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Influence
Attaining Belief
You are acting on your own free will, according to your own choices and beliefs. However those beliefs are based on information gained from your experiences, and your experiences include many persuasive external influences. While dominance and stature are explicit forms of power and control, influence is an implicit, yet pervasive, form of power.
While dominance exerts power overtly through fear, and stature exerts power through hope and genuine helping, influence exerts its power tacitly by manipulating our own free will.
Definitions
1. 2. 3. 4. 5. 6. Attaining belief. Modifying the behavior of others by establishing or altering their beliefs. Imparting information from a particular point of view. Changing another's point of view. Shaping opinions and beliefs. Disguising power.
Related Terms
Persuasion, education, advertisement, manipulation, indoctrination, endorsement, recommendation, and suggestion are all forms of imparting information and influencing beliefs, choices, and behavior.
Information
Hip people drink Pepsi. Sophisticated people smoke. Jesus was born to the virgin Mary, is the son of God, and died on the cross. Evidence for Global warming is disputed. Heterosexual relations sustain procreation. Germans have blue eyes and
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Belief
Pepsi is better than coke Smoking is sophisticated and harmless. Jesus died for our sins.
Choice
Choose Pepsi over coke Choose to Smoke Choose Christianity as your religion.
Behavior
Buy Pepsi and drink it. Smoke Cigarettes Practice Christianity.
Global warming is a hoax. Homosexuality is a sinful choice. The Arian race is superior.
Choose horsepower over Buy and drive an SUV. environmental protection. Choose to disrespect homosexuals. Support the Nazi cause. Vote to limit the rights of homosexuals. Participate in the
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blond hair.
Holocaust.
Quotations
Emotional entrainment is the heart of influence. ~ Daniel Goleman.
References
The Anatomy of Power, by John Kenneth Galbraith Influence: The Psychology of Persuasion, by Robert B. Cialdini The Power Principle: Influence with Honor, by Blaine Lee
Fear, Sadnes s , A nger, J oy, Surpris e, D is gus t, C ontempt, A nger, E nvy, J ealous y, Fright, A nxiety, G uilt, Shame, Relief, H ope, Sadnes s , D epres s ion, H appines s , P ride, L ove, G ratitude, C ompas s ion, A es thetic E xperienc e, J oy, D is tres s , H appy- for, Sorry- for, Res entment, G loating, P ride, Shame, A dmiration, Reproac h, L ove, H ate, H ope, Fear, Satis fac tion, Relief, Fears - c onfirmed, D is appointment, G ratific ation, G ratitude, A nger, Remors e, power, dominanc e, s tature, relations hips
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