TIES Media Kit

Uniting Conservation, Communities and Sustainable Travel

The International Ecotourism Society: About

The International Ecotour-

ism Society (TIES) is a
multi-stakeholder non-profit
and non-governmental orga-
nization, and is committed to
representing the voice of the
global ecotourism commu-
nity as an unbiased source of
knowledge and advocacy.

ecotourism: responsible travel to natural areas that

conserves the environment and improves the well-
being of local people (TIES, 1990)

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 Why advertise with TIES?

Three Reasons Why TIES is a Smart

Advertising Choice for Your Business:
1) Diversity is in our nature: Our network reaches
a truly diverse audience of travelers and professionals
from around the world, who all have one thing in
common - passion for travel.

2) Enhance your brand image: Take advantage of

the opportunity to associate your name with TIES, the
universally trusted source of information on everything
green in travel & tourism.

3) Target proactive readers: Your message will be

received and spread by a passionate crowd who values
the “be the change” approach to a sustainable future.

Take Your Business to New Heights!

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TIES Advertising Opportunities: Overview
Newsletters & e-Publications
Digital Traveler eNewsletter: Weekly newsletter covering
ecotourism news, 10,000+ subscribers. “The International Ecotourism
Society is a pioneering organi-
ecoDestinations eNewsletter: Bi-weekly newsletter with sation.... good for information,
updates on TIES ecoDestinations project, 5,000+ subscribers. resources, networking in the
ecotourism world.”
EcoCurrents eMagazine: Quarterly e-magazine featuring Peter Richards, CBT-i, Thailand
current trends and best practices. Available to TIES members.

Travel Green Guide: Annual guide with sustainable travel

options from around the world.

TIES Website: www.ecotourism.org

Left Navigation Bar: A “Wide Skyscraper” ad space under-
neath web page navigation menu. Appears on all pages with wide
content area layout (e.g. Travel with TIES Members, ecoDestina-
tions).

Right Sidebar: A “Square Button” ad space on the top right-

hand corner of all of the ten most visited pages with center content
area layout. (e.g. What is Ecotourism?, Our Mission, News).

>> See pages 12-13 for more information.

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About Our Audience
The Network: TIES global network represents a wide range of stakeholder
groups, and provides platforms to create win-win partnership-building opportu-
nities.

Our Members: Our members

around the world, individuals and
organizations from over 90 coun-
tries, continue to demonstrate that
travel, when executed mindfully
with the minimal footprint, can
have both tangible and intangible
benefits for conservation and com-
munities, as well as provide fun,
memorable and inspiring experi-
ences.
“I want to thank you for the article
[that was published in TIES Digital
Traveler eNewsletter], and wish to let
you know that we have already been
contacted by several cultural and eco
tourism organizations from the USA
and I’am looking forward to more.”
- Kores S. Ole Musuni Maasai Cross
Cutural Eco-Tourism Programmes

Meet the Eco Traveler: A common misconception about ecotourism is

that it means roughing it in tropical jungles. The stereotype of fun-loving, ad-
venture-seeking, budget-conscious backpackers describes only a portion of the
ever-growing green travel market. The global ecotourism community encom-
passes a whole spectrum of travel enthusiasts and nature lovers – from bird-
ers to surfers, from voluntourists to wine connoisseurs, from energy experts to
travel bloggers.

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Want to stay ahead in today’s green market trends?
Advertising with TIES is an easy and effective way to target the ideal audience for your business.

Conscious and Value-Driven Green Travelers

Members of TIES Network:

• enjoy off-the-beaten-track travel experiences, and proactively seek
ways to enrich them with authentic and rewarding memories.
• believe that travel should provide positive experiences for both visitors
and hosts.
• support and participate in initiatives that protect the world’s natural
wonders and cultural treasures.

Proactive and Ethically-Minded Green Consumers

Members of TIES Network:

• are interested in staying up-to-date on new ideas, products and technolo-
gies that are in line with their social, ethical and environmental values.
• are web savvy and frequently utilize online tools and resources to make
travel choices that make a difference.
• are keen to support companies and organizations making efforts to
minimize negative footprint and maximize positive impact.

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Meet TIES Members
Who Are TIES Members? Where Are TIES Members?*
Traveler: ecotourists, supporters North America: 40%
Student: students enrolled full-time Central America & Caribbean: 6%
in a college or university South America: 8%
Europe: 22%
Professional: ecotourism experts, Africa: 10%
consultants, journalists, academics, Asia Pacific: 14%
researchers, guides

Business: tour operators, lodging

facilities, consulting firms, affiliated
businesses
Institution: governments, CVB’s,
DMO’s, tourism offices
NGO: non-profit and non-governmental
organizations
Ecotourism Explorer
College & University: academic
institutions Ecotourism Explorer Map: ecotourism.org/explorer
Associations: local, national and
regional ecotourism associations *As of April 2009

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 Digital Traveler eNewsletter
Digital Traveler is the weekly electronic newsletter of TIES, with a readership of 10,000 loyal
subscribers, many of whom have been reading Digital Traveler as a leading source of ecotourism
news for decades.

Advertising in Digital Traveler: >> Popular Topics*:

Size: Full horizontal banner (468 x 60 pixels),
Rectangle (180 x 150 pixels) green hotels
*Package rates available (2 or 3 weeks, full
month, combined with other newsletter ads) eco-friendly products
wildlife conservation
career opportunities Jobs
networking opportunities
carbon offsetting
green building
events
certification programs

Community-Based Tourism ecolodge

Climate Change
financing conservation green washing

Green Economy
180 x 150 degree programs
Adventure Travel

*TIES member survey (2008): “What topics

468 x 60 would you like to see covered in our newsletters?”

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ecoDestinations eNewsletter
ecoDestinations eNewsletter is the bi-weekly electronic newsletter of TIES, highlighting
ecotourism initiatives from destinations featured in TIES ecoDestinations project (www.ecotourism.
org/ecodestinations). The newsletter currently has a readership of over 4,000 subscribers, and is also
distributed through ecoDestinations partners’ networks around the world.

Advertising in ecoDestinations eNewsletter:

Size: Full horizontal banner (468 x 60 pixels)
*Package rates available (multiple editions or combined
with other newsletter/website ads)

468 x 60

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EcoCurrents eMagazine

EcoCurrents
EcoCurrents is the quarterly e-magazine
EcoCurrents of TIES, featuring current industry trends
EcoCurrents member email

Edition 24 and best practice examples from around the

B world. TIES mebers (Traveler Plus level and
above) receive EcoCurrents as part of their
member benefits.

Website and Email Ad Sizes

A: Left Navigation Bar (160 x 600 pixels)
B: Right Sidebar (250 x 250 pixels)
C: Member email (468 x 60 pixels)

Mix ‘n Match 468 x 60

These ad spaces are available individually, C
or combined (A+B, A+C, B+C, A+B+C) -
Take your pick and maximize your impact!

Ad Submission Deadlines
A Spring edition: March 5
Summer edition: June 5
Fall edition: September 5
Winter edition: December 5
Sample EcoCurrents article web page

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Travel Green Guide

Travel
Green
Guide
Each year in the fall, TIES publishes
the “Travel Green Guide,” which
serves as an annual membership
directory as well as a guide to
responsible travel options that
benefit conservation, communities
and sustainable travel.

AD SIZES (Width x Height in inches)

Full page (V) ................. 7.0” x 10”
1/2 page (H) ................. 7.0” x 4.875”
1/6 (H)
1/3 page (V) ................. 2.25” x 9.875” 1/6 1/3 (H)
1/6 page (V) ................. 2.25” x 4.875” (V)
1/6 page (H) ................ 4.625” x 2.375”
1/8 page (H) ................ 4.563” x 2.375” 1/3
Full page (V)
Reserve your ad space by: July 31

Image Requirements: All images provided for ads should be 1/2 (H)
final, color corrected, hi-resolution (300 dpi) CMYK files. TIFF 1/8 (H)
or EPS file type recommended. Hi-res images should not be
scaled more than 115% to maintain image quality.

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TIES Website - www.ecotourism.org

Adverting on TIES website is a great way to

increase your visibility among active supporters of
TIES and ecotourism, who are keen to learn about
socially and environmentally responsible companies.

TIES website receives an average of 40,000 visits

per month, with a page view count of approx.
120,000 per month.

Left Navigation Bar Ad:

Size: Wide Skyscraper (160 x 600 pixels)

*Package rates available: purchase your

website ad with newsletter ads and get a
special discount!

... the universally trusted source

of information and resources on
ecotourism and responsible travel.

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TIES Website - www.ecotourism.org

Find the perfect spot to highlight your business

brand, reach new customers, generate more web traffic,
and spread the word about your products and services.

Right Side Bar Ad:

Size: Square Button (250 x 250 pixels)

*Package rates available: purchase your website ad with

newsletter ads and get a special discount!

“As a long-time member, I’m

very excitied to see some of the
recent changes and updates
on your website.”
- TIES Professional member
“Your website is awesome.
It is so soothing to look at
and very user friendly! “
- TIES Business Member

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How to reserve your advertising space
Reserve Your Ad Space Now...
Rates and advertising reservation forms (online
and off-line) are available at:
www.ecotourism.org/advertise
Questions? Contact Us!
The International Ecotourism Society (TIES)
Email: media@ecotourism.org
Phone: +1 202-506-5033 x14
Fax: +1 202-789-7279
Please Read: TIES Advertising Policy
TIES maintains advertising policy that reflects the organization’s
role as an international membership association, and welcomes
diverse types of advertisers, who, through their purchase of ad-
vertising spaces, support TIES mission and our work promoting
ecotourism worldwide.
The following are basic tenets of our advertising policy, guided,
we believe, by common sense and respect for what our organiza-
tion and our publications stand for:
• TIES has sole discretion for determining the types of adver-
tisements that will be accepted for any TIES-related materials.
• All advertisements are subject to approval of TIES, which
reserves the right to reject or cancel any advertisement at any
time.
• Under no circumstances will TIES acceptance of any advertise-
ment be considered an endorsement of the advertising indi-
vidual or organization, or of the product(s) and/or service(s)
being advertised.
• The advertisements used in TIES publications represent the
opinions of the advertisers, not necessarily the opinions of
TIES or its staff.
• TIES will not accept advertising that, in TIES’ and TIES’ edi-
tors’ opinion, is false, misleading, exploitative or distasteful.
• TIES will not permit the types of advertising that contradict
TIES mission, or TIES principles of ecotourism.
TIES Mission: ecotourism.org/mission
Principles of Ecotourism: ecotourism.org/definition
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