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Proposal full title: Original Smell Track Proposal acronym: OST Type of funding scheme: Collaborative project Name of the coordinating person: ngel Alonso Garcia List of participants: P1 P2 P3 P4 P5 P6

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Raissa

Alonso Advanced General Factory of smell, societ a responsabilit limitata Hispania Productions Limited Liability Company European Blind Union Sept Art Association Kinepolis Group nv

Portugal Italy Spain France France Belgium

OST

Table of Contents

Section A: Project Summary A.1: Summary A.2: Participants Section B: Detailed Description of the Project B.1: Proposal B.2: Work package list B.3: Deliverables list B.4: List of milestones B.5: Work packages descriptions B.6: Summary of staff effort B.7: Implementation B.8: Impact Section C: Budget C.1: Budget summary C.2: Individual budget by work package Section D: Consortium Agreement

Section A: Project Summary Section A.1: Summary Proposal Acronym Collaborative Projects Proposal Title Duration in Months Call (part) identifier Topic code(s) most relevant to your proposal Free Keywords Abstract OST Seventh Framework Programme Original Smell Track 12 FP7-SSH-2012-2

Technology, smell, innovation, cinema, integration, blind, movies, human development.

Section A.2: Participants Participant number Participant Identification Code Legal name Organization Short Name Legal address NACE code Small and Medium-Sized Enterprises (SMEs) Contact point Title Sex Phone and fax numbers Brief partner description Participant number Participant Identification Code P1 1241911ZSZ Alonso Advanced General AAG 12 Avenida Domingos Ferreira, 54312,Lisbon - Portugal J62.0.9 - Other information technology and computer service activities Small enterprise (40 employees) ngel Alonso Garca Mr. M +351 03 92 234

P2 719411X65V

Legal name Organization Short Name Legal address NACE code Contact point Title Sex Phone and fax numbers

Factory of smell, societ a responsabilit limitata FS Va Bandi, 36056 Tezze Sul Benta, Torino (Italia) 24 - Manufacture of chemicals and chemical products Marta Blanco Snchez Ms. F Tel: 00 37 985 25 68 04 Fax: 00 37 985 00 05 68 Factory of smell, limited liability company is a trading company with headquarters in Turin, Italy. Founded in 1993, and currently has a significant projection on the European and international markets. Its purpose is the design, manufacture, packaging, and packaging of chemicals, especially in the product segment for painting and perfumery. Their active investment policy in research and development has led him to generate various models useful in fields as diverse as textiles or high-end cosmetics. Their active investment policy in research and development has led him to generate various models useful in fields as diverse as textiles or high-end cosmetics. It has a staff of 147 workers, of which, the creative team of senior management or engineering consists of 9 persons, of which 6 are dynamically collaborate in the work package in that project is its contribution to the OST, and the various partners thereof. Participation in the European project presented by Factory of Smell is primarily focused on the design and development of odors that will play in the feature-length movie theaters, with the necessary implementation of software and hardware equipment for the proper execution of the program. This involves an essentially technical or research, subject to social research activity, which is the subjective perception of odors to be played in movie theaters.

Brief partner description

Participant number Participant Identification Code Legal name Organization Short Name Legal address NACE code Contact point Title Sex Phone and fax numbers

P3 083128J-80E Hispania Productions Limited Liability Company HP C/ de Alcala, 100 - 28009 Madrid, Spain Maria Eugenia Garcia Gonzalez Ms. F Tel. (0034) 916 395 723

Fax.(0034 )916 395 724 It is a film making and cinema contents producing company. It was established in 2005 in Madrid counting on the business and technical experience acquired while making audiovisual production services. With the main goal of producing documentaries and fictions with an independent spirit, HISPANIA PRODUCTIONS has maintained since the beginning the integral capacity of developing projects from the conception until the postproduction, counting on a dynamic team with seven years of experience. Its purpose is to promote the knowledge society and human development providing people useful audiovisual aids . Its contribution to a happy society consists on bringing in values, fun, originality and truth. The latest technologies enforce satisfaction from the origin of the project to the post-production. The highest quality level is required not only in the final result but also during the process. Its mains effort in these days changing world lies with the different sides of communication. It takes part in this European project to finance and distribute the feature-length films that belong to the OST to the cinemas. It means that it will have to cooperate with cinema firms and the company that will research the smells.

Brief partner description

Participant number Participant Identification Code Legal name Organization Short Name Legal address NACE code Contact point Title Sex Phone and fax numbers Brief partner description

P4 1110OCT4891 European Blind Union EBU EBU Central Office, 58 avenue Bosquet 75007 Paris, France 885b: Association Elena Ruiz Garcia Ms F Tel +33 1 47 05 38 20 Fax +33 1 47 05 38 21 The European Blind Union is a non-governmental, non profitmaking European organization founded in 1984. One of the six regional bodies of the World Blind Union (External link), it is the only organization representing the interests of blind and partiallysighted people in Europe. EBU aims to protect and promote the interests of all blind and

partially-sighted people in Europe. Its objects and powers are set out in Article II of its Constitution. EBU currently has 45 member countries, each represented by a national delegation. Its work is directed by an Executive Board of 13 elected members who are accountable to a General Assembly held every four years. The Central Office of EBU is based in Paris. It is responsible for communication within EBU and for information to the general public. It produces a Newsletter in English, French, German and Spanish. EBU currently has 45 member countries, each represented by a national delegation

Participant number Participant Identification Code Legal name Organization Short Name Legal address NACE code Small and Medium-Sized Enterprises (SMEs) Contact point Title Sex Phone and fax numbers

P5 Y201X5061 Sept Art Association SEPT 13, rue Henner, 75009 Paris, France 92.5 Library, archives, museums and other cultural activities 923 Small enterprise Renata Alves dos Santos Ms. F Tel: +33 1.47.53.95.80 Fax: +33 1.47.05.96.55 Sept Art is the organization in charge of promoting French cinema throughout the world. Created in 1949, in the form of an association under the law of 1901, Sept Art is under the supervision of the CNC (Centre national du cinma et de l'image anime). The association has nearly 600 members: producers of feature films and shorts, exporters, sales agents, directors, actors, authors (screenwriters) and talent agents. Sept Art in 6 points : - Unique expertise - International presence - Organization of events - International box-office results - Key figures - Historique d'Sept Art

Brief partner description

Participant number Participant

P6 556815XY6

Identification Code Legal name Organization Short Name Legal address NACE code Contact point Title Sex Phone and fax numbers

Kinepolis Group nv KNPLS Eeuwfeestlaan 20, B-1020 Brussels, Belgium 921x: Motion picture and video activities Raissa Castelo Branco Viana Ms. F Tel +32 9 241 00 00 Fax +32 9 241 00 01 Kinepolis is a source of relaxation and contemporary entertainment for all age groups through its network of movie theatres. The Kinepolis concept is characterized by a constant drive to innovate and focus on customers. In terms of technology, in past years this has resulted in the digitization of the motion picture medium and the development of 3D cinema. In terms of content, Kinepolis now programmes an original mix of traditional movies and sports, cultural and social events Since forming in 1997 and the initial public offering in 1998, Kinepolis has grown into market leader in Belgium and trendsetter in Europe. Kinepolis runs 23 multiplex cinemas in Belgium, France, Spain, Poland and Switzerland. Kinepolis employs 1880 people and welcomed 21,3 million paying customers in 2011. Revenue in 2011 was 253.7m. Kinepolis endeavours to provide its customers with original relaxation activities and high quality business experiences, aiming for collective experiences exclusive to the Kinepolis environment. To achieve this, Kinepolis explores innovation in many different fields to meet the changing needs of its customers.

Brief partner description

Section B: Detailed Description of the Project Section B.1: Proposal I. Concept and objectives

II.

Progress beyond the state-of-art

III.

S/T methodology and associated work plan

Section B.2: Work package list

WP no.

Work package title Research and Technological Development (RTD) Factory of Smell Application for blind and person with limited visibility Communication and dissemination Demonstration and exploitation

Type of activity

Lead participan t no.

Lead particip ant short name AAG FS HP EBU

Personmonths

Start month

End month

WP1 WP2 WP3 WP4

RTD RTD DEM

P1 P2 P3 P4

16 11 180

1 1 1

8 12

WP5

OTHE R DEM

P5

SEPT

14

12

WP6

P6

KNPLS

16

12

Section B.3: Deliverables list Deliverable no. Deliverable name Testing of basic software that is going to be applied in the rest of the process Exposing of the final carcass of the product Testing of the corrections made in the software First film with odor technology implemented Final test of the general product Inventory ex ante Report of ex ante evaluation of the test Inventory ex WP no. Nature Dissemination level Delivery date

1.1

WP1

1.2

WP1

1.3

WP1

1.4

WP1

1.5 2.1 2.2 2.3

WP1 WP2 WP2 WP2

2.4 2.5 3.1 4.1 4.2 4.3 5.1 5.2 5.3 5.4 6.1 6.2 6.3

post/Evaluation Report of the test ex post Lace feature film pilot Insert the software on hardware Opinion poll Pros and cons Degree of satisfaction Dissemination Plan Project promotion material Dissemination Events Project Web Portal and Social network Demonstration Strategy Trial phase Exploitation Strategy

WP2 WP2 WP3 WP4 WP4 WP4 WP5 WP5 WP5 WP5 WP6 WP6 WP6

P R R O O O O D D O

CO CO PP PP PU PU PU PU PU PU

Month 2 Month 3 Month 11 Month 2 Month 6 Month 12 Month 6 Month 7 Month 12 Month 12

Section B.4: List of milestone Milestone number Milestone name Work package(s) involved Expected date Means of verification

Section B.5: Work package description Work package WP1 Start date or starting event Jan 2013 number Work package title Research and Technological Development (RTD) Activity type RTD Participant number P1 P2 P3 P4 P5 P6 Participant short AAG FS HP SA SEPT KNPLS name (Leader) Person-months 5 3 3 2 1 2 per participant

Objectives Create a box, a software system and a microchip in order to make the 4D cinema operative. Description of work Task 1.1: Software design. The team will start to work in the software which will be used to provide odors during films exhibitions. Task 1.2: Fabrication of the box in which the hardware will be included. After the basic design of the software, the team will pattern a box in which the hardware will be included. Each of the boxes are going to be hooked in front of the viewer. Task 1.3: Implementation and coordination of the Prototype hardware. Some corrections will be applied to the software in order to implement correctly the odor machine created by FS. Furthermore, KNPLS will provide some advices in order to implement the odor boxes in cinemas. Work with FS, KNPLS, SA and HP. Task 1.4: Implementation in several films: test and evaluation of obtained odors. HP film producer will guide the implementation of this new technology into the filming process. Work with FS, KNPLS, SA and HP. Task 1.5: Insert the software on the final product hardware. Final testing of the software totally implemented. Work with: FS, HP Deliverables Each task will produce one deliverable: Deliverable 1.1 Testing of basic software that is going to be applied in the rest of the process (March 2013) Deliverable 1.2 Exposing of the final carcass of the product. (April 2013); Deliverable 1.3 Testing of the corrections made in the software. (June 2013) Deliverable 1.4 First film with odor technology implemented (July 2013) Deliverable 1.5 Final test of the general product. (August 2013) Work package number Work package title Activity type Participant number Participant short name

WP2

Start date or starting event Factory of Smell RTD

January 2013

P1 AAG

P2 FS (Leader)

P4 EBU

P5 SEPT

P6 KNPLS

UVA

P3 HP 0,9

Person-months 2,4 6,6 0,7 0,6 2 1,5 per participant Objectives 1. Inventory of odors. 2. Making scents and hardware synthesis. 3. Coordination with AAG for the full implementation of prototype. Description of work

Task 2.1: Product design in the chemical aspects Investigation of variables and evaluating the results. Includes deliverables 1 and 2. Collaboration with: UVA, KNPLS, EBU, HP. Period: January 2013 Task 2.2: Manufacturing process It corresponds to the deliverable 3 and 4. Collaboration with UVA, KNPLS, EBU, HP. Period: February to May 2013. Task 2.3: Lace and coordination of the hardware for the implementation of the prototype. It corresponds to part of the deliverable 5. Work with AGG, KNPLS, SEPT and HP. Task 2.4: Lace in several films: test and evaluation of odors obtained. It corresponds to the deliverable 5. Work with AGG, KNPLS, SEPT and HP. Period: June-July 2013. Task 2.5: Insert the software on the hardware of the final product. Deliverable includes periods of 5 and 6. Implementation period: July to August 2013. Collaboration: AGG, HP Deliverables Deiverable 2.1: Inventory ex ante It involves making an initial inventory of odors to produce / synthesize / include in the prototype. To do this, it requires the development of previous surveys at various groups, including the visually impaired. Next, conduct a classification by type of odors: food, animals, feelings. Collaboration with: UVA, KNPLS, EBU, HP Month of implementation: January 2013 (First half) 1.a) Activity 1.- First meeting with UVA, KNPLS, EBU and HP. Definition of evaluation criteria to conduct surveys, definition of sampling criteria, and fixation of the performance assessment methodology. 1.b) Activity2.- Classification of the different type of material odors, feelings, food, location, etc. 1.b.1.) Making an inventory of ex ante test odors. Cooperation of each participant: person/month FS: 0,2 UVA: 0,2 KNPLS: 0,2 HP: 0,2 EBU: 0,2 Deliverable 2.2: Report of ex ante evaluation of the test Sharing of results obtained as a result of the implementation of deliverable 1. Month of implementation: January 2013 (second half) Collaboration with: UVA, KNPLS, EBU, HP 2.a) Activity 1. - Making every employee surveys. Cobra attention EBU

involving the coordination and integration of the proposals that can bring the group of visually impaired. 2.b) Activity 2. - Sharing the results of the surveys. Activities of rejection, selection, weighting and acceptance of odors. 2.b.1) Preparation of the final inventory (ex ante), prior to making odors. Cooperation of each participant: person/month FS: 0,2 UVA: 0,2 KNPLS: 0,2 HP: 0,2 EBU: 0,2 Deliverable 2.3: Inventory ex post/Evaluation Report of the test ex post. Once the design phase of the odor previously inventoried, begins the manufacturing and / or obtaining them. This involves development and test odor test obtained "ex post". Subsequently, the necessary assessment of results by comparison with the initial inventory. It shall undertake the review activities, check, modification, conversion and / or abandonment of unsatisfactory performance. Collaboration with: UVA, KNPLS, EBU, HP Month of completion: February-May 2013 3. a) Activity 1. - Making scents listed on the inventory. This activity only requires collaboration with other partners, as it is a purely technical activity that develops technology and processing of the chemical company responsible for its preparation. However, it is anticipated collaboration with UVA for the development and implementation of technology that can offer Month of completion: February- March 2013 Cooperation of each participant: person/month FS: 2 UVA: 0,4 3.b) Activity 2. - Obtained results, it should be a review of the results. Development of a final inventory. Month of completion: April 2013 Cooperation of each participant: person/month FS: 0,1 UVA: 0,1 KNPLS: 0,1 HP: 0,1 EBU: 0,1 3.c) Activity 3.- Thus, such activity requires the respondent, review, test and sharing the results on fabricated evidence. 3.c.1) Surveys 3.c.2) Classification of results 3.c.3) Sharing of results. Final Meeting Month of completion: May 2013

Cooperation of each participant: person/month FS: 0,2 UVA: 0,2 KNPLS: 0,2 HP: 0,2 EBU: 0,2 Deliverable 2.4: Lace feature film pilot. Evaluation of the producers, by the special emphasis of matter in intellectual property issues to project works. The smell added at one point attached to the film viewing, like the soundtrack, photography, film shoot (mm), features that are part of the creative director / producer / editor, to respect as part of his work. It is designed as the prototype of the service of cinema. Collaboration with: AGG, KNPLS, SEPT Month of completion: June- July 2013 4.a) Activity 1. KNPLS and SEPT meeting to finalize the issues of intellectual property. Measurement. Month of completion: June 2013 Cooperation of each participant: person/month FS: 0,3 KNPLS: 0,3 SEPT: 0,3 4.b) Activity 2. - The process of integration into a feature film (pilot). Fixing sequence, intensity, duration, type of odor to include. Month of completion: July 2013 Cooperation of each participant: person/month FS: 1 SEPT: 0,3 KNPLS: 1 AGG: 1 Deliverable 2.5: Insert the software on hardware Obtaining prototype; packaging the final product for subsequent installation and projection in movie theaters: Collaboration with: AGG, HP Month of completion: August 2013 5.a) Activity 1. - Implementation of the product with software and hardware designed and manufactured by AGG. Month of completion: August 2013 Cooperation of each participant: person/month FS: 0,4 AGG: 0,4 5.b) Activity 2. - Perform initial test in cinema Month of completion: August 2013 Cooperation of each participant: person/month FS: 0,2

HP: 0,2 AGG: 1

Work package number Work package title Activity type Participant number Participant short name Person-months per participant Objectives Description of work Deliverables

WP3

Start date or starting event

Work package WP4 Start date or starting event Jan 2013 number Work package title Application for blind people and people with limited visibility Activity type DEM Participant number P4 P6 P3 Participant short EBU UVA KNPLS HP name (Leader) Person-months 4 1 3 2 per participant Objectives The main objective of OST project is to get to people can enjoy more in the cinema. The OST system will be implemented by cinemas, for all the viewers who want. But, for blind person, deaf or person with limited visibility, it is a very important improvement in their quality of life. When a blind person, deaf or with limited visibility is in the cinema, he only can hear the film. With the OST system we want that he can also smell what is happening on the screen, in order to feeling the movie. In this work package the partners working for proving what is the personal reaction forehead the OST. We want to prove if OST is useful for this kind of person and if they will go more to the cinema if it has this system installed. The main objective for this work package is to taste the system in blind person. In concrete: OST is useful for user? It is a help to understand better the film? It is a change for better? The blind person would go more to cinema that has OST system installed or this is indifferent for their election? OST system count on society support? What is the opinion of addressee? Description of work Task 4.1: Opinion poll. In collaboration with national organization of blind person, we make opinion poll and survey about the degree of satisfaction of blind users. What is the relation between the OST and the quality of their leisure time. It is a previous work (previous to create the smell application).

Members: EBU, UVA. - UVA will designed de prototype of opinion poll and survey. - EBU will distribute these prototypes between the national blind association and, later, it will collect the results. Task 4.2: Test. This TASK will work the OST implementation. It will check the reaction of blind person. EBU will propose volunteer to taste the system, between their associates. It will differ between countries, ages and level of limited visibility, in order to taste different reactions. Members: EBU, KNPLS, HP. EBU: proposes volunteers and interpret the answers. UVA: designed the prototype test. KNPLS: shows the film HP: offers the film * (TASK 1 and 2 will be realized before the OST system will be definitely created. They will work with a prototype of system. Later, with these results, Factory of Smell and AAG will can improve the OST prototype) Task 4.3: Demonstration. This TASK will work when the OST system is yet created. The main objective of this TASK is to prove the usefulness of OST system for blind people. KNPLS and HP will demonstrate the impact of OST in cinemas selected and for a film selected. The KNPLS will invite blind people for watching the film (with OST system installed). The film will be selected by HP. People who participate in the demonstration will watch the film two times: one with OST and other one without OST. At the end of the film, they give their opinion of OST system, across opinion poll. This opinion poll will be in the theater. Members: EBE, KNPLS, HP In one meeting, EBE, KNPLS and HP will study the positive or negative opinion of users, and they will develop a report. This report will be distributed to all project members. EBE: it selected volunteers KNPLS: it provides the theater for the test HP: it gives one movie for the test Task 4.4: Publicity. EBU, across national associations of blind person, will spread the OST. EBU will organize working days in collaboration with national organization, in order to announce the new revolutionary system. National association will be invited to knowing the OST system. Kinepolis will do free passes of one movie, in order to announce OST. Mead used: announcements in television, in newspapers, in magazines, in radio, etc. Members: KNPLS and EBU On November EBU and Kinepolis will go to Frankfort, where will take place the International Film Fair. There, this partners show to the industry experts, the smell system (OST), including passes of movie. EBU: announces the OST between their associations KNPLS: publicity of OST EBU and KNPLS, will do a report where show the final conclusion, about the experiment pilot. Deliverables Deliverable 4.1: February 2013: UVA gives to the other members of project the model of opinion poll and survey. EBU distribute models between national associations.

Deliverable 4.2: March 2013: From the answers given, EBU will make a report where are the pros and cons of OST. The report will appear differing for countries and groups (blind, person with limited visibility, deaf). Each group in each country answer to a standard questionnaire. Their answers will move to Factory of Smell and AAG, in order to improve de system. With the results of TASK 1 and 2, these companies will improve the system. Deliverable 4.3: November 2013: As soon as the prototype of the OST is already created, it will be apply as an experiment pilot. The report will analyze the OSTs repercussion in the election of cinema (cinema with OST system installed, opposite to another cinema without OST system installed). From the results of implementation by TASK 4, members of this TASK will do a report, where expose the degree of satisfaction of the OST, for blind person and person with visibility limited. This final report will be delivery to all the members of project. This report will show the degree of satisfaction of OST system, for blind person, cinemas y productions companies. With this report each member of the project can considerer measures of improvement. Work package WP5 Start date or starting event Jan 2013 number Work package title Communication and dissemination OTHER: Dissemination Activity type Participant number P1 P2 P5 P6 Participant short SEPT AAG FS KNPLS name (Leader) Person-months 1 1 10 2 per participant Objectives Wide project dissemination to policy makers of culture, innovation stakeholders in cinema and other EU Regions to capitalize project results and create new strategic partnerships at interregional level to disseminate project innovations in cinema. Description of work To reach all target publics and achieve specific communication objectives, project partnership shares a common communication strategy, where the main planned activities base on following main steps: Task 5.1: Appointment of a Communication Team coordinated by project Communication Manager from Partner 5, which drafts Coordinator Partner to regulate practical public relations activities. Task 5.2: Project branding and adoption of tools kit for external communication, which drafts Partner 5. Task 5.3: Realization of project tools and web portal by all partners. Task 5.4: Dissemination and capitalization of project above all during 3 events (1launch event+1intermediate+1Final events) by each partner and coordinated by partner 5. Deliverables Deliverable 5.1: Dissemination Plan Each partner appoints a Communication Manager who joins the Communication Team. In particular, Partner 5 Communication Manager is the project Communication

Manager who coordinates the Communication Team; it also drafts the project. Dissemination Plan, which is a basic tool for all practical public relations activities and dissemination towards wider public (month 1). Partner 5 submits to Steering Group the Dissemination Plan, shared within Communication Team for its approval (month 2). Deliverable manager: Partner 5 Deliverable contributors: all partners Outputs: n 1 Communication Team; n1 Dissemination Plan Deliverable 5.2: Project promotion material Partner 5 realizes project graphic design. Project branding aims to recognize easily the project and gives a graphic identity to the project (month 2). During the 1 Steering Group, Partner 5 presents project logo and its relative coordinated image. English contents are drafted by Partner 5 and Communication Team, revised by Partner 2 (month 3). Partner 5 distributes among partners graphic layout of tools kit for external communication. English contents are translated by partners in national languages to multiply local impact (month 4). Communication Team collects contacts to be gathered in project mailing list for disseminate project newsletter (month 5). Partner 5 drafts first newsletter to disseminate to project mailing list and to partners disseminate it through emails and each web-site (month 6). The first electronic newsletter is drafted by Partner 5 and disseminated project mailing list. (month 12) Deliverable manager: Partner 5 Deliverable contributors: all partners Outputs: n1 project logo; n1 graphic layout of toolskit for external communication (slide template, flyer, newsletter format and tamplate) Deliverable 5.3: Dissemination events Apr/2013: Leader partner organizes a press conference with regional media to promote project launch. May/2013: All partners publicize the project launch through their own web-site and locally press releases. June/2013: Partner 6 organize interregional event about cinema and innovation (intermediate event) to capitalize project results and to disseminate the innovative knowledge created by the project. July/21013: Partner 6 takes advantage of intermediate event to organize a press conference targeting local Medias to promote the project results. Aug/2013: Each partner implements a press release to disseminate locally the main results achieved. Nov/2013: All Partners meet in Brussels, at presence of the highest authorities, EU Officers and the main beneficiaries of project to present the main results of 12 mouths activities, present the innovation for the cinema developed in the project Deliverable manager: Partner 5 Deliverable contributors: Partner 6 Deliverable 5.4: Project Web Portal and Social network Feb/2013: Partner 5 realizes project graphic design of web portal. Mar/2013: to assure a widespread dissemination of project results, partner 5 creates a project page on Facebook to host public target discussions and promote the dissemination events. This page will be visible even at the end of project. Apr: Partner 5 puts project web portal on-line. June: Partners are trained by partner 5 how to implement web tool and its content.

Deliverable manager: Partner 5 Work package WP6 Start date or starting event Jan 2013 number Work package title Demonstration and exploitation in Kinepolis movie theaters Activity type DEM/OTHER Participant number P1 P2 P5 P6 Participant short KNPLS AAG FS SEPT name (Leader) Person-months per 2 2 1 10 participant Objectives The demonstration and exploitation of results are the main components of this WP, which works alongside with the dissemination WP. The high interests of the outputs that will be produced by the project need a well planned strategy of how to demonstrate and exploit these results in order to secure the self sustainability of the project as well as the achievement of projects goals. Description of work The work consists of two phases in which all partners will have a share of participation and responsibilities. This WP plan is developed based on the Plan-Do-Check-Act strategy. The first phase, aims to develop and apply a thorough market research (plan) and to demonstrate that the product can be successfully installed to Kinepolis selected movie theaters (do), by implementing a trial period. Task 6.1: Develop a detailed market research of Kinepolis consumers to define the relevant market and determine which Kinepolis units should receive the demonstration phase of the project. KNPLS/EBU/SEPT: Develop a common questionnaire to determine the relevant market of OST. Task 6.2: Apply market research questionnaire to consumers. KNPLS/EBU: Apply market research questionnaire to consumers/users. Task 6.3: Install OST equipments on Kinepolis movie theaters. KNPLS/AAG/FS: Successfully install OST equipment. Task 6.4: Carry out demonstration. KNPLS/AAG/FS: Carry out demonstration and give necessary support to the correct functioning of OST in Kinepolis. The second phase of this WP consists of analyzing gathered data from demonstration phase (check) and developing an exploitation strategy (act) that enhances projects successes and corrects possible mistakes. Task 6.5: Analyze data from the trial phase as well as consumers approval of the project and the ability of OST to be self-sustainable and profitable to Kinepolis. KNPLS: Analyze data. Task 6.6: Develop exploitation strategy to be used after projects ending in Kinepolis movie theaters. KNPLS. Deliverables

Deliverable 6.1: Demonstration Strategy The demonstration strategy is a document consisting of the elaboration of a market research questionnaire to define target groups and the activities that each partner is committed to carry out, the means to be adopted and the expected results of this first phase. This deliverable also aims to apply the market research to Kinepolis costumers and EBU associates. This planning phase will make place to de implementation of a trial of the product in Kinepolis, based on market researchs results, so that Kinepolis knows exactly the target group and the reference price as well as other preferences costumers are willing to pay. This trial phase will be implemented in Kinepolis in a joint work with AAG and FS to install the equipment and give day-by-day support on any adjustments that need to be made. Jan/2013: Development of market research questionnaire. Duration: one month. Feb/2013: Implementation of market research questionnaire. Duration: two months. Outputs: - Develop a detailed market research of Kinepolis costumers preferences,, consisting of a questionnaire about the following data: 1. Age 2. Gender 3. How often goes to cinema. 4. How often goes to Kinepolis movie theaters. 5. What does he/she think about the combination of movies and smell in cinemas? 6. Would he/she like that movies had smell? 7. Would he/she be willing to pay more for a cinema ticket if the movies had smells? 8. How much would he/she pay? 9. What movies genres should bring smells to the big screen (drama, romance, police, action)? 10. Other questions. - Implement market research in Kinepolis movie theaters and website. Achieve at least 500 customers in each movie theater (one unit per country) and another 500 on website. Deliverable 6.2: Trial phase The development of a demonstration strategy will make place to de implementation of a trial of the product in Kinepolis, based on market researchs results, so that Kinepolis knows exactly the target group and its preferences as well as the reference price consumers are willing to pay. This trial phase will be implemented in Kinepolis in a joint work with AAG and FS to install the equipment and give day-by-day support on any adjustments that need to be made. Jul/2013: Trial/demonstration phase. Duration: 5 months. Outputs: - Install trial OST equipment in 5 Kinepolis units, in different countries. - Continue to collect data from costumers, by handing a simple questionnaire with some questions about tastes, preferences, reference price, etc. Deliverable 6.3: Exploitation strategy This is the main objective of this WP: to develop and implement a coherent exploitation strategy, that will raise the projects chances to succeed, and will continue beyond the end of the contract, thus supporting the longer-term impact and sustainability of the project results. Our partners pro-actively build success while pursuing an innovating project. This deliverable aims to define a clear and convincing exploitation strategy, by

developing a clear implementation plan to launch and commercialize OST in Kinepolis movie theaters. This strategy includes the use of appropriate tools to effectively monitor progression and achieve a profitable way to exploit this new technology. This strategy will take into account the results of the prior phase in adapting and finalizing the product. Nov/2013: Analysis of previous collected data and development of an exploitation strategy. Outputs: - Analysis of data collected during testing phase. - Development of a clear implementation plan and further exploitation strategy.

Section B.6: Summary of staff effort Participant no./Short name AAG FS HP EBU SEPT KNPLS UVA Total WP1 5 3 3 2 1 2 16 WP2 2,4 6,6 0,9 0,7 0,6 2 13,2 WP3 WP4 0 0 2 4 0 3 1 10 WP5 1 1 0 0 10 2 14 WP6 2 2 0 0 1 10 16 Total person months

Section B.7: Implementation I. II. III. IV. Management structure and procedures Individual participants Consortium as a whole Resources to be committed

Section B.8: Impact I. II. Expected impacts listed in the work programme Dissemination and/or exploitation project results, and management of intellectual property

Section C: Budget

Section D: Consortium Agreement THIS CONSORTIUM AGREEMENT is based upon REGULATION (EC) No 1906/2006 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 18 December 2006 laying down the rules for the participation of undertakings, research centres and universities in actions under the Seventh Framework Programme and for the dissemination of research results (2007-2013) hereinafter referred to as Rules for Participation and the European Commission Grant Agreement, adopted on 10 April 2007, hereinafter referred to as the Grant Agreement or EC-GA and Annex II adopted on 10 April 2007 Version 6 adopted on 24 January 2011, hereinafter referred to as Annex II of the EC-GA, and is made on 2012-05-03, hereinafter referred to as Effective Date BETWEEN: Alonso Advanced General - the Coordinator Kinepolis Group nv, Factory of smell, societ a responsabilit limitata, Sept Art Association, European Blind Union Hispania Productions Limited Liability Company - hereinafter, jointly or individually, referred to asParties orParty relating to the Project entitled ORIGINAL SMELL TRACK in short OST hereinafter referred to as Project. WHEREAS: The Parties, having considerable experience in the field concerned, have submitted a proposal for the Project to the European Commission as part of the Seventh Framework Programme of the European Community for Research, Technological Development and Demonstration Activities under the funding scheme of Collaborative Project. Article 1 - Object of the Consortium The object of the Consortium is to make a joint tender for the work set out in Sections A and B and to perform the contract if the Consortium receives the order. Article 2 - Administrative Office The Consortium has its administrative office at 12 Avenida Domingos Ferreira, 54312, Lisbon Portugal. Article 3 - Duration

3.1. The Consortium enters into force on the signature of the present Agreement by all the Members. 3.2. The Consortium may be wound up: 3.2.1. When the Consortium's tender is not accepted; 3.2.2. If the Contract is awarded to the Consortium, when all legal and contractual obligations of the Consortium and of each of its members by virtue of the present Agreement have been fulfilled; 3.2.3. When the Members' Meeting so decides for any other reason. Article 4 - Meetings 4.1. Competence The Members' Meetings decide all questions of policy and questions not reserved by this Agreement for the Project Manager's decision. 4.2. Convening of Members' Meeting 4.2.1. A Members' Meeting shall be convened by the Project Manager whenever necessary and in any case every 3 months. 4.2.2. Upon the request of any Member, the Project Manager shall convene a Members' Meeting as soon as practicable. 4.2.3. The reason for convening the meeting shall be stated in the notice thereof. 4.3. Voting 4.3.1. Each Member has one vote. 4.3.2. All decisions shall be unanimously adopted by the Members. Article 5 - Project Management 5.1. The management of the Consortium is entrusted to ngel Alonso Garcia (AAG) hereinafter called the "Project Manager". 5.2. The Project Manager shall carry out the decisions of the Members' Meetings and shall represent the Consortium in its relations with parties outside the Consortium, including in particular its relations with the Customer. 5.3. The Project Manager shall take all necessary measures to enable the Consortium to obtain and proper perform the Contract. 5.3.1. He is entrusted: - with carrying on all negotiations before and after the conclusion of the Contract; - with the commercial and technical management of the project, and in particular with overall planning and technical coordination; - with the establishment and coordination of a planned program of work within the Consortium, in agreement with the Contractor. Article 6 - Contract Negotiations

6.1. Each Member shall be entitled to participate in negotiations with the Customer affecting his part of the goods and services to be supplied. 6.2. At the end of the negotiations the Project Manager shall submit the contract proposals to the Members' Meeting for approval; such approval must be unanimous. Article 7 - Conclusion of the Contract 7.1. The Project Manager shall conclude the Contract with the Customer for and on behalf of the Consortium. The Contract shall provide that all Members are jointly and severally liable vis-a-vis the Customer. Article 8 - Division of the Work 8.1. A provisional division of the whole work between the Members shall whenever necessary be modified to define the exact division of the work among the Members, including the technical details and the prices of each Member's part of the Contract. Article 9 - Program of Work 9.1. In order to enable the Project Manager to establish and coordinate a planned program of work the Members shall send by 2012-12-31 at the latest a program of work specifying the earliest dates on which each Member can provide his share of the work. Article 10 - Confidentiality 10.1. The Members shall treat as confidential all business and trade secrets belonging to the other Members. 10.2. Any documents, drawings or other information relating to this Agreement received by a Member from other Members shall not be used by him except for the purposes of this Agreement. 10.3. The Members shall impose a like duty of confidentiality on anybody who assists in the performance of the Contract by advice or otherwise. Article 11 - Subcontracting 11.1. Every Member shall entitled to sublet the supply of materials, goods or services. He shall inform the other Members of the goods and services which he has sublet, but this obligation shall not extend to materials or minor details of the work. Article 12 - Invoicing - Payments 12.1. Each Member shall send his invoices directly to the Customer; he shall send a copy to the Project Manager. 12.2. If the payments are made to the Project Manager, he shall, immediately upon receipt, pay out to the Members all payments received from the Customer in respect of the goods and services supplied by them. Article 13 - Liability towards the Customer 13.1. The Members are jointly and severally liable towards the Customer. Article 14 - Expulsion of a Member

14.1. Where a Member suspends payment, or files a petition in bankruptcy, such Member may be expelled from the Consortium by decision of the other Members taken in the Members' Meeting. 14.2. The same shall apply in the case of a Member who commits a gross breach of his obligations and fails to make good his breach within a reasonable time after written notice thereof.

The Parties have caused this Consortium Agreement to be duly signed by the undersigned authorised representatives.

ALONSO ADVANCED GENERAL ngel Alonso Garca CEO 03/05/2012

HISPANIA PRODUCTIONS LIMITED LIABILITY COMPANY Maria Eugenia Garcia Gonzalez CEO 03/05/2012

EUROPEAN BLIND UNION Elena Ruiz Garcia President 03/05/2012

FACTORY OF SMELL, SOCIET A RESPONSABILIT LIMITATA Marta Blanco Sanchez Chairman 03/05/2012

SEPT ART ASOCIATION Renata Alves dos Santos President 03/05/2012

KINEPOLIS GROUP NV Raissa Castelo Branco Viana CEO 03/05/2012