NEEFS SPORTS GRILL

Exceptional Food Full Bar Family Friendly

Enclosed in this packet, you will find a business plan describing a restaurant concept that is very sustainable in this area. Through interviews, market surveys of potential customers, vehicle traffic count, household income studies, and a review of demographics, I am confident that you will find, as I have, that this concept will be well suited to the community it serves. An exceptional mixed menu, outstanding service, and a lively bar with sports viewing, will be the focus of this concept. This is all in an arena of a family friendly atmosphere. The chef owned and operated establishment, situated in a viable economic community, will provide an excellent opportunity for investors who are looking for a substantial return from a small business which is the heart beat of the economic future. For an initial investment of $300,000, with the option to return a portion of unused funds, you will be rewarded in knowing that you are contributing to the business climate in the area and receiving a financial benefit as well. Please review the enclosed information for an itemized list of pre-opening and start-up expenditures. Your interest in this venture and subsequent investment is greatly appreciated. Chip Van Nostrand Chef, Owner, Partner

Neefs Restaurant
Company Description
Neefs will be a privately owned concept restaurant, serving a community that is growing and has a high level of disposable income. Neefs will be a mid-to-upper end sports grill serving a mix of common bar food and plated dinners with a modern twist. The restaurant/sports grill will be located on FM 620, between US Highway 71 and RR 2222. Mission Statement Neefs goal is that of a multi faceted sports grill: 1) A sports grill with plenty of TV viewing from all areas of the restaurant and bar and 2) A menu that provides for the bar patrons and foodies alike, 3) Creating an atmosphere that caters to sports enthusiasts, families and singles, all while serving fresh food with great service at a reasonable price. 4) Providing separate areas, events and menus for kids.

Industry analysis
The restaurant industry is very competitive and individual establishments can experience high turnover in management, staff and certainly customers. Knowing this, the owner/chef of Neefs has positioned Neefs in a location that enhances its chances of success. The economic status of the target market in the local area is very strong, with high household incomes and an area which is growing rapidly. There is no other restaurant/sports grill combination like Neefs in the area, and the timing of the opening seems perfect to ensure a successful venture. The Restaurant Industry Today The food service business is the third largest industry in the country today. It accounts for over $240 billion annually in sales. The independent restaurant accounts for 15% of that total. The average American spends 15% of his/her income on meals away from home. This number has been increasing for the past several years. These trends seem sure to continue, despite the recent sagging economy, especially in this area of Austin. In the past five years the restaurant industry has out-performed the national GNP by 40%.

Products and Related Services

Neefs will be predominantly an inside and outside dine in eatery with take-out service available to those who choose. Catering would also be available The Menu The menu at Neefs would satisfy a wide variety of customer pallets. Bar food with a mix of common and uncommon, but easily enjoyed, items, along with nicely plated fresh entrees that are not always found at a common sports bar. Production The menu will be produced under the watchful eye of the owner/chef, who has written the menu and is very picky about quality presentation and freshness. Service to the customer will also be a main factor in what distinguishes Neefs from the competition. Neef will be a neighborhood, and each customer will be treated as neighbor to create an atmosphere that will draw them back to dine with neighbors and family.

The Target Market

Neefs will be located in an area where 90% of household incomes are over $100,000, and there are over 36,000 drive bys each day. There are several eateries within the FM 620 corridor, between Highway 71 and RR 2222, but none of them meet the standards or have the amenities that Neef will. Market Location and Customers In the past, this area of Austin was populated mostly by retirees, but, in the last 10 years, a huge influx of young and highly paid professionals with growing families has occurred. Many of them have migrated from other parts of the country, bringing their sports teams loyalties with them. Neefs will be able to provide many viewing opportunities, while providing delicious food and entertainment for their children, too. Market Trends At each end of the target market area, major grocery stores have been built as more residential and commercial growth has occurred. Market surveys have shown that major grocery stores follow these growth patterns and are a solid indicator of more growth to come.

The Competition
Competitors Profiles

There are several restaurants in the area, most with single choice menus (Italian, Pasta, BBQ, etc.) and mediocre service. There is one high end restaurant, with a menu priced much higher than will ours. Neefs will provide a menu that will satisfy a wide range of tastes along with exceptional service, which will separate it from competitors.

Marketing Plan and Sales Strategy

Neefs will seek to employ the latest in social network marketing (advertising as neighbor and friend), separating it from its competitors. In the past, the use of print and broadcast media were very important for a restaurant to succeed, however, today, especially in Austin, social networking (using Facebook, Twitter, and other Internet devices) is proving very valuable. Neef would also use direct mail, in addition to social networking, especially during preopening and opening, to garner customer awareness and keep marketing costs low.

Operations
Neefs will be located in a free standing building along Highway 620 near Lakeway in west Austin. The facility was formerly a bar and grill with a very limited menu. Most of the infrastructure is in place for the restaurant to open, but some minor changes would need to be made to the facility to operate at maximum capability. Some new furnishings and equipment would need to be purchased. A complete list with pricing is attached. Hours of Operation Neefs would be a seven day a week restaurant to cater to sports programming enthusiasts and families, opening at 11am and closing at midnight. Employees Training and Education Travis County requires food handling and alcohol awareness training. The menu and service training will be handled personally by the chef/owner. Food Production Quality and freshness would be the focus of the chef/owner, who is very particular about keeping a watchful eye on the menu as well as emphasizing a clean and sanitary kitchen.

Management and Organization

Key Employees William Chip Van Nostrand will be the head chef and owner (or co-owner) of Neefs. Chip would play a key role in educating the kitchen staff on menu preparation and execution, so the highest quality food will be presented to every customer. Chip also has the unique ability to interact with the front of

the house staff to ensure that the all around experience at Neefs would be the most desirable for every customer. Chip will employ and train managers and lead servers to ensure all are attuned to the goal of Neefs. Chip attended the Le Cordon Bleu division of the Texas Culinary Academy and has been in the restaurant industry since 2002. Chip has also been a successful real estate agent, but he has always desired to operate a restaurant. The two mixes of careers ensure great food preparation and ideas, along with the ability to market and socialize with the general public and, more importantly, the customer. Compensation and Incentives Kitchen staff would be compensated in the mid to upper range of the local market to ensure that the highest expectations would be met for food preparation and production and kitchen sanitation. Front of the house staff would be compensated at market rate. With the right education on menus and service style, per person sales techniques and specials, the servers should be able to increase tips to ensure a better than satisfactory income. Food and bonus incentives would also be employed to keep an exciting and positive attitude. Restaurant Name and Atmosphere The name for the restaurant has not been finalized, although the name Neefs has been proposed and seems well accepted. Chip has a son and a nephew, both very young, and the two of them are very close. The name Van Nostrand is of Dutch descent, and the Dutch word for cousin is neef. Neefs is an uncommon and catchy word with a strong family meaning, which has made it a front runner for the name of the restaurant.

Monthly and Annual Budget And List of Goods Needed to Open

MONTHLY BUDGETS
CATEGORY REVENUE: Food Sales Liquor Beer Wine MISC. SALES TOTAL REVENUE COST OF SALES Food Cost Bar Cost TOTAL COST OF SALES LABOR COST Management Salaries BOH FOH PAYROLL TAXES TOTAL LABOR COST GROSS PROFIT CONTROLLABLE EXPENSES Advertising/Promotion Office Expense Repairs/maintenance Chemicals Linen Paper Exp Cleaning/Supplies Exp Utilities Exp Smallwares TOTAL CONTROLLABLE BUDGET MONTHLY % BUDGET BUDGET ANNUALY % BUDGET

$80,000. 00 $20,000. 00 $8,000.0 0 $350.00 $0.00 $108,35 0.00

73.83 % 18.46 % 7.38% 0.32% 0.00% 100.00 %

$960,000. 00 $240,000. 00 $96,000.0 0 $4,200.00 $0.00 $1,300,20 0.00

73.83% 18.46% 7.38% 0.32% 0.00% 100.00 %

$23,200. 00 $6,945.7 5 $30,145. 75

29.00 % 24.50 % 27.82 %

$278,400. 00 $83,349.0 0 $361,749. 00

29.00% 24.50% 27.82%

$7,500.0 0 $10,500. 00 $7,550.0 0 $1,954.5 8 $27,504. 58 $50,699. 68 $1,083.5 0 $975.15 $3,250.5 0 $1,137.6 8 $1,354.3 8 $1,354.3 8 $1,354.3 8 $3,250.5 0 $812.63 $14,573.

6.92% 9.69% 6.97% 1.80% 25.38 % 46.79 % 1.00% 0.90% 3.00% 1.05% 1.25% 1.25% 1.25% 3.00% 0.75% 13.45

$90,000.0 0 $126,000. 00 $90,600.0 0 $23,454.9 0 $330,054. 90 $608,396. 10 $13,002.0 0 $11,701.8 0 $39,006.0 0 $13,652.1 0 $16,252.5 0 $16,252.5 0 $16,252.5 0 $39,006.0 0 $9,751.50 $174,876.

6.92% 9.69% 6.97% 1.80% 25.38% 46.79% 1.00% 0.90% 3.00% 1.05% 1.25% 1.25% 1.25% 3.00% 0.75% 13.45%

EXP

08 $36,126. 60 $1,083.5 0 $4,181.6 3 $3,250.5 0 $3,500.0 0 $12,500. 00 $375.00 $2,300.0 0 $145.00 $27,335. 63 $8,790.9 8 $4,334.0 0 $4,456.9 8

% 33.34 %

90 $433,519. 20 $13,002.0 0 $50,179.5 0 $39,006.0 0 $42,000.0 0 $150,000. 00 $4,500.00 $27,600.0 0 $1,740.00 $328,027. 50 $105,491. 70 $52,008.0 0 $53,483.7 0

NET INCOME FIXED EXPENSES Repairs/maintenance Liq Tax Credit Cards Bank Loans Rent Equipment Lease Insurance Permits TOTAL FIXED EXPENSES

33.34%

1.00% 14.75 % 3.00% 3.23% 11.54 % 0.35% 2.12% 0.13% 25.23 % 8.11%

1.00% 14.75% 3.00% 3.23% 11.54% 0.35% 2.12% 0.13% 25.23% 8.11%

NET INCOME

Management Fees

4.00%

4.00%

NET INCOME(LOSS)

4.11%

4.11%

List of Goods to Open Range, burners, ovens, Grill Deep Fryer, 40# cap 24" Charbroiler 19 cu ft Reach in freezer Single Deck Convection oven 20 qt mixer 60' sandwich unit 3 well hot food table Holding Cabinet 24"X60" work table 11.5" Narrow Platters dz 10.38" Platter dz Set Silverware Stem war bar Table 16oz glasses Chairs (indoor) Booths

qty 1 2 1 1 1 1 1 1 1 3 12 12 500 250 400 100 10

Price $3,760.98 $799.98 $2,210.00 $1,609.56 $3,045.00 $1,595.00 $2,287.35 $1,175.95 $2,399.98 $265.98 $52.74 $38.38 $2.25 $2.25 $1.25 $55.00 $550.00

Total Price $3,760.98 $1,599.96 $2,210.00 $1,609.56 $3,045.00 $1,595.00 $2,287.35 $1,175.95 $2,399.98 $797.94 $632.88 $460.56 $1,125.00 $562.50 $500.00 $5,500.00 $5,500.00

Bar Stools Tables Patio tables Patio Chairs 42" TVs 50" TVs Lighting (Fans) Decorations Computer System Dish Machine (Leased) Ice Machine (Leased) Games Total

50 30 25 100 8 4 1 1 1 1 1 1

$100.00 $105.00 $65.00 $35.00 $599.99 $799.99 $2,500.00 $2,500.00 $7,500.00 $375.00 $250.00 $2,500.00

$5,000.00 $3,150.00 $1,625.00 $3,500.00 $4,799.92 $3,199.96 $2,500.00 $2,500.00 $7,500.00 $375.00 $250.00 $2,500.00 $71,662.54

Resume of William S. Chip Van Nostrand

William S. Chip Van Nostrand

Objective
2200 Gabriel View, Georgetown, TX 78628 512-947-6026 chipvannostrand@yahoo.com

I have developed numerous menus inspired from my unique experiences with different cultures based on my travels to the interior of Mexico, Latin America, as well as the East and West coast of America. My passion for food and willingness to learn has lead to great customer satisfaction, which has driven me to be a successful leader.
Experience Manager

2010 Johnny Finns Floating Restaurant and Bar, Lake Travis, Lakeway, TX Played an integral role of the re-opening of the restaurant, FOH and BOH Managed a staff of 83 Responsible for daily food orders Responsible for menu development, execution, and presentation Customer interaction and satisfaction
Head Chef

2007-2009 Bella Vista Game and Guest Ranch, Webb County, TX Daily food purchasing and preparation of three meals a day Responsible for accommodations for 25 guests at a time, Thursday through Monday Accompanied Ranch owner and former guests on trips to provide personal chef services
Head Chef/GM

2005-2007 Caf Bleu, Austin, TX Assumed GM duties as well as head chef duties Managed a staff of 40 Responsible for daily food orders Responsible for menu development, execution, and presentation
Sous Chef

2003-2005 Bee Cave Bistro, Austin, TX Lead on the line Created, prepared, and presented nightly specials Represented the restaurant at La Dolce Vita Food and Wine Festival, 2003 & 2004
Texas Realtor

1994-2002, Realty World, John Horton and Associates, Austin, TX

 Represented buyers/ sellers Key player in the development of a move-up program Top 1% of listing agents according to the Austin Board of Realtors in 1998, 1999, and 2000 Texas Senate 1989-1994 Austin, TX Assistant to the secretary of the Senate, Betty King Addressed Texas House of Representatives on Senates daily business Filed and numbered bills
Education

Texas Culinary Academy, Austin, TX 2003 Degree in culinary Arts Top Laboratory student in graduating class Austin Community College, Austin, TX 2003 Business Development

Interests References

Family, general love of food, water sports, and skydiving References are available on request.

Neefs Sample Menu

Neefs Sports Bar and Grill Lakeway, Texas

(sample menu)

Starters
Crab cakes with Mango Pico and Housemade Chipotle Mayo ($8.99)

Herbed Goat Cheese Balls with Homemade Tomato Sauce Served with Grilled Baguettes ($9.99) Neefs Quesadillas, Grilled Chicken Mushrooms and Jack Cheese ($8.99) Venison Redneck Rolls with Blackberries, Cilantro, Bacon and Jalapenos ($9.99) Housemade Hummus, Olive Oil and Grilled Baguettes ($5.99) Fried Wontons filled with Venison Sausage with Asian Dipping Sauce and Coleslaw ($5.99) Calamari Rings Dusted with Yellow Cornmeal and Southwestern Spices. Served with a Chipotle Remoulade or Housemade Tomato Sauce ($8.99) Neefs Sample Plate ($16.99)

Salad and Soup

Avocado and Grapefruit Salad with Baby Spinach, Grape Tomatoes, Pecans and Housemade Poppy Seed Dressing ($7.99) Mixed Greens with Goat Cheese, Red Onions, Grape Tomatoes with a Housemade Blood Orange Shallot Vinaigrette ($7.99) Crispy Romaine Wedge Salad with a Housemade Classic Caesar Dressing and Kalamata Olives ($6.99) Cold Corn Soup with Avocado, Tomatoes and Crab Meat ($8.99) Chicken Salad with Grapes, Pecans and Celery atop Mixed Greens ($8.99) Add: Grilled Chicken 4.99, Shrimp 5.99 or Salmon (8 oz.) 12.99 to any salad

Burgers, Ribs and Wraps

Dry Rubbed Baby Back Ribs served with Bleu Cheese Mashed Potatoes or seasoned Fries ($9.99/18.99) Chicken Sandwich served with Lettuce, Pickles, Tomatoes and Onions. Served with Seasoned French Fries ($8.99) Veggie Wrap with Housemade Hummus, Avocado, Tomato, Mixed Greens, Goat Cheese in a Sun Dried Tomato Tortilla ($7.99) Grilled 8 oz. Burger with Lettuce, Pickles, Tomatoes and Onions. Served with Seasoned French Fries ($7.99) Chicken Salad Sandwich with Tomatoes, Grapes, Pecans, Celery, Mixed Greens with Seasoned French Fries or Fruit ($8.99)

Entrees
Fresh Herb Crusted Halibut in a Light Citrus Sauce. Served with Purple Mashed Potatoes ($23.99) Pork Tenderloin with a Basil and Balsamic Sauce. Served with Bleu Cheese Mashed Potatoes ($19.99) Beef Tenderloin with a Sherry Demi Glaze. Served with Bleu Cheese Mashed Potatoes ($23.99) Trout Crusted in Organic Bleu Cornmeal served with Mango Pico and Poblano Rice ($17.99) Dry Rubbed Salmon with a Cucumber Cream Sauce. Served with Bleu Cheese Mashed Potatoes ($21.99) Ginger Soy Glazed Chicken Breast. Served with Bleu Cheese Mashed Potatoes ($15.99) Quail with a Blackberry Demi Glaze. Served with Mashed Potatoes ($23.99) Shrimp dusted with Chefs Special Spices with a Habanero Lime Sauce. Served with Poblano Rice (17.99)

Desserts
Chef Chips Housemade Cheesecake ($7.99) Banana Mint Spring Roll. Served with Chocolate Gnash and Caramel Sauce over Ice Cream ($6.99)

Remodeling Proposal

Mr. Chip Van Nostrand

January 4, 2011

Chip, Following is a proposal for the remodeling of the building known as the Detour located on RR 620 in Lakeway, Texas. My proposal is broken down is several areas of work so you can have a better idea of where the total costs are. These prices of budgetary and can be adjusted when the outline of the full scope of work required are obtained. It is possible that an Architect may be required and a permit from the City of Lakeway will have to be obtained, if so the scope of work may have to be changed. General Conditions: Temporary utilities, dumpster, clean up, Supervision, inspection fees, misc. other costs. $ 6,800.00 Demolition: Opening up the exterior walls for new overhead Door and new aluminum entrance doors. 2,700.00 Floors: Scrap existing grease, dirt and grim from all floors including Kitchen, Bar area and future Dining area. Stain and seal All floors. 17,200.00 Overhead Door: Install a new overhead door with all glass. 2,000.00 Entrance Doors: Install one new aluminum/glass door in place Of the existing door leading out to the patio area. Install New double aluminum/glass doors at the front entrance. 2,800.00 Stone work: Patch and repair stone veneer around the openings Created for the new doors. 3,500.00 Paint: Paint all the walls in the public area to make brighter. Repaint all walls and ceilings in the Kitchen, Bar and Storage area. Paint all new trim where installed. 5,575.00 Wainscot & Trim: Install new wainscot 4 foot high around All the dining area and through out the public areas. 6,810.00 Arbor: Build a new arbor over the front entrance doors. This Includes new foundation pads, columns, beams and trellis Approximately 6 ft wide by 12 ft. long. 10,500.00 Plumbing: Allowance for misc. repairs. 1,000.00 HVAC: Allowance for cleaning the ducts, starting up systems And making sure all components are operational. 2,500.00 Electrical: Installing new light fixtures in all the dining areas Including small spot light on wires spaces as directed.

Mr. Chip Van Nostrand Proposal Page Two

Electric cont: Install new lights as necessary in non public Areas and over the bar. Check out all circuits and Provide power for new televisions and appliances. Profit and Overhead: TOTAL BUDGETARY COSTS: Remodel Tax as required by State @ .0825% $

21,700.00 8,815.00 91,900.00 7,582.00

Chip, as stated above these are budgetary costs and can be modified as per your requirements. I have not figured any costs for Architecture and/or permitting if they are necessary. Thank you for the opportunity to work with you on this project in the near future. Respectfully submitted Dwayne Reynolds ReynCo, Inc.

Demographics for FM 620 South, Austin, TX 78734

Population 2009 Male Population 2009 Female Population % 2009 Male Population % 2009 Female Population 2009 Total Adult Population 2009 Total Daytime Population 2009 Total Daytime Work Population 2009 Median Age Total Population 2009 Median Age Adult Population 2009 Age 0-5 2009 Age 6-13 2009 Age 14-17 2009 Age 18-20 2009 Age 21-24 2009 Age 25-29 2009 Age 30-34 2009 Age 35-39 2009 Age 40-44 2009 Age 45-49 2009 Age 50-54 2009 Age 55-59 2009 Age 60-64 2009 Age 65-69 2009 Age 70-74 2009 Age 75-79 2009 Age 80-84 2009 Age 85+ % 2009 Age 0-5 % 2009 Age 6-13 % 2009 Age 14-17 % 2009 Age 18-20 % 2009 Age 21-24 % 2009 Age 25-29 % 2009 Age 30-34 % 2009 Age 35-39 % 2009 Age 40-44 % 2009 Age 45-49 % 2009 Age 50-54 % 2009 Age 55-59 % 2009 Age 60-64 % 2009 Age 65-69 % 2009 Age 70-74 % 2009 Age 75-79 % 2009 Age 80-84 % 2009 Age 85+ 2009 White Population 2009 Black Population 2009 Asian/Hawaiian/Pacific Islander 2009 American Indian/Alaska Native 2009 Other Population (Incl 2+ Races) 2009 Hispanic Population 2009 Non-Hispanic Population % 2009 White Population % 2009 Black Population % 2009 Asian/Hawaiian/Pacific Islander % 2009 American Indian/Alaska Native % 2009 Other Population (Incl 2+ Races) % 2009 Hispanic Population % 2009 Non-Hispanic Population

1-mi. 1,460 1,220 54.48% 45.52% 1,908 3,872 2,452 32 40 240 352 180 130 105 184 230 242 273 262 180 113 53 50 30 28 15 12 8.96% 13.14% 6.72% 4.85% 3.92% 6.87% 8.59% 9.03% 10.19% 9.78% 6.72% 4.22% 1.98% 1.87% 1.12% 1.05% 0.56% 0.45% 2,183 4 29 20 444 868 1,812 81.46% 0.15% 1.08% 0.75% 16.57% 32.39% 67.61%

3-mi. 11,259 10,463 51.83% 48.17% 15,502 26,148 15,180 35 43 2,304 2,730 1,186 678 478 1,156 1,842 2,038 2,186 1,918 1,531 1,098 745 586 465 389 232 158 10.61% 12.57% 5.46% 3.12% 2.20% 5.32% 8.48% 9.38% 10.06% 8.83% 7.05% 5.06% 3.43% 2.70% 2.14% 1.79% 1.07% 0.73% 19,544 174 508 105 1,391 3,168 18,554 89.97% 0.80% 2.34% 0.48% 6.40% 14.58% 85.42%

5-mi. 22,794 21,557 51.39% 48.61% 31,348 52,320 28,516 35 42 5,170 5,636 2,196 1,215 844 2,344 4,036 4,399 4,350 3,654 3,012 2,255 1,601 1,223 905 724 472 312 11.66% 12.71% 4.95% 2.74% 1.90% 5.29% 9.10% 9.92% 9.81% 8.24% 6.79% 5.08% 3.61% 2.76% 2.04% 1.63% 1.06% 0.70% 39,983 414 1,545 213 2,195 5,138 39,213 90.15% 0.93% 3.48% 0.48% 4.95% 11.58% 88.42%

Population 2000 Non-Hispanic White 2000 Non-Hispanic Black 2000 Non-Hispanic Amer Indian/Alaska Native 2000 Non-Hispanic Asian 2000 Non-Hispanic Hawaiian/Pacific Islander 2000 Non-Hispanic Some Other Race 2000 Non-Hispanic Two or More Races % 2000 Non-Hispanic White % 2000 Non-Hispanic Black % 2000 Non-Hispanic Amer Indian/Alaska Native % 2000 Non-Hispanic Asian % 2000 Non-Hispanic Hawaiian/Pacific Islander % 2000 Non-Hispanic Some Other Race % 2000 Non-Hispanic Two or More Races Population Change Total Employees Total Establishments 2009 Total Population 2009 Total Households Population Change 1990-2009 Household Change 1990-2009 % Population Change 1990-2009 % Household Change 1990-2009 Population Change 2000-2009 Household Change 2000-2009 % Population Change 2000-2009 % Households Change 2000-2009 Housing 2000 Total Housing Units 2000 Occupied Housing Units 2000 Owner Occupied Housing Units 2000 Renter Occupied Housing Units 2000 Vacant Housing Units % 2000 Occupied Housing Units % 2000 Owner Occupied Housing Units % 2000 Renter Occupied Housing Units % 2000 Vacant Housing Units Income 2009 Median Household Income 2009 Per Capita Income 2009 Average Household Income 2009 Household Income < $10,000 2009 Household Income $10,000-$14,999 2009 Household Income $15,000-$19,999 2009 Household Income $20,000-$24,999 2009 Household Income $25,000-$29,999 2009 Household Income $30,000-$34,999 2009 Household Income $35,000-$39,999 2009 Household Income $40,000-$44,999 2009 Household Income $45,000-$49,999 2009 Household Income $50,000-$59,999 2009 Household Income $60,000-$74,999 2009 Household Income $75,000-$99,999 2009 Household Income $100,000-$124,999 2009 Household Income $125,000-$149,999 2009 Household Income $150,000-$199,999 2009 Household Income $200,000-$249,999 1-mi. n/a n/a 2,680 905 1,691 554 170.98% 157.83% 1,003 334 59.81% 58.49%

1-mi. 1,157 2 n/a 6 1 n/a 26 97.06% 0.17% 0.00% 0.50% 0.08% 0.00% 2.18%

3-mi. 11,321 107 18 166 3 6 129 96.35% 0.91% 0.15% 1.41% 0.03% 0.05% 1.10%

5-mi. 21,065 205 40 500 3 15 242 95.45% 0.93% 0.18% 2.27% 0.01% 0.07% 1.10% 5-mi. n/a n/a 44,351 17,182 33,896 12,873 324.21% 298.75% 20,139 7,836 83.18% 83.84% 5-mi. 10,663 9,434 8,069 1,365 1,229 88.47% 75.67% 12.80% 11.53% 5-mi. $82,535 $47,401 $122,355 288 267 194 322 380 548 536 471 413 1,116 2,409 5,462 2,595 1,180 463 128

3-mi. n/a n/a 21,722 8,506 15,102 5,788 228.13% 212.95% 8,448 3,331 63.64% 64.37% 3-mi. 5,815 5,199 4,316 883 616 89.41% 74.22% 15.18% 10.59% 3-mi. $79,066 $45,080 $115,123 155 169 105 142 196 318 310 263 250 646 1,247 2,772 1,015 397 278 75

1-mi. 604 557 448 109 47 92.22% 74.17% 18.05% 7.78% 1-mi. $70,188 $37,024 $109,640 16 25 9 11 16 48 28 34 34 88 212 161 61 58 62 23

Income 2009 Household Income $250,000-$499,999 2009 Household Income $500,000+ 2009 Household Income $200,000+ % 2009 Household Income < $10,000 % 2009 Household Income $10,000-$14,999 % 2009 Household Income $15,000-$19,999 % 2009 Household Income $20,000-$24,999 % 2009 Household Income $25,000-$29,999 % 2009 Household Income $30,000-$34,999 % 2009 Household Income $35,000-$39,999 % 2009 Household Income $40,000-$44,999 % 2009 Household Income $45,000-$49,999 % 2009 Household Income $50,000-$59,999 % 2009 Household Income $60,000-$74,999 % 2009 Household Income $75,000-$99,999 % 2009 Household Income $100,000-$124,999 % 2009 Household Income $125,000-$149,999 % 2009 Household Income $150,000-$199,999 % 2009 Household Income $200,000-$249,999 % 2009 Household Income $250,000-$499,999 % 2009 Household Income $500,000+ % 2009 Household Income $200,000+ Retail Sales Volume 2009 Children/Infants Clothing Stores 2009 Jewelry Stores 2009 Mens Clothing Stores 2009 Shoe Stores 2009 Womens Clothing Stores 2009 Automobile Dealers 2009 Automotive Parts/Acc/Repair Stores 2009 Other Motor Vehicle Dealers 2009 Tire Dealers 2009 Hardware Stores 2009 Home Centers 2009 Nursery/Garden Centers 2009 Outdoor Power Equipment Stores 2009 Paint/Wallpaper Stores 2009 Appliance/TV/Other Electronics Stores 2009 Camera/Photographic Supplies Stores 2009 Computer/Software Stores 2009 Beer/Wine/Liquor Stores 2009 Convenience/Specialty Food Stores 2009 Restaurant Expenditures 2009 Supermarkets/Other Grocery excl Conv 2009 Furniture Stores 2009 Home Furnishings Stores 2009 Gen Merch/Appliance/Furniture Stores 2009 Gasoline Stations w/ Convenience Stores 2009 Other Gasoline Stations 2009 Department Stores excl Leased Depts 2009 General Merchandise Stores 2009 Other Health/Personal Care Stores 2009 Pharmacies/Drug Stores 2009 Pet/Pet Supplies Stores 2009 Book/Periodical/Music Stores 2009 Hobby/Toy/Game Stores 2009 Musical Instrument/Supplies Stores 2009 Sewing/Needlework/Piece Goods Stores 2009 Sporting Goods Stores

1-mi. 19 1 43 1.77% 2.76% 0.99% 1.21% 1.77% 5.30% 3.09% 3.75% 3.75% 9.71% 23.40% 17.77% 6.73% 6.40% 6.84% 2.54% 2.10% 0.11% 4.75% 1-mi. $465,852 $325,353 $655,786 $635,930 $1,086,450 $7,145,782 $934,791 $306,578 $245,853 $258,620 $822,394 $259,573 $68,281 $26,136 $757,833 $123,071 $346,187 $508,514 $857,644 $4,456,517 $5,300,715 $743,646 $543,411 $6,726,417 $4,385,137 $3,527,494 $7,484,250 $5,982,771 $461,142 $2,501,953 $360,267 $102,720 $67,110 $65,798 $23,890 $604,805

3-mi. 162 4 241 1.82% 1.99% 1.23% 1.67% 2.30% 3.74% 3.65% 3.09% 2.94% 7.60% 14.66% 32.60% 11.94% 4.67% 3.27% 0.88% 1.90% 0.05% 2.83%

5-mi. 400 9 538 1.68% 1.55% 1.13% 1.87% 2.21% 3.19% 3.12% 2.74% 2.40% 6.50% 14.02% 31.79% 15.10% 6.87% 2.69% 0.75% 2.33% 0.05% 3.13% 5-mi. $7,903,440 $5,157,242 $10,971,916 $11,153,373 $18,055,885 $117,193,477 $15,482,931 $5,303,418 $3,888,722 $5,989,287 $16,074,749 $4,088,005 $1,085,022 $466,253 $12,501,933 $2,130,995 $5,874,435 $8,773,865 $42,597,882 $185,574,939 $91,806,684 $12,390,142 $9,476,555 $113,602,852 $104,035,439 $61,437,559 $126,104,785 $101,212,707 $7,671,079 $42,845,888 $6,353,392 $1,487,394 $1,309,562 $1,081,095 $427,642 $10,765,695

3-mi. $3,979,546 $2,636,462 $5,540,974 $5,575,298 $9,129,736 $59,405,545 $7,834,360 $2,658,854 $1,988,342 $2,840,642 $7,854,951 $2,092,306 $552,933 $231,936 $6,333,865 $1,067,902 $2,955,946 $4,401,709 $17,136,865 $78,610,982 $46,001,634 $6,261,319 $4,744,052 $57,241,669 $47,896,391 $30,759,527 $63,575,533 $50,980,348 $3,876,336 $21,520,116 $3,170,930 $777,311 $636,251 $547,931 $212,885 $5,371,384

Retail Sales Volume 2009 Video Tape Stores - Retail

1-mi. $60,823

3-mi. $512,651

5-mi. $1,014,669

Terms for Investment Repayment

($300,000 Investment) Net Proceeds 1. First 5 years Investor 1 60k / yr.Over 60k, 50/50 split 2. When total paid Investor = 300k; Split 50/50 3. When total paid Investor = 600k; Split 60% Chip Van Nostrand, 40% Investor 4. When total paid Investor = 1M; Split 75% Chip Van Nostrand, 25% Investor 5. When total paid Investor = 2M; Split 90% Chip Van Nostrand, 10% Investor Buyout: Chip may buy out investor at twice initial investment (600k) anytime after 5 years. Investor retains 10% investment, which can be bought for additional 300k.