Call for Papers [Special Topic]

The Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media
The special topic calls for papers on the Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media and such papers will appear in the journal Canadian Social Science as a special column. 1
Affiliated research area: Media, Customer Relationship Management, Context, Organizations, Social Network Services, Computers, IT Implementation, Social Media, Social Networks

Description
Perhaps, one of the most recent IT-based solutions nowadays is social media solution. Many organizations have created their own Facebook and Twitter pages, and employ social media tools to monitor their standing in the social networks. However, not all of them have been successful in employing these social solutions. As a matter of fact, we attempted to investigate the most important factors in implementation of IT-based solutions (with an emphasis on customer relationship management) in the social media context. Some researchers interviewed 65 IT professionals from various organizations and employed exploratory factor analysis to find the similarities and distinctions between social media solution implementation and other IT-based solutions implementation. Although their results revealed some similarities, the social part of these new solutions imposed a specific emphasis to customer engagement. Finally, they proposed a framework for implementation of social media solutions.

Requirements
In addition to the Review and Original Articles by invited speakers, we are inviting you to submit a relevant research paper on The Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media for consideration. Papers will be subject to normal peer review and must comply with the Guide for Authors. To submit papers to the The Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media Special Topic, please go to http://www.cscanada.net. With your submission, please state clearly to the editor that your manuscripts are submitted to the Special Topic the Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media.

Related Conferences:
2013 46th Hawaii International Conference on System Sciences

Related Journals (Special issue):

CSCanada Canadian Social Science Journal

Related Articles:
The Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media ISBN:

978-1-4673-5933-7

About The Journal

Canadian Social Science (ISSN 1712-8056 [Print]; ISSN 1923-6697 [Online]) is an English and French language journal published by the Canadian Academy of Oriental and Occidental Culture. It is published on a Bimonthly basis since 2005. It covers a wide range of disciplines in Humanities and Social Sciences. Original articles may be empirical and qualitative studies, review articles, methodological articles, brief reports, case studies and letters to the Editor. Canadian Social Science is filed by Library and Archives Canada, and collected by the database AMICUS of Canada, indexed by ProQuest LIC., Gale, EBSCO Publishing, Ulrich's of America, indexed by DOAJ of Sweden, 2 indexed by CNKI of China, indexed by Open Access of Germany, etc. More information can be discovered in http://www.cscanada.net. We sincerely welcome you to submit articles to the special column of our journal. If you rightly have a manuscript in this field, please dont hesitate to write us an email with the subject of Submission for CSS Special Topic the Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media (http://cscanada.net/users/index.php/index/login). We look forward to your submission at css@cscanada.org; css@cscanada.net! More detailed information about the special topic, pertinent conferences, related journals (special issue) and relevant articles can be discovered from our websites: http://cscanada.net/index.php/css/announcement/view/67.

Canadian Social Science (CSS)

CSCanada Canadian Academy of Oriental and Occidental Culture (CAOOC) Address: 758, 77e AV, Laval, Quebec, H7V 4A8, Canada Http://www.cscanada.org; Http://www.cscanada.net E-mail: hess@cscanada.org; hess@cscanada.net; caooc@hotmail.com