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Strategy Value
Decisions
Ideas
Productivity
Crafitti Consulting
Crafting Innovation Together
crafting innovation together
Inventions
Networks
Learning Complexity
• Crafitti is a young firm (started in June last year) and is currently incubated at the NSR
centre for Entrepreneurial Learning at IIM Bangalore
• Navneet Bhushan and Karthikeyan Iyer, the founding directors of the firm, have close
to 30 years of collective industry experience and have been focused on researching
crafting innovation together
and facilitating innovation in diverse enterprise contexts over the past decade
• Crafitti’s frameworks are a distillation of this experience and provide a potent platform
to accelerate innovation in contexts as diverse as building innovative business
strategies, conceptualizing and designing new breakthrough products and services,
designing technological alternatives, intellectual property portfolio management,
process innovation and embedding innovation DNA in organizations.
Embedding Innovation
Enabling open DNA , Technology and
innovation, Technology Industry & business strategy,
and business evolution Ecosystem process productivity and
research value generation, IPR
advisory services, Patent
analysis and portfolio
Organization management
crafting innovation together
Idea generation,
People Problem solving,
Lean Thinking, Decision making
Systems Thinking, Continuous learning
Value Crafting,
Design Thinking,
Inventive Thinking,
Decision Crafting
Strategy Value
Decisions
Ideas
Productivity
Inventions
crafting innovation together
Networks
Learning Complexity
In addition to
Analytical and Logical Thinking . . .
Inventive Thinking
(inventive triggers,
laws of evolution,
scenario building,
focus on function) Systems Thinking
Lean Thinking
(holistic approach,
(Value maximization,
global optima,
experimentation,
expanded and
learning approach,
crafting innovation together
connected system
elegance)
context)
LIST
(Lean
Inventive
Systems
Thinking)
Grass-roots
Innovation Body of Innovation
Research Innovation
Knowledge Network
Experience