BAHRIA UNIVERSITY KARACHI CAMPUS MBA/BBA COURSE OUTLINE ENTREPRENEURSHIP SPRING-2013 INSTRUCTOR Aamir Firoz Shamsi "Entrepreneurs are

are not 'born'.rather they 'become' through the experiences of their lives." Professor Albert Shapiro, Ohio State University Entrepreneurship is focused on developing knowledge, skills and understanding of how an innovative idea, product or process can be used to form a new and successful business, or to help an existing firm to grow and expand.
Objective: Development of essential understanding and knowledge of how to test whether an innovative idea, product or processes will be demanded by customers, how to finance start-up ventures and innovation projects, and how to sell and market new products and services into national and international market places. Areas of Study: Focus on how innovative new products and services are developed and how entrepreneurs think and make decisions. Learning of how entrepreneurial firms compete for customers in national and international markets, how they form strategies, and how they organize their activities and operations to grow into successful and profitable businesses.

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LECTURE OUTLINE (Chapters) The Nature and Importance of Entrepreneurship The Entrepreneurial Mind-Set Creativity, the Business Idea, and Opportunity Analysis The Business Plan: Creating and Starting the Venture The Marketing Plan The Organizational Plan, CASESTUDY DISCUSSION The Financial Plan Sources of Capital Entrepreneurial Strategy: Generating and Exploiting New Entries Strategies for Growth and Managing Implications of Growth

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LEARNING OUTCOME Entrepreneurship Today and Future. What Is Entrepreneurship? Where Is Entrepreneurship? What is the Entrepreneurial Process? How Entrepreneurs think? Their Decision Making. Idea; Sources and Generation. Innovation. Opportunities; Recognition, Planning and Analysis. Why Write a Business Plan? Elements of the Business Plan. Critiquing the Plan. Format and Presentation. Marketing Research; Marketing Mix, Marketing Strategy, Steps in Planning. Mgt. Teams Development, Legal Forms, Tax Attributes, Role of BOD, Advisors. Financial Statements Overview and Budgeting. Sources of Financing and Role of Financial Institutions. New Entry Opportunitys Analysis and Strategies for Risk Minimization, Growth Strategies and Dealing with Business Environment, Factors and Circumstances.

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INCLUDING: Surprise Quizzes and Assignments Many Presentations Case Study Discussion: o Case Study on Unique and Successful Entrepreneurship Ventures [Example -Apple] will be discussed to understand the concept of creativity and innovation as means of successful entrepreneurship. o Case Study on Successful Entrepreneurs [Example: Richard Branson] will be discussed to analyze the qualities of successful entrepreneurs. o Students will be asked to bring relevant case-studies revolving around the theme of entrepreneurship and prepare and deliver a presentation on the same. Business Reports on Potential Business Ventures [An Assignment or a Quiz missed for any reason will not be retaken.] GRADING PLAN: Quizzes/Assignments/Class Participation-35%, Mid Term-25%, Final-40% RECOMMENDED BOOK: Entrepreneurship, Robert Hisrich, Michael Peters, Dean Shepherd REFERENCE BOOK: Entrepreneurship: Strategies and Resources, Mark Dollinger