Data Audit Report Intelligent Data Services prides itself on data quality and its comprehensive coverage across

the UK. We have the largest B2B database in the UK with over 2.1 million actively trading businesses and as data owner we are responsible for maintaining and updating this impressive data file. Our updating and verification process is implemented using a multipronged approach to cleaning the data, which includes using a variety of third party resources together with a 50 seat call centre which make over 170,000 verifications calls every month. This enables us to offer unrivalled accuracy guarantees within the marketplace. In addition to providing mailing, telephone and email data to businesses we also offer a full range of bureau services to satisfy all of your direct marketing needs.

Processes
The data is run through a variety of processes to ensure we achieve the highest possible match rates Incoming data is reformatted into a standardised format De-duplicated at company site level Matching at company site level Matching at contact level Appending of available information Database profiling Incoming File overview
Type Contacts on file Emails on file Phone numbers on file Records in file Qty 500 50 1457 1535 Percent 32.57 3.26 94.92 100.00

Site de-duplication

Duplication
42

Unique Sites Duplicated

1493

Intelligent Data Services - 0844 701 6636

www.intelligentds.co.uk
Reg Address 144 West George Street, Glasgow G2 2HG SC290233

File Analysis
Moved /Gone Aways

Moved / No Longer Trading

Gone away
Moved

Matched file to the IDS Universe

Type Total Records Matched Company Total Records Matched Contact Verified to Postal Sector Verified to Street Qty 1077 233 532 545 Percent 70.16 15.18 34.66 35.50

Database enhancements
Type Contact Name Telephone Number Email Address SIC Code Location Type Legal Status Turnover Employee Size Premise Type Website Address Qty 1758 786 309 1070 1068 1058 1073 1073 1073 233

Intelligent Data Services - 0844 701 6636

www.intelligentds.co.uk
Reg Address 144 West George Street, Glasgow G2 2HG SC290233

Industry Breakdown
SIC Code 74 - Other Business Activities 67 - Activities Auxiliary to Financial Intermediation 65 - Financial Intermediation, Except Insurance and Pension Funding 45 - Construction 51 - Wholesale & Commission Trade, Except of Motor Vehicles and Motorcycles 28 - Manufacture of Fabricated Metal Products, Except Machinery and Equipment 29 - Manufacture of Machinery and Equipment Not Elsewhere Classified 80 - Education 70 - Real Estate Activities 52 - Retail Trade, Exc. Motor Vehicl Repair of Personal/House'd Goods 85 - Health and Social Work 22 - Publishing, Printing and Reproduction of Recorded Media 63 - Supporting & Auxiliary Transport Activities; Activities Of Travel Agencies 72 - Computer and Related Activities 75 - Public Administration and Defence; Compulsory Social Security File 402 70 45 42 40 39 31 28 26 25 25 24 21 20 18 File% 26.19 4.56 2.93 2.74 2.61 2.54 2.02 1.82 1.69 1.63 1.63 1.56 1.37 1.30 1.17 UK 193121 18823 24043 176682 80993 28775 17639 80241 55926 262137 167096 18188 23733 34600 12804 UK% 6.71 0.65 0.84 6.14 2.81 1.00 0.61 2.79 1.94 9.11 5.81 0.63 0.82 1.20 0.44

Intelligent Data Services - 0844 701 6636

www.intelligentds.co.uk
Reg Address 144 West George Street, Glasgow G2 2HG SC290233

Turnover Breakdown
Turnover K: - 2,500,000 to 4,999,999 J: - 1,000,000 to 2,499,999 N: - 10,000,000 to 24,999,999 L: - 5,000,000 to 7,499,999 H: - 500,000 to 749,999 G: - 250,000 to 499,999 F: - 100,000 to 249,999 I: - 750,000 to 999,999 M: - 7,500,000 to 9,999,999 O: - 25,000,000 to 49,999,999 X: -Unclassified D: - 50,000 to 74,999 E: - 75,000 to 99,999 P: - 50,000,000 to 74,999,999 R: - 100,000,000 to 249,999,999 File 183 172 169 113 96 80 62 59 53 45 8 8 7 6 5 File% 11.92 11.21 11.01 7.36 6.25 5.21 4.04 3.84 3.45 2.93 0.52 0.52 0.46 0.39 0.33 UK 84650 183674 32925 44174 157947 315858 594746 72773 18789 8479 34021 145082 158992 3875 650 UK% 2.94 6.38 1.14 1.53 5.49 10.97 20.66 2.53 0.65 0.29 1.18 5.04 5.52 0.13 0.02

Intelligent Data Services - 0844 701 6636

www.intelligentds.co.uk
Reg Address 144 West George Street, Glasgow G2 2HG SC290233

Employee Breakdown
Employees E: 20 to 49 C: 6 to 10 D: 11 to 19 B: 2 to 5 F: 50 to 99 G: 100 to 199 H: 200 to 500 I: 501 to 1000 A: 1 J: > 1000 File 266 199 143 132 124 108 73 10 9 9 File% 17.33 12.96 9.32 8.60 8.08 7.04 4.76 0.65 0.59 0.59 UK 156133 281054 126749 944432 47821 19933 12700 2679 347768 1581 UK% 5.42 9.76 4.40 32.81 1.66 0.69 0.44 0.09 12.08 0.05

Intelligent Data Services - 0844 701 6636

www.intelligentds.co.uk
Reg Address 144 West George Street, Glasgow G2 2HG SC290233

Geographical Breakdown
Region Central London Central Southern North West Home Counties outside M25 East Anglia North East South East West Midlands Outer London inside M25 East Midlands South West Southern Scotland Wales and Welsh Borders North Scotland Northern Ireland File 205 126 102 87 83 81 73 68 57 55 50 33 31 14 8 File% 13.36 8.21 6.64 5.67 5.41 5.28 4.76 4.43 3.71 3.58 3.26 2.15 2.02 0.91 0.52 UK 221582 252034 261710 129488 182583 278686 127040 178681 82370 136397 162545 131119 129506 55929 64691 UK% 7.70 8.76 9.09 4.50 6.34 9.68 4.41 6.21 2.86 4.74 5.65 4.56 4.50 1.94 2.25

Intelligent Data Services - 0844 701 6636

www.intelligentds.co.uk
Reg Address 144 West George Street, Glasgow G2 2HG SC290233