competitive Growth
Profitable Growth
Responsible Growth
WINNING IN THEACTION INDIA OF COMPASS INTO CLSAInvestorsForum,HongKong,11Sept2012 TODAY & TOMORROW Strategyon Course
15.0
18
10.0
10 8
5.0
JQ2008
SQ2008
JQ2009
SQ2009
JQ2010
SQ2010
JQ2011
SQ2011
MQ2008
DQ2008
MQ2009
DQ2009
MQ2010
DQ2010
MQ2011
DQ2011
(5.0)
MQ2012
JQ2012
FY10
FY11
FY12
0.0
OperatingMargin(EBIT)%
16.5 15.6 15.0 13.9 12.6 12.1 13.7 13.1 12.7 12.6 14.5 14 3 14.3 13.9 13.3
MQ'09
MQ'10
MQ'11
MQ'12
DQ'09
DQ'10
Benefittedfromlowbase
DQ'11
JQ'09
JQ'10
JQ'11
JQ'12
SQ'09
SQ'10
SQ'11
C Consistent i t t growth th
Volume led
18 18 14 10 8 17.5% 140bps
Price
USG
Domesticconsumer Salesgrowth
HUL EBIT
FMCGgrowth%
HULFMCGgrowth%
NearTerm
GDPGrowth CurrencyDepreciation Inflation Monsoon
MediumLongTerm IndiaGrowthPotential
FMCGSectorGrowth(1217%CAGR) *Source:CIIFMCGRoadmap2020
Opportunitiesfromemergingtrends
Significantheadwinds
Consumerdemanddriversintact
3 15 178
9 48 162
23 125 104
BOP will remain large New consumers Extending reach
Sizable Footprint
Rising Income
Diversifying income
Consumptionand uptrading
*Overthelast5years Source:NREGAImplementationStatusReport
Trends
Changing attitudes and rising aspirations
Implications
Explosion of choice Emerging segments of future
BEHA AVIOURS S
Our first priority is to our consumers, then customers, employees and communities. communities When we fulfil our responsibilities to
them, our shareholders will be rewarded. We will win through a growth mentality and a positive approach to all our stakeholders, based on clear accountability and bias for action
Consumer
Blind Product Win
Customer
Credo
Lever Care
Premium
BottomofPyramid
3X
2011
2X
3/4th
2010
of portfolio holding/gaining *
2009
Measured for the top 25 brands; *Exit 2011 Vs second half 2009
ReshapingthePortfolio
PointofPurchaseExperience
EngagingwithConsumers
Across Geographies g p
Across Categories
Driving premiumization
SKINCLEANSING
LAUNDRY
SKINCARE(FACE)
PREMIUM
Facewashes
Growth
Fabric Conditioners
Growth
50%
30%
Hair Conditioners
Growth
Teabags
Growth
30%
40%
Digital Readiness
Morestores
BetterStores
Betterserved*
310bps
DISTRIBUTED:
6.5 Mn
Proposition
Product
CORE SERVICED
: 2 Mn+
Place
Direct
Price
Pack
2010
Promotion
2011
WorldClassService
Growingcontribution
StrengthenedPartnerships
contribution
growth
201011
201112
AwardedSupplieroftheYearfrom WalMart,Tesco,Metro&Hypercity
ProjectShakti h k Expandingpresence
1st CiiC for Traditional Trade Building competitive edge through Customer Collaboration Enabled by Superior Shopper Understanding and Leading Edge Technology
Higher Savings
Operating Leverage i
89
201011 201112
200910
201011
201112
Driving Return on Marketing Investments (ROMI) Getting spends gmoreoutof fadvertising g&promotional p p
Improvement in Ad preview scores
Up by 800 bps
Higher ROI
Up 200 bps
70%
Persuasion
-// -/-
ROI Positive
+
+
TO Growth
Awareness
2010
2011
2010
2011
Aligned goals
Sharper differentiation
Standardsof fLeadership
200607 Delivery
201112
Engaged to win
2009
2010
2011
2009
2010
2011
At the heart of our strategy is doing business responsibly Sustainable Susta ab e Living g Plan a with t ambitious a b t ous goals goa s
30 million people touched by Lifebuoy handwashing programs in 2010-11 30 million people have gained access to safe drinking water through Pureit since 2005 ~60% of our major food and beverage brands comply with the Healthy Choice C o ce guidelines g e e Reduced CO2 emissions by 14.7%, water use by 21.5%, waste by 52.8%* Improved CO2 efficiency by 17.8% in transportation p are sourced sustainably y 60% of tomatoes in Kissan Ketchup