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7-S Framework of McKinsey

The 7-S framework of McKinsey is a Value Based Management (VBM) model that describes how one can holistically and effectively organize a company. Together these factors determine the way in which a corporation operates. The 7's of McKinsey Framework are listed below:

1. Shared Value
The interconnecting center of McKinsey's model is: Shared Values. What does the organization stands for and what it believes in. Central beliefs and attitudes.

2. Strategy
Plans for the allocation of a firms scarce resources, over time, to reach identified goals. Environment, competition, customers.

3. Structure

The way the organization's units relate to each other: centralized, functional divisions (top-down); decentralized (the trend in larger organizations); matrix, network, holding, etc.

4. System
The procedures, processes and routines that characterize how important work is to be done: financial systems; hiring, promotion and performance appraisal systems; information systems.

Numbers and types of personnel within the organization.

6. Style
Cultural style of the organization and how key managers behave in achieving the organizations goals. Management Styles.

7. Skill
Distinctive capabilities of personnel or of the organization as a whole. Core Competences.

Element of 7S model

Application to digital marketing team Key issues from practice and literature
The significance of digital marketing in influencing and supporting organisations' strategy
Gaining appropriate budgets and demonstrating / delivering value and ROI from budgets. Annual planning approach. Techniques for using digital marketing to impact organisation strategy Techniques for aligning digital strategy with organisational and marketing strategy


The modification of organizational structure to support digital marketing.

Integration of team with other management, marketing (corporate communications, brand marketing, direct marketing) and IT staff Use of cross-functional teams and steering groups Insourcing vs. outsourcing


The development of specific processes, procedures or information systems to support digital marketing

Campaign planning approach-integration Managing/sharing customer information Managing content quality Unified reporting of digital marketing effectiveness In-house vs. external best-of-breed vs. external

Element of 7S model

Application to digital marketing team Key issues from practice and literature
integrated technology solutions

The breakdown of staff in terms of their Marketing, use of contractors/consultants, age and sex.

Insourcing vs. outsourcing

background and characteristics such as IT vs. Achieving senior management buy-in/involvement

with digital marketing Staff recruitment and retention. Virtual working Staff development and training


Includes both the way in which key managers Relates to role of digital marketing team in behave in achieving the organizations' goals whole.
influencing strategy

and the cultural style of the organization as a it is it dynamic and influential or conservative and
looking for a voice


Distinctive capabilities of key staff, but can be interpreted as specific skill-sets of team members.

Staff skills in specific areas: supplier selection, project management, Content management, specific e-marketing approaches (SEO,PPC, affiliate marketing, e-mail marketing, online advertising)

Superordinate The guiding concepts of the digital goals shared values and culture. The internal and external perception of these goals may vary

Improving the perception of the digital marketing team amongst senior managers and staff it works with (marketing generalists and IT)

marketing organisation which are also part of importance and effectiveness of the

What is 7-S Model?

The Seven-Ss (7-S Model) is a framework for analyzing organizations and their effectiveness. It looks at the seven key elements that make the organizations successful, or not: strategy; structure; systems; style; skills; staff; and shared values. Consultants at McKinsey & Company developed the 7S model in the late 1970s to help managers address the difficulties of organizational change. The model shows that organizational immune systems and the many interconnected variables involved make change complex, and that an effective change effort must address many of these issues simultaneously.

7-S Model: A Systemic Approach to Improving Organizations

The 7-S model is a tool for managerial analysis and action that provides a structure with which to consider a company as a whole, so that the organization's problems may be diagnosed and a strategy may be developed and implemented. The 7-S diagram illustrates the multiplicity interconnectedness of elements that define an organization's ability to change. The theory helped to change manager's thinking about how companies could be improved. It says that it is not just a matter of devising a new strategy and following it through. Nor is it a matter of setting up new systems and letting them generate improvements. There is no starting point or implied hierarchy different factors may drive the business in any one organization.

Shared Values
Shared values are commonly held beliefs, mindsets, and assumptions that shape how an organization behaves its corporate culture. Shared values are what engender trust. They are an interconnecting center of the 7Ss model. Values are the identity by which a company is known throughout its business areas, what the organization stands for and what it believes in, it central beliefs and attitudes. These values must be explicitly stated as both corporate objectives and individual values.

Structure is the organizational chart and associated information that shows who reports to whom and how tasks are both divided up and integrated. In other words, structures describe the hierarchy

of authority and accountability in an organization, the way the organization's units relate to each other: centralized, functional divisions (top-down); decentralized (the trend in larger organizations); matrix, network, holding, etc. These relationships are frequently diagrammed in organizational charts. Most organizations use some mix of structures pyramidal, matrix or networked ones to accomplish their goals.

Strategy are plans an organization formulates to reach identified goals, and a set of decisions and actions aimed at gaining a sustainable advantage over the competition.

Systems define the flow of activities involved in the daily operation of business, including its core processes and its support systems. They refer to the procedures, processes and routines that are used to manage the organization and characterize how important work is to be done. Systems include: - Business System - Business Process Management System (BPMS) - Management information system - Innovation system - Performance management system - Financial system/capital allocation system - Compensation system/reward system - Customer satisfaction monitoring system

"Style" refers to the cultural style of the organization, how key managers behave in achieving the organization's goals, how managers collectively spend their time and attention, and how they use symbolic behavior. How management acts is more important that what management says.

"Staff" refers to the number and types of personnel within the organization and how companies develop employees and shape basic values.

"Skills" refer to the dominant distinctive capabilities and competencies of the personnel or of the organization as a whole.