THE AGE OF MANIPULATION THE CONN CONFDENCE THE SNIN SNCERE WILSON BRYAN KEY, PH.D. MADISON BOOKS:ail © 1089 Vito Ba Ky Food apt 1569 Brac Lind rhs mr Io fat at may era frm or ‘yenyelernior melon mean ncn Sto pein te oer esha ‘ioe homey ce pagina ree “The 1980 Bo Fed tion Bots ‘a fn Thom: Maron 20705 Disa by Notional Bok Newer he pope sl is pation mae mini ‘rastemon of Aero Natal Sinden or ‘bration Sear Pemaneee Poe ‘rtd voy Matias esi © ‘Mawar the Un Sete of mera brary of Cog Caan Paton Data iy Wig Bryn, 1905- ‘he ge of moialtion | the yn codec, te erie / on es ‘ ny ud New Yk el 80 ‘ne 2inacn “9216680 CP {SBN 0-8101-9659-8 NR: ak apo) Ea pee pict nae opti okt eat FEE es meetin Fenda et 2 rattan Aims cinta For my dearest wife Jan, and our pine, Christina—ovely ladies who share and enrich my life They have never doubted impossible things ae always possible when part ofthe good ight. “There is no use in tying” sad Alice; “one cannot belewe impossible things.” “I date say you haven't had much practice,” said the ‘Queen. “When T was your age T always di i for half hour each day. Why, vometimes I've believed as many as six imposible thinge before breakfast” Lewis Carroll Alice's Adventarerin WonderlondCONTENTS Foreword: The Battle of Beliefs a ‘Author's Warning ail PART ONE. SUBLIMINAL MEDIA TECHNOLOGY: ending Minds in Pursuit of Power and Profit 1 For Those Who Think They Think for Themselves 3 2. How to Get Inside the Open Mind—Undeteted 35 3. The Underside of Consciousness o PART TWO LANGUAGE AND CULTURE: ‘The Tools of Indoctrinabiity— — 4 Media—The Brainwashing Laundeomat 5 How We Know That We Know That We Know ‘The Lagi of tape ‘The Lag of Kenton ‘The Loi of Exe Mies ‘The Logi of Codon ‘The Real Thing—Symbolic Reais (Cause and Effect—The Greatest Illusion of All 6 7 8 The Expectations of Sterearypes 9 SelP-Fullilling Prophecies 10 The Self-Sealing World of Objcciviy 1 The Permanently Closed Mind pile Argent Bibigraphy Inder Mucation: follow page 10. % us, us 164 us nr 219 265 267 269 ans FOREWORD THE BATTLE OF BELIEFS Owes 194 aetaly ocurred around 1958. We were ae ny wo te Marl Mahan Geni the apa tee ten ting, where the ‘ondary person set only one, andthe person of tent 0 or te ara Pound (Over fifcen years have pasted since Wilon Bryan Key Gest warned us to "Watch ourselves” much asthe Greek god Zeus ‘once cautioned Nareisus. Narisus hed narcotized himself by ‘endlesly staring at his mitrored image ina pond. He never realizedREE the idealized reflections identity and fell deeply in love with it As in the ad-mnedia mirror in the U.S, the reflected image wat always kind, noble, beave, wis, fst, good, generous, beautiful and truchful, Narcisua eventually perished because he could not Sort out reality fom fantasy. Since the fist edition of Subliminal Seduction in 1973, and De Key's to subsequent books on subliminal persuasion, few other subjects have had as great an impact upon are reading aucences It would be difficult wo find a college tudent since 1973 who has not read, or atleast heard of, these books, They ae sill required reading in many high schools and wniverses, Their message hat spread far beyond classrooms into Senate committe hearing nto regulatory agency rulings, and even ino international discourse on media chien Like the Ouroborus (the snake that bites its own tal) frm ancient Greek mythology, the books have become paradoxes Dr. Key has raised the world’s awareness aboot advertising medias rapeof-the-mind rip-off. His warnings have also provided tech nical primers on how to manipulate human behavior. Though the ad industy publidy denounced the books and attempted to dis credit the author, his writings are widely used by ad agencies, media research piychologist, and others who labor in the Ma chiavelian orchards of deceit and human exploitation, Most of us are constantly pressured to change our behaviors. As consumers, we are endlessly enticed by adversers to buy prehcts brands, and services in theie mercies pursuit of our discretionary incomes. As voters, we ate incesanly persuaded and aunded toward Some point of view by politicians who compete for power ‘over our lve and profits for their sponsors, A scial and ethical ‘beings, we are bombarded by religious and ideological zealots of ‘countless persuasions to become thee ue believers and their gen- ‘tous and obedient slaves, Some of these effrs are over, clearly petecivable, on the table, soto speak. Ochers are far more sul, ven invisible to the conscious nind. Vireally all these atempts to solicit our paonage and change our behavior ate elective in fone measure or ancher. Even those of us who rest are changed by our resistance. Collectively, these efforts have made the US. into an ideological wasteland, with increasing aurnbes of people ‘desperate to find something—oftenanything-—ol vale to believe a in This desperation makes them sigue vulnerable to the in thresh manufacture and manage thes belt sysems Mest posle—especlly in our mediamanaged clre—are unwar af the ater ates ulin oie hi ei. ae es spe carpi te core {Utara concow which makes hem ucepe oindoctnaton Valacrabity to maniplton wax pone ery pom Wenern Cute by tenures of conivoning tthe loge and langeage sperms described by the phloophers of ancient Grece The iti sll popularly cherished tat humans tila on tt cna in ful entree own thoughts vals, thd behaviors, We bere hat we think entirely for and by oor {hex Th fay Fes set prepion that corre peru {Shuman survival se adjoeent-ran inlets Acie bee Teiveaoy te become ditraced by the lations in De Keys bods They ne sistem hous and eitly fain Reader often appear ener whether to aig oF ey. Fhe pices unmask the credible vcr of people pe. funsion technologies, the pompous pretensions of morality, pet), teovicionn and clog ht allow eso be matiplated in any ‘inci worthy ofa ovement in time, mone, and power ‘Tho reve tha the slogan “wh in sertsing” wut ater damned ie deamed up by aad hue. ‘They ako sep he CGoutage the society lndenbip have developed t vel thie ineelale greed, cr merc miss of uran ope for de tony, hoes and fires The addi indies oud nd corpo fcr what they have escaly done or ‘We soul Long ago haveing shout what they were doing zn, Telos iay musk the more gan, serine fature of the lings ultra tem that permit and maker ‘cep the mein ipo Med ris have olen concentrated then the recs and med the fee ‘Aide fom the seer entertainment provided by hs expos of cbacnity masked a respect of uve gully masked as sophie of sand dec led oth perp the mot ‘Team pron ofthe et are the peste nt archetypal re {ures ofboth laggy and utr The te and mine of Ais eee ole rbd art ely la ot dD ee ld ‘Seized today bys tty era ht it he ahived omana ulimate ths, These sections ofthe book ae, by thems, worth the purchase price ‘Onc ofthe gente enigma throughout histor continues to be then hc human tnd Ene on Ge nae, Procency, sore, eetiene, and communi to other brainy ‘ncomplet, hypathetea, and inconclusive, Voluminous esrch by avast numberof reminsand philosphers ha aemped to