I’LAM

M E D I A C E N T E R F O R A R A B PA L E S T I N I A N S I N I S R A E L

AN NU A L R E P O RT
JANUARY – DECEMBER 2004
 TA B L E O F C O N T E N T S

table of contents.....................................................................................................................................................................1

2004 Highlights......................................................................................................................................................................2

report of activities january – December 2004.....................................................................................................................3

EU-Project (may – december 2004)...................................................................................................................................3
Media monitor and survey (EU-Project)............................................................................................................................3
1. Media monitoring: Arabic-language local newspapers and Hebrew media ................................................................3
2. Public Opinion Poll (among Arab media consumers in Israel)....................................................................................4
3. Survey among journalists from the Arabic and Hebrew media in Israel.......................................................................4
Empowerment Program......................................................................................................................................................4
1. Courses at the Production Room...................................................................................................................................4
2. Intensive Training for Arab Journalists (EU-Project)....................................................................................................6
3. Forums............................................................................................................................................................................8
4. Human Rights Seminar...................................................................................................................................................9
5. Media Directories...........................................................................................................................................................9
6. Production and Documentation....................................................................................................................................10
Media Rights Program......................................................................................................................................................12
1. Improving Coverage of Arab Citizens in the Hebrew and Foreign Media...................................................................12
2. Media Laws, Policies & Regulations: Advocacy Work................................................................................................14
Outreach...........................................................................................................................................................................20
1. Media Reports...............................................................................................................................................................20
2. Press Releases & Reactions..........................................................................................................................................20
3. Petition..........................................................................................................................................................................21
4. Akhbar – Quarterly English Newsletter........................................................................................................................21
Fundraising and Networking............................................................................................................................................21
1. Fundraising..................................................................................................................................................................21
2. Partnerships and Other Cooperative Endeavors.........................................................................................................21
Organizational Developments and Capacity Building.....................................................................................................23
1. Staff Developments.......................................................................................................................................................23
2. Capacity Building.........................................................................................................................................................23
3. Strategic Planning........................................................................................................................................................23
4. Administration..............................................................................................................................................................24

Annexes to Annual report 2004..........................................................................................................................................25

Annex 1: Summary of Letters sent to the Israeli Press Council.......................................................................................25
Annex 2: List of Press Releases sent in 2004....................................................................................................................26
annex 3: weekly news updates: Stories covered in the hebrew media..............................................................................27
.........................................................................................................................................................................................29

2004 HIGHLIGHTS

√ In May I’lam celebrated the launch of Responsible and Professional

Media, a project funded by the European Union under the Initiative for
Democracy and Human Rights.
√ In September, I’lam started systematic monitoring of a selection of
Arabic and Hebrew newspapers in Israel.
√ The public opinion poll on media consumption and exposure in the Arab
community is being conducted during December 2004 and January 2005.
√ Through its Empowerment Program, I’lam reached more than 550 direct
beneficiaries.
√ I’lam organized six training courses at the Production Room, building
capacities of several major target groups in audio-visual production and
reaching 75 direct beneficiaries.
√ I’lam is nearing completion of the Intensive Training for Arab
Journalists.
√ The Forum of Journalists, launched in March 2004, has become a critical
platform for Arab journalists to organize and discuss pressing issues.
√ In November a seminar was held in conjunction with ACRI (Association for
Civil Rights in Israel) on the subject of ‘International Law and the Role of
the Journalist’.
√ I’lam’s “Media Capacity Directory” and “Arab Experts Guide” which
include contact information for more than 100 Arab media professionals
and 80 Arab experts are awaiting publication.
√ In the course of the year, I’lam’s Production Room filmed more than 18
different events.
√ I’lam’s weekly electronic newsletter in Hebrew, which is disseminated
to over 83 journalists, and editors in the Hebrew media receives an
extremely positive response in 2004. At least 25 stories were published or
broadcast based on information supplied by I’lam.
√ In 2004 I’lam organized three guided tours, reaching 57 journalists and
editors from the Hebrew and Arabic-language and international media.
√ I’lam has produced nine position papers in Arabic and Hebrew on
various subjects ranging from broadcasting reforms to coverage of Arab
MKs to the importance of the Or Commission Report.
√ In 2004 I’lam organized two roundtables. The first, ‘Responding to
Israeli Media Policies’, took place in April and the second, ‘The New Arab
Commercial Channel’, was held in June.
√ I’lam continues to make important progress in its broad-based advocacy
work. In recent months, I’lam has become active in Israeli coalitions and

2
 has successfully encouraged Arab stakeholders to become active in public
media debates.
√ I’lam has fostered networking and has initiated cooperative efforts with
an extensive range of local and international organizations.
√ The report, ‘Attitudes of Israeli Authorities toward Arab Journalists’ was
sent to various organizations and Knesset members and was later
published on the websites of the Media Diversity Institute and the
International Journalists Network.
√ I’lam’s staff has benefited from several capacity building opportunities.
√ I’lam introduced a quarterly newsletter in English documenting
achievements and highlighting upcoming events.

R E P O RT O F A C T I V I T I E S J A N U A RY – D E C E M B E R 2 0 0 4

EU-PROJECT (MAY – DECEMBER 2004)

The “Responsible and Professional Media” Project was launched on the 3rd of May, 2004,
World Press Freedom Day. This is a special date as it is universally recognized as an
occasion to celebrate and advance the fundamental principle of freedom of expression
throughout the world. This project is I’lam’s greatest development of 2004.
Most activities included in this project are described alongside I’lam’s Empowerment
and Media Rights Programs accordingly as they are part of these frameworks. Only the
Media Monitor and Survey is described below since it is related to I’lam’s work in its
entirety.

MEDIA MONITOR AND SURVEY (EU-PROJECT)

The preliminary stage of the “Responsible and Professional Media” project, which will
form the basis for subsequent activities, is a diagnosis of the state of affairs of the
Hebrew and Arabic media landscapes. Information attained through these initial
surveying efforts will guide our programming and help the organization adjust its
activities.
It is important to mention that this research is unique, because it is the first time that
the local Arabic media in Israel is monitored and the first time that a critical survey of
Arab media consumption, satisfaction and credibility is conducted. The fact that the
research includes different complementary elements provides a ground-breaking
perspective to a very complex matter.
The research is divided in three parts:

1. Media monitoring: Arabic-language local newspapers and

Hebrew media
We have developed a codification system that will be used to examine media content
and is divided into the following topics:
Hebrew Media: Coverage of Arab citizens in (1) newspapers, (2) TV news, (3) and a
selection of current-affair programs.
Arabic media: (1) Leadership, (2) Women, (3) House Demolition, (4) Land
Confiscation, (5) Arab protest activities, (6) Factionalism, and (7) Political Detention.

3
Researcher Dr. Amal Jamal developed a codebook for each topic, a total of nine, in order
to systematize quantitative and qualitative exploration.
The monitoring data will be fed into a computerized SPSS program and analyzed in
order to draft a report on media content analysis.
The monitoring of Arabic newspapers started in October and will cover September,
October, November and December 2004 and January and February 2005. Monitoring of
Hebrew Newspapers started in October and will cover October, November December
2004 and March, April and May 2005.
During a period ranging from May 2004 until January 2005, Dr. Jamal trained 4
monitoring staff alternately. We placed emphasis on building the capacities of local
staff.
Professionals in the academia were given access to the monitoring codebooks and were
consulted as to necessary changes. All were very impressed with the scope and depth
of the research project.

2. Public Opinion Poll (among Arab media consumers in Israel)

We developed the questionnaire for a public opinion poll on media consumption and
exposure in the Arab community. The poll is being conducted during December 2004
and January 2005. The data collected will be analyzed and later drafted in a
comprehensive report.

3. Survey among journalists from the Arabic and Hebrew media in

Israel.
The research team collected information about the work of 60 Arab and Jewish
journalists and editors in the Hebrew and Arabic press in order to prepare the interviews
with this target group.

EMPOWERMENT PROGRAM
In our Empowerment Program, we aim to empower the Arab media landscape and
society by promoting equal access to the Israeli media, encouraging free flow of
information and fair representation at media bodies and institutions, and fostering
professional standards. Through this program I’lam reached directly more than 370
beneficiaries throughout the year.

1. Courses at the Production Room

Through media training and capacity building, I’lam aims to improve the media skills
and capabilities of Arab media and society. In 2004, I’lam offered five audio-visual
training courses designed to increase the capacity of the Arab community in media
applications, reaching 75 beneficiaries:

1.1 Video Editing Training / Adobe Premiere Software

In response to requests from local media teachers I’lam designed the Premiere Training
Course. This course, led by Jacky Berman (media/editing expert with Tel-Hi
College/Carmiel) offers hands-on training in Adobe Premiere and other state-of-the-art
video editing software.
Between December 2003 and February 2004, I’lam offered training to a group of eleven
media teachers from local high schools in Nazareth, Haifa and Shefa Amer. Courses
were held one evening a week (for four hours every Tuesday) at I'lam's Production
Room. The participants, who are now able to pass on know-how and experience gained
from the workshop, have introduced Premiere training into their own curriculums and

4
courses. I’lam views this as a clear indication of the powerful multiplier effect of such
trainings.

1.2 Youth Audio-Visual Training

I’lam's "Youth Audio-Visual Training" ran from December 2003 to March 2004. This
project offered media training for twelve students from the local Nazareth High School.
Trainer Safa Adwi met the students every Saturday for four hours in which she
overviewed the fundamentals of research, filming and editing. This training provided
the students with the basic skills needed to produce short productions.
Following this introduction, the students embarked, in small groups, to shoot their own
films in Nazareth. One group produced a documentary film on a local association
striving to preserve Bedouin culture, while another group produced a dramatic mystery.
The films stand as testimony to the effectiveness of the media training. In these
productions, the students displayed both theoretical and practical skills that they are
certain to use in future academic and professional endeavors.

1.3 Training for Torahan Village

In December of 2003, I’lam introduced a series of courses aimed at improving the
media capacities of teachers and students of Torahan High School.
The training, provided by Safa Adwi, was offered to twenty-two teachers and students
at Torahan High School. Participants met every week to share in technical training,
gaining valuable skills in the use of professional video cameras and editing programs.
This practical training was followed by one month of filming in March 2004.
The final outcome of this training was a short documentary profiling inter-generational
communication in Torahan.

1.4 Expanding Training Opportunities for Arab women in Audio-Visual Media

In September 2004 the final edits were made to a short film made by and about the
women of Dabburiyeh.
In early 2004, a group of Arab women from the village of Dabburiyeh, just 20 minutes
north of Nazareth, came to I’lam with a request for training in media methods and
audio-visual production. I’lam recognised this as a critical opportunity to empower Arab
women in Israel, and by June had introduced a training module – ‘Audio-visual Training
for Arab Women’. This module brought trainers together to work with I’lam to introduce
the women of Dabburiyeh to the world of film, from basic camera usage to production.
Twelve women participated in the course, which ran from June to September of 2004.
The women participating in this initiative represented a diversity of academic, social
and professional backgrounds. They ranged in age from 17 to 46 and represented a
broad spectrum of careers, among them were students, government workers, and civil
society representatives. These women usually do not have access to the training and
equipment that I’lam was able to offer, and generally lack the opportunity to express
themselves in and through the media.
The training consisted of 12 sessions of theoretical and practical courses and was led by
I’lam’s former Production Room Coordinator, Nadim Natour and two media students
from Tel Aviv University and Emek Yizrael College. Just some of the topics covered were
frame composition, the effects of light, camera angles, and the different roles in a
production. The theoretical sessions, led by Rimonda Mansour, included courses on

5
Gender Equality, Women Studies, and Human Rights. An informal dialogue followed all
sessions.
Towards the end of the program the women met with video and installation artist Manar
Zoubi, and paid a visit to the Tel Aviv Museum and the Helena Rubenstein Museum of
Contemporary Arts, where they were able to exercise their newly developed critical
sense of the aesthetic.
The pilot programme was deemed a success by organisers and participants, who
variously praised the experience. In evaluation, it was suggested that the program
could have been longer in duration and wider in scope, with a call for more practical
training.

1.5 Co-financing: Documentary Project

The Production Room concluded in October 2004 training and production of two profile
films (13 minutes) of our project partners – Mossawa (The Advocacy Center for Arab
Citizens of Israel) and CEGAS (the Committee for the Educational Guidance of Arab
Students).
The training, which began in early February, introduced ten staff members of Mossawa
and eight staff and students from CEGAS to these basics of audio-visual production,
from camera use to lighting and sound techniques. Each partner organization benefited
from 100 practical training hours. Theoretical lessons were offered by;
 Ramsis Khasis, a musician from Haifa, on the relationship between music and
film,
 Cecile Kahle, a local artist, on transforming ideas into reality,
 Ala Hlehel, a freelance journalist and writer, who provided training in script
development and writing,
 Eyas Salman provided training in Avid video editing software.
The Co-Financing Project, generously funded through the EU and the Heinrich Boell
Foundation, allows I’lam’s Production Room to work closely with four Arab NGO’s in
Israel – over the course of three years, and invest staff and volunteers with critical skills
in audio-visual production. The training culminates with a short profile film documenting
the work of each of the respective organizations. The project, now in its second year,
has been a marked success. In June of 2004, the first organization to receive training –
the Laqiya Women’s Association of the Negev – held a screening of its profile film in Tel
Aviv.

2. Intensive Training for Arab Journalists (EU-Project)

I’lam’s intensive training program has almost reached its end with fifteen of the
nineteen sessions completed. The program is giving Arab journalists working in Israel
practical skills and a greater awareness of human rights, democracy and professional
journalism.
Fifteen Arab journalists, with between two and twenty years working experience in the
media, are participating in the five-month program. The participants are from various
regions of the country and include four women. The program is based in Jaffa and
Nazareth.
Topics of discussion have included censorship, human rights, ethics, history, story
selection, information resources and defining qualities of investigative journalism. The
lecturers and trainers are all professional journalists and media academics. Each
session includes theoretical instruction, practical training, and a workshop to develop
and implement what has been learnt:

6
 1. August 6, Sliman Shafea, Correspondent at Channel 2: “Challenges for Arab
Journalists Working in the Hebrew Media.”
2. August 13, Moti Gilat, Journalist at Yediot Aharonot: “Investigative Journalism: The
Role of the Media, Media Ethics, Sources of Information and Censorship”; Ron
Rizniq, investigative journalist at Yediot Aharonot: “Investigative Reporting of
Environment and Health Issues”; and Doron Galaezer, journalist at Yediot
Aharonot: “Local Hebrew Media”.
3. August 20, Shahar Ginosar, journalist at Yediot Aharonot: “Case Study: October
2000”.
4. August 27, Gidi Vayts, journalist at Yediot Aharonot: “Sources of Information in
Investigative Journalism”; Ruth Yural, formal editor of the weekly magazine of
Yediot Aharonot and current freelancer: “Magazine Reports”.
5. September 3, Izhar Beer, former journalist at Kol Haeer and current director of
Keshev: “How to cover Occupation Issues: Problems, Ethics, and Resources”.
6. September 10, Ronen Bergman, investigative journalist at Yediot Aharonot:
“Investigative Journalism and Sources of Information: Case Study”
7. September 17, Mustafa Kabaha, board member at I’lam and media lecturer at
Open University: “Arab Journalism before and after 1948”; Wadea Awawdy, board
member at I’lam and journalist: “Difference between Local Arab and Countrywide
Hebrew Coverage of the Israeli – Arab Conflict”; Sliman Faraj, media and financial
advisor with a local marketing company: “Economic and Financial Concerns
Facing Local Arab Media”.
8. September 24, Ghassam Bsol, journalist at local TV channel: “Investigative
Journalism: Case Study”; Mustafa Abdel Halim, Editor at Radio Shams: “Sources
of Information and Difficulties in Media Work”.
9. October 8, Mibi Mozes, media advocate: “Legal Constraints for Journalists”; and
Tzadoq Yehezqili, TV journalist: “How to Adapt Written Reports to Documentary
Films”.
10.October 15, Rino Tsur, investigative journalist at Yediot Aharonot: “Follow-up of
Investigative Reports”.
11.October 22, Doron Tzapari, director of documentary films: “Introduction to the Art
of Documentary Films”.
12.November 5, Abdel Hakim Mufid, journalist of the Voice of Freedom and Justice
(local Arabic newspaper): “Local Arabic Journalism from 1948 until Today”;
Mustafa Abdel Halim, journalist at Radio Shams: “Difficulties in the Daily Work of
Journalists”; Wadea Awawdy, board member at I’lam and journalist: “Absence of
Criticism in Local Media”.
13.December 10, Mustafa Kabaha, board member at I’lam and media lecturer at
Open University and Haneen Zoubi, director of I’lam: “Political and Media
Discourse before 1948: Academic Approach”.
14.December 13, Participated in tour for journalists in Sakhnin.
15.December 17, Nada Al Yassir, Professional Filmmaker, Script Writer, and Editor:
“Reading Documentary Films”.
The first part of the training focused on the written media, with Shaher Altermann of the
daily newspaper Yediot Aharonot leading the training. Teams of two journalists have
conducted their own investigation, and we assume that some of the resulting reports
will be published.

7
The broadcast element, consisting of four meetings, was headed by Keren Kerse of
Israel’s Channel 2 television station. She taught the practicalities of visual investigating,
including the importance of visual material, interviewing for television, and transferring
the written to the visual medium.
Often having little or no previous formal training or media academic background, the
participants have been thrilled by the opportunity to engage in discussion and
instruction on the higher levels of journalistic practice. The success of the program can
largely be attributed thus far to the positive interaction between participants and
lecturers.
It is I’lam’s aim that training like this will set higher professional standards among Arab
journalists in Israel and encourage investigative reporting, broader coverage of human
rights issues and overall professional development.

3. Forums

3.1 Forum of Journalists

On 12 March, 2004, the Forum of Journalists was launched. The uniqueness of this
forum lies in the opportunity to give Arab journalists an independent platform to
organize, discuss pressing issues, and build a strong front from which they may
formulate their needs and demand their rights. Through the Forum, I’lam aims to widen
perspectives and strengthen the commitment of Arab journalists towards their own
society from within, and towards progressive and democratic norms. Through an
inclusive and participatory approach, we aim to raise awareness about the role of local
journalists to bring about sustainable social change. This framework also provides Arab
journalists the opportunity to have valuable exchange and critical dialogue with
journalists from the Hebrew media and foreign journalists.
In the first meeting, participants outlined the official aims of the group:
 To form an open forum for cooperation and dialogue between Arab journalists in
Israel.
 To develop professional training programs that respond to the needs of local
journalists.
 To develop a document of media ethics for Arab journalists and media
institutions.
 To develop networks of Arab and foreign journalists
 To initiate critical dialogue and cooperative efforts with journalists
 To formulate a basic document on the rights of Arab media practitioners.

The Forum of Journalists, which has convened five times (March 12, April 24, May 28,
September 13, and September 27) this year, is consistently well-attended, with a core
group of nearly 20 Arab journalists.
Achievements until date:
The local media landscape finds itself in a highly polarized political climate, where
almost all journalists are split along party lines. Arab newspapers are mainly divided as
politically affiliated and commercial ones. There is an acute lack of communication,
cooperation and organization between them. Assembling journalists from different
parties and backgrounds to discuss issues and work towards a common goal is a
significant achievement in and of itself. In order to create a productive forum, it is
necessary to provide an independent and autonomous platform in which the journalists
themselves decide upon the aims, agenda, and work plan of the forum (this was a clear
demand from the participants). It must be emphasized that this is the first opportunity

8
of this nature for 50 years, an arena in which local Arab journalists have a platform to
address deep-rooted problems and to find a common agenda.
 As the first permanent connection linking Arab journalists working in Israel, the
Forum is providing an important support network and catalyst for debate.
 Most journalists know about this initiative, even those that are still not
participating.
 The group participating in the forum includes new journalists as well as senior
journalists in decision- making positions.
 This group confirmed the basis for cooperation and networking.
 The sessions discussed how the Forum may be expanded, and debated what to
include in a future Code of Ethics, and why the Israeli Code of Ethics is neither
suitable nor enviable.
Beyond theses forum-related achievements, I’lam gained visibility among the Arabic
local media landscape. The forum enabled us to build trusting relationships with
journalists, directors and editors of various Arabic newspapers.

3.2 Forum of Graduates

The Forum of Graduates and Students of Communications, which began in October
2003, brings together 20-30 Arab students and graduates of media to discuss obstacles
and work to create opportunities for young Arab journalists in Israel. The Forum, which
has now convened over 5 times, offers a valuable venue to share experiences,
resources and training. The Forum also creates an opportunity for professional
journalists and new media institutions (new Commercial Arabic Channel and new daily
newspaper in Arabic) to reach out to students / graduates.
In April, 2004, journalist Toli Shergi delivered a lecture to the graduates on the
fundamentals of investigative reporting. The students were asked to prepare their own
investigative reports, and have since delivered reports on such topics as “Arab
Employment in the Private Sector”, “The Arab ‘Brain Drain’ from Israel”, and “The
Motivations of Arab Volunteers with the Israeli Police Force.” One of these papers “The
Arab ‘Brain Drain’ from Israel” was published in Arabs48, a prestigious and popular
news-website.

4. Human Rights Seminar

I’lam was the proud host of a seminar held on 5th November which focused on ‘The
Importance of International Law to Journalists’. More than 20 Arab journalists and media
students were introduced to the subject by I’lam director Haneen Zoubi. Sonia Boulos
from ACRI (Association for Civil Rights in Israel) followed her with an extensive
explanation of the role of international law in journalistic reporting. Nitzan Herowitz,
editor at Channel 10 News then explained how journalists should work when
governments or military do not abide by international law and documented examples of
journalists reporting on the misdeeds of soldiers. A lively debate about these issues
closed off the day’s events. All participants were very pleased with the content and
presentation, and I’lam is planning further events of this kind in the future.

5. Media Directories
In 2004, I’LAM developed two directories:
Arab Media Capacities Directory

9
I’lam has recently completed a directory that lists qualified Arab media workers in
Israel. To be published in Arabic and Hebrew, the index includes the name, contact
details, education and previous professional experience of almost 100 journalists,
editors, camerapeople, sound technicians, photographers and designers.
The aim of the Arab Media Capacities Directory is to promote and facilitate working
opportunities for Arab media professionals within the media arena. This directory will be
a prompt reply to anyone who claims that the media landscape in Israel is bereft of
Arabs due to the absence of trained and accomplished professionals.
Even before its publication, I’lam provided partial information to Channels 1, 2, and 10,
to the companies that have the franchise of Channel 2 and 10, and the candidates for
the new tender of Channel 2.

Arab Experts Guide

The aim of the Arab Experts’ Guide is to produce a guide for Hebrew media to identify
and refer to Arab experts of all kinds. This guide will serve as a reference of journalists
and media bodies. During 2004, I’lam staff requested and compiled the professional
contact information for more than 80 experts in a range of fields and issues. I’lam
provided a selection of this list to some journalists at request.
I’lam is planning to extend this listing work in the near future to include Arab
organizations and institutions that conduct research, shape policy, or monitor the
situation of Arab Palestinians in Israel.

6. Production and Documentation

I’lam’s Production Room is well-recognized as a provider of documentary services
among civil society and public institutions within Israel. I’lam provides services in
shooting (filming) and documenting relevant public activities on a regular basis (two to
three times a month on average). I’lam offers these services to other NGOs at little to
no cost and thus presents a viable alternative for civil society organizations that are
otherwise unable to afford them. In addition, I’lam lends audio-visual equipment for
media students and graduates, and community members with technical skills, but no
access to this kind of equipment.

6.1 Profile Films

In March of 2004, Hanna Shamas created a profile film for the Rehabilitation Center for
Challenged People. The profile film will allow the Center to promote its work among
potential funders as well as the general public.

6.2 Documentary Services

Between January and December 2004, the Production Room has filmed more than 18
events including the "Jesse Van Ruller" musical performance/concert sponsored by Beit
al-Musica as well as conferences such as “The History of the Arab Palestinians under
Military Rule,” organized by MADA, Arab Center for Applied Social Research and the
“Conference of Arab Farmers for the Establishment of a Trade Union” organized by Ahali,
Center for Community Development.
In addition to these services, the Production Room has actively documented critical
events within the Arab Community, including Yum el-Ard and Naqba Days, among
others.

10
6.3 Summer Camp
The Orthodox Youth Center organized a summer camp in Nazareth for 180 children ages
six to fourteen, which took place from July 5 to August 5. I’lam was asked to give a
series of training hours on media literacy. Three trainers offered more than 80 hours to
six groups of 30 children each, introducing the children to media related issues such as
the role of media, relation and communication between media and audience, critical
consumption of media, specific media formats including video clips, radio, photography,
caricature, among other subjects. In addition, the children implemented in practice
some of the elements of the training: Two video clips were produced by the older
children, participants took their own photos, wrote headlines, and draw caricature, to
mention some.

11
MEDIA RIGHTS PROGRAM

1. Improving Coverage of Arab Citizens in the Hebrew and Foreign

Media
Led by Programs Coordinator Kholod Masalha, this program aims to promote a fair
coverage of Arab issues currently marginalized primarily in the Hebrew media and
secondly by the foreign media. In order to identify issues, Ms. Masalha follows daily the
Hebrew media and compares the information therein to other sources of information,
namely the local Arabic media, Arab NGOs, Arab Knesset Members, and special events
such as Land Day and Naqba Day. The specific aims of this initiative are:
1. To promote a quantitative and qualitative improvement in the coverage of issues
important to the Arab Palestinian community.
2. To raise awareness of these issues among journalists and editors from the
Hebrew and foreign media through tours and other activities.

General Achievements:
 Through the activities described below under the project of “Improving Coverage
of Arab Citizens in the Media”, I’lam created basic infrastructure to build strong
relations with journalists. Kholod Masalha is in daily contact with journalists, thus
opening an important access point to the Hebrew and foreign media, which can
also benefit other local NGOs.
 The contact established became a two-way relationship as journalists started to
consider I’lam an important source of information regarding Arab citizens of Israel
and a facilitator in reaching Arab experts, civil society, and community members.
Here I’lam faces a dilemma, because we are afraid of reinforcing the passive
attitudes of journalists towards Arab citizens of Israel in getting first hand
information and in conducting investigative reporting within this society. I’lam will
discuss this issue with journalists from the Hebrew media.
 Two programs focusing in media issues, on Channel One and Reshet Bet radio,
heavily rely on I’lam as a source of information. We provide these programs with
many stories and information.
 During 2004 we realized that the potential to improve the attitude towards, and
knowledge of, Arab citizens of Israel is greater with foreign journalists. According
to our experience, the level of information and insight into the situation of Arabs
in Israel of many foreign journalists is very poor. In the short term, the impact of
our work with the foreign media could be significant.

1.1 Weekly Newsletter (Media Update) for the Hebrew Media

Newsworthy stories related to the Arab Palestinian society in Israel are selected,
compiled, translated into Hebrew, and disseminated electronically every week to over
83 journalists and editors in the Hebrew media. The issues presented in the newsletter
are designed for inclusion in the major Hebrew media outlets. Each brief is followed with
detailed contact information so that journalists may easily attain further information.
I’lam released 32 Weekly Updates from June to December 2004.
In the first weeks of the pilot stage, the Media Update received a positive response and
I'lam fielded emails and calls from journalists requesting further information. Miki Miron,
well-known anchorperson with Radio Reshet Bet invited Ms. Masalha to become a
contributor to the weekly Sha’at Hivra (Society Hour) from June 30 until August 25 for a
total of five broadcasts. Two minutes each Wednesday, Masalha highlighted issues of

12
importance to the Arab Palestinian society. This significant achievement is a milestone
in our efforts to promote a more inclusive, balanced, and fair coverage of Arab
Palestinian issues in Israel.
Since I’lam began circulating weekly news updates to the Hebrew media in June, at
least 25 stories, on a myriad of issues, have been published and broadcast based on
information that I’lam has provided (for a detailed list of issues published, please see
Annex 3).

1.2 Tour for Editors and Journalists from the Hebrew and foreign media
In 2004, I’lam initiated guided tours for journalists and editors working at the Hebrew
media and foreign journalists. These tours are designed to express the desire of the
Arab Palestinian society in Israel to present and represent itself, to raise awareness
about pressing issues and realities of Arab citizens, and to facilitate encounters and
dialogue with Arab representatives, journalists, and opinion leaders.
In April 2004, the first tour, the “Nazareth Tour”, was guided by Dr. Basel Ghattas,
Director of the Galilee Society and Mr. Bilal Ibrahim of Arab Human Rights Association,
brought journalists through Nazareth, Ein Mahel, Reni and Nazareth Illit. The
participants (14 journalists from different Hebrew media outlets and 3 foreign
journalists) expressed their interest in further tours as an important means to get
alternative information and stories. Some journalists from Haaretz and Radio Galezahal
requested a special tour for their respective staff.
On September 23, I’lam, in conjunction with Agenda (Israeli Center for Strategic
Communications) and Sikkuy (Association for the Advancement of Civil Equality in
Israel), conducted a tour for eighteen journalists from the newspapers Ha’aretz, Globes,
Ma’ariv, and Yediot Aharonot, and Galatz radio. The tour highlighted two topics that
have been underrepresented and misrepresented in the Israeli media:
1) Economic, social and political implications of the separation wall for Arab
Palestinians living in Israel, and
2) Economic issues and concerns of the Muta el-Lat (Triangle) region of central Israel.
I’lam’s primary message for the journalists present was that neither context nor detail is
provided in most reports. Guided by Dr. Mustafa Kabha, I’lam’s board member and
media lecturer at Open University, and Shalom Dichter, director of Sikkuy, the
participants visited Baka al-Garabiyeh and Umm el-Fahm municipality. Among the
speakers where MK Dr. Jamal Zahalka, Sheikh Hashem Abed (Mayor of Umm el-Fahm),
Mtanes Shjadeh (researcher in economics at Mada), and engineer Mohammed Younis.
On 13th December, I’lam’s third tour for journalists was held in and around the Galilean
town of Sakhnin, whose Arab inhabitants are victim to discriminatory land policies.
Ten foreign journalists - from Europe, Asia and Australia - were joined by twelve local
Arab journalists. The group was welcomed by Dr Ghazel Abouria, spokesperson for the
municipality, and enjoyed talks given by Dr Hanna Swead, from the Alternative Planning
Center, and others.
On the field journalists visited the Terdion industrial area whose land belongs to Sachnin
but whose taxes are paid to the neighbouring (and surrounding) Mizgav municipality.
They also stopped at the house of Ali Izbidat, which has been deemed illegal due to
arbitrary land demarcations of Misgav at the outskirts of Sachnin.
According to the participants, the tour was an important and worthwhile excursion for
foreign journalists who generally file their stories from Tel Aviv or Jerusalem. With this
tour, network with international journalists was further improved.

13
1.3 Position Papers
In 2004, I’lam has composed and released a total of nine position papers. These papers
were developed and disseminated following a number of major developments relevant
to the media and Arab citizens of Israel. The aim of these papers is to increase
discussion and public awareness and outline the position of I’LAM. The papers released
to date, available through I’LAM, include:
1. “Israel Broadcast Authority Reform”, submitted to the Dinur Commision
2. “Democratic Reforms in the Israeli Media”
3. “Kfar Kana Incident Highlights Importance of Or”
4. “Yum el-Ard: Land Day”
5. “Broadcasting Authority Expose”
6. “Israeli Soldier Shoots at Jewish Demonstrators; The Israeli Media Condemns the
Actions of Killed Demonstrator”
7. “Media Neglects to Cover Demonstrations of Arab Civil Society in Nazareth and
Haifa against Israeli Army’s Actions in Rafah”
8. “The Israeli Media Neglects to Include Plight of Arab Citizens of Israel while
Covering Economic Issues”
9. “To Whom Arab MKs work for? Coverage of Arab MKs in the Israeli media”

2. Media Laws, Policies & Regulations: Advocacy Work

The Media Rights Program supports impartiality, fairness, and equity within Israeli
media policy in conformity with democratic values. In 2004, I’lam has continued to
track, document, and suggest changes to media regulation as featured in our previous
reports as well as new developments that occurred this year. During 2004 I’lam
involved more Arab media professionals in discussing alternative suggestions through
our roundtables, forums, and outreach activities.
The first roundtable of 2004, “How to Respond to Israeli Media Policies,” was held in
April. The meeting was attended by I’lam board and staff, as well as journalists and
lawyers. The participants agreed that it was necessary to develop a (singular) strategy
to respond to the changing Israeli media policy, and emphasized the importance of
developing legal actions. The following actions were debated:
 Publications
 Community Reactions
 Strengthening and Promoting the Forum of Journalists
 Legal action
Since August, I’lam has also been an active member of the “Israeli Media Forum” a
coalition of organizations working in the field of media in Israel, built by Agenda,
Keshev, Shatil, the Reformist Movement and Yadid.

2.1 Israeli Broadcasting Authority

In 2003, the Dinur Commission was created to formulate and provide reform
suggestions to the Israeli Broadcast Authority and to help ensure that the IBA adopt
more pluralistic and democratic processes.
To aid this Commission in its efforts to guide democratic reform I’lam outlined its most
immediate concerns and recommendations regarding the Israeli Broadcast Authority
Law. In February of 2004, I’lam Position Paper was sent to the Dinur Commission, the
IBA and a number of influential media figures.
In this paper I’lam affirms its position that, in order to ensure the role of the media in
the advancement of democracy, the Israeli Broadcast Authority must initiate and
promote efforts towards a more pluralistic, transparent and balanced media system.
Among the recommendations were the following:

14
  To implement a professional quota in the Israeli Broadcast Authority
 To consider Arab citizens of Israel as a target audience of public service
programming
 To support Arabic programs
 To establish an Arabic channel
 To include Arab experts and professionals at all levels of media, including
decision-making positions

In 2004, General Director, Haneen Zoubi, met with Doron Sapari, Chairperson of the
Directors’ Union and leading figure in the fight to reform the Israeli Broadcasting
Authority (IBA) Law. Zoubi and Sapari agreed to work as partners and to support one
another in their efforts to reform the IBA Law.
In November 9 the “Israeli Media Forum” met Shalom Simhon, Head of the Knesset
Finance and Education Committee, and suggested changes to the procedure for
electing the IBA’s General Director, who is appointed by the Prime Minister. Instead,
the Forum recommends the building of an independent and autonomous committee
that should submit five candidates from which the Prime Minister will appoint the
Director. The Knesset Finance and Education Committee approved the suggestion in
November 23 and sent it to Minister of Communication Ehud Olmert, responsible for the
IBA, for a decision. Beyond that, I’lam also recommends the same procedure to appoint
the 31-member General Assembly and seven-member Executive Committee of the IBA.
I’lam also monitored the actions of Yosef Barel, current IBA General Director,
who has this year made a number of controversial decisions and was subject to harsh
criticism after placing checkpoints in Arab villages in Israel without official consent in
June. At such checkpoints staff members from IBA confiscated IDs and threatened to
confiscate property of Arab citizens of Israel, who allegedly did not pay TV and radio
licenses (taxes). I’lam sent a position paper condemning this policy and participated in
a hearing with the Knesset Finance and Education Committee on June 7, 2004, which
ordered the cessation of these procedures and reviewed their legality. Furthermore,
I’lam sent a letter to the Attorney General, Mini Mazoz, and to the State Comptroller,
Eliezer Goldberg, demanding the dismissal of Barel and Olmert.

2.2 Second Broadcasting Authority and Channel 2

In September 20, 2004 the Second Broadcasting Authority released the tender for
Channel Two after intensive discussions on the format of the channel.
During the framing of the tender, I’lam requested:
1. The inclusion of an Arab expert in the Advisory Committee that currently consists
of three Jewish experts.
2. An increase in the percentage of Arab staff members, Arabic programs, local
Arab productions, and programs about Arab issues in Israel in order to reflect the
actual proportion of Arab Palestinian citizens of Israel. I’lam put a special focus
on increasing the number of Arab workers, which currently ranges from 0.3% to
1% in all channels. Our aim is to reach 5% by the end of 2005.
3. I’lam’s innovative and unique approach of producing and broadcasting programs
about Arab citizens of Israel for the Jewish Israeli public in order to address the
acute lack of information of the majority about the minority living in Israel.
4. That the new tender should consider communicational rights of Arab citizens of
Israel and embrace inclusive, balanced, and democratic regulations in relation to
this society.

15
In order to advance our requests, I’lam met the Second Broadcasting Authority Council
in August 3. The feedback was very positive as it was mentioned that I’lam’s position
paper was broadly discussed. I’lam was included in the report authored by Giora Rozen,
independent Ombudsman of the Second Broadcasting Authority, mentioning an
increasing awareness of civil society organizations in the role of the media.
Furthermore, I’lam met Mahmood Abasi, Arab member in the Council, encouraging him
to lobby our position.
In the tender some of our recommendations were included, namely that Arab programs
must be produced by at least 50% Arab media staff and that support for local Arabic
productions must be increased.
After the release of the tender, I’lam focused its attention to the companies that will
participate in the tender and current franchise holders, Keshet, Tel-Ad Jerusalem
Studios, and Kan Communications. I’lam held 3 meetings from October until December,
during which we presented our position and recommendations. Led by Maysaa Abu
Elhaija and Haneen Zoubi, I’lam urged the companies not to replicate the mistakes of
Channel One, and not to fall into the false assumption that Arab ratings can be
increased through entertainment programming, in view of the market dominance of
Arab satellite channels. Rather, I’lam encouraged the companies to present qualitative
programs covering all aspects of life at the local level, including serious political
programs. This approach not only embraces a human rights vision, but also a
commercial one, which is the main interest of the companies. This unique stance
challenges the traditional idea that commercial channels cannot merge both interests: a
profit-oriented policy and a human rights policy.
Not all companies we met were familiar with the current situation regarding Arab
employees at the channel and image of Arab citizens presented through the media. In
an open atmosphere, representatives of the companies mentioned that having Arabs on
the screen would drop viewer ratings. In response, I’lam raised the point that this
attitude from the audience is a consequence of the continuous absence of Arabs on the
screen and mentioned the importance of changing this media culture. In addition, Arab
rating would increase if Arabs would be more visible in the media. And still, the question
of why Arab employees do not gain employment behind the scenes remains. I’lam thus
insists on employing Arab camera, sound, and light people, directors, editors, and other
media professionals that work behind the cameras. I’lam also delivered a list of Arab
media human resources.

2.3 Review of Channels 1 and 10

In a similar way, I’lam requested information from Channel 1, and Channel 10 regarding
the percentage of Arab employees and staff members as well as the percentage of
Arabic programs in May. We are currently waiting for a reply. At I’lam’s request, Arab
Knesset members demanded similar information from Ehud Olmert, Minister of
Communication.
I’lam’s procedure is:
1. To gather data (research) and assess the situation and shortcomings to be
addressed, and to then prepare position papers and submit lists of Arab human
resources that could be employed in these media.
2. To arrange meetings with the programming staff of Channels 1 and 10, and
franchising companies, and present them our position. We aim to reach at least 5
% of Arab workers until the end of 2005.
3. To follow-up developments.
4. Finally, I’lam will compare the current state-of-affairs with the legal obligations of
the channels. In cases where there is a discrepancy between the proportion of

16
 Arab employees and staff members and the quota required by law, I’lam will
initiate legal steps.
From July until December, I’lam held several meetings with directors and
representatives from Channel 10 and franchising companies. All people we met were
interested in our position and lists of Arab human resources. We agreed that I’lam will
follow developments, especially in employing Arab workers.
Since July, I’lam has sent several letters to spokespeople of Channel 2 and Channel 10
regarding Arab representation at the Second Broadcasting Authority Council.

2.4 Cable and Satellite Authority: Arabic Commercial Channel

In 1996, the Israeli Broadcasting Authority announced the forthcoming release of a
tender for the country’s first Arabic Commercial Channel. After years of postponements
and beauracratic delays, the tender was finally released in 2004.
Ananey Communications, the only company to apply for the tender, won the bid for the
Arabic Commercial Channel, and began to develop programming proposals.
The Independent Advisory Committee, composed of three media experts, including one
Arab citizen of Israel, rejected the Ananey Communications Proposal for programming
citing the following reasons:
 A complete lack of knowledge about the Arab society in Israel
 Lack of professional indicators
 Lack of willingness to invest in the channel.
As the Advisory Committee explained, the proposed programming consisted manly of
entertainment – including music, sports, and fashion. There was a complete lack of
political, educational and cultural programming. It is clear that the lack of competition
has encouraged low quality programming and an unwillingness to invest in
programming. After this initial suggestion was rejected, the Cable and Satellite
Authority conditioned the acceptance of the channel’s proposed programming to a
thorough improvement of the proposal.
In response to these developments, I’lam formulated a position paper which holds
that the only way for this channel to be profitable and successful is by fulfilling the
special communicational needs of Arab citizens of Israel, which no other channel can
fulfill. In other words, this channel must honestly reflect the political, social and cultural
life of this society. As our position paper states, it is crucial to have a reliable and
professional Arabic Commercial Channel, one which involves local Arab media
capacities and promotes local Arab productions. At this point it is important to mention
that I’lam criticizes the heavy entertaining programming and consuming oriented
approach of the Channel, but it does not oppose the Channel or Ananey
Communication. This position paper was presented to Ananey Communication and to
Ioram Mokadi, Head of the Cable and Satellite Authority.
The Cable and Satellite Authority licensed Ananey Communications to start
broadcasting in December 2004. According to Ananey Communications, the new Arabic
Channel will start its broadcast at the end of 2005.
Beside I’lam position paper, our activities in 2004 included:
1. I’lam developed a list of 100 Arab journalists, correspondents, program producers,
camera people, sound people, directors and other media professionals and submitted
this list to Ananey.

17
2. I’lam met with Audi Miron, Director of Ananey Communications. While Miron was
open to our suggestions, and cognizant of the company’s lack of experience with the
Arab community in Israel, it is clear that the company requires intensive consultation to
successfully meet the needs of the local Arabic speaking population. During this
meeting, Mr. Miron declared that Ananey Communications fully agrees with I’lam’s
position paper and he expressed the company’s commitment to fulfill the aims and
strategies included in I’lam’s document. With this, I’lam decided to support Ananey
Communication in their attempt to create a serious and professional channel. I’lam will
closely follow the hiring of Ananey staff and media practitioners and scrutinize the
criteria for deciding upon programming.
3. I’lam organized a roundtable in June, attended by 35 media professionals. In this
roundtable, producers, journalists and others agreed to forward their résumé’s/CV’s to
Ananey and formulated a set of recommendations for the company, including:
 Taking into consideration the strong competition with 40 Arabic Satellite Channels
and 3 Israeli Channels, and accepting that the only way to realize economic
security for the channel is to produce qualitative programs that reflect a
professional commitment to the reality of Arab citizens.
 To hire Arab professionals according to qualifications rather than political
concerns.
 To include local productions and to emphasize news and current affair programs.
 To continue meeting with I’lam and participants of the roundtable in an advisory
role.
4. On June 28, 2004, I’LAM sent a second list to Ananey Tikshoret containing the names
of twelve Arab news and current affairs presenters.
5. I’lam sent a letter requesting Ananey Communications’ criteria for hiring senior staff
members like director of channel and director of programming.
6. During the second half of 2004, I’lam was in constant correspondence with Ananey
Communications. We sent at least six letters following the progress of preparations for
starting broadcasting of the channel.
7. I’lam contacted seven Arab journalists from different local media and provided them
with information about the channel and Ananey Communications in an attempt to raise
awareness and to spark debate about this issue in the local media.

2.5 Israeli Press Council

During 2004, I’lam sent eight letters to the Israeli Press Council condemning specific
professional wrongdoings of the Hebrew media and requesting the Council to demand
official investigations of media rights violations. In addition, I’lam made several
attempts to arrange meetings between the respective boards with no response (for a
detailed list of letters sent to the Israeli Press Council, please see Annex 1).
In 2004 there were several attacks against Arab journalists, none of which elicited a
reaction from the IPC.

2.6 Lapam: Official Advertisement Authority

The most effective governmental tool for exerting influence on the Arabic language
media in Israel is the selective distribution of advertising funds. According to
estimations, some Arabic-language newspapers cover 50 to 80% of their expenses
through these advertisements while other newspapers cover 0 to 10% of their
expenses. The amounts received by the different Arabic written media do not stand in
direct relation with distribution numbers. These estimations give a clear indication that
this amount is allocated according to editorial policies of the respective outlets.

18
In this particular case the lack of funds from private advertising leaves these
organizations in a particularly vulnerable position. At present, only 1% of governmental
advertising’ budget is spent in the Arabic media.
This attempt to exert undue influence, muzzle press freedom and intimidate local Arabic
media through financial pressure stands in clear contradiction with democratic
principles.
In May 2004 I’lam approached the Official Advertisement Authority (Lapam) and
requested data on;
(1) the percentage of resources allocated to the local Arabic media in comparison with
the Hebrew media, and
(2) the criteria for dividing these resources among the different Arabic newspapers.
After receiving no answer we asked Free Information, a new NGO working in Israel, to
request this data, which they only recently received. Lapam claims that they are
working in accordance with the law. I’lam will subject this data to a legal analysis.

2.7 Israeli Television Rating Committee

This committee was established in order to determine TV ratings and evaluate
television viewing for all broadcasting channels. The results of this research directly
affect the advertisement and marketing policies of most private companies. In these
surveys, Arab citizens of Israel are captured as “Non-Jewish”, but they do not reflect the
actual proportion of this community. I’lam is requesting to include a representative
sample of Arab citizens of Israel in such ratings and to define them in a positive way as
Arabs and not as “Non-Jewish”.
We view the marginalization of Arab citizens in these evaluations as a dangerous
statement. Since Arabs in Israel are deemed irrelevant target groups for ratings and
thus for advertisement, they could also be seen as irrelevant viewers / audience from
the perspective of the Channels. I’lam therefore considers it very important to change
this attitude.
I’lam participated at the Knesset Committee that took place in November 8 this regard.

2.8 Citizen’s Committee

In April 2004, I’lam Programs’ Coordinator, Kholod Masalha, was invited to participate in
the Citizen’s Committee, a panel of citizens appointed by the Israeli government. The
committee worked for several months to craft a declaration on the media’s performance
in Israel and gave general recommendations on the role of media in society and about
the obligations of media towards its citizens.
Ms. Masahla struggled to convey to this committee that the Arabs citizens of Israel are
a national minority and at the same time the indigenous people of Israel. The problems
and challenges they encounter within the media are unique. In a symbolic gesture, Ms.
Masalha resigned from the Committee. Her resignation letter, which outlines the
position of the Arab minority, was published in Ha’aretz.

19
OUTREACH

1. Media Reports

1.1 “Attitudes of Israeli Authorities towards Arab Journalists”

At a time when those within Israel most need accurate and reliable information,
attempts to stifle independent reporting are at an all time high. This was the conclusion
of the latest report of I'lam. "Attitudes of Israeli Authorities towards Arab Journalists",
authored by Maysaa Abu Elhaija and released this June, investigated more than 30
cases of media rights violations within Israel from October 2000 until July 2004, and
found that Israeli Authorities are violating the legal, professional, and physical rights of
Arab Palestinian journalists at nearly every level.
The report outlines 14 categories of violations ranging from the unjustified
arrest/detention of journalists to the unlawful confiscation of materials to physical
abuse. The result is that journalists in Israel face challenges at every stage of reporting:
from acquiring a license, to investigating and attaining information from official sources.
Those in violation of journalists’ rights include police, Shabak and even Knesset
members.
The report concludes that the violations documented only highlight the need to protect
the principles of freedom of expression, freedom of the press, transparency and
professionalism. To that aim, the following recommendations were issued:
 Amendments should be made to the Basic Laws in order to explicitly protect and
codify freedom of expression and freedom of the press.
 Primary legislation should also be amended, particularly with regard to laws
emphasizing the function and commitment of the media to democracy, equality
among individuals and among national groups. Individuals should be treated as
equal citizens, regardless of nationality, religion, race or sex.
 In addition, laws should be enacted providing a foundation for the various rights,
needs and liberties of journalists.
The report was disseminated among Knesset Members, State Attorney, the State
Comptroller and Ombudsperson, Council of Journalists, Journalists’ Union, media
practitioners, and NGOs in Israel and abroad. Since its release, the report has been
featured on Arabic and Hebrew media in Israel as well as on international websites. It
has been valued among NGOs, media institutions, academia and even some members
of Knesset as an important documentation of press freedom violations. Channel 1 Media
Affairs program featured a special based on the report which was aired on July 2004.
Furthermore, the report was featured on the websites of the International Journalists’
Network (www.ijnet.org) and the Media Diversity Institute (www.media-diversity.org).

2. Press Releases & Reactions

 Until this date, I’lam has disseminated five press releases in English and ten in
Arabic and Hebrew (for a list of press releases sent by I’lam, please see Annex 2).
 From February until December, I’lam wrote 12 reactions to the Hebrew media for
professional wrong doings in covering issues related to Arab citizens of Israel.
 Since November, I’lam has had a new local volunteer, Hadas Agmon, who is
responsible for writing reactions and sending monthly reports to the Hebrew
media. Each month Agmon focuses on one media outlet and monitors what
issues related to Arab citizens of Israel were covered and how and what issues

20
 where neglected. Her first report will be sent to various media organizations in
January 2005.

3. Petition
I’lam gathered more than 600 signatures in a petition demanding from the Israeli media
a more professional coverage of the situation in Gaza and military operations there. The
petition and signatures were sent to Maariv, Ydeot Aharonot, Haaretz, Channel 1,
Channel 2, and Channel 10 on December 23, 2004. We have not received any response
thus far.
I’lam views with alarm media coverage which neglects to report on human rights
violations. We argue that journalists must inform the public about such grave violations
regardless of nationality, ethnic origin, gender, or religion. If journalists tend to ignore
human rights abuses in the Occupied Territories, and this is part of a media culture, the
whole of Israeli society is affected as journalists could also ignore human rights
violations inside Israel.

4. Akhbar – Quarterly English Newsletter

In 2004 I’lam introduced a quarterly newsletter in English, “Akhbar” documenting
I’lam’s recent achievements and highlighting upcoming events. Akhbar is disseminated
among our international and English-speaking audiences, and provides a vital link
between I’lam’s activities on the ground and the various institutions and organizations
worldwide with which we retain a close working relationship. Akhbar is also sent to
international journalists based in Jerusalem or Tel Aviv, resulting in a more visible
presence for I’lam amongst this influential group.

FUNDRAISING AND NETWORKING

1. Fundraising
I’lam had an important increase in resources for all projects and core budget.
Furthermore, I’lam was successful in diversifying funding sources.
At this point, I’lam would like to extend its sincere gratitude to all those who have
trusted and supported our work including:
 European Union
 Ford Foundation
 Heinrich Boell Foundation
 Middle East Foundation for Peace
 New Israel Fund
 Open Society Institute
 Royal Netherlands Embassy.
 Swiss Federal Department of Foreign Affairs.

2. Partnerships and Other Cooperative Endeavors

2.1 Cooperation with Shatil

The input of Shatil during this year has been significant for the development of I’lam’s
Media Rights Program, especially in developing our advocacy efforts. Ofir Sperger,
advisor at Shatil, participated in a strategic planning meeting in September during

21
which a detailed program of action until the end of the year was developed. During the
implementation of the program, Sperger followed closely the work of Maysaa Abu
Ehaija, who is responsible for advocacy work at I’lam.
In addition, Sperger monitored new suggestions for media laws. He updated I’lam about
these developments and provided us with advice and consultation on how to follow-up
such suggestions.

2.2 Cooperation with Local NGOs

I'lam has established initial contacts with a number of NGOs and media institutions in
Israel: the Union of Directors, the Union of Producers, and the Union of Documentary
Producers as well as Search for Common Ground and the Israeli-Palestinian Media
Forum under UNESCO among others.
I’lam is also actively involved in local networks and coalitions and has established
strong contacts with local NGOs such as Agenda, Keshev, Shatil, Sikkuy, Miftah, ACRI,
Beir Zeit and a number of local Arab NGOs among others.

2.2 Expanding Our International Network

In an effort to expand I'lam's network, I’lam has initiated contact and strengthened
relations with a number of international NGOs concerned with media and network
building, including the Interchurch Organization for Development Cooperation (ICCO),
International Federation of Journalists (IFJ), Media Diversity Institute (MDI), Thompson
Foundation, BBC World Service Trust, Cooperation for the Development of Emerging
Countries (COSPE), International Freedom of Expression Exchange (IFEX), Free Voice,
Dutch Union of Journalists, World Association of Newspaper, Index on Censorship,
International Press Institute (IPI), Goethe Institute, German Institute for Foreign
Relations (ifa), Institute for Media, Policy and Civil Society (IMPACS), Institute for War
and Peace Reporting, and others.
Several institutions have asked to cooperate with us: Herbert Quandt Foundations (to
send media graduates to Germany for 6 months), Cross Cultural Internships (to suggest
two candidates for a 2-month internship in Germany)

2.3 Cooperating with International Media Professionals & Academics

I'lam has fielded and responded to requests from PhD candidates and other academics
studying media in the region. In recent months I'lam met with PhD candidate Yael
Friedman, a student at the University of Westminster in London researching Alternative
Community Media, Christine van Empel, a Dutch student researching the image of the
'Other' and the portrayal of Arabs in the Israeli media, and Lucy Kurtzer-Ellenbogen, PhD
candidate at Georgetown University in Washington D.C., who is working on a paper
looking at identity construction in the Arabic language press.
On November 5, a group of five young German journalists visited I’lam center. They
were interested in the situation of Arab citizens of Israel, especially the lives of Arab
youth.
I'LAM is also providing information to international organizations on the state of affairs
of the media landscape in Israel, especially in its relation with Arab citizens.

2.4 Participation at International Events

 I’lam’s General Director, Haneen Zoubi, gave a lecture entitled “Media and
Conflict Resolution” at the 9th International Conference: “Media and Civic
Discourse: Citizenship and Democracy”. The conference was organized by the

22
 Arab-US Association for Communication Educators and took place in Cairo in
November 18-21.
 Following I’lam’s participation at the World Summit on the Information Society in
Geneva 2003, Haneen Zoubi attend the follow-up event “Role and Place of Media
in the Information Society in Africa and the Arab States” in Marrakesh, Morocco
from November 22-24.
 Haneen Zoubi was invited by COSPE (Cooperation for the Development of
Emerging Countries) and Informazione Senza Frontiere (“Information without
Borders”) to give a lecture at a two day conference in Florence. The event
focused on “Democracy and Freedom of Speech and Information in Europe and
Middle East” and took place on December 3-4.

ORGANIZATIONAL DEVELOPMENTS AND CAPACITY BUILDING

1. Staff Developments
During 2004 I’lam experienced significant developments in terms of staff members.
From one full-time and two half-time positions in 2003, I’lam’s staff at present includes:
3 full-time permanent staff members, two half-time permanent staff members, a
monitoring team built by a researcher and four assistants, a full-time international
volunteer, a part-time local volunteer, and a pool of freelancers.

2. Capacity Building
I’lam recognizes that the organization’s human resources, its board, staff and
volunteers, form the backbone of its operations. I’lam is therefore highly committed to
the development of staff skills and capacities. In 2004, our staff benefited from a
number of training and networking opportunities:
Heidi Paredes, Development Director, has benefited from budgeting courses with local
NGO Shatil as well as web-site development courses with Agenda and a two-day course
on funding opportunities with the European Union sponsored by Ittijah.
Maysaa Abu Al-Haija, Media Rights Coordinator, is participating in an intensive “Training
for Lobbyists in NGOs” offered by Shatil (New Israel Fund’s Empowerment and Training
Center). The course consists of 14 workshops 6 hours each and takes place over a
period of several months (November 2004 until May 2005).
Kholod Masalha, Programs Coordinator, participated at a 3-day workshop on “Strategic
Communications Planning” organized by Agenda in Ein Gedi (Dead Sea) in November 9-
11.
All staff members participated in two workshops on time management and planning in
October 28 and December 22, which provided participants essential time management
and planning skills on a daily, weekly, monthly and yearly basis. The aim of the
workshops is to realize the full potential of the projects and programs and to improve
the overall quality of I’lam’s work. The training sessions were very successful as they
addressed issues ranging from managing appointments and tasks to individual and
organizational factors affecting time management.

3. Strategic Planning
July 2 -3 2004: I'lam staff and board gathered at the Ambassador Hotel in Jerusalem for
the first annual Strategic Planning Session. The two day event began with several
exercises led by Dr. Elias Zidan, a strategic planning consultant with ALMAD.

23
Day One included staff presentations in which the General Director, Development
Director, and Project Coordinators spoke on both current projects and their 2004 work
plan with a special focus of the EU funded project “Responsible and Professional Media”.
In the evening, I’lam hosted a dinner for the staff, board and a number of journalists.
The dinner allowed the journalists an opportunity to elaborate on their expectations
from I’lam.
Day Two was dedicated to the review of the EU Logistical Framework. Project manager
and coordinators reviewed the framework and debated the appropriate indicators.
The Board held a meeting to discuss ways in which I’lam can encourage involvement
and participation from Arab Palestinians and how to further incorporate the community
in the planning, preparation and implementation of various projects.

4. Administration
In terms of internal administrative skills, I’lam introduced a new internal accounting
program “Quickbooks”. This program is accessible online for I’lam’s administrative staff
and General Director as well as for board members and external accountant. This new
system contributes to increase I’lam’s transparency of organizational finances and
work.

24
 A N N E X E S T O A N N UA L R E P O RT 2 0 0 4

ANNEX 1: SUMMARY OF LETTERS SENT TO THE ISRAELI PRESS

COUNCIL

On 26 February, I’lam sent a letter asking the IPC for relevant information to help us in
composing a report about violations of press freedoms against Arab journalists. We
asked them to forward to us any complaints they have against the police and other
authorities, and what steps they take. We received no response.
On 6 May, I’lam sent another letter about the accusations levelled at the editor of
Sawt el-Haq wal Horeia (The Voice of Rights and Freedom). We asked for the IPC’s
involvement in protecting freedom of expression and of the press, and to stop the police
investigations against the editor. We received no response.
On 10 June, we sent the IPC a letter informing them of the case of journalist Ali Wakid,
who was prevented by security personnel from boarding an international flight. We
received no response.
On 17 June, we asked the IPC board for an urgent meeting after another incident of an
Arab journalist, Rami Mansour (cameraman) being attacked by the police. We asked
them to urge the authorities to investigate and possibly punish the perpetrators. We
received no response.
On 23 June, I’lam sent the IPC a letter asking them to examine the coverage of
television channels 1, 2 & 10, and daily newspapers Ma’ariv and Yde’ot Ahronot. All of
these media organisations published the name of a minor who was arrested for
allegedly trying to stab a police officer. The youth was the brother of a young man who
was killed in October 2000 by Israeli police. According to Israeli law, a minor accused of
a crime cannot be named or otherwise identified. We noted that this was a clear
violation of the law. We received no response.
On 30 June, I’lam sent yet another letter, documenting an example of racist policy.
Arab journalist Ata al-Wisat was attacked by police, who then did not allow an
ambulance to reach him. We must stress that there was no justification for either the
attack or the subsequent delay. We received no response.
On 4 January 2005, I’lam sent a letter to the Israeli Press Council asking for a clear
stand defending freedom of expression and independent journalism for the Hebrew and
Arabic media alike and to oppose policies of intimidation and punishment of Arabic
media institutions that criticize official policies. This after Likud Knesset Member Mjali
Wahbi accused local Arabic newspapers and media institutions of attacking Israel.
Implicitly MK Wahbi suggested to condition the allocation of governmental
advertisement to Arabic media in Israel (it currenly amounts only 1%) to the political
attitude of the specific media.
On 9 January 2005, I’lam asked the IPC to demand independent investigation of the
shooting of Channel 10 cameraman by IDF troops in Gaza Strip and to make the
findings public. Majdi al-Arabeid, an Arab Palestinian journalist, was accompanying
reporter Shlomi Eldar when he was wounded without warning. Eldan is certain that the
troops “knew they were shooting at journalists”.

25
ANNEX 2: LIST OF PRESS RELEASES SENT IN 2004

English
March, Press Release regarding the “Israel Broadcast Authority Reform” and the Dinur
Commission.
April, “The Israeli Media and the Shooting of Israeli Citizens: The Israeli Media Fails to
Derive Meaningful Lessons from October 2000”.
August, “Israeli Media Disseminates Inaccurate Information in an Effort to Delegitimize
Arab Knesset Members and Incite Jewish Public”.
September, “The Israeli Government Aims for Political Points from the Kidnapping of
CNN Journalists”.
October, “Israeli Media Coverage of Human Rights’ Violations Perpetuated by the Israeli
Defense Force in Gaza”.

Arabic and Hebrew:

May 4, “I’lam Launches Responsible and Professional Media Project”
April 28, “Press Release on the Attack of Editor of Al Sunnara”
June 23, “Who Controls the Programming of the First Arabic Commercial Channel?”
July 21, “I’lam Requests the Improvement of the New Tender for Channel 2”
August 23, “How Many Arabs Work in the Israeli Media and How Often the Israeli Media
Cover Issues Relevant to Arab Citizens of Israel?”
September 28 and 29, “Kidnapping of CNN Journalist”
November 3, “I’lam, in Cooperation with the Israeli Media Forum, Demands Changes in
the Procedure of Appointing the General Director and Management Staff of the IBA”
November 25, “I’lam Gathered More than 600 Signatures in a Petition Demanding from
the Israeli Media a More Professional Coverage of Military Operations in Gaza and
Human Rights Abuses.”
December 12, “I’lam Demands Increase in Budget Allocated to Arabic Programs and
local Arabic Productions in Channel 2”.
December 13, “Press Release about I’lam’s Tour for Foreign Journalists”.

26
ANNEX 3: WEEKLY NEWS UPDATES: STORIES COVERED IN THE
HEBREW MEDIA
Since I’lam began circulating weekly news updates to the Hebrew media in June, at
least 25 stories, on a myriad of issues, have been published and broadcast based on
information that I’lam has provided:

Date Medium Issue

13.06.0 I’lam began to disseminate weekly newsletter to the Hebrew
4 media
15.06.0 Radio Item about Albatoof Valley
4 Loafsack
a
June 30 Radio Miki Miron asked I’lam to contribute five times to Sha’at Hivra
– August Reshet (Society Hour) on a weekly basis to highlight issues of
25 2004 Bet importance to the Arab community in Israel.
29.06.0 Nana Article about an Arab Druze who was fired after he gave an
4 interview to discuss his refusal of military service
02.07.0 Haaretz Haaretz published an article detailing the government’s
4 decision not to open a Jewish-Arab school in Kfar Kara. The
government reversed this decision; however, the media was
unaware of this. I’lam informed the media about this
development in an effort to ensure the public’s right to
information.
05.07.0 Haaretz Article about an Arab Druze who was fired after he gave an
4 interview to discuss his refusal of military service
13.07.0 Haaretz The government refused to recognize the sale of 3 buildings
4 bought by Arab citizens of Israel in the Carmiel. The decision
of the government was racially motivated.
17.07.0 Reshet Item about a garbage incinerator that was built near the
4 Bet Ibillin villages and protests from residents against the
(Radio) incinerator.
18.07.0 Haaretz Item about a newly recognized village in the Negev
4
29.07.0 Haaretz At the request of I’lam, an Arab economist issued a reaction
4 to an article published in Haaretz claiming that the
Separation Wall is financially beneficial to the Arab society in
Israel. The reaction was published.
04.08.0 Channel Shot an item about the danger faced by the residents of the
4 10 Maglikrum village due to the lack of a safe pedestrian bridge
crossing a fast highway that has resulted in a number of
tragic accidents. To date, the government has ignored
requests from residents to build a pedestrian crossing.
Ongoing Channel The weekly Media Magazine Giluy Na’ot welcomes I’lam’s
1 regular input regarding media issues related to the Arabic

27
 media or Arab citizens of Israel.
31.07.0 Channel Media Magazine Giluy Na’ot:
4 1
Interview with Haneen Zoubi concerning the violations of
Arab journalists’ rights in Israel.
08.08.0 Maariv Article on I’lam’s position paper concerning the (Hebrew)
4 media’s representation of Arab Knesset Members
08.08.0 Galetz Interview with Kholod Masalha (I’lam Staff Member) and Arab
4 Zahar MK about I’lam’s position paper on the media framing of Arab
(Radio) MKs: “Is it true that Arab MKs serve the society?”
11.08.0 Channel Media Magazine Giluy Na’ot:
4 1
Interview with haneen Zoubi about the new Arabic
Commercial Channel
23.09.0 Galetz Report about I’lam’s tour for journalists that took place on
4 Zahar September 23 in the Triangle region.
(Radio)
Ongoing Reshet The weekly Media Magazine Hadara welcomes I’lam’s regular
Bet input regarding media issues related to the Arabic media or
Arab citizens of Israel.

12.10.0 Reshet Media Magazine Hadara

4 Bet
Arab women and media.
19.10.0 Reshet Media Magazine Hadara
4 Bet
Coverage of military actions in Jabbaliya by Israeli media.
21.11.0 Reshet Media Magazine Hadara
4 Bet
Wadea Awawdy gave an interview regarding the police attack
of cameraman Rami Mansor
5.11.04 Channel Media Magazine Giluy Na’ot:
1
Interview with Ramez Kosmus regarding the working
conditions of camera people in the Occupied Territories and
the shooting of Channel 10 cameraman.
14.12.0 Channel Media Magazine Giluy Na’ot:
4 1
Report about an advertisement at Channel two that is
insensitive towards Christian symbols.
15.12.0 Reshet Media Magazine Hadara
4 Bet
Report about an advertisement at Channel two that is
insensitive towards Christian symbols.
19.12.0 Haaretz Third tour for foreign journalists that took place on December
4 13 in Sachnin.
21.12.0 Reshet Media Magazine Hadara
4 Bet
Nimer Sultany, researcher at Mada, gave and interview
regarding comedy programs and their dealing of the Arab
society.

28
Feedback from the Hebrew media about our activities has been both frequent and
positive. Well known opinion leaders and media practitioners like Raffi Menn (Maariv),
Amir Gilat (Maariv), Miron Rappaport (Haaretz), Miki Miron (Reshet Bet), and Roni
Shaked (Ydeot Aharonot) have acknowledged I’lam’s work and have encouraged us to
continue our efforts.
I’lam received several requests from journalists to assist them in getting information
and contacting persons regarding issues relevant to Arab citizens of Israel. Journalists
like David Retner (Haaretz), Carmel Lutzati (Channel 2), and Salwa Alienat (Y-Net) have
approached I’lam for this purpose.
The immediacy and volume of responses from journalists and media practitioners is a
clear indication of the importance of I’lam’s activities and the quality of our work

29