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official publication of the martial arts industry association

MA SUCCESS JANUARY 2017


ISSN 2380-5617(PRINT) 2469-6889(ONLINE)
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FEATURES

BY

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TER RY

L .

W IL SON

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COLUMNS

DEPARTMENTS


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WHAT WE DO IS
IMPORTANT, AND
SO IS THE WHY

m 

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I
AM
COURAGEOUS
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JULY 6-8 AT THE MGM GRAND

REGISTER AT MASUPERSHOW.COM
OR (866.626.6226)

#MASS17
@MASUPERSHOW
YOUTUBE.COM/MAIASUCCESS

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COLUMNISTS

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STAFF

Adam Parman
Shane Tassoul

DIRECTOR

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S
Y
K

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SHARE
YOUR
KNOWLEDGE

Want to speak at the 2017


MASuperShow? Complete the nomination
form at masupershow.com to
apply or submit someone else for
consideration.

JULY 6-8 AT THE MGM GRAND

@MASUPERSHOW

@MASUPERSHOW

YOUTUBE.COM/
MAIASUCCESS

PRESENTED BY:

2016 MAIA, LLC #11447

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WORDS OF WISDOM
JEAN-PAUL SARTRE

MARTIAL ARTS TRIVIA


3

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YOU ASKED
WHAT IS ONE WAY TO ENSURE
PROSPECTIVE STUDENTS HAVE
A GREAT EXPERIENCE IN THEIR
INTRO CLASS?

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Your school runs on your vision, your brainpower, and your


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030939_SAC_MASuccess_Ad.pdf

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10/24/16

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Referrals - 56%
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School Talks - 2%
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Century Martial Arts is proud to


support Kids Kicking Cancer as
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Join Century this Holiday Season


in supporting Kids Kicking Cancer

sk

Donate at kidskickingcancer.org or
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Kids Kicking Cancer, a 501 (C)(3) non-profit provides free Martial Arts Therapy
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Kids Kicking Cancers Heroes Circle program provides classes and clinical
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techniques found in the martial arts. Our mission is: To ease the pain of very sick
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27600 Northwestern Highway, Suite 220, Southfield, MI 48034
Ph: 248.864.8238 Fax: 248.864.8245
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PRODUCT SPOTLIGHT

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PRODUCT SPOTLIGHT

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Present sparr
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Date Here

Your School Information Here

Time Here

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WARNING: MANY Martial Arts Schools are SUFFERING


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Section_1_OL.indd 29

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By Terry L. Wilson

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34

MASUCCESS

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JANUARY 2017

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35

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1.
2.
3.
4.
5.
6.
7.
8.
9.
10. 
.

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A dynamic demonstration begins and


ends with a troupe of martial artists working
together like a well-oiled machine. Reyes trains
his performers from day one as if they were a
precision-drill team.
When my team enters the arena they look like
a drill squad, says Reyes. We dont just walk in
and stand around waiting for the music to start. We
establish a certain power of presence. With just that
discipline alone, we have captivated the audience from
the start.
Although the demo team is a unit of one with a bunch
of different arms, legs and heads moving in perfect
harmony with one another, every show needs at least
one star.
When I started the team, I wanted to find someone
that was a standout showman who could be a role model of
excellence, Reyes explains. So, you need to fi st find a student
that can execute your curriculum with a high level of excellence,
showing speed, power and concentration.
At the beginning, Reyes Sr. didnt have to look any further
than his own son, Ernie Reyes. Jr. At age seven, he was a superstar
in the making.
I was training him ever since he could walk, laughs Reyes today.
He had the drive and the talent and the techniques, but he had
something else you cant teach, charisma. The crowd loved him.
Along with Ernie Jr., another budding star emerged. Already a national
champion, Cynthia Rothrock moved thousands of miles across the
country to train with Reyes, in a quest to improve her already considerable
skills. She added her soon-to-be-famous name as a martial arts film s ar to
the teams roster of talent.
Cynthia kind of invited herself on the team, but she was an incredible
person to work with, Reyes recalls fondly. She was already a champion in
forms and fightin . Lots of times, people at that level can have egos, but not
Cynthia. She had a good work ethic, a good heart and an open mind.
I was in awe of their demonstration team, Rothrock says today. Back then,
they were the only team that really put on a show. Everything was so flash . So, I
was very honored to be part of the team.
Training with them defini ely made me up my game. Even though I was number
one at the time in national forms, Reyes had a special energy that rubbed off on m .
Training with him greatly improved my kicks.
Rothrock fearlessly launched her acting career in the rugged, bone-breaking arena
of Hong Kong action films, the first American female to star in that countrys kung-fu
movies. Today, shes a bona-fide movie s ar known as the Queen of Kung-Fu Films,
with over 50 big-screen credits, and shes still actively working. She says that her acting
skills were honed by doing those early demo skills with the teams.

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G
s

M
C
t
c

E
S
A

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201 6 MA

IA , LLC. #1

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MARTIAL ARTS INDUSTRY ASSOCIATION

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Clean Mats =
A Full House
Getting new students and keeping the ones you have is
always on the mind of a martial arts school owner. And in
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Seminar Content

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I
BY KATHY OLEVSKY

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LOTS TO DO?
Mat
e
t
i
Wr
ards
C
t
Cha

P
Ni lan
gh P
t ar
O en
ut t
Ev s
en

Email Parents
about Word
of
the Month

l
oca
L
r
Flye esses
in
Bus

or
t
c
ru
t
t
s
In ou
d
te an
a
re H

P
S ost
ch t
oo o
lB
lo

Ch
a
Fa nge
ce
bo Out
ok
Ad
s

Get it all done with the


MAIA SuccessKit.
Try it this month for
$19.99 or check it out at
MAIAHub.com/SuccessKit

Date of Event

Here

Your School

it does
tasked to do. Unfortunately,
the majority of the
not work that way
time.

BY

Au
g

do
for how they will
sets precedence
is
have done this, it
things. Once they
do tasks while you
time to have them
and help along
watch. Make notes
the time where you
the way. This is
It is
make mistakes.
need to let them
are part of the learning
OK. Mistakes
Date of Event
Time of Event
process.

As the end of
summer
and schools resume, approaches
you must
focus on getting
all
back and enrolling old members
new members.

Date of Event

School Information

Here

All qualities of a great leader. We teach them


all and more. Start leading by example and
call today to set up your first class.
Date of Event

School Information

Here

School Information

Date of Event

School Information

M
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016

S IF
SUCCES
201
DO WHAT
AIM FOR
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MAI
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Date of

Event

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Time of
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Here
Remo K. HAYE
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CHRI
1
Impor S TOW
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tance
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Time of Event
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Confidence,
Perseverance,
Discipline,
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TO DELEGATE
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WELCOM
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AUGUST
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