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Title 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms 15 Secrets Every Network Marketer Must Know : Essential Elements and Skills Required to Achieve 6- & The Advertised Mind : Ground-breaking Insights Into How Our Brains Respond to Advertising Analysis of Financial Data Beyond Traditional Marketing : Innovations in Marketing Practice Blog Marketing : The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional R Brain Tattoos : Creating Unique Brands That Stick in Your Customers' Minds Brand Glossary The Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions Brand Management for International Hotels 1St Ed. The Brand Marketing Book : Creating, Managing, and Extending the Value of Your Brand Business Intelligence Competency Centers : A Team Approach to Maximizing Competitive Advantage Business to Business Market Research : Understanding and Measuring Business Markets Business Without Borders : A Strategic Guide to Global Marketing Careers in Marketing Cash Flow Forecasting Casino Accounting and Financial Management Casino Operations Management 2Nd Ed. Catering Management 3Rd Ed. Channel Management Cheap : The Real Cost of the Global Trend for Bargains, Discounts & Customer Choice Check Your English Vocabulary for Leisure, Travel and Tourism Chocolates On the Pillow Aren't Enough : Reinventing the Customer Experience Codes of Ethics in Tourism : Practice, Theory, Synthesis Competitiveness in the Tourism Sector : a Comprehensive Approach from Economic and Management Po Consumer Behaviour in Tourism 2Nd Ed. Contemporary Tourism: an International Approach Content Is King : Writing and Editing Online Conversations With Marketing Masters Corporate Image Management : A Marketing Discipline for the 21st Century Cost Control Techniques 1St Ed. Creating and Dominating New Markets Creative Marketing : An Extended Metaphor for Marketing in a New Age Crisis Management in the Tourism Industry 2Nd Ed. Crisis Management in Tourism Cruise Operations Management Cruise Ship Tourism Culinary Creation : An Introduction to Foodservice and World Cuisine Cultural Heritage and Tourism in the Developing World : a Regional Perspective Culture and Career Development Customer Relationship Management Customer Satisfaction and the Marketing Model : Elements of a Marketing Matrix Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management Designing World Class Corporate Strategies : Value-creating Roles for Corporate Centres Destination Management and Marketing

Dictionary of Leisure, Travel and Tourism 3Rd Ed. Digital Marketing : Global Strategies From the World's Leading Experts Direct Marketing in Practice Does Your Marketing Sell? : The Secret of Effective Marketing Communications The Economics of Tourism Destinations Ecotourism 3Rd Ed. Emotion Marketing : The Hallmark Way of Winning Customers for Life Enterprise Marketing Management : The New Science of Marketing Environment and Tourism Event Manager's Bible : How to Plan and Deliver an Event 2Nd Ed. Event Planning : the Ultimate Guide to Successful Meetings, Corporate Events, Fund-raising Galas, Confe Executive Job Search Handbook : All You Need to Make Your Move-from Marketing Yourself With a Mast Experiential Learning Exercises for Tourism and Hospitality Executive Training Finance for Nonfinancial Managers : 24 Lessons for Understanding and Evaluating Financial Health McGr Financial Analysis : A Controller's Guide 2Nd Ed. Fire Safety 1St Ed. Food & Beverage 1St Ed. Forecasting Tourism Demand : Methods and Strategies Fundamentals of Business Marketing Research Fundamentals of Marketing The Geography of Tourism and Recreation : Environment, Place and Space 3Rd Ed. Global Brand Strategy : Unlocking Brand Potential Across Countries, Cultures & Markets Global Consumer Behavior Global Meetings and Exhibitions Global Strategy : Creating and Sustaining Advantage Across Borders Global Tourism Go-to-market Strategy : Advanced Techniques and Tools for Selling More Products, to More Customers, M A Guide to Web Marketing : Successful Promotion On the Net Gurus On Marketing Handbook of Hospitality Strategic Management 1St Ed. Handbook of Online Marketing Research Handbook of Tourist Behavior : Theory & Practice Harvard Business Review On Marketing Herd : How to Change Mass Behaviour By Harnessing Our True Nature Hospitality Employee Management and Supervision : Concepts and Practical Applications Hospitality Financial Accounting 2Nd Ed. Hospitality Financial Management Hospitality Marketing Management 4Th Ed. Hotel Accounting. 1 1St Ed. Hotel Front Office Management 4Th Ed. Hotel Management and Operations 4Th Ed. Housekeeping 1St Ed. How Come Your Marketing Plans Aren't Working? : The Essential Guide to Marketing Planning How to Brand Nations, Cities and Destinations : a Planning Book for Place Branding How to Produce Successful Advertising : A Guide to Strategy, Planning and Targeting How to Start and Run Your Own Restaurant How to Write a Marketing Plan

Human Resource Management for the Hospitality and Tourism Industries Human Resources Management in the Hospitality Industry : An Introductory Guide 8Th Ed. Information and Communication Technologies in Support of the Tourism Industry Innovation and Growth in Tourism Innovative Competitive Strategy Inside Information : Making Sense of Marketing Data Integrated Marketing Communications : A Primer International Business and Tourism : Global Issues, Contemporary Interactions International Handbook On the Economics of Tourism International Marketing Research 3Rd Ed. International Strategic Marketing : A European Perspective Introduction to Management in the Hospitality Industry 9Th Ed. Introduction to Marketing Concepts Introduction to the Hospitality Industry 7Th Ed. Kellogg On Marketing Latest Trends in Hotel Industry 1St Ed. Maintenance Management 1St Ed. Make Marketing Work for You : Boost Your Profits With Proven Marketing Techniques Making Marketing Happen : How Great Companies Make Strategic Marketing Planning Work for Them Management By Menu 4Th Ed. Management of Marketing Management of Tourism Management Techniques for 21st Century 1St Ed. Managerial Accounting for the Hospitality Industry The Manager's Guide to Competitive Marketing Strategies 3Rd Ed. Managing Tourism and Hospitality Services : Theory and International Applications Market Intelligence : How and Why Organizations Use Market Research Market Research Best Practice : 30 Visions for the Future : a Compilation of Discussion Papers, Case Stu Market Research in Practice : A Guide to the Basics Market Research Made Easy Marketing : A Complete Guide The Marketing Audit Handbook : Tools, Techniques & Checklists to Exploit Your Marketing Resources Marketing Briefs : A Revision and Study Guide 2Nd Ed. Marketing Due Diligence : Reconnecting Strategy to Share Price Marketing Graffiti : The View From the Street Marketing in Travel and Tourism Marketing Through Search Optimization : How to Be Found On the Web Marketing Warfare Menu Planning New Gold Standard : 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of Niche Tourism : Contemporary Issues, Trends and Cases Offensive Marketing : An Action Guide to Gaining Competitive Advantage Organising a Conference : How to Plan and Run an Outstanding and Successful Event 3Rd Ed. Performance Dashboards : Measuring, Monitoring, and Managing Your Business Power Points! : How to Design and Deliver Presentations That Sizzle and Sell Power to Predict : How Real-time Businesses Anticipate Customer Needs, Create Opportunities, and Bea Presenting Service : The Ultimate Guide for the Foodservice Professional 2Nd Ed.

Principles of Hotel Management 1St Ed. Professional Management of Housekeeping Operations 4Th Ed. Purchasing : Selection and Procurement for the Hospitality Industry 7Th Ed. Purchasing for Chefs : A Concise Guide Quality Management 1St Ed. Quality Tourism Experiences Relationship Marketing : Creating Shareholder Value Resort Destinations : Evolution, Management and Development Sales Promotion Search Marketing Strategies : A Marketer's Guide to Objective-driven Success From Search Engines Sound and Healthy Environment in Hotels 1St Ed. Sport Tourism Destinations : Issues, Opportunities and Analysis Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable, Customer-based M Strategic Marketing Management : Planning, Implementation and Control 3Rd Ed. Supervision in the Hospitality Industry : Leading Human Resources 6Th Ed. Tourism : Principles, Practices, Philosophies Eleventh Ed. Tourism and Climate Change : Risks and Opportunities Tourism and Development in the Developing World Tourism and Global Environmental Change : Ecological, Social, Economic and Political Interrelationships Tourism and Innovation Tourism and Sustainability : Development, Globalisation and New Tourism in the Third World 3Rd Ed. The Tourism Area Life Cycle. Vol. 1, Applications and Modifications The Tourism Area Life Cycle. Vol. 2, Conceptual and Theoretical Issues Tourism Behaviour : Travellers' Decisions and Actions Tourism Business Frontiers : Consumers, Products and Industry Tourism Crises : Causes, Consequences and Management Tourism in Turbulent Times : Towards Safe Experiences for Visitors Tourism Management : Analysis, Behaviour, and Strategy Tourism Management : Managing for Change 2Nd Ed. Tourism Management Dynamics : Trends, Management, and Tools Tourism Management in the 21st Century Tourism Marketing for Cities and Towns : Using Branding and Events to Attract Tourism Tourism Policy and Planning : Yesterday, Today and Tomorrow / David L. Edgell, Sr., Maria DelMastro Al Tourism SMEs, Service Quality, and Destination Competitiveness Tourism, Power, and Space Tourism, Recreation, and Sustainability : Linking Culture and the Environment 2Nd Ed. Tourism, Security and Safety : From Theory to Practice 1St Ed. Tourist Behaviour : Themes and Conceptual Schemes Travel and Entertainment Best Practices Travel and Tourism Public Relations : An Introductory Guide for Hospitality Managers Understanding Western Tourists in Developing Countries Vacation Decision Making Winning Results With Google AdWords Working With Agencies : An Insider's Guide Worldwide Destinations : The Geography of Travel and Tourism 4Th Ed. Worldwide Destinations Casebook : The Geography of Travel and Tourism

Author Waugh, Troy. Rubino, Joe.; Terhune, John. Du Plessis, Erik. Koop, Gary. Kashani, Kamran.; Horovitz, Jacques Wright, Jeremy. Post, Karen.; Gitomer, Jeffrey H.; Tchong, Michael. Swystun, Jeff. Grant, John. Patricia, Maria. Marconi, Joe. Miller, Gloria J.; Brutigam, Dagmar.; Gerlach, Stefanie Virginia McNeil, Ruth. DePalma, Donald A. Fight, Andrew. Greenlees, E. Malcolm. Kilby, Jim.; Fox, Jim.; Lucas, Anthony F. Scanlon, Nancy Loman. Forsyth, Patrick. Bosshart, David. Wyatt, Rawdon. Tisch, Jonathan M. Fennell, David A.; Malloy, David Cruise Hong, Wei-Chiang. Swarbrooke, John.; Horner, Susan Mill, David. Mazur, Laura.; Miles, Louella. Howard, Steven. Thompson, John. Meyer, Peter. Fillis, Ian.; Rentschler, Ruth Glaesser, Dirk. Laws, Eric; Prideaux, B.; Chon, K. S. Gibson, Philip. Dowling, Ross Kingston. Morgan, James L. Timothy, Dallen J.; Nyaupane, Gyan P. Cunningham, Michael J. Pierce, Pete. Berry, Michael J. A.; Linoff, Gordon. Ward, Keith.; Prammer, J.; Schopper, F. Kozak, M.; Gnoth, Juergen.; Andreu, Luisa.

Collin, P. H. Wind, Yoram.; Mahajan, Vijay. Thomas, Brian.; Housden, Matthew. Moore, Ian. Vanhove, Norbert. Fennell, David A. Robinette, Scott.; Brand, Claire.; Lenz, Vicki. Sutton, Dave.; Klein, Tom, Holden, Andrew. Conway, Des. Allen, Judy. Wilson, Robert F. Martin, Drew; Woodside, Arch G. Wagner, Katherine. Bragg, Steven M. Anderson, Harris. D'souza, Marco. Frechtling, Douglas C. Reid, David A.; Plank, Richard E. Stone, Marilyn A.; Desmond, John Hall, Colin Michael.; Page, Stephen Van Gelder, Sicco. Ammi, Chantal. Krugman, Carol.; Wright, Rudy R. Inkpen, Andrew C.; Ramaswamy, Kannan. Theobald, William F. Friedman, Lawrence G. Davis, Judy. Kermally, Sultan. Olsen, Michael D.; Zhao, Jinlin. Grossnickle, Joshua.; Raskin, Oliver. Kozak, M.; Decrop, Alain. Earls, Mark. Sommerville, Kerry L. Weygandt, Jerry J. DeFranco, Agnes L.; Lattin, Thomas W. Reid, Robert D.; Bojanic, David C. Hallock, Mary. Bardi, James A. Rutherford, Denney G.; O'Fallon, Michael J. Scott, Maclaren. McDonald, Malcolm. Moilanen, Teemu.; Rainisto, Seppo K. Farbey, David. Godsmark, Carol. Westwood, John.

Nickson, Dennis. Eade, Vincent H.; Boella, M. J.; Goss-Turner, Steven. Pease, Wayne; Rowe, Michelle; Cooper, Malcolm

Smith, D. V. L.; Fletcher, J. H. Kitchen, Philip J.; Pelsmacker, Patrick de Coles, Tim.; Hall, Colin Michael Dwyer, Larry.; Forsyth, P. Craig, C. Samuel.; Douglas, Susan P. Stone, Marilyn A.; McCall, J. B. Barrows, Clayton W.; Powers, Thomas F. Drummond, Graeme.; Ensor, John. Barrows, Clayton W.; Powers, Thomas F. Iacobucci, Dawn. Brody, Derrick. Bennett, Dawson. Stone, Phil. Smith, Brian D. Kotschevar, Lendal Henry.; Withrow, Diane. Lancaster, Geoffrey.; Reynolds, Paul. Pender, Lesley.; Sharpley, Richard Hill, Raymond. Dopson, Lea R.; Hayes, David K. Paley, Norton. Prideaux, B.; Moscardo, Gianna.; Laws, Eric Callingham, Martin. Mouncey, Peter.; Wimmer, Frank. Hague, Paul N.; Hague, Nick; Morgan, Carol-Ann Doman, Don.; Dennison, Dell; Doman, Margaret. McDonald, Malcolm.; Christopher, Martin. Wilson, Aubrey. Dibb, Sally.; Simkin, Lyndon McDonald, Malcolm.; Smith, Brian D.; Ward, Keith Saren, Michael. Middleton, Victor T. C.; Clarke, Jackie, Michael, Alex.; Salter, Ben. Ries, Al.; Trout, Jack. Russell, Clark. Michelli, Joseph A. Novelli, Marina. Davidson, J. H.; Keegan, Warren J.; Brill, Elyse Arno. Appleby, Pauline. Eckerson, Wayne W. Mills, Harry. Ranadive, Vivek. Kotschevar, Lendal Henry.; Luciani, Valentino.

Kainthola, V. Prakesh. Jones, Thomas J. A.; Martin, Robert J. Feinstein, Andrew Hale.; Stefanelli, John M. Feinstein, Andrew Hale.; Stefanelli, John M. Garcia, Daniel. Jennings, Gayle.; Nickerson, Norma Polovitz. Christopher, Martin.; Payne, Adrian.; Ballantyne, David. Prideaux, B. Horchover, David. Colborn, James. Betty, Gilbert. Higham, James E. S. Hughes, Arthur Middleton. Wilson, R. M. S.; Gilligan, Colin. Walker, John R.; Miller, Jack E. Goeldner, Charles R.; Ritchie, J. R. Brent. Becken, Susanne.; Hay, John E. Sharpley, Richard.; Telfer, David J. Gssling, Stefan.; Hall, Colin Michael Hall, Colin Michael.; Williams, Allan M. Mowforth, Martin.; Munt, Ian. Butler, Richard Butler, Richard March, Roger.; Woodside, Arch G. Buhalis, Dimitrios.; Costa, Carlos. Henderson, Joan C. Wilks, Jeff.; Pendergast, Donna.; Leggat, Peter A. Woodside, Arch G.; Martin, Drew Page, Stephen. Buhalis, Dimitrios.; Costa, Carlos. Chang, Peter R. Kolb, Bonita M. Edgell, David L.; Allen, Maria DelMastro.; Smith, Ginger.; Swanson, Jason. Jones, Eleri.; Haven, Claire. Church, Andrew.; Coles, Tim. McCool, Stephen F.; Moisey, R. Neil. Mansfeld, Y.; Pizam, Abraham. Pearce, Philip L. Schaeffer, Mary S. Deuschl, Dennis E. Egmond, Antionius Nicolaas Francesco van. Decrop, Alain. Goodman, Andrew E. Sims, Michael. Boniface, Brian G.; Cooper, Christopher P. Boniface, Brian G.; Cooper, Christopher P.

Publisher Wiley John Wiley & Sons Millward Brown/Kogan Page John Wiley & Sons Inc. Wiley McGraw-Hill AMACOM Interbrand/Palgrave Macmillan John Wiley & Sons Global Media NTC Business Books, John Wiley & Sons, Inc. Kogan Page Wiley, WetFeet, Inc., Elsevier Butterworth-Heinemann University of Nevada Press John Wiley & Sons, Inc. John Wiley & Sons Capstone Publishing, Kogan Page A & C Black John Wiley & Sons, Inc. Physica-Verlag Elsevier Science and Technology Books Elsevier Butterworth-Heinemann John Wiley Butterworth-Heinemann Asia, Global Media AMACOM, Palgrave Macmillan Butterworth-Heinemann CABI Elsevier Butterworth-Heinemann CABI Pub. Elsevier Butterworth-Heinemann Taylor & Francis Routledge Emerald Capstone Pub., Recherches et publications en management A.B.S.L. Wiley Elsevier Butterworth-Heinemann Emerald

Year 2004 2006 2005 2006 2005 2006 2004 2007 2006 2009 2000 2006 2005 2002 2002 2006 2008 2005 2007 2002 2006 2007 2007 2007 2008 2007 2008 2005 2007 1999 2009 2002 2006 2006 2007 2006 2006 2006 2009 2007 2002 1997 2004 2005 2008

A & C Black J. Wiley, Butterworth-Heinemann Nicholas Brealey Pub. Elsevier Butterworth-Heinemann McGraw-Hill, J. Wiley & Sons, How To Books J. Wiley & Sons Canada Career Press Emerald McGraw-Hill Wiley Global Media Global Media Best Business Books Routledge Routledge Kogan Page John Wiley & Sons Oxford University Press Elsevier Butterworth-Heinemann Butterworth-Heinemann Kogan Page, Thorogood Elsevier Science and Technology Books McGraw-Hill, Routledge Harvard Business School Press, John Wiley & Sons John Wiley John Wiley & Sons, Inc. John Wiley & Sons Wiley Global Media John Wiley & Sons John Wiley Global Media Kogan Page Palgrave Macmillan (UK) Kogan Page, How To Books

2006 2001 2002 2005 2005 2008 2001 2003 2008 2007 2009 2003 2007 2005 2007 2009 2009 2001 2004 2007 2006 2003 2007 2007 2006 2005 2002 2000 2003 2008 2001 2009 2001 2007 2007 2009 2007 2006 2009 2007 2007 2009 2002 2009 2002 2007 2006

Butterworth-Heinemann Elsevier/Butterworth Heinemann Idea Group Pub. OECD Emerald John Wiley & Sons, Routledge Taylor & Francis Routledge E. Elgar John Wiley & Sons Routledge John Wiley & Sons Elsevier/Butterworth Heinemann John Wiley & Sons Wiley, Global Media Global Media How To Books, Elsevier Butterworth-Heinemann John Wiley Elsevier/Butterworth-Heinemann Sage Publications, Ltd. Global Media Wiley Thorogood CABI Pub. Kogan Page Wiley Kogan Page Self-Counsel Press Palgrave Macmillan Kogan Page Elsevier Butterworth-Heinemann Elsevier Butterworth-Heinemann Butterworth-Heinemann Butterworth-Heinemann Butterworth-Heinemann McGraw-Hill, Global Media McGraw-Hill Elsevier Elsevier Butterworth-Heinemann How To Books John Wiley AMACOM McGraw-Hill John Wiley & Sons

2007 2005 2007 2006 2002 2001 2004 2008 2006 2005 2004 2009 2005 2009 2001 2009 2009 2001 2005 2008 2005 2005 2009 2009 2005 2006 2004 2007 2004 2002 2003 2002 2004 2006 2006 2001 2003 1986 2009 2008 2005 2004 2007 2006 2007 2006 2007

Global Media John Wiley & Sons John Wiley & Sons John Wiley & Sons Global Media Elsevier Butterworth-Heinemann Butterworth-Heinemann Butterworth-Heinemann Capstone Publishing, Elsevier Butterworth-Heinemann Global Media Elsevier/Butterworth-Heinemann McGraw-Hill, Elsevier/Butterworth-Heinemann J. Wiley John Wiley

Routledge Taylor & Francis Routledge Taylor & Francis Routledge Channel View Publications Channel View Publications CABI Pub. Elsevier Butterworth-Heinemann Elsevier Science and Technology Books Elsevier Butterworth-Heinemann Elsevier Butterworth-Heinemann Nova Science Publishers Elsevier/Butterworth-Heinemann Elsevier Science and Technology Books CABI Pub. Taylor & Francis Routledge CABI Publishing Elsevier Butterworth-Heinemann Channel View Publications Wiley Elsevier Butterworth-Heinemann CABI Pub. McGraw-Hill/Osborne Wiley Butterworth-Heinemann Butterworth-Heinemann

2009 2005 2008 2007 2009 2006 2002 2009 2002 2006 2009 2005 2000 2005 2010 2009 2007 2008 2006 2008 2009 2006 2006 2005 2006 2007 2006 2008 2007 2006 2007 2006 2008 2005 2007 2008 2006 2005 2007 2006 2007 2006 2005 2005 2005 2005

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