Yellowfin CEO Says Big Data Hurting Business Intelligence and Analytics Market CEO of global Business Intelligence

(BI) and Analytics vendor Yellowfin, Glen Ra bie, has stated that industry dialogue around Big Data has negatively impacted t he business analytics software market. Melbourne, VIC, Australia, August 15, 2013 -- Rabie made the comments during a p odcast with independent BI analyst, Claudia Imhoff, as part of a briefing with t he internationally renowned Boulder BI Brain Trust (BBBT). The BBBT is a BI forum based in Denver, Colorado. The BBBT is a gathering of lea ding BI analysts, experts and practitioners, who participate in regular half-day briefings with interesting and innovative BI vendors. Big Data rhetoric disrupting BI market Lets turn to the more philosophical part of the podcast, said Imhoff BBBT host and Present & Founder of Intelligent Solutions (the company responsible for coordina ting the BBBT and producing its events). You did make an interesting statement o ne that Id like you to explain. You said that Big Data is actually hurting BI. Rabie: Look, Big Data as a technology and a concept is fantastic, and so thats not the point. What I was really aiming at is that I think its a step backwards in t erms of the engagement model of the BI industry with its customers. And what I m ean by that, is its become a very technically complex conversation. So rather tha n being about the business, and what businesses do with their data, and how well help them to make decisions, all were doing now is selling the virtues of technol ogy. Were not being very precise about when to use what. And so weve created this level of complexity thats creating paralysis with our customers. Our customers do nt know what to use and when to use it, and we as an industry arent helping them. Were not saying this is when you use Hadoop, this is when you use a columnar datab ase, this is when you just hit your relational database. [What we as an industry are saying is that] we want you to spend lots of money with us, buying all this technology, whether you need it or not. Youve got to have a strategy and a busin ess problem to solve. People shouldnt buy technology for the sake of it. Imhoff: I think I would agree with you, the marketing hype has been over-the-top actually that doesnt even begin to cut it. Especially around Big Data and what da ta science will do for an organization. I do think theres value there, I do think theres a good future there. But I think that the over-marketing has caused treme ndous confusion. Not only just in IT, but also, as you say, in the business as w ell. [And as a result] theres almost this paralysis of I dont know which way to jum p. Weve got all this technology almost too much technology at our fingertips now. [Now the problem is] which one do I pick to solve what problem? Rabie: And no vendor is actually helping in that space. No one is saying this is when you use my technology, this is the most appropriate time, or this is the mo st appropriate use case. Everyones saying we will solve all your problems, which is just not true. Gartner back Rabies position Recent findings from international enterprise technology analyst firm, Gartner, have backed Rabies position, stating that extensive confusion among potential pur chasers regarding the definitions and differences between the terms Big Data, BI and analytics is blunting BI spend. "Business Intelligence managed to grow by a reasonable seven percent in 2012, [w ith] confusion related to emerging technology terms causing a hold on purse stri ngs," said Principal Research Analyst at Gartner, Dan Sommer, in a statement.

The global BI software market grew 17 percent in 2011 over 2010. Rabie Imhoff podcast The entire interview between Rabie and Imhoff can be listened to here: http://ww w.yellowfinbi.com/YFCommunityNews-Imhoff-Yellowfin-s-Collaborative-BI-incredible -business-model-refreshing-142778 The podcast discusses: The progress and industry recognition achieved by Yellowfin in 2013 Yellowfins marketplace positioning How Yellowfins unique business model puts the needs of clients and partners first How Yellowfin believes Big Data hype is hurting BI and analytics The potential dangers and drawbacks of prescriptive analytics How Yellowfins focus on Collaborative BI is responding to changing workforce dema nds About Yellowfin: Yellowfin is a global Business Intelligence (BI) and Analytics software vendor p assionate about making BI easy. Yellowfin is headquartered and developed in Melb ourne, Australia, offering a highly intuitive 100 percent Web-based reporting an d analytics solution. Founded in 2003 in response to the complexity and costs as sociated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit www.yellowfinbi.com For further media information, interviews, images or product demonstration, plea se contact: Lachlan James, Yellowfin Communications Manager, on +61 03 8617 4954, 0431 835 6 58 or lachlan.james@yellowfin.bi For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), Linked In (Yellowfin Business Intelligence) or email pr@yellowfin.bi to subscribe to Ye llowfins free e-newsletter. Contact: Lachlan James Yellowfin Level 46, 360 Elizabeth Street, Melbourne 3000, Victoria, Australia +61-03-8617-4954 lachlan.james@yellowfin.bi http://www.yellowfinbi.com