Chopra Notes Chopra, Rohit and Gajjala, Radhika. (2011). Global Media, Culture, and Identity.

Routledge: New York. McAnany, Emily. Foreword. ix-xviii. x. Re Appadurai, who suggests identities are shaped by the global flow of media images & technology (: Appadurais term global cultural economy shows the indivisibility of culture and the economy; there are social aspects of economic discourse and theory) Chopra, Rohit. Introduction. 1-16. 1 Chopra asserts the need for a theoretical approach for the study of global media, culture, and identity. This approach rests on three related propositions. One, that global media are central to the production of cultural identity in the present historical moment; two, that cultural identification is a key driver of logics and content of global media flows; and three, that expressions of cultural identity in media texts can be read as reflecting global awareness ( So US cultural projections on Japan reflect their global awareness, not just cultural imperialism) Jenson, Michael. The Global Nomad: Navigating Mediated Space at a Global Scale. 52-67. 52. deterritoralization a conception of the territorial where social, economic, and political spaces are no longer necessarily geographic. ETC 58. Space, then, is composed of and determined by a multitude of quantitative experiences that play out over time. Its complexity cannot be reduced to a specific set of descriptors based solely on the quantifiable agendas of science or economics. ( Hayashis lost 90s vs Stiglitzs other values) 59. The challenge lies in the development of a mode of operation that critiques the mediated effects of globalization through a system of values supporting a more authentic way of inhabiting and building ( Hayashis lost 90s vs

Stiglitzs other values) 64. Globalization is largely based on ideological agendas that are onedimensional readings of natural and social processes. These serve as the basis for the alignment of processes that construct the hyperefficient strategies of modern industry. The power and achievement of these techniques are undeniable; however, they are based on abstractions that may provide only a partial picture of the material world ( Hayashi & others models are precisely this type of under-representative picture) Abstractions, generalizations, and numeric systems that coincide with

technological development must be offset by value systems that are essentially human, spatial, temporal and qualitative Sheoran, Nayantara. Reading the i-pill Advertisement: The Pleasures and Pressures of Contemporary Contraceptive Advertising in India. 85-99. Rather, my aim has been to highlight the tropes that unintentionally get used in the larger ideological motivations of contemporary capitalism. 98