Escolar Documentos
Profissional Documentos
Cultura Documentos
Generation of Ideas
Stimulating Ideas
SWOT
Charting Clear Objectives
Cost Reduction
Productivity enhancement
Increase Capacity Utilization
Improvement in contribution margin
Expansion into promising fields
Fostering a conducive climate
Monitoring the Environment
Economic Sector Government Sector Technology Sector Competition Sector
State of the Eco Ind Policy New Tech # of firms and mkt sh
Rate of GDP Growth Govt Prog Collaboration of top 4
Cycle Tax regime Product Differentiation
Workd Economy link Subsidies, Incentives Socio- demographic Entry Barriers
Fiscal n Trade Surplus Exim policy Population, Age Quality,Price,Appeal
BOP Financing norm Income, Education functionality of product
Supplier Sector Liquidity Women employment Mktg Policy n Practices
Availability and cost of raw materials and empowerment
Availability and cost of energy, telecom, manpower Consumption/investment
Capital, Ancillary units
Corporate Appraisal
A realistic appraisal of firm's strngth and weaknesses
Marketing and Distribution Production n Operation R&D Corp Resources n Manp
Mkt image Condition n Plnt cpty R&D capacity of firm Corp Image
Product lmage RM, Power, sub assembly Track record of new R&D Clout with authorities
Mkt Share Dgre of Vertical Integ Lab and testing facility Dynamism of top mgmt
Distribution network -ration Coordination between Competence and commit
Customer loyalty Location R&D and Operations ment of employees
Mkt n Distribution cost Cost Structure State of Industrial Labour
Relations
Finance and Accounting
Financial Leverage and borrowing capacity Accounting and control system
WACC Tax rate Shareholder Relation and Creditors relation Cash Flows and Liquidity
Preliminary Screening
Compatability with Promoter
Legal
Availability of Inputs, Expertise
Availability of Market
Cost
Risk
Project Rating Inxed
Sources for Positive Net Present Value
Economies of scale
Product Differentiation
Effective Advertising and superior marketing
Exceptional Service
Innovative Product Features
High Quality and Dependability
Cost Advantage
Marketing Reach
Technological Edge
Fiscal Barriers, Taxation, Entry Restrictions
On Being an Entrepreneur
Willingness to make sacrifice
Leadership
Decisiveness
Confidence in the Project
Marketing orientation
Strong Ego
Open Mindedness
Competition Sector
# of firms and mkt sh
Product Differentiation
Entry Barriers
Quality,Price,Appeal
functionality of product
Mktg Policy n Practices
m substitute products
ance trade off of substitute
ower of sellers
e, lower quality, curtain service