GNANAM SCHOOL OF BUSINESS THANJAVUR SESSION PLAN Faculty Name Course Code Course Title B T.N.

KAVITHA A 9 2 1 0

STRATEGIC MANAGEMENT

Program Semester

MBA III

Class of Batch Name

2011-13 Phoenix

UNIT I

Date

Session

Topics Introduction to the subject- Conceptual framework for strategic management-, Strategy and Structure Concept of Strategy and the Strategy Formation Process Stakeholders in business

Case Study/Role Play/GD/Presentati ons INDUSTRY DREAM COMPANY

Evaluation Component Weightage

14.08.12
1

15.08.12
2

16.08.12

UNIT

Date

Session

Topics

17.08.12
4 Vision, Mission and Purpose

Analysis of Vision, Mission of the dream company

Case Study/Role Play/GD/Presentati ons

Evaluation Component Assignment Weightage 1%

21.08.12
5 I Business definition, Objectives and Goals Corporate Governance and Social responsibility

22.08.12

23.08.12 24.08.12

WEEKLY TEST

WEEKLY TEST -1

WEEKLY TEST -1

1%

COMPETITIVE ADVANTAGE-External Environment

28.08.12

9 10 11

Porters Five Forces Model Presentations on their Organizational study company Strategic Groups Competitive Changes during Industry Evolution Globalisation and Industry Structure - National Context and Competitive advantage Resources Capabilities and competencies core competencies-Low cost and differentiation Generic Building Blocks of Competitive Advantage- Distinctive Competencies-Resources and Capabilities durability of competitive Advantage Presentations (Random) Presentations 1%

29.08.12

II

30.08.12

31.08.12
12

13

14

UNIT

Date

Session 16 15

Topics Avoiding failures and sustaining competitive advantage WEEKLY TEST -2

Case Study/Role Play/GD/Presentati ons Case study TATA DOCOMO WEEKLY TEST -2 REVISION UNIT -1 and 2

Evaluation Component Case study TATA DOCOMO WEEKLY TEST -2 Weightage 1% 1%

II

17

REVISION UNIT -1 and 2

18

The generic strategic alternatives- Stability, Expansion, Retrenchment and Combination strategies Business level strategy Strategy in the Global Environment Corporate Strategy-Vertical Integration Diversification Strategic Alliances- Building and Restructuring the corporation- Strategic analysis and choice Environmental Threat and Opportunity Profile (ETOP) - Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis SWOT Analysis - GAP Analysis Yahoo sells Kelkoo

19 20 III

23

24

25

Assignment

Assignment

2%

26 III

UNIT

Date

Session 27

Topics Mc Kinsey's 7s Framework

Case Study/Role Play/GD/Presentati ons

Evaluation Component Weightage

28

GE 9 Cell Model -Distinctive competitiveness - Selection of matrix Balance Score Card-case study .

29

30

WEEKLY TEST -3

WEEKLY TEST -3

WEEKLY TEST -3

1%

31

STRATEGY IMPLEMENTATION & EVALUATION- The implementation process

MID TERM 32 Resource allocation, Designing organisational structureDesigning Strategic Control Systems- Matching structure and control to strategy Implementing Strategic change Politics-Power and Conflict-Techniques of strategic evaluation & control WEEKLY TEST WEEKLY TEST-4

Mid term test 5%

IV V

33 34 35 36

WEEKLY TEST-4

1%

UNIT

Date

Session

Topics OTHER STRATEGIC ISSUES- Managing Technology and Innovation-

Case Study/Role Play/GD/Presentati ons

Evaluation Component Weightage

37

38

Strategic issues for Non Profit organisations New Business Models and strategies for Internet Economy Model Exam Model Exam 5%

39 Gran d Total

41

Model Test

NB-Internal Marks will be strictly based on the marks scored by the students in each of the components mentioned above. 1% of the marks is on class participation and attendance. TEXT BOOKS 1. Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Strategic Management and Business policy, Pearson Education., 2006 2. Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory, An Integrated approach, Biztantra, Wiley India, 2007. 3. Azhar Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, Third Edition, 2008.

Faculty Consultation time from: 1.30 P.M to: 2.00 P.M

OR

Faculty Member- T.N.KAVITHA

Academic Coordinator-SARIN ABRAHAM

CEO