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|
2013
Ghidul Lyoness
pentru cumprturi
The Lyoness Shopping Guide
Lyoness n SUA -
prezentare
Lyoness in the U.S. A prole
Parteneriat pentru
protecia climei
Climate protection partnership
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An interview
with Hubert Freidl
TURNS
LYONESS
3, Romania
10
Interviu cu Hubert Freidl
MPLINETE
LYONESS
ANI
01_Cover_Mutationen.indd 4 08.02.2013 14:07:02
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Editorial 3
Cu aceast ediie a revistei noastre CashbaCk
Magazine marcm intrarea n anul jubiliar pentru
Lyoness. Cu aceast ocazie am modificat discret
modul de prezentare al revistei noastre, pentru a o
face i mai interesant i mai atractiv.
O atenie deosebit acordm n aceast ediie
ghidului de cumprturi care, la nceputul lunii fe-
bruarie, a fost trimis pentru prima oar, ntr-o edi-
ie de 500.000 de exemplare, n primul rnd ctre
toi membrii din Austria. Ca instrument inovator
de marketing, ofertele sale atractive au rolul de a
ndemna membrii Lyoness la cumprturi.
Numrul partenerilor notri comerciali este n
continu cretere i de acea putem s prezentm
acum i mai multe profile ale comercianilor notri
internaionali. i n sectorul online ne bucurm de
parteneri noi, care ofer posibiliti interesante de
cumprturi tuturor celor care opteaz pentru
cumprturi de acas, 24 din 24.
n campania noastr Comoara cumprturilor
avem deja numeroi ctigtori. Motive deosebite
de bucurie au avut bineneles acei participani
care au primit premiile principale de cte 20.000
Euro numerar.
Ultima noastr sesiune de fashion shooting s-a
realizat de data aceasta la Miami, Florida, unde ten-
dinele n mod pentru sezonul primvar-var
2013 au fost prezentate de manechine de renume
internaional. ntruct sediul Lyoness Management
Americas se afl tot la Miami, am fcut o vizit
echipei noastre de acolo, pentru a-i prezenta succe-
sul activitii de pe piaa american.
n prezentrile detaliate v informm i cu pri-
vire la proiectele Greenfinity Foundation, la arti-
colele destinate comercializrii i la proiectul nos-
tru comun cu organizaia de protecie a mediului
atmosfair. Pe lng toate acestea, prezentm ntr-o
retrospectiv i numeroasele aciuni de Crciun
i proiectele Child & Family Foundation i, nu
n ultimul rnd, implicarea de la maratonul de do-
naii RTL.
Dup cum v este deja cunoscut, din App Store
putei descrca gratuit revista CashbaCk Magazine
n ediia pentru iPad, care v va ncnta cu nume-
roasele sale galerii foto i video. i pentru c n anul
anterior revista Child & FaMily Foundation s-a
bucurat de un mare succes cu ocazia lansrii, n
anul 2013 ambele reviste vor fi publicate n cte
dou ediii, alternativ.
i pentru cea de-a doua apariie a CashbaCk
Magazine din toamn vom pregti numeroase arti-
cole interesante.
Pn atunci, n spiritul editorialului nostru, v
dorim parteneriate de succes att pe plan profe-
sional ct i pe plan personal.
Dragi parteneri i membri Lyoness,
Dragi cititori!
Hubert Freidl
Fondator i CEO
Lyoness International AG
Silvia Weihs
Head of Public Relations
Lyoness Management
GmbH
This issue of the CashbaCk Magazine sees us cross the thresh-
old of a Lyoness anniversary year. To mark this special occa-
sion and make the magazine even more interesting and easi-
er to read, we have given it a discreet facelift.
In this issue, we are paying special attention to the new
Shopping Guide. More than 500,000 copies were printed
and sent out for the first time at the beginning of February
for the moment, to all the members in Austria. As an innova-
tive marketing tool, its aim is to introduce attractive offers to
Lyoness members to encourage them to shop.
The number of Loyalty Merchants is rising all the time,
thus enabling us to include the profile of even more of our in-
ternational merchants in this issue. We are also introducing
several new Online Merchants who offer interesting shop-
ping opportunities for those who like to shop around the
clock at home.
Our Shopping Treasure campaign has already seen nu-
merous winners. Needless to say, those entrants who each
received the grand prize of 20,000 euro in cash have special
reason to celebrate.
Our latest fashion shoot took us to Miami in Florida,
where international models showed off the fashion trends for
the 2013 spring/summer season. And since Lyoness
Management Americas is also based in Miami, we paid our
local team a visit to enable us to give you an insight into our
successful activities on the American market.
With in-depth stories, we are also informing you about
the projects of the Greenfinity Foundation, their merchan-
dise items, and our joint environmental project with the
climate protection organisation atmosfair. Apart from that,
we are reviewing the many Christmas promotions, projects
of the Child & Family Foundation, and our involvement in
RTLs telethon.
As previously announced, you can download the compli-
mentary iPad version of the CashbaCk Magazine from the App
Store. This has numerous galleries and video clips for even
more reading pleasure. As our Child & FaMily Foundation
Magazine was successfully launched last year, you will alter-
nately receive both magazines twice in 2013.
We are, of course, putting together lots of interesting
articles for the second issue of the CashbaCk Magazine in
autumn.
Until then, and entirely in the spirit of our cover story, we
hope that all your partnerships are successful both on a
professional and on a personal level.
Forme de gen i corectitudine politic
n favoarea unei mai bune lecturi, renunm
n textele noastre la formulri specifce de gen.
Toate formulele de adresare sunt destinate,
bineneles, ambelor genuri.
Gender form and political correctness
For thebenefit of readability, wearerefraining
fromusinggender-specific wording. Of course,
inall forms of address wearecommunicating
withbothgenders.
Dear Lyoness Loyalty Merchants,
Members, dear readers!
03_Editorial_RO_k.indd 3 12.03.2013 12:06:28
4 CONTENT
Lyoness speciaL
UN INTERVIU DETALIAT CU HUBERT FREIDL
06
An In-Depth IntervIew wIth hubert FreIDl
coverstory
CARIER I RELAII, IUBIRE I MUNC
10
CAreer & relAtIonshIp, love & work
Lyoness career
BUN VENIT N PREsIDENTs TEAM
20
welCome to the presIDents teAm
O CARIER CU LYONEss
22
CAreer wIth lyoness
CONTENT
Content
Lyoness LifestyLe
BINE AI VENIT LA MIAMI: EDINA FOTO DE MOD
24
welCome to mIAmI: the FAshIon shoot
Lyoness economy
LYONEss N sTATELE UNITE
32
lyoness In the unIteD stAtes
LA CUMPRTURI CU GHIDUL LYONEss PENTRU
36 CUMPRTURI
shoppIng wIth the lyoness shoppIng guIDe
EUROPA CONTAMINAT CU MICROBUL
38 VNTORII DE COMORI!
europe hAs CAught the treAsure huntIng bug!
ADUN I CTIG PE FACEBOOK
40
ColleCt AnD wIn on FACebook
TIRI DIN NTREAGA LUME DEsPRE PARTENERII
42 COMERCIALI LYONEss
loyAlty merChAnt news From ArounD the worlD
NOUTI DE LA EBIZ
54
news From ebIz
06 24
04-05_Inhalt_RO_k.indd 4 12.03.2013 12:06:23
CONTENT 5
LYONESS WORLD
BONURI VALORICE LYONESS PENTRU MAI MULT
58 FLEXIBILITATE
LOYALTY VOUCHERS FOR MORE FLEXIBILITY
GOLF: LYONESS OPEN 2013
60
GOLF: THE 2013 LYONESS OPEN
LYONESS BUSINESS SCHOOLGAMES
62
THE LYONESS BUSINESS SCHOOLGAMES
LYONESS FOUNDATIONS
TIRI GREENFINITY
64
GREENFINITY NEWS
NOUA COLECIE GREENFINITY
66
THE NEW GREENFINITY COLLECTION
PARTENERIAT PENTRU MEDIU CU ATMOSFAIR
68
CLIMATE PARTNERSHIP WITH ATMOSFAIR
500.000 EURO PENTRU COPIII CU NEVOI
70
500,000 EURO FOR CHILDREN IN NEED
JALOANE N 2012: O RETROSPECTIV
72
MILESTONES IN 2012: A REVIEW
CAMPANIILE CFF DE CRACIUN
75
THE CHRISTMAS CAMPAIGNS OF THE CFF
75
MILJ!MED!A !M !MJEGRAL!JAJE: videocIiuri i imagini
n ediia iIad a ncvisfci Cnsnencx | UNDILUTED MULTIMEDIA:
videos and images in the iPad edition of the CASHBACK MAGAZINE
D
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04-05_Inhalt_RO_k.indd 5 12.03.2013 12:06:33
Prin intermediul diferitelor noastre metode de
shopping, oferim consumatorilor i business-uri-
lor ansa de a putea face fa cerinelor pieei n
mod flexibil.
With our different methods of shopping, we offer consumers
and businesses the chance to respond to the market flexibly.
This means that Lyoness is quite clearly in tune with the times.
Hubert Freidl, CeO
06-09_Interview_Freidl_RO_k.indd 6 12.03.2013 12:06:04
7 Lyoness special
Lyoness i srbtorete cea de-a 10-a aniversare. Dac reflectai asupra
ultimilor zece ani, care considerai c au fost cele mai importante evo-
luii i ncercri prin care a trecut Lyoness?
Momentele importante s-au succedat unul dup altul deoarece compania a
avut o cretere rapid. nfiinarea primelor birouri naionale europene, prima
ediie a revistei CashbaCk din 2008, nfiinarea biroului naional din Statele
Unite n 2010 i pasul fcut dincolo de graniele Europei, sunt numai cteva
dintre exemplele elocvente n acest sens. De o importan deosebit pentru
mine a fost momentul lansrii celor dou fundaii. A ajuta ali oameni i a con-
tribui la protejarea mediului au reprezentat ntotdeauna pentru mine obiecti-
ve valoroase, pentru care a meritat s depun toate eforturile.
Lyoness a fost nfiinat n 2003. n timp ce puneai n aplicare viziu-
nea dumneavoastr, cu ce fel de obstacole v-ai confruntat n acel mo-
ment?
nc mi amintesc ct de mult m-am luptat pentru a avea primele ase luni
bune de la nceput, n primul rnd pentru a putea nfiina Lyoness. La acel
moment, ideea asta a fost ceva complet nou pe pia, nimeni nu a putut evalua
corect potenialul su. Cu toate acestea, atunci cnd am fost n stare s cuce-
resc primele cteva companii cu ideea mea, a fost pus piatra de temelie pen-
tru succesul de care se bucur Lyoness n prezent.
V gndeai atunci c, zece ani mai trziu, vei conduce o companie
care opereaz n peste 40 de ri?
Dei am crezut n ideea mea de la nceput, nu m ateptam s cretem att de
mult n numai zece ani.
S ne ntoarcem n prezent. Care sunt planurile dumneavoastr pentru
anul aniversar?
Practic, 2013 ar trebui s fie un an de consolidare. Iar aici vom fi ajutai de noi
instrumente cum ar fi Ghidul de cumprturi, de exemplu, care ar trebui s-i
ncurajeze pe membrii notri s beneficize mai mult de pe urma avantajelor
Lyoness. n mod evident, scopul nostru este de a ne poziiona pe piaa cum-
prturilor i de a crete volumul cumprturilor la maxim. n plus, intenio-
nm s sporim vnzrile noastre anuale n 2013 ca s ajungem la peste dou
miliarde de euro.
Ct de important a fost anul 2012 pentru companie?
Foarte important. A merge chiar pn la a spune c, pn n prezent, 2012 re-
prezint punctul culminant pentru Lyoness. De exemplu, cu birourile naio-
nale din Asia, ne-am completat etapa de atingere a obiectivului de a deveni
un juctor global. Am fost n msur s ne stabilim multe etape importante,
cum ar fi spre exemplu, revista Child & Family Foundation care a aprut la
nceputul anului. Cteva luni mai trziu, a avut loc prima difuzare pe Lyoness.
TV i am fost n msur s prezentm noul website Lyoness la Sensation.
Lyoness is celebrating its 10
th
anniversary. If you reflect on the
last ten years, what do you think were the most important de-
velopments and instances for Lyoness?
One highlight has followed the other because of the rapid growth of the
company. The establishment of the first European national offices, the first
edition of the CashbaCk Magazine in 2008, the foundation of the national of-
fice in the United States in 2010 and with that the step beyond the borders
of Europe, to name just a few examples. Of particular significance to me
was when we launched the two foundations. Helping other people and
contributing to the protection of the environment were always worthwhile
to me.
Lyoness was formed in 2003. While putting your vision into ef-
fect, what barriers were you faced with at that time?
I still remember how I struggled for a good six months at the beginning to
be able to establish Lyoness in the first place. At that time, the idea was
something completely new on the market; no one could properly assess
its potential. However, when I was able to win the first few companies over
with my idea, the cornerstone was laid for the success Lyoness now en-
joys.
Did you think at the time that ten years later you would lead a
company that operates in more than 40 countries?
Although I believed in my idea from the outset, I did not expect us to be-
come so big in just ten years.
Back to the present. What are your plans for the anniversary
year?
Basically, 2013 should be the year of consolidation. Here we will be
helped by new tools like the Shopping Guide, for example, which should
encourage members to make more use of the Lyoness Benefits. Clearly,
our goal is to establish ourselves in the shopping market and raise pur-
chasing volume to the maximum. What is more, we intend to increase our
annual sales for 2013 to more than two billion euro.
How important was 2012 for the company?
Very important. Id even go as far as to say that so far 2012 represents the
high point for Lyoness. For example, with the national offices in Asia, we
have completed the step to becoming a global player. We were able to set
many milestones, for example, the very first Child & FaMily Foundation
Magazine appeared at the beginning of the year. A few months later, the
first broadcast was made on Lyoness.TV and we were able to present
Lyoness new website at the Sensation. I am especially proud of the launch
of the Greenfinity Foundation, which gained international attention when it
hosted the Lyoness Open, in particular.
Trecut, prezent i viitor
Past, present and future
Dezvoltarea Lyoness din ultimii ani i elurile
stabilite pentru viitor Un interviu cu
CEO Hubert Freidl.
The development of Lyoness in recent years and the goals
that have been set for the future An interview with CEO
Hubert Freidl.
06-09_Interview_Freidl_RO_k.indd 7 12.03.2013 12:06:05
8 Lyoness special
Sunt deosebit de mndru de lansarea Greenfinity Foundation, care s-a bucu-
rat de atenie internaional mai ales atunci cnd a gzduit Lyoness Open.
Lyoness a operat la nivel global ncepnd cu deschiderea pieei din
Asia. Ce provocri vedei pentru Lyoness n ceea ce privete infrastruc-
tura internaional a companiei?
n ceea ce privete comunicarea corporativ, responsabilitatea fa de parti-
cularitile culturale reprezint o provocare permanent. Datorit naturii in-
ternaionale a afacerii noastre, oferim deja serviciile noastre n peste 30 de
limbi din ntreaga lume. Acest lucru necesit un nivel ridicat de funcionare
din punct de vedere al logisticii, administrrii, comunicrii i expertizei tehni-
ce. innd cont de toate acestea, vom continua s investim n aceste segmen-
te, astfel nct s fim ntotdeauna siguri c nivelul calitii serviciilor noastre
rmne ridicat.
Ce anume face ca Lyoness s aib un succes att de mare?
Noi oferim consumatorilor posibilitatea de a economisi la cumprare. Iar par-
tenerii notri comerciali se bucur de beneficiile aduse de un program eficient
de fidelizare a clienilor. Cu diferitele noastre metode de cumprturi, oferim
consumatorilor i business-urilor ansa de a rspunde cerinelor pieei ntr-un
mod flexibil. Acest lucru nseamn clar c Lyoness este n pas cu vremea.
n fiecare an cltorii n jurul lumii n numele Lyoness fie c este
vorba de evenimente sau de proiecte ale fundaiilor. Mai exist oare
timp pentru Hubert Freidl ca persoan privat?
Desigur, restriciile din viaa mea privat sunt parte integrant a multiplelor
mele cltorii. Libertatea personal este un lucru care pur i simplu trebuie
creat.
Cum v rencrcai bateriile atunci cnd v ntoarcei acas din clto-
rie?
Muzica mi se pare foarte relaxant. Iar timpul petrecut mpreun cu familia
mi d mult putere.
Activitile de marketing, cum ar fi Comoara cumprturilor i noul
ghid de cumprturi, transform cumprturile Lyoness n cumpr-
turi mai interesante i atrgtoare pentru membri. Ce ateptai de la
aceste activiti?
Creterea cifrei de afaceri a partenerilor notri comerciali i creterea numru-
lui de membri. Scopul nostru principal este acela de a plasa beneficiile de
cumprare din ce n ce mai mult n centrul ateniei consumatorilor din ntrea-
ga lume.
Cum vedei viitorul cumprturilor?
Foarte clar Shopping 3.0 adic conectarea mediilor virtuale cu cele reale n
lumea cumprturilor. Experiena cumprturilor din lumea real nu va putea
fi nlocuit dar, mpreun cu evoluiile noi, cum ar fi spre exemplu cumpr-
turile pe mai multe canale, se vor ivi posibiliti nelimitate pentru sectorul co-
merului cu amnuntul i serviciilor.
Ca un simbol al brandului Lyoness, ce credei c ntruchipeaz nodul
Lyoness?
Simbolic, nodul conecteaz trei elemente cheie ale companiei noastre:
Cumprm mpreun. Beneficiem mpreun. Facem bine mpreun.
Istoria Lyoness cuprinde zece ani n momentul de fa, care sunt planu-
rile pentru urmtorii zece ani?
Marca Lyoness ar trebui s fie numele scurt dat cumprturilor avantajoa-
se. n mod special, Lyoness.TV ofer posibilitatea de a ne situa, la nivel mon-
dial, chiar n fruntea cumprturilor pe mai multe canale n viitor. Vom extin-
de locaiile i vom consolida brandul n continuare n diferite ri. i un lucru
este sigur, dezvoltarea Lyoness va continua s fie dominat de inovare.
Lyoness has operated globally since opening up the market in
Asia. What challenges do you see for Lyoness in respect of the
companys international infrastructure?
With respect to our corporate communications, accounting for cultural spe-
cificities is something that presents a permanent challenge. Due to the inter-
national nature of our business, we already offer our services in more than
30 languages across the world. This necessitates a high level of functioning
logistics, administration, communication and technical expertise. With that in
mind, we will continue to invest in those areas so as to always be able to en-
sure that the quality of our services remains high.
What makes Lyoness so successful?
We offer consumers the opportunity to save on their purchases. And our
Loyalty Merchants enjoy the benefit of an efficient customer loyalty pro-
gramme. With our different methods of shopping, we offer consumers and
businesses the chance to respond to the market flexibly. This means that
Lyoness is quite clearly in tune with the times.
Every year, you travel around the world on behalf of Lyoness be
it to events or to foundation projects. Is there any time left for
Hubert Freidl the private individual?
Of course, restrictions in my private life are part and parcel of my many trav-
els. Personal freedom is something you simply have to create.
How do you recharge your batteries when you return home from
your travels?
I find music very relaxing. And time with my family gives me a lot of strength.
Marketing activities like the Shopping Treasure and the new
Shopping Guide make shopping with Lyoness even more inter-
esting and appealing for members. What do you expect from
these activities?
Strengthening of our Loyalty Merchants and growth in the number of mem-
bers. Our goal is to place the shopping benefits more at the centre of the
attention of consumers around the world.
How do you see the future of shopping?
Very clearly Shopping 3.0 that is to say, connecting virtual and real-world
shopping environments. The real-world shopping experience will not be
replaceable, but with new developments like multichannel shopping come
endless opportunities for the retail and services sector.
As a symbol of the Lyoness brand, what do you think the Lyoness
knot embodies?
Symbolically, the knot connects three key elements of our company:
Shop together. Benefit together. Do good together.
Lyoness history now spans ten years, what are your plans for the
next ten years?
The Lyoness brand should be the epitome of advantageous shopping. In
particular, Lyoness.TV provides us with the opportunity to be right at the global
forefront of multichannel shopping in the future. We will expand the locations
and consolidate the brand further in the different countries. And one thing is for
sure, the development of Lyoness will continue to be dominated by innovation.
CEO Hubert Freidl privete n urm la cei zece ani
de succes i ofer o direcie clar pentru Lyoness:
Cumprturi 3.0.
CEO Hubert Freidl looks back on ten years of success
and gives Lyoness a clear direction: Shopping 3.0.
06-09_Interview_Freidl_RO_k.indd 8 12.03.2013 12:06:08
9 Lyoness special
06-09_Interview_Freidl_RO_k.indd 9 12.03.2013 12:06:14
10 COVERSTORY
i
i
unc m
ubire
Despre
Pentru ca att viaa profesional ct i cea perso-
nal s funcioneze, nu este sucient s i
alturi de partenerul/partenera i de familia
dumneavoastr doar pe durata srbtorilor.
Gsirea unui echilibru ntre carier i relaiile
personale necesit mult mai mult. CASHBACK
MAGAZINE v ofer cele mai importante sfaturi
pentru gsirea echilibrului ntre iubire
i munc.
TEXT: ROBERT HANSEN
For both the professional and private life to work well, its
not enough to be there for your partner and family only
during the holidays. The balancing act between career and
relationship requires much more. The CASHBACK MAGAZINE
gives you the most important tips for the necessary
balance between love and work.
P
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10-19_Coverstory_RO_k.indd 10 12.03.2013 12:12:19
11 COVERSTORY
unc
About love
and work
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10-19_Coverstory_RO_k.indd 11 12.03.2013 12:12:20
12 Lyoness Coverstory
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10-19_Coverstory_RO_k.indd 12 12.03.2013 12:12:22
COVERSTORY 13
uzim peste tot despre epuizare. Stresul excesiv sau difi-
cultatea de a gsi echilibrul ntre munc i viaa persona-
l. Abundena de oferte face ca, pentru anumite persoa-
ne, s fie dificil chiar i alegerea activitilor pentru tim-
pul liber de la sfritul sptmnii.
n acelai timp, exact n acest moment oricine are ocazia de a-i atinge
potenialul, de a beneficia de avantajele progresului tehnologic i de gama
foarte larg de bunuri de consum pentru a-i satisface nu numai dorinele
de natur material ci i de a duce o via mplinit n care cariera, familia
i partenerul/partenera au importan egal.
Cu toate acestea, pentru multe persoane nc este dificil gsirea unui
rspuns la ntrebarea despre cum trebuie s-i mpart energia ntre viaa
profesional i cea personal. Este vorba, de asemenea, despre luarea deci-
ziilor n timp util i folosirea metodelor potrivite de auto-motivare. Restul
este subiect de negociere.
Potenial ridicat
Aa numitele persoane cu potenial ridicat, mai exact angajaii tineri cu
educaie aleas, cu abilitatea de a aborda o gam larg de discipline, foarte
motivai i, mai ales, cu abiliti personale i sociale pronunate, sunt n
prezent foarte cutai pe pia. Persoanele aflate n cutarea unui loc de
munc, care au aceste atribute, se pot atepta s obin nc de la nceput
un salariu mare i s beneficieze de o ascensiune rapid ctre posturile de
conducere.
Persoanele cu potenial ridicat i planific vieile ncepnd cu carie-
rele, continund cu partea financiar i ajungnd la ntemeierea unei fami-
lii. Totui, sociologii au constatat c directorii de mine adesea omit s
includ n planurile lor un element important: partenerul. De regul,
acetia au doar o vag idee despre cum ar trebui s evolueze relaia pe
termen lung.
Rezultatul acestei lipse de viziune const n faptul c rolurile ndepli-
nite n mod tradiional de ctre brbai i femei n societatea noastr pre-
valeaz n mod automat. Brbaii sunt responsabili de ctigarea banilor,
iar femeile chiar dac i ele lucreaz se ocup de cas i de familie. Per-
soanele de sex feminin se orienteaz n mod natural spre crearea de relaii
sociale (indiferent de preteniile ridicate de ctre ideologii pe probleme
de gen) i se simt responsabile pentru a face s funcioneze bine att fami-
We hear about burnout everywhere. Excessive stress or the
difficulty in finding your personal work/life balance. With the
plethora of offers available it seems that some even struggle
to decide on the right leisure activity for weekends.
At the same time, it is precisely now that everyone has the
opportunity to realise their potential, to take advantage of
technical progress and the huge selection of consumer goods
to satisfy not only material dreams and to lead a full life in
which career, family and partner play equal roles.
But for all that, answering the question of how to spread
energy between the professional and private life is still difficult
for many. While here, too, its primarily about arriving at deci-
sions in a timely manner and using the right methods to moti-
vate yourself. The rest is a matter of negotiation.
High potential
So-called high potentials, i.e. junior employees with an excel-
lent education, the ability to think across a broad range of dis-
ciplines, a high level of motivation, and, beyond all else, pro-
nounced soft skills, are currently in particular demand within
the economy. People seeking jobs who have these attributes
can expect a high starting salary and rapid rise to management
level.
High potentials plan their lives beginning with their career
across finances through to starting a family. However, sociolo-
gists have found that the executives of tomorrow often neglect
to factor one important point into their planning: the partner.
Generally, they only have a vague idea of how their relation-
ship should evolve over the long term.
The outcome of this lack of vision is that our societys tradi-
tional male and female roles automatically prevail. Men are re-
sponsible for earning money and women even if they go to
work themselves for the home and family. Members of the
female sex inherently orient more towards working social rela-
tionships (regardless of the claims made by gender ideo-
logues) and feel a responsibility for making family and rela-
a
La locul de munc oricine poate fi nlocuit. Pentru a
v asigura c acest lucru nu se ntmpl i acas sunt
necesare discuii cu partenerul/partenera dumnea-
voastr i o bun gestionare a timpului.
At work, everyone is replaceable. To make sure that isnt the case at
home, discussions with your partner and successful time manage-
ment are necessary.
AuTOR/AuThOR ThOmAS GESTERkAmp
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10-19_Coverstory_RO_k.indd 13 12.03.2013 12:12:24
14 COVERSTORY
lia ct i relaia. Prin urmare, uneori, nu este vorba doar despre o sar-
cin dubl, ci despre una multipl: copii, carier, relaie, ngrijirea
rudelor n vrst i aa mai departe.
Un studiu desfurat n anul 2010 a indicat c 51% dintre femeile
din Germania au fost obligate s renune la carier sau s i modifi-
ce aspiraiile din cauza acestor cerine dificile. n multe cazuri,
aceast frustrare este exacerbat de depresie care se poate manifesta
prin migrene cronice sau prin dureri de spate.
Avnd n vedere toate aceste lucruri, este timpul ca acest ciclu s
fie ntrerupt!
Noul brbat?
Faptul c 30% dintre brbai renun la
oportunitile din carier n favoarea familiei
indic faptul c, n ultimele cteva decenii,
s-au petrecut schimbri considerabile. Din
ce n ce mai muli tai opteaz pentru conce-
diu de paternitate. Cred c acesta este un
pas nainte pentru brbai deoarece, pur i
simplu, vezi lucrurile diferit atunci cnd le
trieti pe cont propriu viaa de zi cu zi cu
un copil mic, de exemplu, spune Regina
Hocker, care aduce lmuriri foarte practice
cu privire la echilibrul modern dintre sexe n
cartea sa Working Mum oder Mut zur Lcke
(Mam cu serviciu sau sfidarea decalajului *
consultai seciunea Recenzii cri).
Din cauza deficitului de cree pentru copii
de pn acum, de cele mai multe ori salariul
a fost cel care a decis cine st acas. Dar este
un nceput. Cu ct vor fi mai muli brbai
care intr n concediu parental, cu att va fi
mai normal pentru companii ca taii s i
doreasc s fie alturi de copiii lor.
Acestea fiind spuse, pentru multe persoane
dragostea pentru munc mai exact pentru
recunoaterea care vine odat cu performane-
le profesionale nc nlocuiete dragostea
unui partener sau a unei familii. Dup cum ara-
t istoria recent, au apus vremurile cnd acest
lucru putea funciona pe termen lung.
Adesea brbaii nu sunt contieni de
riscurile care planeaz asupra vieii particu-
lare i apoi sunt ocai atunci cnd parte-
nerul cere divorul, susine autorul german
Thomas Gesterkamp, care abordeaz aceast
problem n cartea sa Die neuen Vter zwis-
chen Kind und Karriere ( Noii tai, ntre copil i carier*). Cnd
brbaii sunt spectatori neinvitai n propria familie, aa cum se n-
tmpl, neexperimentai n chestiuni legate de mediul de acas i
eterni cursani la orele de relaii personale, acest lucru are legtur
cu faptul c sunt rupi de vieile lor particulare.
Aa cum tim, la locul de munc oricine poate fi nlocuit. Pentru
a v asigura c acest lucru nu se ntmpl i acas, sunt necesare dis-
cuii cu partenerul/partenera dumneavoastr i o bun gestionare a
timpului. n plus fa de acestea, exist cteva reguli suplimentare
pentru EA i EL pe care noi toi trebuie s le lum n considerare
dup cum experii notri tiu deja.
(PS: Apropo, suntei binevenii s citii despre cealalt tabr ...)
tionship work well. So, sometimes it isnt only a double burden, but
one that is multiple: children, career, relationship, caring for older
relatives, and so on.
A survey conducted in 2010 revealed that 51 per cent of all
German women were forced to abandon or alter their career aspira-
tions because of these heavy demands. In many cases, this frustra-
tion is then exacerbated by depression possibly expressed in the
form of chronic migraine or back pain.
Bearing all that in mind, its high time this cycle was broken!
The new man?
That 30 per cent of all men now dispense
with career opportunities in favour of the
family indicates that the past few decades
have already seen considerable changes.
More and more fathers opt for parental
leave. I think this is a step forward for men
because you simply judge things differ-
ently if youve experienced them for your-
self everyday life with a toddler, for ex-
ample, says Regina Hocker, who throws
light on the modern balance between the
sexes very practically in her book Work-
ing Mum oder Mut zur Lcke (working
mum or braving the gap* see the Book
reviews fact box). Because of the short-
age of crche places, up until now, its of-
ten been the payslip that has decided
who stays at home. But its a start. The
more men take parental leave, the more
normal it will become in companies for
fathers to want to be there for their chil-
dren.
With that said, for many the love for
work i.e. recognition due to profession-
al performance still replaces the love of
a partner or family. As recent history has
shown, gone are the days when this
could work over the long term.
Men are sometimes not aware of the
risks in their private life and are then of-
ten horrified when their partner wants a
divorce, reports German author Thomas
Gesterkamp, who addresses the issue in
his book Die neuen Vter zwischen Kind
und Karriere (the new fathers between
child and career*). When men are unin-
vited spectators in their own family, as it were, not well versed in the
home environment and eternal placement students of personal re-
lationships, it has something to do with them not being in touch
with their private life.
As we all know, everyone is replaceable at work. To make sure
that isnt the case at home, discussions and agreements with your
partner and successful time management are necessary. In addi-
tion to that are a few more rules for HER and HIM that we must all
consider as our experts already know.
(PS: Incidentally, you are very welcome to read the other side ...)
Recenzii cri/Recommended reading
... pentru mame i tai care lucreaz./
... for working mothers and fathers
Regina Hocker Working Mum oder
Mut zur Lcke
Verlag blv
www.blv.de
Thomas Gesterkamp Die neuen Vter
zwischen Kind und Karriere
Verlag Barbara Budrich
www.budrich-verlag.de
* free translation
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COVERSTORY 15
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10-19_Coverstory_RO_k.indd 15 12.03.2013 12:12:31
16 COVERSTORY
1
Discutai, discutai
Discutai, discutai, discutai, ne sftuiete Regina Hocker. Acordai-i parte-
nerului timpul de care are nevoie pentru propriile interese i activiti, acordai-i
atenie. Avei anse mai mari s clarificai anumite aspecte ntr-o discuie liber
(dar nu n grab sau n timp ce conducei spre supermarket) dect n timpul alo-
cat relaxrii.
2
Gndii-v de dou ori? Gndii-v de dou ori!
Nu i dai partenerului senzaia c avei mai mult succes dect el n carier
chiar dac acest lucru este adevrat. Brbailor le vine greu s accepte ideea c
cineva este mai bun dect ei. Totui, nu este nevoie s v ascundei priceperea.
Explicai-i cu grij c, n acest moment, cariera dumneavoastr este mai promi-
toare dect a lui.
3
Mas, pat i buctrie
Nimeni nu se poate atepta s v asumai rspunderea deplin pentru cas i fa-
milie dac avei o carier. Poate c nu vei reui s l nvai pe soul dumnea-
voastr s gteasc dar ar trebui mcar s umple maina de splat vase, s culce
copiii, iar seara s v rpeasc de la treburile cotidiene cu o vizit la teatru sau cu
o ieire la restaurant, de exemplu.
1
Talk Talk
Talk, talk, talk, advises Regina Hocker. Give your partner the
space he needs for his own interests and activities, be attentive
toward him. Much more can be arranged during a preferably
stress-free conversation (i.e. not in passing or when driving to
the supermarket) than just your leisure time.
2
Think twice? Think twice!
Never give your partner the feeling that you are more successful
in your career than he is even if it is true. Men find it hard to
cope with the idea that someone else is better than them. How-
ever, you need not hide your light under a bushel. Put it to him
carefully that your career is more promising than his at present.
3
Table, bed and kitchen
No one can expect you to accept full responsibility for home and
family if you have a career. You might not succeed in teaching
your husband to cook but he should at least load the dish-
washer, put the children to bed, and in the evening sometimes
whisk you away from the mundane with a visit to the theatre or
restaurant, for example.
4
Around the clock
You cope well with the double burden, juggle family and career
perfectly, are there for your husband and children at all times
thanks to modern communication technology. But at some
point you should switch off your iPhone and tablet at least to
your colleagues and especially your boss. Otherwise, somebody
might get jealous ...
Pentru ea for her
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10-19_Coverstory_RO_k.indd 16 12.03.2013 12:12:34
COVERSTORY 17
4
Non-stop
Reuii s v descurcai cu sarcini duble, jonglai la perfeciune cu familia
i cariera, graie tehnologiei moderne din domeniul comunicaiilor, sun-
tei mereu alturi de so i de copii. Dar la un moment dat ar trebui s
oprii iPhone-ul i tableta cel puin cnd vine vorba despre colegii dum-
neavoastr i mai ales despre eful dumneavoastr. Altfel, cineva ar putea
deveni gelos ...
5
ncrederea este bun ...
Dac soul dumneavoastr se poate ocupa singur de copii n timpul con-
cediului parental, atunci are dreptul s fie mndru de acest lucru. Pe de
alt parte, puterea femeii de a defini spaiul de acas continu s existe.
De exemplu, cnd este vorba despre standarde de curenie sau creterea
corect a copiilor, spune Thomas Gesterkamp. Cu toate acestea, femeile
ar trebui s aib ncredere n soii lor chiar dac este posibil ca acetia s
fac anumite lucruri n mod diferit.
6
Un sfrit de sptmn cu perspective
Dac locurile de munc v poart pe dumneavoastr i pe partenerul
dumneavoastr n locaii diferite, putei ncerca linitii o relaie la distan-
dar pentru nceput doar la sfrit de sptmn, ne sftuiete Regina
Hocker, o mam care lucreaz. Apoi, ca o echip, urmrii cum evolueaz
lucrurile abordai aspectele practice mai trziu, mai ales cnd este vorba
despre copii.
7
Noapte bun, doamn director!
Nu lucrai mpreun cu soul dumneavoastr dect dac v pltete foarte
bine i nu v trateaz doar ca pe un element care l scutete de impozit. i,
aa cum tii, cei care joac rolul efului la munc sunt tentai s fac acelai
lucru i n particular ...
5
Confidence is good ...
If your husband is able to care for the children alone during pa-
rental leave, then he is entitled to be proud of it. On the other
hand, a females power to define in the household continues to
exist. For example, when it comes to cleanliness standards or
bringing up the children properly, says Thomas Gesterkamp.
Nevertheless, women should have confidence in their hus-
bands even though they might do certain things differently.
6
A weekend with prospects
If work takes you or your partner to a different location, then you
can safely try a long-distance relationship but only at week-
ends to begin with, advises working mum Regina Hocker.
Then, as a team, look at how everything is developing and get
down to the brass tacks later, especially when it comes to chil-
dren.
7
Good night, managing director!
Dont work with your husband unless he pays you really well
and you are not treated purely as a tax deduction item. And as
you know, those who play the boss at work are easily tempted to
do so privately ...
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10-19_Coverstory_RO_k.indd 17 12.03.2013 12:12:38
18 COVERSTORY
1
Ascult-m
Ascult-i partenera. Nu doar cu indulgen, la cin, ci ntr-un mod calm, con-
centrat i atent. Acord atenie la ceea ce i spune despre realizrile i grijile ei
profesionale, despre probleme poteniale care privesc casa sau dezvoltarea fami-
liei, ganduri si sentimente. i ascult, de asemenea, ceea ce spun copiii ...
2
Nu fi invidios!
Nu fi invidios pe succesul profesional al celor dragi. Avnd n vedere faptul c
femeile nc mai ntmpin dificulti pe piaa forei de munc i sunt pltite
mai puin pentru aceeai munc, ea i merit de dou ori rsplata. Iar tu cu sigu-
ran ar trebui s-i nghii invidia dac ea se descurc cu copiii mai bine dect
tine.
3
n afara limitelor!
Dac v-ai decis s lucrai la domiciliu, atunci nu sta mereu n camera de zi. O
zon de lucru separat n care copiii nu au acces n timpul zilei este foarte im-
portant, spune Thomas Gesterkamp. Luai pauze regulate atunci cnd lucrai
la domiciliu i nu v petrecei toat ziua stnd n biroul dumneavoastr. Mai
mult dect att, stabilii limite clare n ce interval orar intenionai s lucrai.
4
Deconectai-v, pur i simplu!
Orice ai face i oriunde ai lucra, nu fii accesibili tot timpul. O carier cere con-
centrare. Dac preluai n mod constant apelurile primite sau rspundei la
SMS-uri i e-mailuri, atunci vei rmne repede n urm. Deci, asigurai-v c nu
suntei disponibil pentru nimeni n anumite perioade de lucru. Cu excepia soi-
ei, ntr-un caz de urgen, desigur.
1
Lend me your ears
Listen to your partner. Not just indulgently at the dinner table,
but in a calm, focused and attentive manner. Pay attention to
what she tells you about professional achievements and con-
cerns, potential problems concerning the home or upbringing,
her thoughts and feelings. And also listen to what your children
have to say ...
2
Dont be envious!
Dont be jealous of the professional success of your loved one.
Given the fact that women still have a hard time on the labour
market and collect less pay for the same work, shes earned it
two times over. And you should certainly swallow your envy if
she gets on with the children better than you do.
3
Out of bounds!
If youve decided to work from home, then please be so kind as
to not sit around in the living room. A separate work area that is
off-limits to your children during the day is very important, says
Thomas Gesterkamp. Take regular breaks when you work at
home and dont spend all day sitting in your office. Moreover,
draw clear boundaries from when to when you intend to
work.
Pentru el for him
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10-19_Coverstory_RO_k.indd 18 12.03.2013 12:12:41
COVERSTORY 19
5
... dar riscul este i mai bun
Exist studii care arat c brbaii i asum mai multe riscuri atunci cnd
se joac cu copiii. De exemplu, faptul c i arunc n aer sau c nu stau n-
totdeauna ntr-o poziie precaut i protectoare atunci cnd copilul se
d n leagn vorbete din proprie experien tatl de profesie Thomas
Gesterkamp. Acest lucru poate fi cu siguran benefic pentru dezvoltare.
n acest sens, n calitate de so ai ctigat ncrederea partenerei voastre.
6
Viaa de zi cu zi cu copiii
Thomas Gesterkamp are, de asemenea, unele sfaturi privind subiectul re-
laiilor la distan. n cazul n care cuplurile nu au copii sau copiii au ple-
cat deja de acas, atunci nu e nici o problem; o astfel de relaie poate
funciona. Pe durata etapelor cu copii mici sau adolesceni care implic i
prezena zilnic a tinde s v sftuiesc contrariul.
7
Draga mea, am ajuns acas!
Nu lucrai mpreun cu soia dect dac s-a dovedit c ea a fost angajat
n prealabil. n caz contrar, ar trebui s v asigurai c nu amestecai viaa
profesional cu cea privat pentru c de cele mai multe ori una se supra-
pune peste cealalt.
4
Simply switch off
Whatever you do and wherever you work, dont be accessible
around the clock. A career demands concentration. If you are
constantly taking incoming calls or answering text messages
and emails, then youll quickly fall behind. So, make sure you are
accessible to nobody during some periods of work. Except to
your wife in an emergency, of course.
5
... risk is better
There are studies that show that men take more risks when
playing with children. For example, that they throw them into the
air or dont always stand over-protectively and cautiously when
their child is sitting on a swing, professional father Thomas
Gesterkamp also speaks from experience. That can certainly
be beneficial to development. In this respect, as a husband
youve earned the confidence of your partner.
6
Everyday life with children
Thomas Gesterkamp also has some advice on the subject of
long-distance relationships. If couples have no children or the
children have already left home, then its no problem at all; such
a relationship can work. During the phase with toddlers or ado-
lescent children, where its also about being present during eve-
ryday life, Id tend to advise against it.
7
Darling, Im home!
Dont work together with your wife unless she has already
proven herself as an employee beforehand. Otherwise, you
should ensure that you dont mix work and private life in this re-
gard, either, because all too often one overlaps with the other. P
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10-19_Coverstory_RO_k.indd 19 12.03.2013 12:12:44
20 Lyoness Career
Lucrurile se precipit din nou n sectorul pensiilor
Things really took off again in retirement
Americanul Jerry Kirstine este nou-venit n
Lyoness Presidents Team. n vrst de 63 de
ani, el a luat un start excelent.
American Jerry Kirstine is one of the most recent
newcomers to the Lyoness Presidents Team.
The 63-year-old got off to a brilliant start.
ctombrie 2011 ar fi trebuit s fie de fapt nceputul unei etape mai
calme n viaa lui Jerry Kirstine. El s-a pensionat dup ce a activat
29 de ani pe post de cpitan n departamentul de pompieri. Dei
cei trei copii ai si doi fii i o fiic au crescut mari cu ani n
urm, avnd opt nepoi, Jerry nu au avut deloc timp s se plictiseasc. Jerry
i-a ngrijit cu dragoste soia, Julie, timp de mai muli ani. Julie este cu patru
ani mai tnr i sufer de Alzheimer. Este ceva ce el face cu plcere i mult
devotament dar, de asemenea, ceva care-i ocup timpul de-a lungul zilei. Pot
s afirm cu sinceritate c viaa noastr social a suferit mult din cauza nevoii
mele de a deveni asistent personal pe probleme de sntate de cnd m-am
pensionat. i desigur, mica noastr livad de mere situat n munii din cen-
trul Californiei a alimentat aceast izolare.
Dar, aa cum se ntmpl adesea n via, lucrurile se dovedesc apoi a fi
complet diferite. Dr. Rik, un prieten al lui Jerry Kirstine, i-a spus despre
Lyoness. La nceput nu m-am gndit deloc la
toate aspectele afacerii, ci numai la oportuniti
pentru cumprturi i amintete el la cei 63
de ani ai si. Dar, n timpul unei ntlniri la cin,
el a reanalizat ideea i lucrurile au nceput s se
mite ntr-un ritm rapid: Am sunat nite prie-
teni, iar unii doreau s afle mai multe. i ntr-
un interval de trei luni Jerry s-a trezit la Nivelul
de Cariera 6. Am realizat nc o dat valoarea
unor relaii bune i ct de minunat este s ai
credibilitate n cadrul relaiilor, spune Jerry.
Cu toate acestea, cel mai important lucru pen-
tru Jerry i lucrul de care el e cel mai mndru
este ceva cu totul diferit: Implicarea mea n i alturi de Lyoness mi-a permis
s revin la viaa mea social spune el cu destul mndrie i imediat dup ace-
ea vorbete despre vizitele lui n Austria de anul trecut. Viena, Salzburg,
Fuschl s fii n msur s dezvoli noi relaii n lumea ntreag. Soia mea nu
a fost n msur s cltoreasc cu mine deoarece nainte de luna martie 2011
starea sa de sntate cauzat de boala Alzheimer s-a deteriorat i acum este
ngrijit de fiica noastr i ali asisteni sociali atunci cnd eu trebuie s clto-
resc. Sunt deschis n ceea ce privete boala ei, care este acum foarte avansat.
Vreau ca oamenii s fie pur i simplu n cunotin de cauz i s nu trebuiasc
mereu s-mi cer scuze pentru c trebuie s am grij de ea, spune Jerry. El este
cstorit cu Julie de 38 de ani i atunci cnd vorbeti cu el, se poate vedea c
ea este iubirea vieii lui.
Ne dezvluie n timpul conversaiei c el fiind o persoan care se simte
n elementul su n aer liber i deci se simte ca acas n muni i i place s pes-
cuiasc a experimentat nc o revenire cu Lyoness: n mod repetat, atunci
cnd iese n ora pentru afaceri, poart costum i cravat. A aprut un uimitor
contrast al stilurilor de via.
OctOber 2011 should actually have been the beginning of a
calmer stage in the life of Jerry Kirstine. He retired after 29 years as a
captain in the fire department. Although his three children two sons
and a daughter grew up years ago, with eight grandchildren Jerry
didnt really have time to get bored. Jerry has cared lovingly for his
wife Julie for several years now. Julie is four years younger and suf-
fers from Alzheimers disease. It is something that he does with
pleasure and a lot of devotion, but something that also occupies him
around the clock. "I can honestly say that our social contacts have
suffered a lot because of my need to become a care provider during
retirement. And, of course, our small apple ranch in the mountains of
central California has underpinned this isolation."
But as is so often the case in life, things then turned out quite differ-
ently. Dr. Rik, a friend of Jerry Kirstine, told him about Lyoness. "At first I
didnt think about the business aspect
at all, only the opportunities for shop-
ping," recalls the 63-year-old. But dur-
ing a dinner meeting he reconsidered
it and then things started to move at a
rapid pace: "I called some friends,
some wanted to know more." And
within three months Jerry found him-
self at Career Level 6. "I once again
saw the value of good connections
and how wonderful it is to have credi-
bility in our relationships," says Jerry.
However, most important to Jerry and
the thing he is happiest about is something entirely different: "My in-
volvement in and with Lyoness has allowed me to make a comeback in
terms of my social life," he says quite proudly and immediately after
speaks about his visits to Austria last year. "Vienna, Salzburg, Fuschl to
be able to develop new relationships around the world. My wife was not
able to travel with me since before March 2011 due to her deteriorated
condition with Alzheimers disease and is cared for by our daughter and
other care providers when I need to travel. I am open about her disease,
which is now very advanced. I want people to simply be in the know and
to not always have to apologise when I care for her," says Jerry. He has
been married to Julie for 38 years and when speaking with him you can
tell that she is the love of his life.
He reveals during the conversation that he who as an outdoorsman
feels most at home in the mountains and likes to fish has experienced
yet another comeback with Lyoness: it repeatedly takes him into the city
on business wearing a suit and tie. "It has become an amazing contrast of
lifestyles."
Relaiile bune i o reputaie excelent sunt cele mai
importante lucruri din viaa ta profesional.
Good connections and an excellent reputation are the most
important things in your professional life.
Jerry Kirstine, 63
o
20-21_PresidentsTeam_RO_k.indd 20 12.03.2013 12:12:07
LYONESS Career 21
Profil/Profile
20-21_PresidentsTeam_RO_k.indd 21 12.03.2013 12:12:11
22 Lyoness Career
Oricine poate demara propria lui afacere
Anyone can start their own business
Ei provin din cele mai diverse ri i au cele mai
diverse cariere, dar un singur lucru i unete pe toi:
pasiunea pentru Lyoness i povetile despre
modul n care le-a schimbat viaa.
They come from the most varied of countries and
careers, but one thing unites them all: their
passion for Lyoness and the stories of how
theyve changed their lives with it.
Lyoness mi-a schimbat complet viaa. i numai
ntr-un mod pozitiv! Eu pot lucra mpreun cu
prietenii, pot cltori mpreun cu prietenii i n-
tlnesc prieteni n ntreaga lume. Sunt arhitect i
sunt obinuit s am mica mea afacere care se ocup de materi-
ale de construcie. Dar, n calitate de persoan care desfoar o
activitate independent, nu am avut niciun pic de timp liber. n
noul meu job timpul liber este ceva de care eu m pot bucura
acum. Sora mea locuiete n Austria i i sunt foarte recunosc-
toare c mi-a spus de Lyoness la telefon ntr-o zi i m-a invitat la
Viena pentru a afla mai multe detalii. Sper ca echipa mea din
Spania i cu mine s fim n msur s ne bucurm de mult mai
multe momente de succes alturi de Lyoness n acest an.
Lyoness has compLeteLy turned my life upside down.
And only in a positive way! I can work with friends, I can travel
with friends and I meet friends the world over. Im an archi-
tect and used to have my own small business, which dealt in
building materials. But as a self-employed person I never had
any leisure time. In my new job, leisure time is something that I
can also enjoy now. My sister lives in Austria and I am very
grateful to her for telling me about Lyoness on the phone one
day and inviting me to Vienna to learn about it all. I hope that
my team in Spain and I are able to enjoy many more feelings of
success with Lyoness this year.
Giulliana Gabaldoni, 38 de ani,
nscut n Lima, peru. triete n spania
Giulliana Gabaldoni, 38 years | Born in Lima, Peru.
Lives in Spain
22-23_Testimonials_RO_k.indd 22 12.03.2013 12:12:01
Lyoness Career 23
Eu locuiesc cu soia mea la Londra i la 59 de ani sunt deja cu un picior
la pensie dar Lyoness m-a trezit din nou. Am lucrat n domeniul
contabilitii i am administrat un restaurant fast-food. i mi-am ima-
ginat c la pensie mi voi pune n practic hobby-urile cltorie n ju-
rul lumii i vizionarea unui meci bun de crichet. Pentru nceput am fost impresio-
nat de posibilitatea de a obine banii napoi atunci cnd fac cumprturi cu
Lyoness. Cu toate acestea, nu dup mult timp, mi-am dat seama de potenialul de
afaceri mult mai mare. i, n afar de asta, Lyoness reunete oameni din toate rile
i de toate profesiile. mi place asta.
I lIve wIth my wIfe in London and at 59 years already had one foot in retire-
ment but Lyoness woke me up again. I worked in accounting and managed a fast
food restaurant. And I imagined pursuing my hobbies during retirement travelling
around the world and watching a good game of cricket. To begin with, I was im-
pressed by the opportunity of getting money back when shopping with Lyoness.
However, I soon recognised the much greater business potential. And apart from
that, Lyoness brings together people from all countries and professions I like that.
Jay Bhimjiyani, 59 de ani, Din london
Jay Bhimjiyani, 59 years | From London
Datorit Lyoness am putut s cunosc o mulime de
oameni noi i nu doar n limitele mediului de afa-
ceri. Cu Lyoness am nvat, de asemenea, cum s-
mi mbuntesc capacitile personale, dicia i
abilitile de vorbit n public. Lyoness permite oricui s nvee
cum s devin un manager bun i cum s-i nceap propria afa-
cere. Eu pot doar s recomand altora s dea tot ce au mai bun n
viaa lor profesional i s se asigure c oamenii sunt tratai ome-
nete i nu ca nite simple numere. i, sincer s fiu, ce ar putea fi
mai bine dect s joci un rol activ ntr-o comunitate de cump-
rturi puternic i s devii independent din punct de vedere fi-
nanciar?
thanks to lyoness I have been able to get to
know a whole lot of new people and not just within
the confines of business. With Lyoness, I have also
learned how to improve my personal skills, my diction
and my rhetorical skills. Lyoness enables anyone to
learn how to become a proper manager and how to
start their own business. I can only recommend others
to give all theyve got in their professional life and
make sure that people are treated as people, and not
as numbers. And quite honestly, what could be better
than playing an active part in a strong shopping com-
munity and making yourself financially independent?
alvise fedrigo,
39 de ani,
Din Italia
Alvise Fedrigo,
39 years
| From Italy
22-23_Testimonials_RO_k.indd 23 12.03.2013 12:12:04
24 LYONESS Lifestyle
PE TERASA DE PE ACOPERI:
Jessica ntr-o rochie de ifon albastru de la
C&A se bucur de minunata privelite de
dincolo de Ocean Drive care ajunge pn la
apele turcoaz ale Oceanului Atlantic din
faa HOTELULUI BETSY. Earfa infinitului
este, de asemenea, disponibil la C&A.
(www.c-and-a.com)
ON THE ROOFTOP TERRACE: Jessica in
a blue chiffon dress from C&A enjoying the
wonderful views across Ocean Drive to the
turquoise waters of the Atlantic from the BETSY
HOTEL. The infinity scarf is also available at C&A
(www.c-and-a.com).
25
24-31_Modestrecke_RO_k.indd 25 12.03.2013 12:15:19
26 Lyoness Lifestyle
ALBASTRU CA CERUL: Jessica
se bucur de dup-amiaza petrecut
la umbr la urma urmei, termo-
metrul n Miami Beach indic 27
de grade Celsius n aceast zi de ia-
nuarie. Jessica a gsit blugi stretch la
C&A. Tricoul galben aparine colec-
iei Child & Family Foundation.
BLUE AS THE SKY: Jessica enjoys the
afternoon in the shade after all, the
thermometer in Miami Beach is show-
ing 27 degrees Celsius on this day in
January. Jessica found the stretch jeans
at C&A. The yellow T-Shirt is from the
Child & Family Foundation collection.
O PLIMBARE PE SUB PALMIERI: Doar o mic band
verde cu palmieri falnici separ hotelul Betsy de plaj.
Jessica poarta o bluz roie fermectoare i blugi cu puncte
albe de la C&A. Radu poart un hanorac albastru deschis
peste o cma roie pestri i pantaloni chinos de culoare
crem - toate de la C&A.
A STROLL BENEATH THE PALM TREES: Only a small green
strip with towering palm trees separates the Betsy Hotel from the
beach. Jessica wears an enchanting red blouse and white dotted
jeans from C&A. Radu a light blue hoodie over a mottled red shirt
and cream-coloured chinos all from C&A.
24-31_Modestrecke_RO_k.indd 26 12.03.2013 12:15:52
Lyoness Lifestyle 27
A SIESTA ON THE ROOF: Jessica and Radu treat
themselves to a break in the middle of the Art Deco
district of Miami Beach. Shes wearing a denim shirt
over her white blouse, turquoise stretch jeans as
well as blue and red topsider shoes. Radu puts his
faith in a grey cardigan over the blue and grey
striped T-shirt and washed out jeans. Wheres this
cool gear available? All at C&A (www.c-and-a.com),
of course.
SIEST PE ACOPERI: Jessica i Radu i
ofer o pauz n mijlocul districtului Art Deco
din Miami Beach. Ea poart o cma din denim
peste o bluz alb, blugi stretch turcoaz i pantofi
sport albastru cu rou. Radu a optat pentru un
cardigan gri pus peste un tricou cu dungi albastre
i gri i a unor blugi presplai. Unde sunt
disponibile aceste haine grozave? Toate la
C&A (www.c-and-a.com), desigur.
24-31_Modestrecke_RO_k.indd 27 12.03.2013 12:15:31
28 Lyoness Lifestyle
24-31_Modestrecke_RO_k.indd 28 12.03.2013 12:15:41
Lyoness Lifestyle 29
COLLINS AveNue: Situat ntr-o cldire fermec-
toare n stil Art Deco, faimosul Deli al lui Jerry poate
fi gsit chiar n spatele hotelului Betsy. n concordan-
cu stilul arhitectural al anilor douzeci i treizeci,
Jessica poart un pulover croetat turcoaz peste un top
alb, blugi roii stretch i pantofi sport, albastru cu rou.
Radu este mai ctigat cu un tricou polo verde pastel,
pantaloni chinos de culoare crem i pantofi sport
Converse Chucks de culoare gri toate de la C&A.
Ochelarii de soare ai Jessici i brara lui Radu
aparin coleciei Lyoness Greenfinity Foundation.
COLLINS AVENUE: Situated inside a charming Art Deco
building, Jerrys Famous Deli can be found just behind the
Betsy Hotel. In keeping with the architectural style of the
twenties and thirties, Jessica wears a turquoise crochet
sweater over a white tank top, red stretch jeans as well as
blue and red topsider shoes. Radu wins over with a pastel
green polo shirt, cream-coloured chinos and grey Converse
Chucks all from C&A. Jessicas sunglasses and Radus
bracelet are from the Lyoness Greenfinity Foundation
collection.
24-31_Modestrecke_RO_k.indd 29 12.03.2013 12:15:42
30 Lyoness Lifestyle
STELE & DUNGI: Cei crora aceast imagine le-ar aduce aminte de
Baywatch" nu ar grei foarte mult - dar n loc de a fi amplasat pe plaj
n Malibu, acest post de salvamari se afl la Miami Beach.
Jessica, ntr-o rochie fr mneci ntr-o combinaie de roz
cu gri peste costum de baie de culoarea jadului, se
bucur de briza care adie dinspre ap. ntr-o
cma polo i o pereche de pantaloni
scuri de camuflaj, Radu este
puin mai discret. Inutil s
specificm, toate
piesele sunt
disponibile
la C&A.
STARS & STRIPES:
Those who are reminded of
Baywatchby this picture would not be
completely wrong but instead of being located
on the beach at Malibu, this lifeguard station is at
Miami Beach. Jessica in a pink and grey
tank top dress over her jade-coloured
bikini enjoying the breeze blowing
across the water. In his polo shirt and
camouflage shorts, Radu is a little more
discreet. Needless to say, all the items
are available at C&A.
24-31_Modestrecke_RO_k.indd 30 12.03.2013 12:15:47
Lyoness Lifestyle 31
La doar civa pai de Oceanul Atlantic, legendarul Hotel Betsy ofer o vedere
magnific asupra Ocean Drive de la cele trei etaje ale sale. Situat n Miami, n dis-
trictul Art Deco, Hotelul Betsy a fost, de asemenea, locaia pentru edina foto
pentru coperta i pentru revista CasHBaCk. n cazul n care pozele v-au strnit
deja apetitul, cu camerele sale luxoase, cu locaia sa impresionant i buctria de
nivel mondial Steak BLT, trebuie s mai tii c Hotelul Betsy este un elegant
punct de reper istoric situat pe Ocean Drive, South Beach care a fost numit
anul trecut Hotelul Boutique al anului. n inima districtului Art Deco, Hotelul
Betsy se afl la mic distan de buticuri, de esplanadele pentru cumprturi, de
obiectivele culturale i viaa de noapte. Acesta se afl, de asemenea, la mic distan-
doar o scurt plimbare cu taxiul de aeroport i de centrul oraului Miami.
tHe Betsy Hotel
1440 Ocean Drive, Miami Beach, FL 33139
Tel +1 (305) 531-6100, Internet: www.thebetsyhotel.com
Just a few short steps from the Atlantic, the legendary Betsy Hotel of-
fers a magnificent view of Ocean Drive from three floors. Situated in
Miamis Art Deco district, the Betsy was also the location for the cover
and fashion shoot for the CasHBaCk Magazine. And if the pictures have
whetted your appetite, with its luxurious rooms, impressive location
and world-class cuisine in the BLT Steak, the Betsy Hotel is an ele-
gant historic landmark on Ocean Drive, South Beach and was
named Boutique Hotel of the Yearlast year. In the heart of the Art
Deco district, the Betsy Hotel is within easy reach of boutiques, shop-
ping parades, culture and nightlife. It is also only a short taxi ride away
from the airport and Downtown Miami.
Miami Beach i Hotelul Betsy / Miami Beach and the Betsy Hotel
COPERTA NOASTR: mbrcmintea de pe prima
pagina a revistei CasChbaCk este, de asemenea, de la
C&A. Jessica st pe un ezlong pe plaj, purtnd un
pulover tricotat cu ochiuri mari, cu mnec lung, cu
dungi albe i albastre i blugi de culoare albastru
nchis. Radu poart o cma cu mnec lung, cu
dungi roii i albastre.
OUR COVER: The apparel on the front page of the
CasCHBaCk Magazine is also from C&A. Jessica sits on a beach
lounger with a coarse-knit blue and white striped long-sleeve
sweater and dark blue jeans. Radu is wearing a red and blue
striped long-sleeve shirt.
24-31_Modestrecke_RO_k.indd 31 12.03.2013 12:16:02
32 Lyoness economy 32 Lyoness economy
Statele Unite se dezvolt superb
Cu dou locaii pe Coasta de Est, Lyoness a
organizat expansiunea rapid n zona oportunit-
ilor din Miami si New York. Numrul de mem-
bri ar trebui s depeasc un milion nainte de
sfritul acestui an, spune Mario Hofmann,
CEO Lyoness Management Americas Inc.
With two locations on the East Coast, Lyoness organ-
ised the rapid expansion in the land of opportunity from
Miami and New York. The number of members should
exceed the million mark before this year is over, says
Mario Hoffmann, CEO of Lyoness Management
Americas Inc.
ltimele dousprezece luni au fost foarte intere-
sante pentru Mario Hoffmann, nscut la Viena,
att din punct de vedere personal, ct i profesi-
onal. Fiul su, Ben, s-a nscut n Statele Unite, n
luna noiembrie 2012. i, n calitate de proaspt CEO al
Lyoness America Inc. i Lyoness Management Americas
Inc., el poate privi napoi spre un an cu o enorm cretere.
O mie la sut cretere n ceea ce privete membrii reprezin-
t, de asemenea, un procentaj care l-a impresionat profund
pe fondatorul Lyoness, Hubert Freidl.
Lyoness are n prezent 35.000 de membri n Statele
The past twelve months were very exciting for the
Vienna-born Mario Hoffmann both personally and
professionally. His son Ben was born in the United
States in November 2012. And as the new CEO of
Lyoness America Inc. and Lyoness Management
Americas Inc., he can look back on a year of enor-
mous growth. One thousand per cent growth in the
membership is also a number that has left Lyoness
founder Hubert Freidl feeling deeply impressed.
Lyoness currently has 35,000 members in the United
States (February 2013) it should be one million by
u
32-35_Miami_RO_k.indd 32 12.03.2013 12:14:56
33 LYONESS Economy 33 LYONESS Economy
Statele Unite se dezvolt superb
Unite ale Americii (februarie 2013) ar trebui s se ajung
la un milion pn la sfritul anului. Scopul nostru este s
obinem o cretere chiar mai mare dect anul trecut. n ceea
ce privete numrul de membri, inta de un milion pn la
sfritul anului 2013 este absolut realist. Recentele evoluii
din sectorul IMM-urilor arat c suntem ndreptii s spe-
rm c vom atinge acest numr, spune Mario Hoffmann n
interviul acordat REVISTEI CASHBACK. S-ar putea ca el s fie
puin prea optimist? Nu, adaug el. Doar cei care gn-
desc la scar mare i cred n ceea ce fac pot realiza lucruri
mari, spune el cu convingere.
the end of the year. Our goal is an even bigger in-
crease than last year. In terms of members, the one
million mark by the end of 2013 is absolutely realistic.
The latest developments in the SME sector show that
were getting it right, says Mario Hoffmann during his
interview with the CASHBACK MAGAZINE. Whether he
might be just a little too optimistic? No, he adds.
Only those who think big and believe in what they are
doing can achieve great things, he is convinced.
Current interest in Lyoness in the states of
Florida, Illinois, Texas and California is especially
In addition to Lyoness Management Americas
Inc. in Miami (see next page), Lyoness America
Inc., which is based in New York, has been oper-
ating for three years. Incidentally, the represent-
ative office of Lyoness America Inc. is located on
the 27
th
Floor of the legendary Empire State
Building on 5
th
Avenue in Manhattan.
n plus fa de Lyoness Management
Americas Inc. din Miami (a se vedea pagina
urmtoare), Lyoness America Inc., cu sediul
n New York, funcioneaz de trei ani. ntm-
pltor, biroul de reprezentare al Lyoness
America Inc. este situat la etajul 27 al legen-
darei Empire State Building de pe 5th
Avenue, din Manhattan.
LYONESS AMERICA INC. N NEW YORK CITY
LYONESS AMERICA INC. IN NEW YORK CITY
The United States is developing superbly
32-35_Miami_RO_k.indd 33 12.03.2013 12:14:59
34 Lyoness economy
Interesul actual al Lyoness n state ca Florida, Illinois, Texas i California
este deosebit de mare. Cu toate acestea, este de presupus
c ntregul potenial este departe de a fi epuizat. Printre altele, numrul
angajailor arat doar ct de rapid este expansiunea. n ultimele ase
luni, mai mult de 20 de persoane au fost angajate numai la Lyoness
Management Americas din Florida nc 50 de persoane urmeaz s
fie angajate pn la sfritul anului. Mario Hoffmann nu se gndete de-
loc la fuzionarea birourilor din New York i Miami. Dimpotriv, spu-
ne el. Din moment ce n prezent nregistrm o cretere att de rapid,
ne extindem. Este chiar planificat o nou locaie pentru California.
Motivul pentru care Lyoness se bucur de un succes att de
mare n Statele Unite este, probabil, acelai ca oriunde altundeva n
lume. Cred c cheia succesului rezid n unicitatea conceptului
nostru. Noi toi dorim s primim bani napoi la fiecare cumprtu-
r. Apropo, dac vizitai Statele Unite, putei afla rapid locurile n
care v putei bucura de avantaje folosind aplicaia Lyoness pe
smartphone sau vizitnd site-ul Lyoness.
great. However, the full potential is supposedly far from ex-
hausted. Amongst other things, the number of staff mem-
bers reveals just how fast the expansion is. In the past six
months, more than 20 people have been hired at Lyoness
Management Americas in Florida alone 50 more are set
to follow by the end of the year. Mario Hoffmann is giving
no thought whatsoever to merging the offices in New York
and Miami. On the contrary, he says. Since we are cur-
rently growing so rapidly, we are expanding. A new loca-
tion is even planned in California.
The reason why Lyoness is so successful in the United
States is probably the same as anywhere else in the world.
I think our unique concept is the key to success. We all
want money back with every purchase. By the way, if you
are visiting the United States, you can quickly find out
where you can enjoy the benefits by using Lyoness smart-
phone app or on the Lyoness website.
The Miami office opened in September 2012.
It currently has 32 staff members and
rising! By the end of 2013, CEO Mario
Hoffmann anticipates 80 staff members in
the 1,500 square metre office in Miamis
Brickell district. Due to the strong growth in
the United States, Mario Hoffmann will not
rule out the addition of a third office in
California.
Biroul din Miami s-a deschis n septembrie 2012.
El numr n prezent un numr de 32 de angajai
i este n cretere! Pn la sfritul anului 2013,
CEO Mario Hoffmann anticipeaz un numr de
80 de angajai ai biroului de 1.500 de metri p-
trai situat n cartierul Brickell din Miami. Dato-
rit puternicei creteri nregistrate n Statele
Unite, Mario Hoffmann nu exclude adugarea
unui al treilea birou n California.
Lyoness ManageMent aMericas inc. din MiaMi/
LYONESS MANAgEMENT AMErICAS INC. IN MIAMI
Bine ai venit la Miami! n interiorul biro-
urilor Lyoness Management Americas Inc.
Welcome to Miami! Inside the office of
Lyoness Management Americas Inc.
32-35_Miami_RO_k.indd 34 12.03.2013 12:14:57
LYONESS Economy 35
Mario D. Hoffmann este CEO att al
Lyoness America Inc. din New York, ct i
al Lyoness Management Americas Inc.
din Miami. Anul trecut numrul de mem-
bri din Statele Unite a crescut cu o mie
la sut. Pn la sfritul anului 2013,
Mario Hoffmann vrea s ating cifra de
un milion de membri n Statele Unite ale
Americii. Mai jos sunt prezentate numai
cteva dintre logo-urile partenerilor co-
merciali din Statele Unite unde membrii
Lyoness primesc deja bani napoi atunci
cnd fac cumprturi.
Mario D. Hoffmann is the CEO of both the
New York-based Lyoness America Inc. and
the Miami-based Lyoness Management
Americas Inc. Last year, the number of
members in the United States increased by
one thousand per cent. By the end of 2013,
Mario Hoffmann wants to reach the figure of
one million members in the United States.
Below are just a few logos of the loyalty mer-
chants in the United States where Lyoness
members already get money back when
shopping.
32-35_Miami_RO_k.indd 35 12.03.2013 12:15:29
36 Lyoness economy
hidul de cumprturi Lyoness
reprezint un instrument de
marketing offline care va face
din anul 2013 un an special
pentru cumprturi pentru toi membrii
Lyoness.
Obiectivele ghidului sunt:
s promoveze i s fac cunoscui par-
tenerii comerciali ai Lyoness (companii
cu lanuri de magazine i IMM-uri);
s contribuie la dezvoltarea pozitiv a
vnzrilor la partenerii comerciali;
s consolideze relaia de lucru dintre
Lyoness i partenerii comerciali (compa-
nii cu lanuri de magazine i IMM-uri);
s stimuleze membrii Lyoness;
s promoveze n mod regulat campa-
nia Comoara cumprturilor.
Membrii Lyoness sunt inspirai de coninutul special i moti-
vai s cumpere inteligent n fiecare zi. Acest lucru se datoreaz
faptului c ghidul de cumprturi conine o multitudine de pro-
moii atractive ale diferitelor companii cu lanuri de magazine pe
The Lyoness Shopping Guide is
a new offline marketing tool that will
make 2013 a special shopping year
for all the members of Lyoness.
The objectives of the guide are:
to promote and make known
Lyoness Loyalty Merchants
(chain store companies and
SME Merchants)
to contribute to the positive
development of the sales of
Loyalty Merchants
to reinforce the working
relationship between
Lyoness and its Loyalty
Merchants (chain store
companies and SME Merchants)
to stimulate the members of Lyoness
to regularly promote the Shopping Treasure campaign
Members of Lyoness are inspired with special content and moti-
vated to shop intelligently every day. This is because the shopping
g
Cumprai inteligent cu Ghidul de cumprturi Lyoness
Offline and online
campaigns by
chain store
companies
Geomap: SME
Merchants within
50 km of the member
Personal substitute
Cashback Card for
cutting out
Bonus code for the
Shopping Treasure
campaign
campanii offline i on-
line ale companiilor cu
lanuri de magazine
Geomap: parteneri
comerciali IMM aflai
la 50 km distan de
membrul Lzoness
substitut personal
pentru Cashback Card
n cazul reducerilor
Codul de bonus pen-
tru campania Comoa-
ra cumprturilor
CUPRINS/
CONTENTS
36-37_ShoppingGuide_RO_k.indd 36 12.03.2013 12:14:43
37 LYONESS Economy
care membrii Lyoness le pot fo-
losi atunci cnd fac cumprturi
direct de la partenerul comerci-
al local sau online. Acest lucru
nseamn c membrii se bucur
de dou ori de beneficii pentru
c banii care vin napoi sunt pe
primul loc, ceea ce nseamn c
fiecare zi este o zi de primit bani
napoi!
Ghidul de cumprturi
Lyoness este personalizat. Cu
alte cuvinte, toi partenerii co-
merciali IMM din imediata ve-
cintate a membrului (situai
nu la mai mult de 50 km distan-
), sunt prezentai n mod clar
pe o hart ataat la ghid.
n plus, cheile bonus pot fi
colectate pentru campania
Comoara cumprturilor, iar
ansele de a ctiga unul dintre
marile premii sporesc n acest
fel (www.lyoness.net/key).
Ghidul de cumprturi a fost
lansat la nceputul lunii februarie.
Acesta este publicat n fiecare
lun i se concentreaz asupra unor
aspecte promoionale diferite cum
ar fi, de exemplu, subiecte de sezon.
Pentru nceput prima ediie a fost
difuzat pentru distribuire n
Austria la peste 500.000 de membri,
la partenerii comerciali IMM i n
punctele de vnzare a bonurilor valori-
ce. Este planificat i distribuirea ghi-
dului n alte ri. V vom ine la curent!
guide contains a multitude of
attractive promotions by vari-
ous chain store companies
that members of Lyoness can
make use of while shopping
directly from the local mer-
chant or online. This means
that members enjoy the ben-
efits twice over because cash-
back comes on top, of course
meaning every day is a
cashback day!
The Lyoness Shopping
Guide is personalised. In oth-
er words, all the SME Mer-
chants in the immediate vicin-
ity of the member (no more
than 50 km away) are shown clearly on a map
attached to the guide.
In addition, bonus keys can be collected for
the Shopping Treasure campaign and the
chances of winning one of the grand prizes
are thus increased (www.lyoness.net/key).
The Shopping Guide was launched in
early February. It is published every
month and has different promotional
focuses, for example, seasonal
topics. To begin with, the first
edition has been sent throughout
Austria to the more than 500,000
members, Lyoness SME
Merchants and Voucher/Gift-
Card points of sale for circu-
lation. Circulation of the
guide in other countries is
planned. Well keep you
informed!
Cumprai inteligent cu Ghidul de cumprturi Lyoness
Shop intelligently with the Lyoness Shopping Guide
Personalised direct mail
Published regularly in
Austria since early
February
Posted to all the
members of Lyoness
in Austria, first edition:
more than 500,000
copies
Circulation for SMEs
and gift card points of
sale in Austria:
30,000 copies.
Regular information by
newsletter
Shopping Guide in the
form of an e-flyer at
www.lyoness.at
Circulation in other
European countries
planned
e-mail direct, personalizat
Publicat n mod regulat
n Austria de la ncepu-
tul lunii februarie
Trimis cu pota tuturor
membrilor Lyoness din
Austria, prima ediie:
mai mult de 500.000 de
exemplare
Distribuie pentru
IMM-uri i punctele de
vnzare a bonurilor va-
lorice din Austria:
30.000 de exemplare.
Informare regulat prin
newsletter
Ghidul de cumprturi
sub forma unui e-flyer la
www.lyoness.at
Distribuie n alte ri
europene planificate
DATE/
FACTS
36-37_ShoppingGuide_RO_k.indd 37 12.03.2013 12:14:44
38 Lyoness economy
el mai mare joc transnaional cu premii implementat
vreodat de ctre o societate a nceput s fie practicat de
la 1 octombrie 2012. Fanii din peste 16 ri participante
din Europa au fost contaminai cu microbul vntorii de
comori. Acest lucru se reflect i n efectul pozitiv avut asupra nu-
mrului de membri. Numrul de membri Lyoness a crescut cu mai
mult de 300.000 de la nceputul campaniei.
Colecteaz cheile i ctig
Cumperi, Economiseti, Ctigi obii toate acestea numai cu
Lyoness! Colecteaz cheile virtuale fcnd cumprturi de la parte-
nerii comerciali ai Lyoness sau recomand Lyoness prietenilor ti.
Cheile pot fi, de asemenea, obinute prin schimbarea lunar a mini-
jocurilor pe platforma de jocuri cu premii.
Primii vntori de comori norocoi au fost gsii
Mai mult de 7.700 de premii n valoare de 375.000 euro n total,
au fost deja extrase n cursul primelor trei extrageri lunare din
cadrul campaniei. Fiecare dintre cei trei ctigtori ai marelui
premiu lunar de 20.000 euro n numerar are motive speciale pen-
The biggest transnational prize game ever implemented by a
company has been running since 1
st
October 2012. Fans from
the more than 16 countries participating in Europe have been
seized by the treasure hunting bug. This is also reflected in the
positive effect on the number of members. The number of
Lyoness members has increased by more than 300,000 since
the start of the campaign.
Collect keys and win
Shop, Save, Win you only get that with Lyoness! Collect virtu-
al keys by shopping at Lyoness loyalty merchants or recom-
mending Lyoness to your friends. Keys can also be obtained
via the monthly changing mini-games on the prize game plat-
form.
First lucky treasure hunters established
More than 7,700 prizes worth 375,000 euro in total have al-
ready been raffled during the first three monthly draws of the
campaign. Each of the three winners of the monthly grand
prize of 20,000 euro in cash has special reason to celebrate.
c
Europa a fost contaminat cu microbul vntorii de comori!
Europe has caught the treasure hunting bug!
Lansarea campaniei Comoara cumprturilor la scar
larg a fost extrem de reuit. A dus la o cretere brusc
a numrului de noi membri, iar primii vntori de
comori pot srbtori primirea premiilor.
The launch of the large-scale Shopping Treasure campaign
was extremely successful. It resulted in a sharp increase in
the number of new members and the frst treasure hunters
can celebrate receiving their prizes.
38-41_Werbekampagne_RO_k.indd 38 12.03.2013 12:18:03
39 Lyoness economy
tru a srbtori. Ei au fost vizitai la domiciliu de ctre Lyoness.TV
i au fost n msur s-i accepte premiul fiecare, n particular,
sub forma unui cec.
Marele premiu pentru luna octombrie a mers ctre Republica
Ceh. Sunt nespus de ncntat, a spus ctigtorul Otakar P.,
care vrea s foloseasc banii pentru a cumpra o main nou i o
biciclet electric.
Ctigtorul celei de a doua extrageri, care a avut loc n de-
cembrie, este din Romnia i se numete Flaviu P. Ca student
sunt extrem de fericit cu premiul de 20.000 de euro, spune cu
entuziasm studentul la marketing i management sportiv.
Sunt att de ncntat c am ctigat. nc nu-mi vine s
cred, se bucur Eva B., ctigtoarea extragerii din Ungaria din
luna ianuarie. mpreun cu familia, asistenta medical plnuiete
acum o vacan i, ca modalitate de a mulumi, va deveni unul
dintre sponsorii Child & Family Foundation.
i felicitm clduros pe ctigtori. Incitanta extragere pentru c-
tigtorii Comorii cumprturilor are loc n cea de-a doua zi de
mari ale fiecrei luni, n propriul studio TV al Lyoness.
They were visited at home by Lyoness.TV and able to accept
their prize privately in the form of a cheque.
The grand prize for the month of October went to the
Czech Republic. Im overjoyed, beamed winner Otakar P.,
who wants to use the money to buy a new car and an electric
bike.
The winner of the second draw, which was held in
December, is from Romania and called Flaviu P. As a stu-
dent Im tremendously happy with the prize of 20,000 euro,
says the student in sports marketing management enthusi-
astically.
Im so delighted that I won. I still can hardly believe it,
va B., the Hungarian winner of the draw in January,
rejoices. Together with her family, the nurse is now planning
a holiday and as a way of saying thank you will become a
sponsor of the Child & Family Foundation.
We warmly congratulate the winners. The exciting draw for
the Shopping Treasure winners is held on the second Tues-
day of every month in Lyoness own TV studio.
38-41_Werbekampagne_RO_k.indd 39 12.03.2013 12:18:12
40 Lyoness economy
ario Bros., Pac-Man sau Donkey Kong: aproape
toat lumea a auzit de ele, clasicele arcade din
anii 1980. Lyoness srbtorete
revenirea Deceniului colorat
cu Goana dup monede, jocul de pe
Facebook pentru fanii Lyoness. n acelai
timp, premii mari pentru cei cu scoruri
mari, precum i pentru toi cei care au jucat
jocul sunt extrase n fiecare lun.
Atenie, vntori de comori! Cheile pot fi, co-
lectate n fiecare lun i rscumprate pe
parcursul campaniei Comoara cumprtu-
rilor.
Cum funcioneaz Goana dup monede?
Goana dup monede urmeaz un princi-
piu simplu i poate crea dependen! Juc-
torii colecteaz cashback sub form de mo-
nede i trebuie s ocoleasc obstacolele i
adversarii. Ei se mic cu abilitate prin dife-
rite lumi Lyoness, cum ar fi supermarketul
sau restaurantul. Dar atenie: juctorii tre-
buie s fac fa unei serii de pericole i nu-
mrul de ncercri este limitat.
Invit-i prietenii pentru a v bucura m-
preun i mai mult de jocuri!
Depirea provocrilor, compararea scoruri-
lor ridicate i ctigarea premiilor sunt chiar i mai distractive
n cadrul unei echipe. Cu fiecare nou prieten, primeti ncer-
cri suplimentare i te poi proteja de temutul Sfrit joc.
Joac, distribuie, ctig:
www.lyoness.net/coinrush
Mario Bros., Pac-Man or Donkey Kong: nearly every-
body has heard of them, the arcade classics of the 1980s.
Lyoness celebrates the comeback of
the Colourful Decade with Coin
Rush, the Facebook game for
Lyoness fans. At the same time, great
prizes for high scorers as well as all
those who have played the game are
being drawn every month.
Treasure hunters pay attention! Keys
can also be collected every month and
redeemed in the course of the
Shopping Treasure campaign.
How does Coin Rush work?
Coin Rush follows a simple principle
and can be very addictive! Players col-
lect cashback in the form of coins and
have to bypass obstacles and oppo-
nents. They move deftly through dif-
ferent Lyoness worlds, such as the su-
permarket or restaurant. But caution:
Players have to face a host of dangers
and the number of attempts is limited.
Invite friends for even more gam-
ing enjoyment!
Overcoming challenges, comparing
high scores and winning awards are even more fun in a
team. With each new friend, you get additional attempts
and can protect yourself from the dreaded Game Over.
Play, share, win:
www.lyoness.net/coinrush
Colecteaz i ctig pe Facebook
Collect and win on Facebook
ncepnd din primvara lui 2013, comunitatea
Facebook va porni la vntoare pentru un scor
mare i premii mari n fecare lun! Proiectat n
stilul retro arcade, jocul Goana dup monede de
pe Facebook renvie epoca arcade.
As of spring 2013, the Facebook community will be
on the hunt for the high score and great prizes every
month! Designed in the retro arcade style, the
Facebook game Coin Rush revives the era of
the arcade.
m
38-41_Werbekampagne_RO_k.indd 40 12.03.2013 12:18:09
41 Lyoness economy
Mai mult de 1 miliard de utilizatori
activi din ntreaga lume
Aproape un sfert de milion de fani
Lyoness ncepnd din iulie 2010
Pagini locale ale fanilor deja n peste
20 de ri
Linie direct la echipa Lyoness
Posibilitatea de a mpri cu uurin
avantajele Lyoness cu prietenii
Jocuri cu premii n exclusivitate i
promoii doar pentru fani.
More than 1 billion active users around
the world
Nearly a quarter of a million Lyoness fans
since July 2010
Local fan pages already in more than 20
countries
Direct line to the Lyoness team
Easily share the Lyoness Benefits with
friends
Exclusive prize games and promotions
only for fans
Facebook Facts
38-41_Werbekampagne_RO_k.indd 41 12.03.2013 12:18:13
42 LYONESS Economy
Pacific Coffee Company
42-43_Pacific_Coffee_RO_k.indd 42 12.03.2013 12:17:53
43 Lyoness economy
cele cafenelele servesc o cafea italieneasc extraordinar,
tip espresso, n cantiti americane generoase i cu o ati-
tudine prietenoas. De cnd a fost nfiinat, n anul
1992, Pacific Coffee Company a oferit cafea la standarde
internaionale, pentru a satisface cererea tot mai mare a
Hong Kong-ului pentru diferite specialiti de cafea.
La Pacific Coffee Company toi angajaii au o mare pasiune fa
de cafea i sunt dedicai s serveasc clienilor The Perfect Cup
( Ceaca Perfect), oriunde i oricnd. n conformitate cu misiunea
aleas, Pacific Coffee Company s-a strduit ntotdeauna s ofere cli-
enilor o cafea de foarte bun calitate, un loc confortabil n care s-i
petreac timpul i o mulime de opiuni alimentare. Pentru a trans-
forma vizita fiecrui client la cafenea ntr-o experien plcut i in-
teresant, Pacific Coffee Company a devenit un partener comercial
cu bonuri valorice Lyoness, oferind membrilor si posibilitatea de a
se bucura, de asemenea, de avantajele de membru Lyoness.
The coffeehouses serve great Italian espresso-
based coffee in generous American sizes, with a friendly at-
titude. Since it was founded in 1992, the Pacific Coffee
Company has provided world-class coffee to satisfy
Hong Kongs growing demand for coffee specialties.
At the Pacific Coffee Company, all the staff have a pas-
sion for coffee and are committed to serving customers
The Perfect Cup anywhere, anytime. In keeping with their
mission, the Pacific Coffee Company has always strived to
provide customers with great quality coffee, a really com-
fortable place to hang out, and plenty of food choices. To
make every customers visit to the coffeehouse a pleasant
and exciting experience, the Pacific Coffee Company
has become a Lyoness Voucher Loyalty Merchant giving
Members the opportunity to also enjoy the Lyoness
Member Benefits.
a
Perseverena care aduce perfeciunea
Perseverance that brings perfection
Conceptul Pacifc Cofee Company a fost
inspirat de cultura cafelei din Seattle, unde
cafenelele erau locuri de ntlnire.
The concept of the Pacifc Coffee Company was
inspired by the coffee culture of Seattle, where
coffeehouses were meeting-places.
42-43_Pacific_Coffee_RO_k.indd 43 12.03.2013 12:18:00
44 LYONESS Economy
rmitana UAB activeaz n sectorul nclmintei, colabornd cu
unele dintre cele mai mari firme de profil din zona rilor balti-
ce, incluznd mrci de renume precum Salamander, Reno,
ygio Batai, Step Top i Tops. Armitana deine i francize pen-
tru un numr important de mrci de top recunoscute pe plan mondial cum
ar fi Geox, Clarks i Hgl. Compania urmrete distribuirea unei game ct
mai largi de produse pentru a satisface diferitele ateptri i gusturi ale aces-
tui segment de pia. Membrii Lyoness pot acum s cumpere cu bonurile va-
lorice la oricare dintre mrcile distribuite de Armitana n Lituania.
ARMITANA UAB operates the largest footwear companies in
the Baltic States, including well-known brands, such as
Salamander, Reno, ygio Batai, Step Top and Tops. Armitana
also holds the franchises to a number of leading global brands
such as Geox, Clarks and Hgl. The company is committed to
providing the widest possible range of products to meet the dif-
ferent expectations and tastes across the market. Lyoness
members can now shop with Loyalty Merchant Vouchers at all
Armitana brands in Lithuania.
a
nclminte extraordinar
Extraordinary footwear
La mod, elegant i atrgtoare Armitana UAB
ofer nclminte pentru toate gusturile
Fashionable, stylish and eye-catching
Armitana UAB offers shoes for every taste.
Armitana
Date/Facts
Anul nfiinrii/Founding Year: 1992
Numr de magazine/Number of stores: 80
Numr de angajai/Number of employees: 350
Sediu/Headquarters: Vilnius
Managing director/Managing director: Arminas Mays
Website: www.armitana.lt
44-45_Armitana_RO_k.indd 44 12.03.2013 12:17:31
45 Lyoness economy
What convinced you to become a Lyoness partner?
The opportunity to create more value for our customers we
are constantly looking for ways to raise positive brand experi-
ence and Lyoness introduced itself as a flexible partner. We are
of the opinion that the Lyoness Loyalty Programme is very well-
structured and result-oriented.
Whats the key to your success?
Passion for fashion, the right choices in terms of our partners
and brands that we represent. Among a lot of different aspects
of business, the best team of people working in each of our
shops and our head office is the essential part. Right people do
the right things.
What are the main strengths of the company?
Our business philosophy. We sell products of well-known and
reliable manufacturers. We believe that awareness and a wide
choice and availability of famous trademarks in our stores are
generating added value. Long-term relationships and experi-
ence that we have in the field are not easy to get.
Which goals does the
company have for 2013?
We aim for the highest quality
in the field also being the fastest
to respond to the customers in-
terests and needs. As much as
we want to create a strong rela-
tionship to our customers, we
also want to innovate and enjoy
the process we expect a very
dynamic year in terms of re-in-
venting ourselves in all of our
chains.
Ce anume v-a convins s devenii partener Lyoness? Oportunita-
tea de a aduce un plus de valoare clienilor notri cutm n permanen
mijloace prin care s putem spori experiena pozitiv a brandului, iar
Lyoness s-a prezentat ca un partener flexibil. Suntem de prere c Progra-
mul de fidelizare Lyoness este foarte bine structurat, fiind n acelai timp orientat spre re-
zultate.
Care este cheia succesului dumneavoastr? Pasiunea pentru mod, alegerile co-
recte n ceea ce privete partenerii notri i brandurile pe care le reprezentm. Dintre
multiplele aspecte ale acestui business sunt eseniale echipele cu cei mai buni oameni
care lucreaz n fiecare dintre magazinele noastre i la sediul nostru central. Oamenii
potrivii fac lucrurile corecte.
Care sunt principalele puncte forte ale companiei? Filozofia noastr de afaceri.
Vindem produse fabricate de productori bine cunoscui i de ncredere. Noi credem c
valoarea adugat este generat de contientizare, posibilitatea de a alege dintr-o gam
larg de produse i accesul la mrci celebre n toate magazinele noastre. Relaiile pe ter-
men lung i experiena pe care o avem n acest domeniu nu sunt uor de obinut.
Ce obiective are compania pentru 2013? Ne propunem s atingem cea mai bun
calitate n domeniu, fiind totodat capabili s satisfacem cel mai prompt interesele i nevo-
ile clienilor. Pe ct de mult ne dorim s crem o relaie puternic cu clienii notri, tot att
de mult dorim s inovm i s ne bucurm de acest proces - ne ateptm s avem un an
foarte dinamic din punctul de vedere al propriei noastre re-inventri, n cadrul tuturor lan-
Ramun Tumasonyt a studiat International Sales Management la VIAUC-
TEKO n Danemarca i International Business and Management la Bournemouth
University n Marea Britanie. A fost responsabil pentru brandul Armitana STEP
TOP ncepnd din 2012. Citatul ei favorit este: A fost odat ca niciodat, atunci
cnd s-au nscut Moda, Brandul, Reclama i Design-ul i nimic nu a mai fost la fel
din acel moment.
Ramun Tumasonyt studied International Sales Management at VIAUC-
TEKO in Denmark and International Business and Management at Bournemouth
University in the United Kingdom. She has been responsible for the Armitana brand
STEP TOP since 2012. Her favourite quote: Once upon a time Fashion, Branding,
Advertising and Design were born and nothing was ever the same.
Profil/Profile
44-45_Armitana_RO_k.indd 45 12.03.2013 12:17:46
46 LYONESS Economy
THE RETAIL CHAIN PERSU is the leading company in
the area of Vojvodina, Serbia. Its core business is the sale of
food and non-food products. In order to satisfy the needs
of as many people as possible, great emphasis is put on
monitoring and analysing buyer and customer behaviour.
The retail chain decided to cooperate with Lyoness to be
able to offer a wide range of products at affordable prices.
PerSu is a Voucher Loyalty Merchant of Lyoness and
Lyoness Members receive money back with every purchase
at PerSu.
Lider n inovaie i promovarea vnzrilor
Leading in innovation and sales promotion
Magazinele PerSu satisfac nevoile de zi cu zi ale clienilor lor din
punct de vedere al diversitii, serviciilor, calitii i preurilor.
PerSu markets meet the daily needs of their customers
in terms of diversity, service, quality and price.
PerSu
antul de retail PerSu este lider de pia n zona Vojvodina,
Serbia. Activitatea sa principal const n vnzarea de pro-
duse alimentare i non-alimentare. n scopul satisfacerii ne-
voilor unui numr ct mai mare de clieni, se pune un ac-
cent deosebit pe monitorizarea i analizarea comportamentului cum-
prtorilor i clienilor. Lanul de retail a decis s coopereze cu Lyoness
pentru a fi n msur s ofere o gam larg de produse la preuri accesi-
bile. PerSu este un partener comercial pentru Bonuri Valorice Lyoness,
iar membrii Lyoness primesc bani napoi de fiecare dat cnd cumpr
de la PerSu.
l
46-47_Persu_RO_k.indd 46 12.03.2013 12:19:34
47 Lyoness economy
Lider n inovaie i promovarea vnzrilor
Date/Facts
Anul nfiinrii/Founding Year: 1997
Numr de magazine/Number of stores: aproximativ/about 100
Numr de angajai/Number of employees: mai mult de/
more than 650
Sediu/Headquarters: Beogradska 11, 23000 Zrenjanin,
Serbia/Serbia
Managing director/Managing director: Dragoljub Bjeloglav/
Darko Bjeloglav
Website: www.persu.rs
What convinced you to become a Lyoness partner?
Keeping in mind that PerSu markets give consumer satisfac-
tion top priority, great emphasis is being put on monitoring
and analysing buyer and consumer behaviour. According to
our analysis, customer loyalty programmes turned out to be
more and more popular nowadays. Lyoness is the largest
sector spanning shopping community worldwide as well as a
Loyalty Programme; to start a partnership in order to gain
more customers was definitely the right thing to do.
Whats the key to your success?
Our companys policy is based on providing maximum cus-
tomer service by offering a wide range of products at afford-
able prices. We are trying to fulfill the needs of our consum-
ers and to improve our knowledge about them, which is why
our service as well as the selection of our goods are of top
quality.
What are the main strengths of the company?
The strength of PerSu markets lies in our employees who are
dedicated to the mission and vision of our company, namely
meeting and satisfying the needs of our consumers.
Which goals does the company have for 2013?
In 2013 PerSu markets will continue to expand their retail
network in order to get literally closer to our consumers but
also in order to increase our product range and improve our
price competitiveness.
Ce v-a convins s devenii partener Lyoness?
Avnd n vedere faptul c magazinele PerSu acord prioritate
maxim satisfacerii consumatorilor, se pune un accent deose-
bit pe monitorizarea i analizarea comportamentului consu-
matorilor i cumprtorilor. Conform analizei noastre, programele de fideli-
zare a clienilor s-au dovedit a fi din ce n ce mai populare n zilele noastre.
Lyoness reprezint cea mai mare comunitate de cumprtori cu o extindere
dinamic la nivel mondial, precum i un program de fidelizare; stabilirea
unui parteneriat cu scopul de a ctiga mai muli clieni a fost cu siguran
cel mai bun demers fcut.
Care este cheia succesului dumneavoastr?
Politica companiei noastre se bazeaz pe furnizarea de servicii pentru clieni
la un nivel nalt prin oferirea unei game largi de produse, la preuri accesibi-
le. Noi ncercm s satisfacem nevoile consumatorilor notri i s ne mbu-
ntim cunotinele despre ei, motiv pentru care att serviciile noastre,
precum i selecia gamei noastre de produse sunt de cea mai bun calitate.
Care sunt principalele puncte forte ale companiei?
Punctul forte al magazinelor PerSu rezid n angajaii notri care sunt dedi-
cai misiunii i viziunii companiei noastre, adic ndeplinirii i satisfacerii
nevoilor consumatorilor notri.
Care sunt elurile companiei pentru 2013?
n 2013 PerSu va continua s-i extind reeaua de magazine de retail, n sco-
pul de a fi realmente mai aproape de consumatorii notri i totodat de a
dezvolta gama de produse i de a mbunti nivelul de competitivitate al
preurilor practicate.
46-47_Persu_RO_k.indd 47 12.03.2013 12:19:33
48 LYONESS Economy
STROILI ORO is one of the foremost jewellery chains not
only in Italy but throughout Europe. It epitomises a modern
lifestyle with its highly attractive selection of fashion and
design jewellery and watches. The 364 retail stores are bright,
open-plan, inviting and welcoming, offering a simple and
immediate way of attracting customers to experience the
world of jewellery and fashion accessories. The stores are in
some of the most prestigious locations: from
Corso Vittorio Emanuele and Corso Buenos
Aires in Milan, to Via dei Calzaiuoli in Florence
and Via del Corso in Rome. One of the main
goals in 2013 is to develop the international
wholesale business of Stroili Oro through
strong partnerships in the major markets world-
wide. We are happy to present Stroili Oro as a
Voucher Loyalty Merchant in Italy to the Lyoness
community!
troili Oro este unul dintre cele mai importante lanuri de comer-
cializare a bijuteriilor, nu numai din Italia, ci din ntreaga Europ.
Acesta simbolizeaz un stil de via modern, cu o selecie la mod
i extrem de atractiv de bijuterii i ceasuri de design. Cele 364 de
magazine cu vnzare en-detail sunt luminoase, deschise, atrgtoare i primi-
toare, oferind o modalitate simpl i imediat de a atrage clienii pentru a ex-
perimenta lumea bijuteriilor i a accesoriilor la mod. Magazinele sunt ampla-
sate n unele dintre cele mai prestigioase locaii: nce-
pnd cu Corso Vittorio Emanuele i Buenos Aires Corso
din Milano, trecnd prin Via dei Calzaiuoli din Florena
i ajungnd pe Via del Corso din Roma. Unul dintre
obiectivele principale pentru anul 2013 este acela de a
dezvolta afacerile internaionale angro ale Stroili Oro
prin parteneriate puternice pe pieele importante din
ntreaga lume. Suntem ncntai s prezentm comuni-
tii Lyoness pe Stroili Oro ca pe unul dintre partenerii
comerciali ai bonurilor valorice Lyoness din Italia!
s
Experimenteaz lumea bijuteriilor i a accesoriilor la mod.
Experience the world of jewellery and fashion accessories
Elegan, stil italian, nalt calitate i glamour sunt
numai cteva cuvinte pentru a descrie cel mai nou
partener comercial Lyoness din Italia.
Elegance, Italian style, high quality and glamour
are but a few words to describe Italys latest
Lyoness Loyalty Merchant.
Stroili Oro
48-49_Stroili_Oro_RO_k.indd 48 12.03.2013 12:19:30
49 LYONESS Economy
Experimenteaz lumea bijuteriilor i a accesoriilor la mod.
Date/Facts
Anul nfiinrii/Founding Year: 1996
Numr de magazine/Number of stores: 364
Numr de angajai/Number of employees: 1.178
Sediu/Headquarters: Udine, Italien/Udine, Italy
CEO/CEO: Maurizio Merenda
Website: www.stroilioro.com
48-49_Stroili_Oro_RO_k.indd 49 12.03.2013 12:19:24
50 LYONESS Economy
FOUNDED IN 1999 as the first Japanese buffet restau-
rant in Thailand, the company now consists of several
brands and is one of the biggest restaurant groups in the
country. The Oishi Group is committed to high quality
products that consist of natural and healthy ingredients. This
is what Oishi is popular for.
Lyoness members can now benefit from Money back
with every purchase with Loyalty Merchant Vouchers from
Oishi at all 7 restaurant brands: Oishi Buffet, Shabushi, Oishi
Ramen, Kazokutei, Oishi Grand, Nikuya and Kakashi.
ondat n 1999 ca primul restaurant de tip bufet japonez
din Tailanda, compania cuprinde n prezent mai multe
branduri si este unul dintre cele mai mari grupuri de re-
staurante din ar. Grupul Oishi este dedicat produselor
de nalt calitate care conin ingrediente naturale i sntoase.
Pentru acest lucru a devenit Oishi att de popular.
Membrii Lyoness pot beneficia acum de Bani napoi la fiecare
cumprtur cu Bonurile Valorice ale partenerului comercial Oishi
de la toate cele 7 branduri de restaurant: Oishi Bufet, Shabushi, Oishi
Ramen, Kazokutei, Oishi Grand, Nikuya i Kakashi.
f
Cele mai bune ingrediente pentru o mncare delicioas
Best ingredients for delicious food
Oishi reprezint unul dintre cele mai renumite
branduri de produse alimentare i buturi
japoneze din Tailanda.
Oishi is one of the most renowned brands for
Japanese food and beverages in Thailand.
OISHI GROUP
50-51_Hndler_Oishi_RO_k.indd 50 12.03.2013 12:19:09
51 Lyoness economy
Date/Facts
Numele companiei/
Full Company Name: Oishi Group Public Company Limited
Anul nfiinrii/Founding Year: 1999
Piee de desfacere/Outlets: 7 mrci cu 154 de puncte de
vnzare naionale/
7 brands with 154 outlets nationwide
Sediu/Headquarters: Bangkok
50-51_Hndler_Oishi_RO_k.indd 51 12.03.2013 12:19:29
52 LYONESS Economy
Nutritious & Healthy
AB Vassilopoulos
52-53_Hndler_AB_RO_k.indd 52 12.03.2013 12:22:36
53 Lyoness economy
e-a lungul celor 74 de ani de istorie i generaii de clieni fi-
deli care i-au ncredinat lui AB Vassilopoulos hrnirea s-
ntoas a familiei lor, povestea lui AB parcurge, n mod cre-
ativ i optimist, un drum lung ajungnd pn n secolul
XXI. Fidel propriilor valorilor i viziuni, AB Vassilopoulos ofer clien-
ilor si produse sntoase, nutritive i sigure, la preuri competitive. n
paralel, odat cu expansiunea dinamic a magazinelor sale i punerea n
aplicare constant a programelor inovatoare, Grupul reuete n timp
s i menin poziia de top pe piaa de retail, precum i n contiina
consumatorilor ca fiind una dintre cele mai mari i mai credibile
companii din Grecia.
With 74 years of history and generations of loyal
customers that entrust AB Vassilopoulos with their familys
healthy nutrition, ABs story runs creatively and optimistically
up to the 21
st
century. Faithful to its values and vision,
AB Vassilopoulos offers its customers nutritious, healthy, safe
and competitively priced products. In parallel, with the dynam-
ic expansion of its stores and the constant implementation of
innovative programmes, the group manages diachronically to
maintain its high position in the retail market and in the con-
science of consumers as one of the biggest and most credible
companies in Greece.
d
Hrnitor i sntos
Nutritious & Healthy
AB Vassilopoulos aspir s mbogeasc viaa
clienilor, asociailor i a comunitilor pe care le
deservete ntr-un mod durabil.
AB Vassilopoulos aspires to enrich the lives of
customers, associates and communities it serves in a
sustainable way.
Date/Facts
Anul nfiinrii/Founding Year: 1939
Numr de magazine/Number of stores: 268
Numr de angajai/Number of employees: 10.599
Website: www.ab.gr
52-53_Hndler_AB_RO_k.indd 53 12.03.2013 12:22:37
54 LYONESS Economy
n afar de marca privat La Redoute
Cration, care este proiectat exclu-
siv in-house i care reprezint au-
tenticul ic francez, linia de pro-
duse include i bine-cunoscute mrci interna-
ionale i creaii ale altor designeri francezi.
Povestea de succes La Redoute a nceput n
1837, n Roubaix, Frana, odat cu familia Pollet
i nfiinarea unei filaturi de ln care s-a
specializat n producia de ln pre-
mium si tehnici rafinate de tricotat.
Angajamentul fondatorului companiei
de a mbunti continuu compania i
de a o menine pe culmile progresului
prin inovaii premiate i de excepie n
domeniu a pus bazele tradiiei i suc-
cesului de care se bucur de peste 175
de ani. n timp ce urmrete cele mai
recente inovaii din domeniul tehnolo-
giei i serviciilor pentru clieni, compa-
nia i-a pstrat pn astzi controlul ferm
asupra formulei sale de succes.
Spre deosebire de majoritatea companiilor
cu comand prin pot, La Redoute face sin-
gur i design-ul i producia. De exemplu, li-
nia de prt--porter pentru femei, este pro-
iectat in-house n proporie de 80%. Exper-
ii n mod, cum ar fi stilitii, fabricanii de ti-
pare, designerii de esturi i profesionitii n
domeniul broderiilor creeaz coleciile pe plan
local, n Roubaix.
n cadrul celei mai noi colecii pentru primvar/
var, La Redoute prezint n exclusivitate coleciile
a patru designeri francezi invitai: Gat Rimon,
Madame Paris, Avril Gau i Le Mont Saint Michel.
n afar de mbrcmintea pentru femei i brbai, i
accesoriile pentru cas i hainele pentru copii i n
special popularele colecii pentru mrimi mari merit
a fi privite - toate n stilul la franaise!
Flirtai cu ncnttorul stil ic francez i luai tot-
odat bani napoi cnd facei cumprturi cu Lyoness
n magazinul online La Redoute din Austria,
Germania i Elveia.
BESIDES THE PRIVATE label La Redoute Cration, which is
designed exclusively in-house and signifies authentic French
chic, the product line includes well-known international labels
and the creations of alternating French guest designers.
The La Redoute success story started in 1837 in Roubaix,
France, with the Pollet family and the establishment of a wool
spinning mill that specialised in the production of premium
wool and refined knitting techniques. The commitment of
the founder to continuously improve the company and
keep it at the cutting edge of progress with ever new and
award-winning innovations laid the foundation for herit-
age and success that span more than 175 years. While
pursuing the latest innovations in technology and cus-
tomer service, the company has kept a firm hold of this
formula for success to this day.
Unlike most mail order companies, La Redoute de-
signs and manufactures itself. For example, 80% of
the ready-to-wear womens line is designed in-
house. Fashion experts like stylists, pattern makers,
fabric designers and embroidery professionals
create the collections locally in Roubaix.
In the latest spring/summer collection,
La Redoute presents exclusive collections from
four French guest designers: Gat Rimon, Madame
Paris, Avril Gau and Le Mont Saint Michel. Besides the
womens and mens wear, the home accessories, the
childrens wear and especially the popular collection for
plus sizes are also worth looking at all in the style la
franaise!
Flirt with charmingly French chic and also get money
back when shopping in the La Redoute online store in
Austria, Germany and Switzerland with Lyoness.
REVISTA CASHBACK este acum tiprit pe hrtie certificat
FSC
. FSC
(Forest Stewardship Council) verifies environmental and social standards
in forest management and is committed to responsible handling of global
forestry resources. FSC