Escolar Documentos
Profissional Documentos
Cultura Documentos
INSIDE
Production
Patrick Hughes
patrick@phdltd.com
18-20 Where to for International Financial
Advertising
Services in Ireland? Aoife McDonnell
Enda Twomey aoife.mcdonnell@ibf.ie
Design
Dcoy Design
www.dcoy.ie
Printing
22-24 Harmonisation of Banking Rules and
Hudson Killeen
Supervisory Practices in Europe
Danièle Nouy
NewsDESK
IBF Chief Executive Pat Farrell and Eimer O’Rourke, Head of Member
An Taoiseach Bertie Ahern, TD, and Mike Ryan, Chairman, FIBI at the
Services - Retail, IBF, reveal the results of the first IBF/PwC Mortgage
launch of Building on Success.
Market Profile.
2 ABOUT BANKING
Financial Regulator provides IBF launches business
unique perspective on switching code
Consumer Protection Code The IBF Business Account Switching Code, which makes it
easier for businesses to switch accounts from one financial
A seminar organised by IBF and The Institute of Bankers
institution to another, became operational in June.
in Ireland in September provided key perspectives on the
Financial Regulator’s Consumer Protection Code.
Developed by IBF in association with the Irish Payment
Services Organisation (IPSO) and in consultation with
Donnie Kennedy, a senior regulator in the Financial
the Financial Regulator, as well as a number of business
Regulator’s Consumer Protection Codes Department,
representative groups, the Business Switching Code covers
outlined the main aspects of the Code and said there
current accounts and demand deposit accounts held by
would be ongoing monitoring of the effectiveness of the
business customers. All financial institutions, including non-
Code’s provisions, with a full review in 2009.
members of IBF, are welcome to subscribe to the Business
Switching Code.
The Financial Services Ombudsman, Joe Meade, discussed
the implications of the Code for his office and Darragh
The Code outlines the simple steps involved in switching to
Murphy, Solicitor, McCann Fitzgerald, provided an overview
a new account and highlights the importance of business
of the legal risks involved.
planning for any switch.
Industry focus on
regulatory reporting
IBF and The Institute of Bankers in Ireland jointly hosted in
July a two-day training session on Basel II and the regulatory
reporting package published by the Committee of European
Banking Supervisors (CEBS).
ABOUT BANKING 3
NEWSDESK
A sector that adds real value provider is enhanced through IBF’s Switching Codes for both
personal and business customers.
for Ireland • Pension funds, whose performance underpins the future
retirement plans of close on one million workers on this
If you have been an avid follower of what is termed by the media island, depend on banks’ strong profitability and share price
as the “silly season”, you would probably be hard put to identify performance to generate the investment returns necessary to
with the title of this article. Predictably each time the “banks” secure the financial futures of those retiring.
debate gets going in earnest, the headlines and soundbites • Generated through direct and indirect employment, the
invariably revolve around words and phrases such as “excessive banking and financial services industry sustains close on 80,000
profits”, “rip offs”, …and the list goes on. I say ‘predictably’ well-paid jobs, in a progressive and growing sector. After
because it seems to be one of the great paradoxes of the Irish Luxembourg, we have one of the highest levels in the EU for
psyche that, while we rightly celebrate our economic, sporting and banking employment as a percentage of the economically active
cultural successes, we are at our most comfortable when knocking population. By any standards, that’s a striking measure of the
the system. importance of the sector to the national economy.
• The banking sector has been instrumental in creating the
So now that we have moved into a new season, let’s see if we can success that Ireland enjoys as an attractive location for
bring a little more balance into the debate as I invite you to reflect international financial services, with many of the world’s largest
on the banking sector’s broader impact on everyday lives. What financial institutions now based here. IFSC exports (business,
added value does the sector offer to society? insurance and financial services) now total €14.8 billion -
around one-third of our total services exports.
• Through the development of one of the most innovative and • The sector’s annual tax contribution of close on €1.5 billion
competitive mortgage markets in Europe we have enabled Irish underwrites the entire cost of the Department of Education
people to achieve one of the highest levels of home ownership and Children’s current expenditure on third-level and further
in the world. education grants and services.
• We provide a world class payments infrastructure which affords • The sector is one of the biggest private sector contributors
people the ability to securely access and move their money to community, sporting, cultural, voluntary and charitable
24/7 through branch, phone, internet and ATMs both at home organisations providing as it does over €30 million annually.
and abroad.
• By maintaining strong profitability, banks can continue to We freely acknowledge that mistakes have been made in the past
generate the levels of capital necessary to meet personal and and we have rightly been called to account. Who is to say we
business credit demand in what is - and has been for many won’t have further mistakes in the future? We know we are far
years now - one of the fastest growing economies in the world. from perfect but we are working hard within our organisations,
• Strong profitability is not at the customer’s expense, as and with our customers, regulators and other stakeholders to
independent research consistently demonstrates that build increased transparency and safeguards into
we are highly competitive in mortgages, personal the system so that the risk of such recurrences is
loans and current accounts - basic products which minimised. It is important, however, that the bigger
account for the main bulk of activity in any market. picture is not overlooked - a sector that at its core
The sector is far from complacent as new entrants makes a significant and positive contribution to the
and new products continue to target the Irish economic and social well-being of the country.
market. Furthermore, customers’ ability to change
Pat Farrell,
IBF Chief Executive
Strong voice, strong sector In this new paradigm there is a real danger that our point
of view on such matters becomes diluted, our positions
weakened, resulting in sub-optimal outcomes for member
We represent a sector that plays a pivotal role in the
institutions. A growing awareness is developing that we need
economic and social life of the country. Working to create
to change: we need to pull together and speak with a strong
and maintain an innovative and competitive environment to
voice to ensure we maintain a competitive and innovative
enable the continued growth of our sector, we often speak
environment for banking and financial services. IBF has long
with many voices. This is understandable on one level. We
recognised the potential strength of united action. In this key
are a very diverse industry with many dimensions: retail;
area of concern we are taking the lead more and more in
wholesale; international; domestic; even different corporate
identifying opportunities for joint representation and working
forms.” However, those that strongly influence and shape our
with sister organisations to deliver much better outcomes than
regulatory and compliance landscape increasingly speak with
those achieved through a “go it alone strategy”. It’s not rocket
one voice.
science and our members deserve nothing less!
4 ABOUT BANKING
BANK ACCOUNT
SWITCHING
MADE EASIER
Switching current accounts and demand deposit accounts from one financial
institution to another is much easier: for business customers since 30 June 2006
and for personal customers since 1 February 2005.
Under the new Business Account Switching Code the country’s retail banking
institutions now have straightforward step-by-step procedures in place to
make switching business accounts easier and smoother. Furthermore, the Code
commits these institutions to have the new account up and running within 10
working days and to have switched standing orders and direct debits from the
old to the new account within 7 working days.
6 ABOUT BANKING
“Competition and profitability are not mutually exclusive.
Banks make huge profits in the Irish market. So the media jumps on
this as proof of a lack of competition. But the reality is that banks are
competing vigorously with each other.”
It is very easy to switch deposits. If How much do I pay? It works out at has increased in the newspapers over
people have large balances earning less about e80 a year. How much do I pay the past ten years or so. Every paper has
than 1% when they could switch to on my mortgage? Around e20,000 a one or more journalists specialising in
an account that would earn them 4%, year. Which one do you think I shop personal finance. Most papers publish
don’t blame the lack of competition. around for? ‘Best Buys’ tables. It is easy to find the
best deposit rate, the lowest mortgage
This all came starkly together at the As far as my current account is rate, the cheapest life insurance, the
Annual General Meeting of the EBS concerned, I would not switch to save lowest charging stockbroker. It is easy to
Building Society, for example. As a e80 and run the risk of getting a bad shop around as the information is
mutual which is not trying to maximise service. If the service from my current readily available.
profit, one would expect it to pay the bank deteriorates, I will switch. But I will
best deposit rate and charge the lowest not choose the new bank on the basis The Internet has also helped to make
mortgage rate. Before the Irish market of price. shopping around much easier. No longer
got competitive a few years ago, the is there a need to ring around to find
EBS was able to achieve this. However, a Inertia, not lack of competition, is the the best rates. You can find them easily
speaker from the floor at its recent AGM biggest barrier to getting a good deal. on company websites. Additionally, you
complained about being a member of Irish consumers are well off and most of can compare different products on sites
the EBS for years and earning a very them just will not shop around. They are such as www.askaboutmoney.com,
low deposit rate. The next speaker too busy making money and spending where consumer discussions also take
complained that their mortgage rate is it. When the typical Irish consumer place whenever there is a new product
no longer the lowest in the market. The walks into a car showroom, he or she or a change to an existing product.
reality is, however, that it is difficult for is thinking of engine size, colour and
any bank to pay the best deposit rate what he will look like driving around Add to this mix the consumer
in the market and to charge the lowest in the new model. He is not thinking publications programme of the Financial
mortgage rate in the market, when the about the price of financing it and so Regulator’s Consumer Information
best deposit rate exceeds the cheapest will enter into an expensive, inflexible Section. The Regulator is doing a very
mortgage rate! hire purchase agreement without good job on the information front, with
really thinking about the financial its fact sheets and cost surveys obtaining
consequences. The banks cannot be widespread publicity on the airwaves
What about charges on blamed too much for taking advantage and in the newspapers. Its website,
current accounts? of this lucrative market - the primary www.itsyourmoney.ie also provides
What about them? They really are blame rests with the consumer. comprehensive information.
insignificant in the overall scheme of
things. I choose my current account on
the basis of the service I get. The primary Information further Competition and profitability
issue for me is a good Internet offering. driving competition Competition and profitability are not
I get that from my current bank. Overall A dramatic increase in information has mutually exclusive. Banks make huge
they are fairly efficient. They have made encouraged the banks to become more profits in the Irish market. So the
mistakes on my accounts in the past, but competitive. The amount of coverage media jumps on this as proof of a lack
they have corrected them. that is given to personal finance issues of competition. But the reality is that
ABOUT BANKING 7
Is Irish Banking Competitive? A Customer Viewpoint
banks are competing vigorously with be to the benefit of the Irish consumer. Financial institutions could seek to
each other. Mortgages, deposits, current Irish consumers of financial services differentiate themselves from one
accounts, car loans and, to a lesser are currently well protected under the another by publicly committing to
extent, credit cards, all are keenly priced. Consumer Credit Act, the Financial Treating Customers Fairly. They could
Regulator and the Financial Services put this at the centre of the product
There was a time when the Irish Ombudsman. Further European offering: by highlighting the complaints
mortgage market was not very harmonisation could weaken this procedure, ensuring that they have the
competitive. Margins were about the level of protection for the theoretical systems in place to respond quickly
highest in Europe. Bank of Scotland benefit of allowing other product when there is a complaint and by
(Ireland) entered the market and cut and service providers easier access to designating a senior employee as a
lending rates by about one percentage the Irish financial services market. I customers’ advocate - much as the
point. In the process that bank has not see very little potential benefit from appointed actuary is for life companies.
built up a very large market share, but such harmonisation and the ensuing Additionally, they could examine their
it has forced all of the other mortgage competition. If Irish consumers are not product advertising to determine
providers to react. prepared to shop around within Ireland, if it can be made clearer and fairer
I find it very hard to see them putting - by highlighting the exclusions and
Some concern existed at the time about their money on deposit in Lithuania for conditions as well as the benefits.
the impact of this development on the an extra 0.2%, for example.
profitability of Irish mortgage lenders. Take credit card interest calculations
But what has happened? Their profits Another example relates to overseas as an example. To the best of my
have increased dramatically! While this investment funds. Up to a few years knowledge all credit card companies use
is due in the main to the huge growth ago, the tax treatment of overseas the same complicated way of providing
in lending, competition has also forced unit-linked funds made them very interest free periods. None explains
lenders to become more efficient and unattractive to Irish investors. It was the restrictions prominently. To qualify
has probably helped them to become argued that this allowed Irish fund for the interest free period, one has to
more profitable in the longer term. managers to levy very high charges as pay the full balance by the due date.
there was no competition from abroad. If one does not pay the full balance,
Product innovation is often used as The tax rules were changed in due then the full interest is charged from
an indicator of competition. With so course to remove this disadvantage. the date of the transaction. This causes
many institutions competing for new However, few Irish people have bought great annoyance to the customer who,
business, they have to bring out new these foreign funds; nor have I seen for example, has a balance of €2,050,
products to distinguish themselves any advertisements targeted at Irish pays €2,000 for convenience expecting
from their rivals. Over the last ten years customers. We still only trust our money interest to be charged on the €50, but
we have seen the scrapping of entry to the big names that are familiar to us ends up paying interest on the €2,050
and exit charges on many investment and have a physical presence in Ireland. until the date that the partial payment
products. We have seen the introduction was made.
of current account mortgages, offset
mortgages and tracker mortgages. Treating customers fairly Why is this the only way interest is
We have witnessed the introduction of Better treatment of customers could charged? Why does one institution not
online banking. Stockmarket investors become an area of competitive break ranks and give an interest-free
can now invest in an ISEQ Exchange advantage between providers period on all purchases paid off by
Traded Fund with an annual charge of of financial services. Despite the the due date, irrespective of whether
0.5%. We have seen the introduction dramatically improved lot of the Irish one’s balance is paid off in full or not?
of execution only investment brokers financial consumer, there is still a view Why does some institution not give a
where nil commission products can be out there that the customer is put upon straight 30-day interest free period on
bought or where the commission can and exploited. The Financial Regulator all purchases irrespective of whether
be refunded to customers. And we have and the Financial Services Ombudsman it is paid in part or in full? If someone
seen the introduction of the IBF Personal are highlighting and quantifying were to break ranks on this, it would
Switching Code, under which customers instances of overcharging. While one give them a huge competitive advantage
can more easily switch their current can expect system problems and human and would be a further sign of treating
accounts from one provider to another. error to give rise to charging issues, customers fairly.
there seems to be very few examples
of undercharging. This is odd. One
Can we have too much competition? would expect the errors to be in both
A major push is underway at European directions. But undercharging does not
Commission level to harmonise EU seem to happen. I don’t think that it’s Though writing here in a personal
legislation in order to create a single a question of consumers not reporting capacity, Brendan Burgess is founder of
European financial services market. I cases of undercharging; rather, I don’t the website askaboutmoney.com where
would be concerned that this would not think it’s happening very much. you can discuss this article.
8 ABOUT BANKING
Stamp Duty Out
Mary O’Sullivan, Head of Tax and Accounting, Irish Banking Federation (IBF)
ABOUT BANKING 9
Developing the Regulatory Landscape
in Financial Services
Dermot Gleeson, Chairman, AIB Group
10 ABOUT BANKING
“There is always political pressure for more rules,
more regulation, more enforcement.
However, in the rules business, more is rarely better.”
It has begun to be addressed in Ireland transparency of purpose (why are we doing Commissioner for the Internal Market
by the excellent Government White this?) compliance is much more difficult to and Services, Charlie McCreevy, which
Paper, Regulating Better. However, we ensure - especially by front line staff. he has repeatedly articulated since
could still learn from other developed Thirdly, more regulation means that more assuming office. Speaking to the
countries: the Netherlands where there is people are required to explain, administer Institute of European Affairs in Dublin in
an ongoing effort to reduce the burden and enforce the rules - more people on June 2005 he stated: “Better regulation
of regulation by targeted percentages; the regulatory staff and corresponding is at the core of the new Commission’s
and Canada where every single piece of battalions in private sector firms. Already agenda and my agenda for Internal
legislation is compulsorily reviewed after legal and accountancy firms have Market and Services. No legislative
five years to see how it has worked. equipped themselves to advise on the provision will get the McCreevy
new organisational requirements for stamp……without the better regulation
By contrast, in banking, the Basel II investment firms - ultimately giving tests being passed with flying colours”.
documentation is now five times the rise to more cost. The talk has been followed by action.
size of its predecessor, Basel I. The Following the adoption of the EU Better
regulations of the UK’s Financial Services Skilled regulatory staff are scarce. Regulation action plan, one-third of the
Authority extend to 8,500 pages. If one Principles-based regulation is an 183 proposals for Directives awaiting
sits on the Board of a company whose excellent objective and can be easily attention were withdrawn.
shares are listed in Dublin, London and practised by those at the most senior
New York, the applicable rule books, level of the regulator and regulated I also very much welcome Commissioner
stacked in a corner of a room will entities. But when you go down the McCreevy’s statement that the creation
comfortably exceed the height of the ladder to the mid-ranking level, both of the Single Euro Payments Area
tallest Bank Chairman. on the regulatory and the industry side, (SEPA) will facilitate the dismantling of
principles-based regulation is more the statutory control of bank charges
When it comes to rules and regulation, difficult to maintain. Here there is an in Ireland. Competition controls prices
more is not better. In fact more is increased demand for the apparent much better than bureaucratic oversight.
usually worse. certainty of rules, for bright lines, The statutory basis for price control of
which enable clear and certain advice. banking charges in Ireland - Section
First, more regulation means that the 149 of the Consumer Credit Act 1995
rules are more difficult to explain, to What is to be done? What are the - could not possibly pass a proper
promulgate and to understand; and the antidotes to the apparently unstoppable regulatory impact assessment; the costs
population who are familiar with and demand for and proliferation of rules? simply outweigh any conceivable benefit.
understand them is immediately The first and most important antidote
reduced. A new rule book means is political leadership to counteract the This instinct towards sensible regulation
that the existing core of experts, the naïve view that more rules equals needs to be driven not just at EU level,
cognoscenti of the existing regime, better regulation. but domestically as well. A problem
have their expertise reduced overnight. arises when Member States add or retain
extra provisions when they implement
Secondly, more regulation makes Getting the balance right EU Directives - the so called “gold-
transparency of the purpose of the rules We are entitled to be encouraged plating” problem. The only protection
more difficult to ensure; and without by the attitude to regulation of EU against this is to strictly apply the basic
ABOUT BANKING 11
Developing the Regulatory Landscape in Financial Services
principles set out in the Regulating out guidelines and develop a practical, It needs to be recognised that, in a
Better White Paper. Put in the form of efficient methodology that enables principles-based environment, all firms
questions, these are as follows. meaningful and consistent quantification will not necessarily adopt one single
• Is the regulation necessary? of the costs and benefits of proposed approach to achieve compliance.
• Is it properly targeted? legislative initiatives at a stage in the Regulators must provide clear,
• Is it going to be properly enforced? legislative process which allows positive balanced principles and be prepared
• Is there a smarter way of achieving the influence, on the final outcome. to provide additional insight into their
same goal? thinking to further enhance clarity and
• Have we consulted with stakeholders In June 2006, the UK’s National Audit understanding. Industry must interpret
prior to regulating? Office produced an instructive and principles sensibly and responsibly and
• Is the regulation clear about who is critical evaluation of the use of RIAs in find an effective way to reflect them
responsible to whom and for what? that jurisdiction. Some useful lessons in different business models based on
• Are we inventing regulatory regimes for might be learned from that exercise. that understanding. Industry needs to
one sector without applying the lessons The RIA process was often ineffective if balance the principles-based approach
learned from regulating other sectors? started late: government departments with its desire for certainty through
focused primarily on the introduction excessive queries and detailed rules; while
The Department of An Taoiseach’s of new regulations and had largely regulators need to reciprocate through
guidelines on regulatory impact analysis neglected to evaluate the impact of new balanced regulation and enforcement.
(RIA), published in July 2005, specifically regulations after they were introduced.
require that the burden of enforcement RIAs are often complex, lengthy tools and
and compliance with any regulation their purpose was not always properly
must not exceed the benefits to be understood by government departments:
achieved. The guidelines also require that there was a lack of consistency both in
tangible costs should be quantified as the way analysis was conducted and in
far as is possible, including compliance the way the results were presented.
costs. Significant costs are defined as
initial costs of €10 million or cumulative In a broader context the development
costs of €50 million over ten years (to of principles-based regulation - whether
include both costs to the Exchequer and reflected in statutory codes, national
third parties). The challenge now facing or European legislation - represents
government departments, regulators and a significant challenge and demands
industry is to take these well thought- increasing maturity from all participants.
12 ABOUT BANKING
MiFID: A Case in Point to observe for how long the Financial border trade and to abandon all
Services Authority would be content “gold-plating” - old or new.
One of the main objectives of the to leave the major control function in
Markets in Financial Instruments Tallinn, Vilnius or Riga.
Directive (MiFID) is to provide a Engagement and consultation at
framework that will lead to greater A key question remains as to whether, national level
cross-border trade in financial services. from a market participant’s point of Given the significant impact that
As one of the most globalised view, the corpus of rules known as MiFID will have on investment firms
economies in the world, Ireland has a MiFID can convincingly be described and credit institutions, it is critical
very strong interest in this objective. as principles based rather than rules that there is an open, consultative
According to the OECD, exports of based. Of course there are principles, and co-operative approach between
services from Ireland in the period enshrined in the 2004 Framework industry, the Financial Regulator and
1997-2004 grew at a rate of 5% per Directive, for example. However, by the Department of Finance (which is
annum - the fastest in the OECD and the time MiFID makes its way on to charged with drafting the transposing
twice as fast as the second ranked the desk of a compliance officer in regulations). Genuine co-operation will
country, Greece. Total services exports a medium-sized investment firm, I provide for an effective, co-ordinated
from Ireland in 2004 were over suspect that it will look very much like and efficient implementation process,
$52 billion - more than for Austria, a book of new rules. within the very tight constraints
Switzerland, Sweden, Denmark and imposed by the EU transposition
Canada; and about half the level of timeframe and ensure that costs,
France. Anything that makes cross- Maximum harmonisation and which are going to be significant in
border trade easier is very important “gold-plating” any case, are not unnecessarily so.
for Ireland. There remains some concern that
certain provisions of MiFID provide an The Financial Regulator has taken
The revised “Single Passport” rules opportunity for individual Member steps in recent months to engage
at least begin to confront the home- States to introduce or retain additional market participants and to develop
host regulatory issue - the intractable rules that could undermine the anti a formal consultation process.
problem of having a minimum of “gold-plating” objective and place Continued focus on this critical
two cooks in the regulatory kitchen. firms in certain jurisdictions at a exercise is of great importance. With
If this model for resolving that issue competitive disadvantage when a formal transposition deadline of 31
actually works, it might provide competing for business against firms January 2007 and the significant tasks
a key to a solution to the same in other jurisdictions. This could of finalising the drafting, debating
problem which recurs in other areas also create difficulties for firms and passing the transposing legislation
- for example in relation to banking “passporting” into such jurisdictions, remaining, there remains a very short
supervision. The decision of the as they would be subject to additional time in which to reach consensus
Committee of European Securities conduct of business rules (and cost) on key issues that influence the
Regulators (CESR) to include aspects in relation to business conducted in legislative transposition process. The
of the functioning of the “passport” those jurisdictions. Member States period between national transposition
- including transitional arrangements must notify the Commission and and MiFID implementation provides
and home/host relationships in include a justification before imposing/ a key opportunity for the Financial
the phases of authorisation, free retaining any additional rules, but Regulator to facilitate implementation
provision of services/activities and the the Commission has no powers of with practical guidelines on some
establishment of branches within its approval or refusal in relation to these of the more onerous and complex
Level 3 work programme - will be notifications. In short, the Commission requirements of MiFID such as best
crucial to making these rules workable cannot prevent Member States from execution, transaction reporting and
in practice. retaining or adding distinctive (and client classification.
possibly distorting) local rules. The best
However, if an investment firm whose solution to this problem is for Member Consultation really does improve
home is in a small Baltic State were to States to fully respect the maximum legislation and eases implementation.
become a significant player in London, harmonisation principle in the interests To deliver those benefits, however, it
for example, it would be interesting of cross-border consistency and cross- needs to be real, thorough and timely.
Dermot Gleeson is Non-Executive Chairman of Allied Irish Banks p.l.c. He is a Barrister and former Attorney General of Ireland. This article
is based on remarks originally delivered to the Institute of European Affairs in Dublin in June 2006. The views expressed are personal.
ABOUT BANKING 13
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The Changing Face
of Financial Crime
Colm Murphy, Technical Director, Espion Risk Management Consultancy
ABOUT BANKING 15
The Changing Face of Financial Crime
the consumer who is being targeted related matters, “The real threat is fraud resource drain. It can also be expensive.
and to the business whose brand and due to impersonation, and the tactics of However, when that worm hits or
reputation are under threat. impersonation will change in response to when that hacker attacks, then blame
the defences. Two-factor authentication can be quickly assigned. What most
It would appear that consumers expect will force criminals to modify their organisations do not yet understand is
the financial services sector to take tactics, that’s all”. 1Early adopters may that improving security is not all about
even greater steps to protect their force the attackers to move to easier buying the latest or best products. It is
identities and to ensure the security prey, but in the long term it can only be about changing the corporate culture to
of their personal information. For seen as a temporary solution. Despite make security a realistic priority; and to
example, US technology research firm, such concerns, US federal regulators understand that upfront investment in
Gartner, estimates that only 22% of have urged banks to adopt two-factor security resources and processes will cost
consumers believe that their banks authentication as a means of combating far less than reactive efforts after
are extremely competent in protecting the growing problem of online an attack.
their information. In a 2003 study, UK- account fraud.
based market research firm, Ipsos MORI, Information is power and technology
found that improved security measures Another, and possibly more devious pioneers have always sought the holy
were more likely than cost, reliability approach that has emerged in recent grail of information at their fingertips.
and functionality to encourage offline times is the increased use of ‘keystroke Our lives and businesses are constantly
customers to bank online. The study also loggers’ (keyloggers) to capture a becoming more digital, and that only
found that consumers are prepared to user’s personal information and in turn makes it easier for criminals to further
take action to ensure proper security. forward these details to a malicious capitalise on the security vulnerabilities
The same Ipsos MORI study concluded third party. Keyloggers are computer within software and systems. As
that over 13% of online banking programs which, when installed, run technology develops further, the
users would be tempted to move their invisibly and capture and record every effects of a successful hacker will
business to banks offering two-factor single keystroke entered on the system. grow exponentially more severe. With
authentication. A more recent 2006 This includes passwords, emails, Internet this increase in the critical nature of
survey by Canadian security software sites and documents. threats, innovative and proactive security
company, Entrust, shows 94% of solutions will be required more than
respondents as willing to use In March of 2005 a highly organised, ever before. But more importantly, we
additional security measures such yet unsuccessful, attempt to fraudulently need to encourage and develop through
as strong authentication when transfer millions from the London education and learning a culture
banking online. branch of a Japanese bank was reported of awareness. Armed with a better
in the world’s media. Allegedly, the understanding of the security threats,
One form of two-factor authentication perpetrators had infiltrated a number we can expect to keep our much-valued
involves the use of a password- of internal systems and had installed information firmly in the right hands and
generating device along with keyloggers. Over a period of four our hard-earned reputations intact.
conventional passwords. This means months, they had gathered enough
that a thief must know more than just information - specifically passwords
a password to gain access to a user’s - to arrange the transfer of Stg£220
account. Although the technology million to ten bank accounts around
helps to guard against fraud, recent the world. According to reports at the
attacks show that the defence is far time, the authorities were alerted to
from foolproof. A recent bogus security the scam when an Israeli bank noticed
warning arriving in inboxes around the unusual transactions at one of their
world urged recipients to visit a website local branches. With the assistance
and enter not only their account details of the UK’s National Hi Tech Crime
and password - as with conventional Unit, the plot was subsequently foiled.
phishing scams - but also the code However, it gives a clear signal as to the
generated by the customer’s password- determination and resolve of those who
generating device. These authentication harness modern technology to achieve
key codes change every minute or so. unscrupulous goals.
The fraudulent site was automated to
use this information to log onto the Colm Murphy specialises in computer-
authentic site, allowing fraudsters to Understanding the security threat based forensic investigations and has
gain access to compromised accounts. Unfortunately, for many Irish headed up information security projects
According to Bruce Schneier, a respected organisations, security is regarded for public and private sector clients in
visionary and author on all cybercrime- as a nuisance, a distraction and a Ireland, Asia and Australia.
1
Bruce Schneier (2005). Two-Factor Authentication: Too Little, Too Late, Inside Risks 178, April 2005. Communications of the ACM 48(4). http://www.schneier.com/essay-083.html
16 ABOUT BANKING
Making Online Banking representative organisations and private companies,
More Secure the initiative is the largest IT security campaign ever
undertaken in the State.
Irish people are increasingly banking online and
catching up with their European counterparts, Presented principally through the website
according to Anthony O’Brien of Irish Banking www.makeITsecure.ie, the initiative is designed to
Federation (IBF). inform people of the risks that they potentially face
when transacting online and the steps that they can
Ireland is certainly no exception to the upward growth take to protect themselves, their personal and financial
pattern recorded in the use of online banking. By June information, their families and their businesses.
2006 around 1.8 million accounts here were registered The makeITsecure campaign was backed by extensive
for online access of which 1.1 million had been advertising, marketing and direct mail. A booklet with IT
activated, according to figures compiled by the Irish security information and advice was distributed to over
Payment Services Organisation (IPSO). 1.2 million households in the country by means of a
newspaper insert and other channels.
While Irish consumers turn to online banking in
ever larger numbers, the penetration rate here still As partners in the campaign, IBF member institutions
lags behind much of the rest of Europe, as Figure 1 also helped to raise awareness among bank customers.
illustrates. However, figures from Eurostat and our own Over 70,000 booklets were distributed through 800
Central Statistics Office (CSO) paint a brighter picture for bank branches and offices throughout the State.
business use of online banking, showing the penetration
rate to be on a par with the EU average. By March 2005,
71% of Irish businesses (77% of businesses with Internet Hi Tech Crime Forum
access) had used the Internet to access banking and Most recently IBF has been instrumental in establishing
financial services - up from 67% a year earlier. the Hi Tech Crime Forum to help combat the increasing
threat posed to online banking by fraudulent activities
such as phishing. As the name suggests, the Forum
Figure 1: Consumers using financial services online (2005) is designed to facilitate discussion and an exchange
%
of information and experiences among the main
% of individuals using Internet in past 3 months
90
ABOUT BANKING 17
Where to for International Financial
Services in Ireland?
Enda Twomey, Deputy Chief Executive, Irish Banking Federation (IBF)
18 ABOUT BANKING
Figure 1: Assets of Credit Institutions in Ireland (�bn) Figure 2: Bank Assets/GDP Ratio - EU15 (2005)
30.0
2004 723
20.0
2003 575
2002 475
15.0
2001 422
1999 303
5.0
1998 235
1997 185
0.0
0 200 400 600 800 1,000 1,200 g d m ark nds 25 ny nce tria ne gal ain en aly ece nd
ur lan UK iu
bo Ire lg nm erla EU rma Fra s zo tu Sp ed It re inla
Au uro Por
Assets (�bn)
m B e
De eth Ge Sw G F
xe E
Lu N
Source: CBFSAI Source: EU Banking Structures, October 2006, European Central Bank
An assessment of key elements of the Dealing with each of these issues We also focused in our submission
strategy is presented here. in detail is beyond the scope of this on the importance of ensuring an
article. However, as an illustration of efficient and risk-based approach
In our submission to the Clearing our approach, and in the context of the to capital regulation, particularly in
House Group of the Department of proposals put forward by IBF, we can relation to the implementation of the
An Taoiseach, IBF advocated certain focus on the commitments provided in Capital Requirements Directive (CRD).
initiatives that were deemed necessary in the strategy in respect of two key areas: Implementation must enhance, not
order that the success of the past could namely, creating a sound regulatory regime undermine in any way, the competitive
be maintained and exceeded. These and adopting a segmentation approach. position of the financial sector; and no
were grouped around the following requirements should be adopted that
actions: are more conservative than the major
• Ensuring a supportive fiscal, legal and Creating a sound regulatory regime centres such as London or New York
regulatory regime. IBF believes that a robust regulatory without a risk-based justification.
• Supporting innovation. environment is crucial to the success of
• Aligning the vocational and educational any financial centre and that the role The Financial Regulator has committed
sector with industry needs. played by the Financial Regulator dictates itself to engagement on the issues
• Adopting a segmentation approach. the nature of that environment. raised. We are well advanced in our
• Clear ownership and measurement to preparations for the implementation of
deliver results. In line with our proposals, the Building the CRD and a new liquidity framework
on Success strategy commits the Financial and we continue to engage with the
The Building on Success strategy Regulator to develop service protocols Regulator so as to ensure that any
represents a welcome re-affirmation with the industry, to clarify its role in conservative positions adopted in the
of the Government’s commitment to relation to innovation and product exercise of their discretion within the
the financial services sector and to development, to clarify its role in relation regime will be fully supported at all
building on the considerable success to regulation of wholesale and retail times by robust risk assessment.
achieved to date. The general approach financial service providers and to seek
of building the strategy on the efficiencies in the authorisation process.
following competitive advantages is Adopting a segmentation approach
sound: a flexible and sound regulatory The IBF submission also alluded to The financial sector believes that the
environment; an attractive legislative the skills gaps that exist in the public approach of the authorities must
and fiscal regime; expertise in markets; service. This is recognised in the strategy change from just looking at a sector
world-class skills; education and training; with the commitment by the Financial in its generality towards a more
product development, innovation Regulator to continue to recruit tailored approach to individual business
and R&D. specialist staff. lines within the sector. The role of
ABOUT BANKING 19
Where to for International Financial Services in Ireland?
government in this regard is to ensure fronts consistently advocated by IBF: is necessary to drive the knowledge
that the business line that makes up that • The active promotion of an R&D economy in financial services. Together
cluster of activity is fostered through incentive programme, based on official with recognition of the need to
specific initiatives. The focus must be recognition of the central importance foster innovation and research and
on the work programmes and actions of innovation to the longer-term development, these commitments
that can reinforce the cluster and drive growth of the financial services sector, provide a sound basis for achieving
innovation and productivity gains. is particularly significant. the targets set out in the EU’s Lisbon
In our submission we identified the • The establishment of a Centre for competitiveness agenda.
Investor Group of the Irish Securitisation Financial Services Skills and associated
Forum (ISF) as an example of a viable Fund, informed by a Specialist However, further refinement of strategic
and dynamic segment upon which this Study into Future Skills Needs, will thinking is required so as to more fully
approach can be built. help to place education and skills adopt a segmentation approach built
development at the heart of any around the ideas of cluster development
The Building on Success document future growth strategy. theory. For our part, IBF is committed
goes some way towards adopting • The establishment of a Financial to working with government and its
a segmentation approach to policy Legislation Advisory Forum and agencies to make this strategy a success.
formation. IDA Ireland has been given the broadening of the remit of the The challenge for this generation of
the role of working with the ISF to Company Law Financial Services Unit policy makers is to make Building on
develop a specific strategy for the in the Department of Enterprise, Success as dramatically transformational
securitisation sector. IBF is working Trade and Employment will enable as the original decision to set up the
with the ISF Investor Group on a set of the development of a world-class IFSC was in the dark economic days
proposals that could form the basis of legislative regime for financial services. of 1987.
such a strategy. • The commitment to conduct, in
conjunction with stakeholders, a
However, the document falls short of comparative review of fiscal policy in
adopting a formal segmentation strategy competing jurisdictions will keep a
for the development of international relentless policy focus on maintaining
financial services and IBF believes that our competitive edge.
this is a missed opportunity. That said, • Recognition of the growing trend of
the nature of the interaction between regionalisation is critical to the future
the various parties under the Clearing development of the financial sector.
House Group of the Department of An increasing number of IBF-member
An Taoiseach allows for adoption of institutions now generate significant
an informal segmentation strategy. IBF economic and employment activity in
contends that it would be much more the regions.
effective if this strategy were formally
adopted along with an explicit cluster
development approach. We could then Conclusion
accelerate the process by which the Building on Success has been warmly
individual segments can be built welcomed by the financial sector.
so that the entire sector becomes Its focus on refreshing the existing
more successful. legal, fiscal and regulatory regimes is
essential for the further development of
international financial services in Ireland.
Promoting innovation and R&D Furthermore, the emphasis on more
Together with the initiatives outlined fully resourcing education and training
above, we welcome the positive and on the further development of links
commitment made on a number of other with the academic and business world
20 ABOUT BANKING
It’s easy to say, I can’t.
Rehab is a company that serves
over 50,000 people in Ireland and the UK.
In reality, the vast majority of the 10,000 The Financial Regulator in Ireland
credit institutions and investment firms in participates in a number of CEBS
the EU operate either on a purely national committees and sub-committees.
or regional level. This suggests that For example, during 2005 its
specific national rules and practices may representatives attended over
still be required. In these circumstances, twenty CEBS meetings. Through this
the main objective of the Committee of representation, the Irish Regulator
European Banking Supervisors (CEBS) is provides technical advice and
as follows: to respond to these challenges endeavours to address the concerns
by promoting cross-border supervisory of the Irish financial services industry
co-operation, as well as the safety and about inconsistent application of
soundness of the European financial European regulatory requirements.
system, without creating unnecessary This helps to ensure that commonly-
supervisory costs or restricting agreed principles are translated
fair competition. into practice.
22 ABOUT BANKING
New capital requirements
The Capital Requirements Directive
(CRD) represents a paradigm shift in The role of CEBS
banking supervision. The new capital
adequacy framework for banks and CEBS was established as part of the Lamfalussy approach to financial
investment firms not only harmonises regulation in the EU - so named after Baron Alexandre Lamfalussy who
capital requirements but also encourages chaired the process which gave rise to the Final Report of the Committee
institutions to improve their risk of Wise Men on the Regulation of European Securities Markets. This report
management processes. At the same proposed a four-level regulatory approach which is designed to make the
time, this regime change has provided decision-making procedures faster and more flexible, while still ensuring
CEBS with a unique opportunity to foster the uniform application of Community law. New powers were given to
convergence in supervisory practices. supervisory committees known as Level 3 committees. They are expected
to deliver convergence in supervisory practices and to contribute to a level
From 1 January 2007 the CRD will playing field across Europe.
transpose the Basel II capital framework
into EU legislation and will complete Figure 1: Applying the Lamfalussy approach
a long transition from rules-based
supervision to a risk-based approach.
This new approach relies on internal Level 1: European Commission
European Parliament Council
safeguards being developed by banks Legislation
themselves and on their ability to apply
best practice developments in the
Policy and
marketplace. The more advanced the Level 2: European Banking Committee
implementation
methods they have in place, the more measures
ABOUT BANKING 23
Harmonisation of Banking Rules and Supervisory Practices in Europe
“The banking sector has been quite vocal in its demands for principle-
based guidance as opposed to the more detailed approach adopted by
CEBS. In many areas CEBS has not been able to build on existing practices
and some detail in the guidelines has been deemed necessary in order to
achieve convergence and to deliver a level playing field.”
performs all the functions relating to detailed approach adopted by CEBS. Also, CEBS guidelines on supervisory
the provision of services in that same In many areas CEBS has not been disclosure through the proposed
jurisdiction and which directly controls able to build on existing practices and web-based framework will provide a
all the attending risks. By contrast, some detail in the guidelines has been meaningful comparison of rules and
supervisory responsibilities are allocated deemed necessary in order to achieve guidance implemented across the EU.
on the basis of the country of residence convergence and to deliver a level This greater transparency will help to
of the legal entity, while the monitoring playing field. identify authorities who are diverging
of the risks may well require access from the common approach and will
to information that is outside that bring about greater consistency.
supervisor’s jurisdiction. Common European
supervisory culture A common supervisory culture can
The CRD reflects awareness of this The ultimate challenge of achieving be promoted through training and a
issue. By enhancing the tasks of the a common European supervisory programme of staff exchanges. We have
consolidating supervisor, greater culture and approach is complicated introduced our first common training
co-ordination between competent by differences that are evident across programmes for national experts. In the
authorities is facilitated. This should the national supervisory authorities. In future CEBS members could establish
minimise the scope for duplication some countries the emphasis is more joint examination teams to validate
and for additional compliance costs. on contacts between the supervisor internal systems and models and to
However, all of these provisions and the supervised entity through engage in staff exchange. It is still early
- particularly those requiring a joint on-site inspections as well as the use days but the first steps have been taken
decision to approve validation of the of published data. In other countries, on the road to supervisory convergence.
Internal Ratings Based and Advanced supervisors base their assessments on
Measurement Approaches - call for specific data which they request in Convergence is not a magic wand that
supervisory guidelines which more addition to that already in a can change the world overnight. It is an
appropriately define the respective public domain. ongoing process towards a regulatory
tasks of all of the parties involved. level playing field across Europe.
In practice, CEBS has to work
CEBS has published guidelines towards the development of in-depth
governing co-operation and exchange convergence in day-to-day supervision
of information between home and host and active co-operation across the
authorities. These provide a framework operational networks of supervisors.
for the effective and efficient supervision These networks will monitor consistent
of cross-border groups - one that should implementation of the CRD and the
allow for a clear division of labour CEBS guidelines and will aim to address
between all of the authorities involved. It outstanding issues.
is important to recognise that the degree
of involvement and co-operation should One important aspect in building a
be defined according to the significance common supervisory culture is the
of a banking entity, with respect both open and transparent manner in which
to the business group and to the local CEBS itself operates. We consult with
markets in which it operates. This interested parties before drafting new
principle of proportionality is reflected in guidance and all consultation papers,
all CEBS guidance. together with responses, are published
on the CEBS website (www.c-ebs.org).
The banking sector has been quite Transparency of banking supervision
vocal in its demands for principle-based practice will not be restricted to the EU
guidance as opposed to the more level but will be applied at national level.
24 ABOUT BANKING
The Institute of
Bankers in Ireland
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