NADIA A. L.

RIBEIRO
Curriculum Vitae

MARKETING & BRANDING STRATEGIST PROFESSIONAL

LinkedIn ae.linkedin.com/pub/nadia-leite-ribeiro/20/436/7b6/ Skype Nadialribeiro Contact + (971) 50 4288769

NADIA A. L. RIBEIRO
Address: Marina Promenade Paloma, Apartment 9.04 Dubai Marina E-Mail: nadiamaro@gmail.com | Contact No.: + (971) 50 4288769

MIDDLE MANAGERIAL ASSIGNMENTS

~ Marketing Communication ~ Sales Operations ~ Brand Management ~ Client Servicing ~ Product Launches PROFILE SNAPSHOT
A competent and result oriented professional with over 12 years of rich experience in Marketing Communication & Strategy

Brand Building, Sales Operations, Product Launches, Promotions and Event Management. A proactive planner with dexterity in identifying & adopting emerging trends to achieve organizational objectives and profitability norms. Quality experience in working with some of the most sought after, top brands of the world strategies & implementation, product promotions etc. Proficient in analyzing market trends to provide critical inputs for business development initiatives and formulating selling and marketing strategies. Deft in surpassing Sales target consistently

Possess strong business acumen with skills to remain on the cutting edge; drive new business through conceptualizing product

Excellent in managing marketing operations as well as revenue expansion activities with key focus on top and bottom line

profitability by ensuring optimal utilization of resources. Adept in developing relationships with clients in large corporates & enterprises for business development; provisioning most viable services for repeat business disciplines and long term funding imposed by ambitious budgets; profit center operations, business development and change management with expertise in delivering path-breaking revenue enhancement solutions.

Strong business acumen with demonstrated abilities in evolving plans for operating teams and channels within tight financial

Demonstrated excellence in managing complete Brand Architecture with accountability of Brand Integrated Strategy, Brand

Positioning, Brand Communication and Extension of Brand Experience to Target Audience. Launched new brands , delivered quality campaigns and build significant market presence of brands attitude, and exposure to a wide range of media vehicles from digital, social, print to television. An effective communicator with an analytical bent of mind to get through the toughest of situations and business territories. Professional Value:

A leader with strong analytical, negotiation, team management & organizational abilities and a flexible & detail oriented

Marketing Communicatio n

Sales Operations

Brand Building & Management

Client Relationship Management

Strategic Planning

Product Launches

Team Management

Public Relations

Digital Marketing

DOMAIN SKILLS Marketing Product Development & Strategy: Conceptualizing and implementing competent strategies with a view to penetrate new clients and expand existing ones for a wide range of products / services. Identifying and networking with prospective clients, generating business from the existing accounts and achieving profitability and in turn effectuating increased sales growth. Conversant with Product development diversification strategy, product modification strategy, revolutionary product development techniques Brand Management & Events: Identifying potential market demographically and geographically and taking appropriate steps to create brand awareness among the end users. Conceptualizing, planning & organizing events and promotional activities by developing new communication mix and new strategies for brand. Coordinating communications programs for the development and production of event promotional materials and other collaterals

 Customer Relationship Management: Mapping clients requirements and providing business solutions through new proposals, presentations and demonstrations; building and maintaining healthy business relations with customer, enhancing customer satisfaction matrices by achieving delivery & service quality norms. Assessing customer feedback, evaluating areas of improvements and providing feedback on improvements and undertaking steps for effectively resolving them. Team Management: Recruiting, training & developing team members to ensure operational efficiency and product knowledge. Monitoring the performance of team members to ensure efficiency in operations and meeting of individual & group targets and corporate goals. Heading a team and setting the objectives and designing / streamlining the processes to ensure smooth functioning of marketing operations. CAREER SCAN Jun 2012 June 2013 Key Deliverables: (Reporting to Agency Director)
Develop and grow the client base of the company by using marketing techniques to extend relations with new clients and

WASAP, Portugal

Brand Activation Manager

build relationships

Coordination with the operational team to execute and develop customized solutions offerings for present and potential

clients Administering the execution of potential customer requirements, arrangements of presentations, discussing and preparing proposals, offering customer service records and preparing entire correspondences Developing & implementing programs to promote the brand vision through the delivery of high impact brand communication utilizing all forms of media, establishing brand positioning strategies Devising & implementing programs that would bring clients closer to its customers and create a positive experience. Managing the entire gamut of pre & post marketing activities for successful launching of new products; conceptualising promotional materials, advertisements, etc. Structuring the overall media strategy and providing strategic direction to the account; managing complete impleme ntation of various media activities including press conferences, seminars, product launches, social media campaigns and corporate features. Directing productive cross-functional teams using interactive and motivational leadership that spurs people to willingly give 110% effort and loyalty. Ensuring adherence to quality control processes, continually meeting corporate objectives and resulting in highest level of client satisfaction

Significant Highlights:
Organized and formulated Brand Activation for Nespresso looking to increase the number of Facebook followers during an

event. Successfully achieved a fan following on Facebook numbered to over 20000 which is a major achievement in Portugal Created Brand Activation for MINI by engaging people to take a test drive during a tour through the country. An event for MINI that created a record number of people wanting to test drive. More importantly the overwhelming result of 50% of the people buying the car made MINI close the campaign for 2014 Nov 2010 Jun 2012 Key Deliverables: FNAC Portugal Marketing and Communications

Develop and execute marketing strategies/plan for the brand (including Advertising / PR / Events / Promotions / Exhibitions /

Product Launches) Development and implementation of company-wide go-to-market plans, working with other departments to execute; Control & monitor the marketing budget to ensure optimum allocation of resources Developing ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of the company and its products or services Responsible for monitoring brand health and creating strategies to strengthen the brand image Ensure the implementation of campaigns in all 20 stores; Coordinate the work of the marketing team Ensure marketing tools are provided to the trade and sales teams to achieve their business objectives. Coordinating with PR Agencies for developing communication plans to realise the organisations objectives and analysing post communication impact; staying abreast of new communication tools and using them effectively

Significant Highlights:

Planned, developed and controlled the web platform for the Fnac Kids Club, implemented activities for the Club members, and enhanced the Club's visibility as a loyalty program, creating a closer relationship with the customers resulting in the website having 3 times more traffic within 2 months 50% reduction in production cost of communication PLV for stores Developing partnerships with other brands which meant an increase of sales by about 15% during the campaign. Jan 2005 Nov 2010 UpPartner Last reporting to Department Director

Growth Path: Jan07 Nov10 Jan05 Jan07 Senior Trade Marketing Manager Event Manager

Common Key Deliverables:

Develop and execute marketing strategies/plan for the brand (including Advertising / PR / Events / Promotions / Exhibitions /

Product Launches) Development of strategic campaigns for clients brands and subsequent implementation at the point of sale Manage and direct production and creative development schedules to ensure quality control prior to presentation, whilst ensuring all work is completed in line with time and budgetary Knowledge of production and materials, to ensure proper monitoring of customer projects Development of proposals for Integrate Commercial Plan of the client: annual Channel Plan, aligned with Marketing brands plan and KAM clients plan; Develop proposals for Product launch for several industries, mostly FMCG industry Simultaneously handle multiple projects at the same time while providing marketing and event based efficient solutions to all clients

Significant Highlights:

Created a benchmark and case study for Gillette by superseding all expectations by boosting sales by 40% through an independently organized below the line campaign. The product was Gillette Fusion for the Portuguese market Projects completed for reputed international and national brands such as: Bial Laboratories, Red Bull; Coca-Cola, AnaAeroportos, Xerox, RTP, KPMG, Unilever, Unicer, Nestl etc. Bagged the PR award for the campaign "Pantene Hair" to choose the girl that would be the image of the brand; Sales campaign for La Roche-Posay, inspired in the Fashion Week concept, that represented a growth of 18% MoM (month on month) in a brand which previously recorded a decreasing trend of -5% PRECEDING ASSIGNMENTS Jan 2004 Dec 2004 Jun 2003 Jan 2004 Aug 2001 June 2003 Swatch Group Tempus Distribuio Boutique dos Relgios CIMP Centro Internacional de Merchandising e Promoes SCHOLASTICS Special Projects Manager Marketing Assistant Account Assistant

Executive Masters in Marketing Management , 2008 ISCTE Business School, Lisbon, Portugal MSc in Public Relations and Advertising , 2001 INP Instituto de Novas Profisses, Lisbon, Portugal PERSONAL DOSSIER Date of Birth Languages Known Driving License Nationality Visa 11th July 1979 English, Portuguese, French & Spanish European License Portuguese Visit Visa