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:
1. Adrian Payne, The Essence of Service Marketing, Prentice-Hall, International (UK) Ltd,
1995.
2. Altoman, Ellen and Hemon Peter, Service Quality & Customer Satisfaction Do Matter,
American Libraries, vol. 29, Aug, 1998.
3. Bateson, J. E., G., Managing Service Marketing: Text & Reading, 2 nd.ed., The Dryden Press,
London, 1992.
4. Berkowitz Kerim, Marketing, 2 nd Ed., Allyn & Bacol, Singapore, 1989.
5. Chriastopher H. Lovelock, Classifying Service to Gain Strategic Marketing, Journal of
Marketing, vol. 47, Summery, 1983 .
6. Courtland L. Bovee and John V. Thill, Marketing, McGraw-Hill, Inc., Toronto, 1992.
[ ]
....
7. Gilbert A.churchill and J.paul Beter, Marketing: Greating Value for Gustomer, Richard D.
Irwin, Inc, 1995.
8. M. H. Sehwartz, Equality Issue: Bank Product and Service, Bank Administration , Vol 65
.,May, 1989 .
9. Robert D. Reld, Hospitality Marketing Management, 2nd Ed., Van Nostrand Reinhold ,
Newyork, 1989 .
10.Steven S. Skinner, Marketing, Hoaghton Miffin Co., Boston, 1990.
11.William O. Bearden, Thomas N. Ingram & Raymond W. Leforge, Marketing Principles and
Perspective, Richard D. Irwin, INC., 1995.
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