IDEA Designs Pvt.

Ltd Design Proposal for Hypothetical Project Assignment 2

Submitted By Vishnu M S New Media Design PGDPD 12

IDEA Designs Pvt. Ltd DESIGN PROPOSAL

About Us We are an experimental design services consultancy established in 2005 delivering quality product designs through intensive research. We have been working on diverse domains in products design and we are equipped with good quality infrastructure prototyping and industrial sections. We also do works on social innovation for NGOs and other cultural organizations and have received award from UNIECEF for the same. Our philosophy of design lies in its multi-disciplinary nature and we have qualified professionals from diverse domains of design, sociology, and psychology and engineering which makes our works unique. We would like to work with you are you have been a successful NGO in India working with the rural areas in India. We came up to know about your firm at India NGO awards in 2007. We like the kind of work you are doing to uplift the poor and to provide them with the clothing needs especially in projects like vastra samman. Brief from the Client Design an innovative solution to alleviate the problems caused by the taboo of mensuration in India up on the rural people. It can be any service campaigns or other solution which can effectively tackle the situation. We are an NGO working mostly on service sector and we are known with our projects on rural areas for the issues with clothing. We would like to work more on the above specified area which can be benefit the rural. Context India is a country famous for taboos and that to relate to women and their purity. India being extremely patriarchal society sees women as dirty and unhygienic. And more that 300 million girls in india dont have access to safe menstrual hygiene products, endangering their health, curtailing their education and putting their livelihoods at risks. At least 23 percent of girls in India leave school when they start menstruating and the rest miss an average of five days during each monthly menstrual period between the ages of 12 and 18, according to WSSCC Water Supply & Sanitation Collaborative Council (WSSCC). Many women and girls in India are forced to use such materials as old rags, husks, dried leaves, grass, ash, sand or newspapers every month because they lack access to essential sanitary products. Use of sanitary napkins is deprived to the rural people due to lack of financial constraints.

IDEA Designs Pvt. Ltd

Project Scope We are an experimental firm working on product design and services. We would like to see the project on a product and service model, so that we can design the product and service which can benefit the people in making affordable sanitary product and in turn make revenue. We would also check up on areas of DIV so that the people themselves are being able to produce the products themselves at lower costs. DIV projects can earn them money and at time provide them with low cost alternatives We have a team which can work on the research for the same by ethnography to see in to the issue more clearly.

Methodology Our methodology of Design comprises of three phases and Research [3 months] We use variety of research methods including questionnaire and user group study and ethnography which can bring in more insights to the scene. Ideation [2 months] Ideation stage involves proposal of ideas related to the Design problem. Our team brainstorms on ideas and come up with solution targeting the problem. It may involve product and service design which is being planned. Prototyping [3 months] Prototyping stage involves production of models in CAD/CAM and production of mockups considering ergonomics size and other factors which we got from the research Testing [ 1 months] Final mock up or service will be implemented on a small scale and tested in its pilot face to see how it is working in the context. Final Output [6 months] Final output is produced considering the issues during testing face and is given for development

IDEA Designs Pvt. Ltd

Financial Implications Design Fees 100000 Research and Ideation 200000 Prototyping and Testing 400000 Final Product 500000 Total - 120000

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