CAMPUS LEVERS

Campus Levers: Is a venture by a group of likeminded seasoned professionals with rich and diverse exposure in both national and international
arena, who have received their formal management education from Indian Institute of Management, Calcutta. The primary objective of this initiative is to democratize learning and be a catalyst in the formation of a knowledge pool, critical to the success of our nations relentless march to progress and prosperity. One of our offers is guest lectures to the student community and here is a brief list of topics for the same.

S No.
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Subject
Accounting Consulting CRM / Strategy Financial Management Financial Management Financial Management Financial Management Financial Management General Management HR / General Management HR Management HR/General Management International Business Marketing Management Marketing Management Marketing Management Marketing Management Marketing Management Marketing Management Project Management Project Management Quality management Strategic Management

Lecture Topics
Financial Statement Analysis - Numbers suggest a lot How Management and Business Consulting has evolved? Creating customer oriented organization Capital Market fundamentals Capital Market - An Indian Perspective Capital Market - An Emerging Market Perspective Capital Market - A Global Perspective Capital Budgeting - How capital allocation decisions are made? Organisational Excellence through leadership Building Organisation culture for the Superior Performance Knowledge Management for competitive advantage Negotiation-An art or a science Global Trends in Trade and Investment Marketing Paradigms for Emerging Economies How to win customers for life? Marketing of Services- How to do it successfully Recent Trends in Marketing How to assess marketing performance How to become an effective sales manager? What's New in the Project Management World - Trends and Changes Project Success or Failure? Insights From the real world Toyota Way- Philosophy for the excellent business performance What is the core competence of a corporation?

1|List of Topics for Guest Lecture series from Campus Levers

CAMPUS LEVERS
24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 Strategic Management Strategic Management Strategic Management Security Analysis and Portfolio Management Security Analysis and Portfolio Management Security Analysis and Portfolio Management Advertising and Sales Promotion Advertising and Sales Promotion Advertising and Sales Promotion Sales Management Sales Management Sales Management Sales Management Sales Management Service Management Service Management Service Management Service Management Change Management Change Management Change Management Service Management Security Analysis and Portfolio Management HR Management KM KM HR Management HR Management HR Management Turnaround Strategies-Nissan Corporation How competition should be analysed? Strategic Planning Process- A Practical Insight Stock Market v/s Volatility Ethics in Security Market Role of Debt Market in Indian Economy Online Advertising Issues and Challenges Global Advertising v/s Domestic Culture Ethics in Advertising Designing & Building Effective Sales Teams Keys to turning Around Flat Sales Solving Customer Churn. Keys to Customer Retention Strategic Account Management that drives Revenue & Customer Loyalty Characteristics and Skills of Successful Sales Management The Blueprint for Service Excellence Defining and Achieving Service Excellence Defining and Building Superior Service Recovery Are You Delivering on Your Service Promises? Why Practicing Effective Change Management is Critical in Driving Excellence How to Survive Organizational Change Becoming a Successful Change Agent Service Marketing: Strategy and Challenges in era of globalization. Emergence of Hedge funds in India- Implications on the Indian Capital market Managing Global Work-Force Data-Mining and Knowledge Discovery Knowledge Management for Growth Cultural Shock Impact on Expatriates Social Dumping Issues and Challenges. Emerging Issues in IHRM

2|List of Topics for Guest Lecture series from Campus Levers