Freedonia Focus Reports

US Collection

Beverages:
United States

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August 2013

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Highlights

Industry Overview
Industry Size and Trends | Product Segmentation | Product Development
Regulatory Factors | Trade

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Industry Forecasts
Market Environment | Product Forecasts

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Resources

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Industry Structure
Industry Composition | Industry Leaders | Additional Companies Cited
www.freedoniafocus.com

Beverages: United States

ABOUT THIS REPORT

Scope & Method

This report forecasts US beverage production in gallons to 2017. Total production is
segmented in terms of:

carbonated soft drinks (CSDs)

bottled water
milk
beer
fruit beverages
sports drinks
wine
distilled spirits
other ready-to-drink (RTD) beverages.

Non-liquid items such as coffee grounds and beans, tea bags, and powdered drink
mixes are excluded from the scope of this report.
To illustrate historical trends, total production in gallons is provided in an annual series
from 2002 to 2012; the various segments are reported at five-year intervals for 2007
and 2012. Forecasts emanate from the identification and analysis of pertinent statistical
relationships and other historical trends/events as well as their expected
progression/impact over the forecast period. Changes in quantities between reported
years of a given total or segment are typically provided in terms of five-year compound
annual growth rates (CAGRs). For the sake of brevity, forecasts are generally stated in
smoothed CAGR-based descriptions to the forecast year, such as demand is projected
to rise 3.2% annually through 2017. The result of any particular year over that period,
however, may exhibit volatility and depart from a smoothed, long-term trend, as
historical data typically illustrate.
Key macroeconomic indicators are also provided at five-year intervals with CAGRs for
the years corresponding to other reported figures. Other various topics, including
profiles of pertinent leading suppliers, are covered in this report. A full outline of report
items by page is available in the Table of Contents.

Sources
Beverages: United States represents the synthesis and analysis of data from various
primary, secondary, macroeconomic, and demographic sources including:

firms participating in the industry

government/public agencies

2013 by The Freedonia Group, Inc.

Beverages: United States

national, regional, and international non-governmental organizations

trade associations and their publications
the business and trade press
The Freedonia Group Consensus Forecasts dated April 2013 and
indicators dated July 2013.
the findings of other industry studies by The Freedonia Group.

Specific sources and additional resources are listed in the Resources section of this
publication for reference and to facilitate further research.

Industry Codes
The topic of this report is related to the following industry codes:
NAICS/SCIAN 2007
North American Industry Classification System

SIC
Standard Industry Codes

311411

2026
2033

311421
311511
312111
312112
312120
312130
312140
424490
424810
424820

Frozen Fruit, Juice, and Vegetable

Manufacturing
Fruit and Vegetable Canning
Fluid Milk Manufacturing
Soft Drink Manufacturing
Bottled Water Manufacturing
Breweries
Wineries
Distilleries
Other Grocery and Related Products
Merchant Wholesalers
Beer and Ale Merchant Wholesalers
Wine and Distilled Alcoholic Beverage
Merchant Wholesalers

2037
2082
2084
2085
2086
5149
5181
5182

Fluid Milk
Canned Fruits, Vegetables, Preserves,
Jams, and Jellies
Frozen Fruits, Fruit Juices, and Vegetables
Malt Beverages
Wines, Brandy, and Brandy Spirits
Distilled and Blended Liquors
Bottled and Canned Soft Drinks and
Carbonated Water
Groceries and Related Products, NEC
(merchant wholesalers)
Beer and Ale Wholesalers
Wine and Distilled Alcoholic Beverages
(merchant wholesalers)

Copyright & Licensing

The full report is protected by copyright laws of the United States of America and
international treaties. The entire contents of the publication are copyrighted by The
Freedonia Group, Inc.

2013 by The Freedonia Group, Inc.

Beverages: United States

Table of Contents
Section

Page

Highlights .............................................................................................................................................................. 1
Industry Overview ................................................................................................................................................. 2
Industry Size & Trends .................................................................................................................................... 2
Chart 1 | United States: Beverage Production Trends, 2002-2012 ............................................................ 2
Product Segmentation ..................................................................................................................................... 3
Chart 2 | United States: Beverage Production by Type, 2012.................................................................... 3
Nonalcoholic. .............................................................................................................................................. 3
Carbonated Soft Drinks. ....................................................................................................................... 3
Bottled Water. ....................................................................................................................................... 4
Milk. ...................................................................................................................................................... 5
Fruit Beverages .................................................................................................................................... 5
Sports Drinks. ....................................................................................................................................... 6
Other RTD Beverages. ......................................................................................................................... 6
Alcoholic. .................................................................................................................................................... 6
Chart 3 | United States: Alcoholic Beverage Demand by Type, 2012 .................................................. 7
Beer. ..................................................................................................................................................... 7
Wine. ..................................................................................................................................................... 7
Distilled Spirits. ..................................................................................................................................... 8
Product Development ...................................................................................................................................... 9
Regulatory Factors ........................................................................................................................................ 10
Trade ............................................................................................................................................................. 11
Chart 4 | United States: Beverage Trade (million gallons) ....................................................................... 11
Industry Forecasts ............................................................................................................................................... 12
Market Environment ....................................................................................................................................... 12
Table 1 | United States: Key Indicators for Beverage Production (billion 2005 dollars) ........................... 12
Product Forecasts.......................................................................................................................................... 13
Table 2 | United States: Beverage Production by Type (million gallons) ................................................. 13
Nonalcoholic. ............................................................................................................................................ 13
Carbonated Soft Drinks. ..................................................................................................................... 13
Bottled Water. ..................................................................................................................................... 14
Milk. .................................................................................................................................................... 14
Fruit Beverages. ................................................................................................................................. 15
Sports Drinks. ..................................................................................................................................... 15
Other RTD Beverages. ....................................................................................................................... 15
Alcoholic. .................................................................................................................................................. 16
Beer. ................................................................................................................................................... 16
Wine. ................................................................................................................................................... 16
Distilled Spirits. ................................................................................................................................... 16
Industry Structure ................................................................................................................................................ 17
Industry Composition ..................................................................................................................................... 17
Industry Leaders ............................................................................................................................................ 18
The Coca-Cola Company ......................................................................................................................... 18
PepsiCo Incorporated............................................................................................................................... 19
Anheuser-Busch InBev SA/NV ................................................................................................................. 20
Additional Companies Cited .......................................................................................................................... 21
Resources ........................................................................................................................................................... 22
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2013 by The Freedonia Group, Inc.