Anuj Khurana

Anuj.khurana@gmail.com / +91-9922252346/ 9371029747

Curriculum Vitae

Professional summary:
• Product management leader with 4 years of accomplishments in taking products from
ideas to revenues in the online and mobile space. This was accomplished through
building successful cross functional teams, fostering a culture of user driven product
development and rolling up the sleeves to get the details right.
• Ability to collaborate with external and internal customers to analyze information needs
and functional requirements and deliver the following artifacts as needed: Business
requirement document, Functional requirements, Use Cases, Workflow, Paper
prototypes, Screen and Interface designs.
• Strong project management skills and ability to collaborate with developers to establish
the technical vision and analyze tradeoffs between usability and performance needs.
Manage agile development cycles and working hands on with engineers and QA.
• A story teller. Ability to formulate a product story and communicate it to all stakeholders
internally and externally through marketing tools (website, case studies, white papers,
presentations and social media presence). Online marketing professional with successful
traffic acquisition strategies through SEO and search marketing.
• Post graduate in Brand management with computer engineering background.

Founding employee and Director Products: MangoSpring (December 2006 till May 2009)
MangoSpring is a multiproduct startup based out of Seattle and Pune; with products in consumer
and enterprise space. Was the founding employee for MangoSpring and established the India
operations including Engineering, product and HR functions and teams. Today MangoSpring is a
30 member strong team and I am part of the company management.
From concept to launch for 3 products www.purpletrail.com, www.eventuity.com and
www.mangospring.com
PurpleTrail – An online invitations service
• PurpleTrail was launched in the cluttered space of online invitations with a 10 year
incumbent having a monopoly and dozens of competing startups. Built meaningful
product differentiation and jumped to top 3 in terms of traffic in 6 months of launch.
• Executed a Search engine marketing driven approach (in-house) to ensure PurpleTrail
reached to hundred of thousand of users every month with no advertising expenses.
• Built a product strategy to create features that directly met customer needs, enabling us to
move from an ad-sponsored hard to monetize model to a more profitable subscription-
based model. All the incumbents offered free service up until then.
Eventuity – provides party plan management and ecommerce solutions for companies involved in
direct sales through home parties.
• Identified market need for party plan management system across home party sales
companies based on observing usage of consumer service PurpleTrail.com. Worked with
a prerelease customer to elicit requirements using interviews, document analysis, site
visits, business process descriptions, use cases and Business analysis.
• Eventuity delivered an increase in party attendance, party bookings and online sales
along with huge productivity gain for our customers.
MangoSpring – Suite of chat products for websites and enterprise
• Helped conceptualize and design connected messaging service that offers seamless
experience across the web client, Desktop (Adobe AIR) and mobile (iPhone, Blackberry,
Symbian and J2ME)
Anuj Khurana
Anuj.khurana@gmail.com / +91-9922252346/ 9371029747

Product marketing manager: ThumbSpeed (acquired by Nokia) Nov 2005 to Nov 2006:
ThumbSpeed developed mobile clients for IM for Yahoo/MSN/AIM/Gtalk . Having joined a
1 year old startup which had just bagged its first customer (Cingular); my primary role was to
promote the company and its products to other large mobile operators across the world and
build future product strategy.
• The product was taken to multiple events including CTIA 2006, Forum Nokia Pro and
Mobile messaging conference by 160 characters London; where it won the best
application 2006 award.
• Built the future strategy for the company beyond IM clients and conceptualized and built
working prototypes for mobile photo blogging, Mobile Social networking and Mobile
address book clients.

Management Trainee: Tata TeleServices (June 2005 to November 2005)

Part of the product team for Pay Telephony business under Tata Indicom brand. Identified
research areas and engaged external Market Research agencies to run nation wide Qualitative
and Quantitative study. Convinced the division to invest in Conjoint analysis software and
carried out successful conjoint research in house.

Faculty and business development for CAT training institutes: IMS/Career Launcher (June 2002
to May 2003)
Trained students for quantitative section of Common Admission Test for IIM’s and
contributed to student enrollment through seminars and road shows.

Education Qualifications
Qualification Year Aggregate
P.G.P.C.M (equivalent to MBA in marketing) from Mudra 2003-2005 3.2/4
Institute of Communications Ahmedabad (M.I.C.A) C.G.P.A
B.E computer science Mumbai University. Fr. C.R.I.T (Fr. 1998-2002 55%
Agnels) Vashi.
Class XII – C.B.S.E board (J.H.Ambani D.A.V school – Reliance 1998 87%
township, Patalganga) – School topper
Class X - C.B.S.E board (J.H.Ambani D.A.V school ) – School 1996 92%
Topper

Strengths, Awards and Interests

• Communication skills. Have won numerous awards across school, graduate and post
graduate levels for elocutions, debates and presentations.
• High energy levels and enthusiasm towards all activities I engage in.
• Ability to quickly come up to speed when working in new and un chartered areas.
• School topper for 6 consecutive years and won scholarships.
• Won Table tennis and Chess competitions at school and college level.
• I actively pursue my hobbies; theater and reading.

Other Details
• Postal address- A- 402 Kanchan Heights, Above Big Bazzar, Near Vitthalwadi Octroi
Post, Sinhagad Road, Pune. 411030.
• Date of birth – 6th September 1980
• Sex (Marital Status)- Male (single)
Anuj Khurana
Anuj.khurana@gmail.com / +91-9922252346/ 9371029747

• Nationality – Indian. Hold an American B-1 Visa (2006 to 2016)

• Languages – English/Hindi/Marathi (Written and spoken)