AIESEC Logo Booklet

2012

This document should be followed in all circumstances with any office of AIESEC or any other entity which is using the AIESEC logo.

Table of Contents
The AIESEC Logo ..................................................................................................................... 3 The Global descriptor ............................................................................................................... 3 Colour Combinations ............................................................................................................... 4 Short Logo ............................................................................................................................................................................................. 4 Short Logo with no background .................................................................................................................................................. 5 Long Logo with descriptor ............................................................................................................................................................. 5 Long logo without descriptor ....................................................................................................................................................... 6 Clear space .................................................................................................................................... 6 Logo placement and Size ............................................................................................................... 7

The AIESEC Logo

Introduced in 1991, the AIESEC logo remains a relevant and important component of the AIESEC brand identity. The logo Design shows Young people gaining definition as they come out of the blue Mass Young people forming themselves as individuals for the future. In short, it represents how AIESEC enables young people to discover and develop their potential and head towards their future with a clearer and stronger vision for themselves. The logo should not be modified in anyway and should always be used according to the guidelines in this section. The Logo symbolizes Young people shown through carrying of book Walking forward represents walking towards the future Increasing definition represents forming/developing as individuals Emerging from the blue mass represents building your own path or moving towards your personal vision

The logo will continue to appear on all AIESEC media and materials in all circumstances.

The Global descriptor

The Global Descriptor is preferred to accompany the AIESEC Logo. The descriptor supports the AIESEC logo in people understanding more about the organisation at first view itself.

The use of the logo under the Logo is optional. However, the descriptor can only be used under the Logo.

Colour Combinations
The logo can be used as a powerful tool for communication if communicated consistently and with repeatedly. Being the most powerful visual element within our brand we can strengthen our overall brand by representing it on the right backgrounds. Blue Pantone Web (hex) RGB CMYK HSB Lab 286C #003399 0/51/153 100/91/6/1 220/100/60 25/21/-61

The following combinations of the logo here illustrate the correct use of the logo in positive and reverse formats. Any of these combinations can be used in any medium of communication, i.e. print, web, etc. Any other combinations or changes to the typeface should not be used.

Short Logo

Short Logo with no background

The AIESEC logo can be superimposed on top of an image with a solid background with the logo being clearly visible and not disappearing into the background.

Long Logo with descriptor

Long logo without descriptor

Clear space
To protect the strength and integrity of the logo, a clear space, free of any other visual elements, should be maintained. This includes additions of entity (country, territory, local) names, changing background colors, or adding a shadow. The only exception is with the global descriptor. In the example below, the unit of measurement for clear space equals the height of the people. The clear space on the right side is 1 unit. The clear space on the left, bottom, and top is 0.5 units.

Logo placement and Size

The placement for the logo is to bleed off the left or bottom side of the page and cover 80 percent of the page. The logo should be placed prominently on any materials and should not be placed as a background, within text, or underneath text or images.

On A4 pages both portrait and landscape the height of the logo should be at least 8 millimeters. We recommend 1.5 units from the logo to the upper or lower edge of the page (see illustration). For other page sizes, follow the 80% recommendation and use the downloadable vector format to resize at optimal proportions and without quality loss. The use of the descriptor under the logo is optional however when you decide to it please adhere to the space guidelines.