protecting those who protect.

Project: POC Zephyr Student work Contextual Module

The goal of this project was to alter an existing companies position in the market while keeping their design style and company values constant. Our team chose the company POC. POC produce high end, visually stunning, safety equipment for gravity sports such as mountain biking and skiing. I decided to create a gas mask for the fire services targeting the problems with current masks.

The first step was to produce a report on the company and the future direction the group aimed to take the company. We considered the needs of users were and how we could best provide for them using POCs style and ethos.

Burton was the first brand to really take off in the 60s, later on it created smaller sub brands that specialised in different areas of the snow sports, ANON, ANALOG and RED.

Due to POCs huge success Black Diamond, a notable brand in the outdoor community bought POC for 43.5 million dollars. Securing a foothold in the high pace market of bikes and snow boards, adding to its vast collection in outdoor sports and activities.

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Core Values
In direct correlation to the brands starting up, competitions and events were set up, really kicking of in the late 90s with the X-Games and the acceptance of snowboarding into the winter Olympics, this acceptance really legitimised it as a sport, and from that point a whole host of smaller sponsored tournaments took of.

In North America ... - There were 10 million Snow sportsman - 39 million Cyclists - Bike sales were over $46 billion - Snow sports sales were over $4 billion - All of which is a 20 percent market share of all sporting goods.

A A BRIEF BRIEF LOOK LOOK AT AT THE THE MARKET MARKET

Protection
Technology Design
Safety Freedom Medical Innovation Performance
When developing a product at POC, we do it in the spirit of doing the best. We never compromise in choosing materials or construction, and we never compromise safety, quality or performance. -POC
Design Work: James Burchill, Adam James, Dan Tanner, Gelson Marcon,Josh Rex and Penn Lingris
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Mood Board
This mood board demonstrates what POC is all about. POC is a brand for the extreme, for people who push the limits, for those who do things out of the norm. It is a brand that prides safety and protection above all else, allowing its customers to go out, enjoy themselves and create memories. It allows you to get the most out of what you do, whatever you do, and at whatever level you do it at. POC focuses on good, clean design based around the latest technology and sound medical knowledge.

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Common Persona Themes

After looking into potential future personas within the emergency services and looking into problems that each individual sector has, it is key to begin to evaluate. By evaluating the personas and picking out the key issues and problems that are common amongst all of them you can begin to build up a better understanding of areas that POC would need to address. The evaluation of the personas gives us the common values that each of these people embody and problems that all of these people face on an almost daily basis.

Common Values
Communicates protection to the user Reassurance Up to date Subtlety and calming design Reliability High Design Range of movement Longevity Gives an authoritative view Perceived as reassuring and calming Approachable Efficient Clean Quality Competence Professional Human

Common Problems
Lack of confidence in gear and situation Lack of confidence in themselves The Gear is not calming, it is too aggressive or intrusive at times Gear gets in the way The gear can be restrictive, there is a lack of freedom of movement Gear presents wrong perception to the public, it can be seen as aggressive and agitative Gear is to complicated and dont look easy to use Gear doesnt look up to date Gear isnt one complimentary system, there are many pieces of equipment that can do the same job

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This is a collection of some of the development sketches from the creation of the POC Zephyr

This was the final result. Produced mainly from Ureal, 3d printed pieces and vacuum formed plastic

The Zephyr was produced in conjunction with five other students who also produced items for POC to create of family of products within new market area and the brand style.