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See How Easily You Can Build A Full Time Income As A Hypnotist

A 3 Step Marketing Plan to Success


Stephen Gruber, MA Consulting Hypnotist Queen Elizabeth Health Complex, Montreal www.ask-the-hypnotist.com

Copyright 2012 Stephen Gruber, All Rights Reserved


No part of this report may be reproduced, stored in a retrieval system, or transmitted by any other means: electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of the copyright holder. Legal Stuff............
DISCLAIMER /LEGAL NOTICES: This report is supplied for information purposes only and, as experienced in this subject matter as the author is, the material herein does not constitute professional advice. The information presented herein represents the view of the author as of the date of publication. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions. This report is designed to provide accurate and authoritative information with regard to the subject matter covered. It is distributed with the understanding that the publisher-author is not engaged in rendering legal, accounting, or any other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought. The reader is advised to consult with an appropriately qualified professional before making any business decision. The author, Stephen Gruber, does not accept any responsibility for any liabilities resulting from the business decisions made by readers of this report. Any perceived slights of specific people or organizations referred to in this report are unintentional.

EARNINGS DISCLAIMER: Actual results may vary with the use of the information contained in this report. No express or implied guarantees of income are made when using the information contained in this report.

Table of Contents
Introduction................................................................................................................................................4 Who this report is written for ................................................................................................................4 Why you need this report.......................................................................................................................4 A marketing plan....................................................................................................................................6 By Way of Background Information..........................................................................................................8 Start-up Capital......................................................................................................................................8 Professional and Business Regulations..................................................................................................9 Conclusion..............................................................................................................................................9 The Three Step Marketing Plan to Success..............................................................................................10 Goal of the of Marketing Plan..............................................................................................................10 Marketing Step to Success #1..............................................................................................................10 Marketing Step to Success #2..............................................................................................................14 Marketing Step to Success #3..............................................................................................................17

Introduction
Who this report is written for
This report describes a simple, effective 3 step marketing plan designed to enable hypnotists to move to a full time income seeing clients one-on-one within a year of their having certified as hypnotists from a reputable hypnosis training course. The plan is easily customized for you if you are:

Planning on training as a professional hypnotist, Already in training as a professional hypnotist, Have just certified as a professional hypnotist, Are already certified as a hypnotist but are still struggling to make a full time income.

Why you need this report


The world needs more professional hypnotists. The demand for hypnotists' services is limited only by the imagination of hypnotists themselves and their ability to market their services to potential clients. The pool of people who can benefit from a hypnotist's service is virtually unlimited. What ever the state of the economy there will always be people who are understandably desperate to lose weight, stop smoking or biting their nails, manage their anxiety and stress, let go of irrational fears of flying and public speaking, get over blocks to achieving school and career success, manage chronic pain, find relief from IBS or excel in their favourite sport, etc. And this is just scratching the surface of the kind of problems that a hypnotist can offer highly effective solutions for. There are also a growing number of people who want to become professional Hypnotists. This is not surprising. It is a fascinating and very satisfying field to work in. A hypnotist can make his or her very comfortable income from genuinely helping people often in profound, life-changing ways. A hypnotist can choose how much, where and when they work. They have no boss to answer to. Potential hypnotists do not lack opportunities to learn their profession. There are some very good training courses offered regularly that will allow you to become a competent professional hypnotist. There are no barriers such as required prior degrees that block people from learning to become a hypnotist. Given the above situation then there should be no problem. You would think that we would be witnessing a healthy growth in the number of people successfully establishing themselves as full-time professional hypnotists. Sadly this is not the case. A survey of 1,500 hypnotists (2012) found that 80% of them were making less than $30,000 a year from seeing clients and that 65% were making less than $15,000. Further, that over 65% were seeing 5 or less clients per week even though they wanted to see more.

What happens to the majority of all those people who successfully pass their initial, competently taught, hypnosis training course then? More likely than not it is one of two things. They either:

Continue to go on from one hypnosis training course, workshop or seminar to the next. Yes, it is interesting to train with different experts and to mix with people who share your passion for hypnosis. Yes, every professional hypnotist should commit to continual learning. However, if you talk to many of these people taking course after course they will tell you that they keep coming back for more training because they are still not sure how to go about launching their hypnosis career. Or, Graduates enthusiastically rent an office, hang out their shingle and after a few months become discouraged for lack of clients. Soon the office and dreams of a hypnosis career are closed down. They then sincerely declare that it is not possible to make a living as a hypnotist in their town, city or region.

Which ever the result the cause is typically the same. Many (not all beware) training courses teach you well enough about hypnosis1. However, most also pay only lip service to teaching you how to successfully market your services as a hypnotist. As a side bar, a question I would always want to ask of my potential hypnosis trainer is whether or not they are, or at least have for several years, successfully made their living full-time from seeing clients as opposed to training would be hypnotists. A typical hypnosis course will have a short section tacked on to it about marketing your services if any attention is paid to this issue at all. It is likely that it will be suggested that you offer your services as a guest speaker to local service groups, make sure you get your phone number in the Yellow Pages, print up some brochures, advertise or get an article in the local newspaper and to get a web site. Some of these activities may be fine as far as they go and some may be a downright waste of your valuable time and money. If you were to base your potential hypnosis career around this potpourri of activities, doing a little of this and a little of that then I think there is every chance of you joining the ranks of the I tried to establish an hypnosis practice but there just wasn't the demand for it in my area gang. There is nothing wrong with giving a presentation on hypnosis to groups. I still enjoy doing it myself a couple of times a year for the personal satisfaction I get from the interaction. However, often when people first certify they lack the experience and confidence to present themselves in such a way as to generate swarms of clients from making presentations. Also, are you going to continue year in year out speaking to groups? Depending on this approach you will likely either run out of groups to speak to pretty soon or find yourself spending a lot of time speaking rather than hypnotizing paying clients. The one time I put an ad in the Yellow Pages I got one client from it all year. And this was early on in my career when people actually consulted the directory! When was the last time you used the Yellow Pages to find a solution to a problem you had?

1 NB How to go about choosing hypnosis training is another (important) subject altogether that I cover elsewhere.

A prominent experienced hypnotist in my area once joked in a knowing way that if he had saved all the money that he had spent on Yellow Page, newspaper and radio ads he would be a rich man now! Placing ads in local newspapers and radio spots are a great way to support these local institutions. However, most hypnotists who have tried them will tell you that you will get little or zero return for you investment in terms of new clients. The reality is that to have a hope of winning at radio and newspaper advertising you have to be a skilled negotiator. It will never pay if you accept the rate card rates. Secondly you have to know how to accurately analyze and match your desired demographic market with that of the radio station or newspaper's. And, with no guarantee of success, you will have to advertise for many weeks before you have a likely hope of seeing a decent return on your investment. An article about yourself as a hypnotist in the local newspaper is helpful but typically results in a one time surge of clients and not an ongoing stream. When it comes to a web site it is true that this is an absolute necessity but........ it is not as straight forward as it may seem. A web site is an essential part of your marketing plan in this day and age. People turn to the web when they are looking for solutions to their problems. But......the last time I Googled the term Hypnosis it returned over 45,000,000 web sites to choose from! If you, as is the case for most beginning hypnotists, have no or only minimal skills in web site design, knowledge of how to get potential clients to find your site on the web and to how to have them actually contact you if they do find you, then this approach will also be a disappointment. If you hire a company to set up your web sit then welcome to another potential black hole down which you can throw a lot of your time and/or marketing dollars.

A marketing plan
There is also a higher level problem not addressed by these typical suggestions of how to market your services. That problem is that they are a list of marketing activities and a list of activities does not a marketing plan make. Undertaking to develop a marketing plan implies that you have a specific end goal to achieve. The marketing activities you undertake will then be selected depending on how well they contribute to your overall marketing goal. As a hypnotist I suppose I could have as a marketing goal to get clients any which way I can. The truth is is that that is how most hypnotists approach their marketing efforts with out even having thought about having a marketing plan. They end up doing a little of this and a little of that. More often than not this type of aimless, inconsistent approach ends up taking a lot of time and/or money and yields disappointing results as the information from the recent survey referred to above point out. What if my marketing goal was to To bring in X number of clients per week wanting help with issue X, producing $X of income, within X amount of time, with a marketing budget of X dollars per month and which minimized the time I dedicated to marketing activities with those hours not exceeding X number of hours per week. Would that cause me to be more

selective and strategic about the marketing activities that I undertook? By-the-way, feel confident in filling in that income figure in the six figure range. It is more than doable for a hypnotist seeing clients as a full time career. Your fees will vary depending on such things as your geographic location, urban vs rural etc. However, know that one of the biggest drags on Hypnotists' income level, even when they have clients, is the lack of confidence of Hypnotists to charge what they are worth. Ironic isn't it? I will leave you to do the arithmetic for your actual or potential practice, As an example, let's say you see 4 clients a day, 5 days a week for 47 weeks of the year at $125 a session. A very reasonable workload that should be sustainable for anyone. This type of effort easily puts you around the $100,000 mark with all expenses paid. I certainly believe (as do hypnosis clients all over N. America) that a competent Hypnotist's time is worth at least $125 a session or more. Experience of the relatively few hypnotists who approach their marketing in a systematic way indicates that they produce much more successful and dependable results than those who go the haphazard, I'll try anything approach. This of course applies to any business, not just Hypnosis. How hard is it to develop and execute such a plan? Well, when you take advantage of the experience of others who have gone before you it is not so very hard. It can be done and there are many of us who are doing it. No need to despair! I feel it is important that new or financially struggling but good hypnotists benefit from some concrete practical direction on how they can set themselves up for a successful career in hypnosis based on other professional hypnotists' experience. This report describes a simple 3 step marketing plan to success that I would use if launching my hypnosis career today with the same marketing goal that I set and achieved for myself when I started. Feel free to use it or adapt it for your own success. Remember, the world needs more successful hypnotists! Ready to continue reading the rest of this important FREE report? Then click here now to download the complete report