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Course The intent of this course is to allow students in the MBA program who do not
Objectives have a business background to build a knowledge base that will allow them
to compete in the MBA program with those students who have
undergraduate degrees in business. This will include learning a new
vocabulary and learning some of the underlying values, concepts, theories,
and analytical methods commonly used in the business world.
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organization successful. This course will briefly introduce the basic
principles of motivation, group behavior, and leadership. The coverage
will be brief and be designed to bridge the gap between the beginning
of the program and the required Organizational Behavior and
Leadership course. (10%)
Suggested Lectures and discussions, which focus attention on, the terminology used in
Course business.
Activities
Discussions of the strong and weak points of free enterprise capitalism and
how it compares with other economic systems.
Cases, exercises, role plays, and discussions that: focus on the need to take
an integrated view of the organization and the management process; that
examine the ethical issues facing business and provide practice in using
ethical theories in the analysis of ethical issues; and that high-light the
international dimension of business.
Instructor The instructor should have an MBA with some business experience or a
Qualifications doctorate that includes preparation in all of the functional areas of business.
Suggested The course covers material from the following courses and could be waived
Waiver Policy if the students have had undergraduate or graduate courses in four of these
five areas: Principles of Accounting, Principles of Economics, Principles of
Finance, Principles of Management, and Principles of Marketing.
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Instructor • Example syllabus for this course
Support • Microsoft Word Syllabus Template - Save the file to your hard drive
Materials and then complete the syllabus by filling in the highlighted areas.
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Department of Business
School of Business and Technology
Webster University
Catalog Students examine the accounting function and its role in modern
Description business. Basic accounting theory and principles are examined, and
some of the more important contemporary accounting developments are
reviewed. Case studies are analyzed with an emphasis on situations from
the students' own work experiences. This course is designed for
consumers as opposed to producers of accounting.
Students are given the opportunity to learn accounting and it's supporting
concepts and principles in relation to their application in the business
environment. This course provides coverage of generally accepted
accounting principles that drive financial reporting; the financial
statements that include the income statement, the balance sheet, the
statement of cash flows, and the related notes and other disclosures
accompanying these financial statements. Emphasis will be placed on
understanding the presentation of assets, liabilities and owners' equity as
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well as the measurement of revenues and expenses.
The intent of the course is to take the student through the basics in order
to understand the "big picture" of what accounting information is, what it
means, and how it is used. Financial statements are examined to
discover what they do and do not communicate. This knowledge will help
the student gain the decision-making and problem-solving skills so crucial
in today's business environment.
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equity.
Income Statement - the recognition of revenue and
expenses, gains and losses, and the other
nonrecurring items affecting net income.
Statement of Cash Flows - the determination of cash
flows from operating activities, investing activities,
and financing activities.
Additional disclosures and other items included in an
annual report such as explanatory notes,
management's statement of responsibility, summary
of financial data, and the independent auditor's
report.
Suggested This course requires various problem solving, case analysis, and writing
Course Activities assignments each week in addition to compelling class discussion on
many interesting topics. These assignments are for the students benefit;
the material will be learned much more effectively by integrating these
activities than from the reading alone. In addition, an important objective
is to develop an awareness and appreciation for current issues beyond
the concepts that are described in the textbook. Each week throughout
the course assignment activities such as those described below should be
required:
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• Cases emphasize the practical interpretation and application of the
material and can be used to illustrate more real-world examples.
Suggested This course is intended only for students WITHOUT the appropriate
Waiver Policy undergraduate or graduate background in Financial Accounting. The
department suggests the waiver of any student that has taken Financial
Accounting (3 hours) or Principles of Accounting (6 hours) in the past ten
years. An Accounting Applications course or a course in Computerized
Accounting Applications should be evaluated for the presence of the
stated course objectives as these course typically focus only on the
bookkeeping and mechanical side of the accounting process. The intent
is to insure that each Webster MBA student has met the above stated
objectives.
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and then complete the syllabus by filling in the highlighted areas.
• HTML Template - Save the file to your hard drive and then
complete the syllabus using an HTML editor like Microsoft
FrontPage.
Department of Business
School of Business and Technology
Webster University
Course BUSN 5600 Insert Section Number Here Accounting Theory and Practice
Course Students examine the accounting function and its role in modern business.
Description Basic accounting theory and principles are examined, and some of the more
important contemporary accounting developments are reviewed. Problems
and cases are analyzed with an emphasis on situations from the student's
own work experiences. This course is designed for consumers as opposed
to producers of accounting.
Incoming This course is designed for students entering the MBA program who have
Competencies never completed a course in financial accounting. There are NO
(Prerequisites) prerequisites for this course.
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the measurement and valuation issues related to the accounting for
and presentation of each statement component.
• Interpretations Made from Financial Statement Data - The objective
here is to have students learn how to use the financial statements to
make informed judgments and decisions relative to the information
presented in the financial statements.
Course Accounting: What the Numbers Mean, by Marshall, McManus, and Viele,
Materials 6th edition, 2004, McGraw-Hill, ISBN: 0-07-283464-1
(see Course Guidelines for alternative recommended textbooks - hit
"Delete" to remove this line)
Course Grading Describe in Detail Your Grading Procedures. Insert Scale Range or Bullets
as Needed. However, stay within the confines of this box.
Note This syllabus may be revised at the discretion of the instructor without the
prior notification or consent of the student.
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An effort should be made to make these coincide with the data as
presented in the press. This portion of the course might cover two
weeks or approximately 25%.
o GDP - In addition to explaining the determination of GDP, the
course should discuss Real GDP and the determinants of
growth in RGDP. International comparisons in RGDP should
be presented.
o Inflation - The basic concept and construction of a price index
should be included. In addition students should become
familiar with the dominant price indices, the problems with
utilizing price indices, and the concept of a "chain weighted"
index. The computation of inflation and its adverse effects
should be also be discussed. International comparisons in
inflation rates should be included.
o Unemployment - The computation and issues surrounding the
measure of unemployment should be covered. Differences in
unemployment rates across countries (particularly the US
versus Europe) should be discussed.
• Develop an Understanding of Fiscal and Monetary Policy - The
two primary policy instruments of government should be presented. A
slightly heavier weight might be given to monetary policy given its
preeminence in counter-cyclical policy. This portion of the course
might cover two weeks or approximately 25%.
o Fiscal Policy - The course should discuss the counter-cyclical
effects of deficit and surplus budgets. This should include both
deliberate and automatic stabilization. The discussion should
also include the impact of a budget deficit on private spending
and on the balance of payments.
o Monetary Policy - The role of monetary policy in the conduct of
counter-cyclical policy should be covered thoroughly. The
discussion should include a descriptive portion on the role of
the central bank. The strengths and limitations of monetary
policy should also be included. A particular effort should be
made to relate the course material to current policy activity.
The impact of monetary policy on exchange rates should be
addressed.
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Suggested This course is suitable for lecture format. An effort should be made to
Course assess the following:
Activities
• Mastery of the demand and supply model.
• Satisfactory understanding of the macroeconomic environment.
• Satisfactory understanding of the international economy.
• The general ability to understand and utilize abstract models.
Instructor The instructor must have a masters degree in a related discipline. The ideal
Qualifications instructor will have either an undergraduate or graduate degree in the
discipline of economics (regardless of field of specialization). However,
instructors with a minimum of six graduate hours in (graduate-level)
economics combined with a demonstrable understanding of the course
content will be considered.
Suggested This course is intended only for students WITHOUT the appropriate
Waiver Policy undergraduate or graduate background in Macroeconomics. The
department suggests the waiver of any student that has taken Principles of
Macroeconomics (or more advanced Macroeconomics course) in the past
ten years. A Survey of Economics course (typically the combination of
Macroeconomics and Microeconomics within one three credit hour course)
should be evaluated for the presence of the stated course objectives above.
Students with an extensive background in economics (defined as twelve or
more credit hours of economics) should be waived regardless of time
elapsed. The intent is to insure that each Webster MBA student has met the
above stated objectives but not at the expense of requiring the student to
cover the same material unnecessarily.
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• HTML - Save the file to your hard drive and then complete the
syllabus using an HTML editor like Microsoft FrontPage.
Department of Business
School of Business and Technology
Webster University
Course The first general objective of this new statistics course is to teach students
Objectives the fundamental descriptive and inferential statistics that will be used in many
advanced courses. Specifically, students will be taught the fundamentals of
statistical probabilities and distributions, random sampling, one-sample
hypothesis testing and confidence intervals, difference of means tests,
correlations, simple and multiple linear regression, and several types of non-
parametric statistics. The instructor should also teach the assumptions
underlying the statistics, including how the level of measurement (nominal,
ordinal, interval, and ratio) influences the choice of statistics, the importance
of normality and linearity assumptions and the relative importance of
violations of these two assumptions. In addition, the course will teach several
non-parametric statistics that should be used when the assumptions of
parametric statistics cannot be satisfied. Because this course will teach the
statistics that will be used in a wide range of courses, the statistical problems
will be drawn from a variety of different subject-matter areas, including
economics, finance, operations management, and human resources
management.
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mathematical derivations and proofs is that the instructor can spend the time
to cover more information on statistics and data analysis.
Course The following topics must be taught it students are to have a working
Content knowledge of how to statistically analyze problems using basic descriptive
and inferential statistical techniques. The course is designed with the
assumption that the midterm and final examinations will take 4 hours of
course time. This leaves the equivalent of 32 student-contact hours (eight
four-hour class sessions) for teaching students (unless take-home exams are
given).
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Suggested If time permits, the instructor may elect to introduce the following optional
Course topics into the course:
Activities
• Binomial, Poisson, and hypergeometric distributions
• Different sampling designs, such as stratified random sampling
• ANOVA and related non-parametric techniques for two or more populations
(e.g., Kruskal-Wallis and Friedman tests)
• Using interaction terms in multiple regression (moderator analysis)
• Quadratic regression models
• Reliability and validity (psychometrics)
• Exploratory factor analysis
• Index numbers
• Time series analysis and forecasting (In Beta CMBA test)
• Bayes’ theorem
Prerequisites The students are assumed to be familiar with basic descriptive statistics and
the idea of probability distributions. However, these will be review briefly in
the beginning of the course as a refresher for students who have forgotten
some of the details. Students who cannot master these introductory review
topics should be diverted into a basic undergraduate statistics course or
encouraged to learn the material through self-study.
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Recommended There are many textbooks in this area, but the more desirable textbooks have
Texts a user-orientation (i.e., the focus is on application of statistics to analyze
problems). No single text is necessarily the best, so the choice is largely at
the instructor’s discretion. Excel is incorporated into the body of some texts,
while others use chapter appendices or workbooks to teach statistical
analysis using Excel. In addition, many textbooks have macros on CD-ROM
that supplement Excel’s basic statistical tools. In addition, not all books will
have all the non-parametric topics, so the textbook may need to be
supplemented by lecture and handouts. However, notwithstanding the way
Excel and non-parametric statistics are incorporated into the course, the
focus of the textbook should be on statistical application and the problems in
the textbook should cover a wide range of business and management areas.
The following books appear to meet the course requirements, but other
textbooks may also be perfectly acceptable.
Berenson, M. L., Levine, D. M., and Krehbiel, T. C. 9th Edition. (2004). Basic
Business Statistics: Concepts and Applications. Prentice Hall. ISBN: 0-13-
103791-9 (Includes CD-ROM with PHStat2 to supplement Excel).
Comments:
There is a wide range of problems in the book, some with data sets on a CD-
ROM. Excel incorporated in chapter appendices and Minitab is also
discussed in the appendices. Text incorporates most of the non-parametric
topics: Wilcoxon rank sum test, Kruskal-Wallis, Friedman Rank. The text is
somewhat weak on correlation analyses, and there is no Spearman rank-
order test. The text is similar in content to Statistics for Managers Using
Microsoft Excel.
Supplemental materials:
• Instructor’s Solution Manual
• Student Solution Manual (even numbered exercises)
• Test Item File with Excel-based test questions
• Instructor’s CD-ROM with PowerPoint slides, test items, and solutions
manual
• PHStat2 statistical add-in for Excel
• MyPHLIP web site with additional problems, tips, practice exams, and links
• Student version of Minitab can be bundled with the textbook
Comments:
There is a wide range of problems in the book, some with data sets on a CD-
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Suggested Given the applied nature of the course, assessment should consist primarily
Assessment of statistical problem solving. However, asking for definitions of terms through
Methods short answer or multiple choice questions is also acceptable. The tests could
be given in class, or take-home tests. Obviously, security is somewhat of a
problem with take-home exams, yet the problems can be more sophisticated
and also test the students’ abilities to use Excel.
Suggested None, except as needed to offset textbook deficiencies in a given area, such
Supplemental as non-parametric statistics.
Readings
Instructor Required: The instructors must have a thorough working knowledge of all the
Qualifications required topic areas, although non-parametric statistics can be learned as
required if the instructor is otherwise qualified. A degree in statistics or
applied statistics is not required, but the instructor must be prepared to
demonstrate his or her competencies in each of the mandatory topics.
Because the course is based on Excel, the instructor should be familiar with
the data analysis package in Excel.
Suggested Because of the short half-life of statistics, most students should not be waived
Waiver Policy out of the course, even if they have taken prior statistics courses. Simply
knowing statistical theory may not be sufficient preparation given the course’s
focus on applied statistical analyses. Moreover, many traditional statistics
courses focus exclusively on parametric statistics and otherwise qualified
students may lack knowledge of non-parametric statistics. However, this may
not be reason enough to force them to take the entire course, and we may
want to suggest that they study non-parametric topics and then take the final
exam. Therefore, waivers will be given only when the student has taken an
advanced (through regression) statistical course within the past 3 years AND
the student demonstrates proficiency by passing both course exams with an
overall score of 80% or better.
• HTML - Save the file to your hard drive and then complete the syllabus
using an HTML editor like Microsoft FrontPage.
Department of Business
School of Business and Technology
Webster University
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Faculty Course Guide
Course BUSN 6070 Management Accounting
Course Accounting has been known as the language of business because many
Objectives interested parties use the results of the accounting process to make
decisions and informed judgments about the economic activities of an
organization. Effective participation in planning, control, and decision-
making activities related to the achievement of an organization’s
objectives requires command of this language. The primary objective of
this course is to develop the students’ ability to use management
accounting information to analyze, think critically, and effectively
communicate their findings. An emphasis is placed on big picture
relationships that illustrate how cost management affects activities along
the organization's value chain that business students need to understand
in order to function effectively in today’s business world.
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this conceptual framework are three guiding learning objectives:
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how costs are organized and viewed differently for decision-making
purposes. Of critical importance to this objective is the ability for
students to distinguish costs that are relevant to the decision at
hand from those costs that are irrelevant and therefore should not
be considered. Distinct cost terms are used to classify these costs
as relevant or not and many decision-making examples should be
used to illustrate this concept.
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Suggested This course should require various problem solving, case analysis, and
Course Activities writing assignments each week in addition to compelling class discussion
on many interesting topics. These assignments are for the students
benefit; the material will be learned much more effectively by integrating
these activities than from the reading or lectures alone. In addition, an
important objective is to develop an awareness and appreciation for
current issues beyond the concepts that are described in the textbook.
Each week throughout the course assignment activities such as those
described below should be required:
21
Hill, ISBN: 0-07-028300-1
Suggested
This course is intended for all MBA students.
Waiver Policy
• HTML Template - Save the file to your hard drive and then
complete the syllabus using an HTML editor like Microsoft
FrontPage.
Department of Business
School of Business and Technology
Webster University
22
statistical quality control, linear programming, and learning curves.
Where appropriate, the use of operations management techniques in
service and distribution organizations will be demonstrated.
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The importance of quality, the Shingo system, continuous
improvement, and SQC should be the focus of this section. The
ability to construct and use SQC charts is an important objective
of this section.
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• Discretionary Time (6 hours)
These hours can be used in at least a couple of ways. They can
be used to examine some of the core topics above in more
detail or to provide more practice in the use of the quantitative
methods. Alternatively, these six hours can be used by the
individual faculty member to introduce the class to any related
special expertise they may have developed during their career.
Problems, cases, and exercises that require the class to use analytical
techniques to solve operation-type problems. These could include
assembly line balancing problems, product line questions using PERT,
queueing theory problems, inventory control problems, bottle neck
problems, etc. The problems and cases in most texts are very simple
so some harder problems or cases for homework should be useful.
Prerequisites All MBA program prerequisites, BUSN 6060, MRKT 5000, FIN 5000.
Instructor The ideal candidate would have an MBA with extensive experience
Qualifications with the use of operations tools in real-life situations. Or, a person with
a degree in engineering with extensive experience in manufacturing
management, preferably with some experience above the plant level.
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areas.
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complete the syllabus using an HTML editor like Microsoft
FrontPage.
Department of Business
School of Business and Technology
Webster University
26
Summary of Course Breakdown:
Elasticity (2 hours)
27
make projections in response to changes in price or quantity.
Students should be taught how to obtain elasticity estimates
from either a linear or log-linear demand function.
Forecasting (2 hours)
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economies of scale and scope. And students should be
introduced to the four different profit positions a firm could be in
(e.g. profits, break-even, loss but stay in business, shut down).
29
• Students should be introduced to the basic tenants of game
theory. This would include: a) a discussion of dominant
strategies; b) a discussion of Nash equilibrium; c) a discussion
of the prisoner’s dilemma; d) miscellaneous topics including
mixed strategies, trigger strategies, finite versus infinitely
repeated games, simultaneous move games, and such. An
effort should be made to apply the concept of game theory to
business situations involving decisions such as which price to
choose or what advertising level to choose, given reasonable
expectations of what your competition might do.
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class so students are forced to work through the problems, and then
receive immediate instructor feedback.
Suggested
Waiver Policy
• HTML Template - Save the file to your hard drive and then
complete the syllabus using an HTML editor like Microsoft
FrontPage.
Department of Business
31
School of Business and Technology
Webster University
Course The intent of this course is to give the student an intensive capstone
Objectives experience that brings together the many aspects of business decision-
making. This course gives students a chance to apply much of their
prior MBA learning in a competitive environment that fosters the
development of business judgment. The focus of this course should be
on business and corporate level strategy, strategic thinking, strategy
formulation and competition and competitive interaction.
32
Course Content • Discussion overview of strategy (1 hour)
Appropriate topics:
(1) Porter’s generic strategies (i.e., cost leadership,
product/service differentiation, and focus/niche)
(3) Risks of generic strategies
(4) Profitability and generic strategies
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Suggested The Capstone Strategic Management Simulation (10 hours) is a
Course Activities required component of BUSN 6200. This is to ensure that all Webster
University MBA students have a common, high quality integrative
experience in their last semester of their program of studies. Capstone
is a dynamic business simulation that runs the entire nine weeks of the
course. This web-based simulation, located at www.capsim.com,
brings together all of the primary functions of business (i.e., production,
forecasting, marketing, pricing, finance, human resources and labor
negotiations, distribution, trend analysis) and combines it within a
competitive framework that teaches strategic thinking, and “strategy”
as competitive movement and countermovement.
Recommended Readings:
• Hypercompetition by D’Avini
• What Is Strategy by Porter
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Waiver Policy
• HTML Template - Save the file to your hard drive and then
complete the syllabus using an HTML editor like Microsoft
FrontPage.
Department of Business
School of Business and Technology
Webster University
Catalog The student examines the general nature of financial management, the
Description American financial system, taxes, and the major financial decisions of
corporations. Specific attention is given to present value and capital
budgeting; risk and asset pricing; financial analysis and forecasting;
financial decisions and market efficiency; and capital structure.
Problem-solving methodology is used to illustrate the theories and
tools in financial decision making.
Students start with the basic goals of finance and the relationship to
accounting and accounting statements and the information contained
therein. Time Value of Money is emphasized and utilized throughout
the course. Using Time Value of Money (TVM) concepts, together with
risk and return, students learn to evaluate capital structure and basic
35
weighted average cost of capital. These concepts are developed to
provide understanding of the importance of good financial
management. Capital Budgeting techniques are developed in a
decision-making model.
The intent of the course is to take the student through the basics in
order to understand the "big picture" of what financial management is,
what it means, and how it is used. For students that do not take any
more finance courses they should have a basic knowledge of the field
of finance and the importance in their careers, businesses, and
personal lives. For students that go on to take more finance, they
should have a solid foundation from which the other courses can start
building. In either case, this knowledge will help the student gain the
decision-making and problem-solving skills so crucial in today's
business environment.
Suggested This course requires problem solving, analysis, and class discussion
Course Activities on finance topics. Assignments, completed in written form, are for the
benefit of the student and should be assigned and completed weekly.
The field of finance requires students have both the practical 'how-to'
numerical analysis and a solid theoretical foundation. Also, students
should develop an awareness and appreciation for current issues and
the financial news. Knowledge of how financial data is reported should
be integrated. each week throughout the course the following types of
assignment activities may be required.
36
Students should be encouraged to participate in applying
theoretical ideas to numerical problems.
• Cases and group cases may be assigned at the discretion of the
instructor. In the situation of group cases, team members
should be allowed to grade each member's contribution to the
team.
Suggested This course is intended for all MBA students. There should be value-
Waiver Policy added for students that have had a previous finance course, however,
there may be students with finance undergrad degrees. These
students should ask to have another finance course replace this
course in their degree requirements. The intent is to insure that each
Webster MBA student has met the above stated objectives.
• HTML Template - Save the file to your hard drive and then
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complete the syllabus using an HTML editor like Microsoft
FrontPage.
Department of Business
School of Business and Technology
Webster University
The intent of the course is to take the student through the advanced
finance topics in order to understand the "big picture" of specialized
financial issues and instruments. For students that do not take any
more finance courses they should have a solid understanding of the
field of finance and the importance in their careers, businesses, and
personal lives. This knowledge will help the student gain the decision-
making and problem-solving skills so crucial in today's business
38
environment.
Suggested This course requires problem solving, analysis, and class discussion
Course Activities on finance topics. Assignments, completed in written form, are for the
benefit of the student and should be assigned and completed weekly.
The field of finance requires students have both the practical 'how-to'
numerical analysis and a solid theoretical foundation. Also, students
should develop an awareness and appreciation for current issues and
the financial news. Knowledge of how financial data is reported should
be integrated. each week throughout the course the following types of
assignment activities may be required.
39
instructor ahead of time if you experience difficulties in keeping
up with the course assignments and other activities.
• HTML Template - Save the file to your hard drive and then
complete the syllabus using an HTML editor like Microsoft
FrontPage.
Department of Business
School of Business and Technology
Webster University
40
Faculty Course Guide
Course MRKT 5000 - Marketing
Catalog Students examine the character and importance of the marketing process, its
Description essential functions and the institutions exercising these functions. Course
content focuses on the major policies that underlie the activities of marketing
institutions and the social, economic, and political implications of such
policies. This course gives an overview of the entire marketing process and
the integration of the elements that makeup a Marketing Plan.
Course • The first objective will be for the student to be able to properly identify
Objectives and select markets for which specific products will be targeted.
• Gain an understanding of the basic functional aspects necessary to
formulate an integrated Marketing Plan. This includes Consumer
Buying Behavior, Environment, Marketing Research, Product
Management, Promotion, Channels of Distribution and Pricing.
• Perform Marketing Research that is targeted towards reading topical
articles related to Marketing and being able to reference their topics to
what is being discussed in the class.
• Gain the ability to assemble a comprehensive, conceptual Marketing
Plan based on what is learned in this class. This objective deals with
the practical application of the subject of Marketing and integrates the
information presented in the entire class. This overview of a
conceptual marketing plan will be used to build detailed Marketing
Plans in future courses.
41
understanding the success of marketing plans.
After completing the course, students should have been introduced to the
following topic areas:
Market
· Market Segmentation / Positioning Process
· Selecting the markets to target
· Consumer Buying Behavior
· Environment issues that must be addressed
Marketing Research
· Fundamentals of gathering, analyzing and forecasting
· Various ways to gather information: Questionnaires, Focus Groups, Industry
Data, etc.
· Statistical analysis of information gathered
Product Management
· Life cycle tool for Managing the Marketing Plan
· Stages of the Product Life Cycle
· New Product Development
Channels of Distribution
· Channel Selection
· Channel Management
· Competitive analysis
Promotion
· Advertising
· Publicity
· Sales Promotion
· Personal Selling
· Budgeting for Promotion
Pricing Strategies
· Strategic Pricing
· Tactical Pricing Strategy
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Suggested Research Exercise (example)
Course Every graduate course should have a research project that will enhance the
Activities student’s ability to understand the material being taught in the class. This
represents a typical research exercise that would be appropriate for the
course. This research example is due on the seventh week of the class.
Summary of Case
Key Marketing Issues addressed in the case
Answer the questions presented in the case
Class Application – utilization of the “language of marketing” presented in the
case.
Students should give presentations on the cases that they have been
assigned as the group leader.
43
Prerequisites MRKT 5000 is a core area of concentration beginning course, and therefore
does not require a prerequisite course. This course is the prerequisite for
other courses in the Marketing Core area of concentration.
Recommended Preferred Text
Texts
Marketing, Concepts and Strategies
Edition 12th
Pride & Ferrell
Houghton Mifflin Company
Alternate Texts (Both of these texts have a complete set of support material
available)
Marketing
Kerin, Berkowtiz, Hartley, Rudelius
7th Edition
McGraw Hill
Principles of Marketing
Kottler & Arnstrong
Tenth Edition
Pearson / Prentice Hall
Instructor Required Qualifications: Instructors must have at least a master’s degree in
Qualifications business or marketing. Experience in the marketing field is important.
Instructor must have experience in teaching this type of general course and
familiarity with the different components of marketing process.
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Grading This is a typical breakdown of the grading policy to use for this course.
Exams
Mid-term 30%
Final Exam 40%
Research
15%
Exercise
Case Analysis 5%
Class
10%
• Participation Use of multiple choice and true/false
examinations are not appropriate for Graduate Level courses.
• Subjective exam questions and questions designed to promote
student application of what they have learned in the class are
encouraged
• It is also recommended to place a relatively high percentage of the
class grade to student participation in the class (10 - 15%)
• Final examinations should be limited to two hours.
• This course is also the only Marketing course in the MBA required
curriculum. To satisfy this requirement this course also needs to be all-
inclusive, stand alone in terms of covering the depth of the marketing
knowledge needed for these students.
• Provides the complete picture of what will be included in the
Marketing Plan developed in the MRKT 6000 course.
• Illustrates the methods used to develop a comprehensive Marketing
Plan.
Special attention should be placed to include this material in the MRKT 5000
course to support pricing requirements in the curriculum. This is the
information that should be covered in this class:
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• Margin % = Profit / Selling Price
• Markdown Percentage = Dollar Markdowns / Net SalesContribution
Per Unit = Selling Price – VC
• Break Even = Fixed Cost / Contribution Per Unit
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organization structure and design.
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hours)
• Power and politics (2 hours)
• Decision making models (e.g., individual and group, participatory
management, rational and bounded rationality models) (1 hour)
Have students write an integrative paper that forces them to analyze a real-
world situation with which they are familiar in terms of the concepts and
theories found in the textbook. In addition, it may be desirable to ask for
suggested action plans to resolve the problematic situation.
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Supplemental Readings
The online course has used John Kotter’s Leading Change book as a
supplement to the regular textbook. The book is quite short and readable,
and replaces the time otherwise spent attending class each week. However,
the students seem to like the book, so it may be useful in the regular
classroom as a supplemental reading. In the online course, instead of writing
an integrative paper about personal situations, the students write a paper in
which they critically analyze Kotter’s book using concepts and theories from
the textbook. There are also many books with supplemental readings relating
to organizational behavior, such as Matteson and Ivancevich’s “Management
and Organizational Behavior Classics,” Kolb, Osland, and Rubin’s “The
Organizational Behavior Reader,” and Annual Editions’ “Organizational
Behavior” series.
Therefore, more traditional textbooks that discuss the topics in detail, with
only short exercises and cases are probably best for this educational format.
However, this does not mean that traditional textbooks cannot be
supplemented with some detailed exercises, cases, videos, and readings.
Alternatively, if the instructor can get students to prepare before class and
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participate in the exercises, experiential textbooks may be used effectively.
George, J.M. & Jones, G.R. (2002). Organizational Behavior (3rd Edition).
Prentice Hall. (Includes student CD-ROM).
Supplemental materials:
• Instructor’s Manual
• Computerized test bank
• Instructor’s CD-ROM with chapter outlines, PowerPoint slides, and answers
and solutions to questions and exercises
• MyPHLIP web site with business headlines, study guides, tutors, research
links, and career center
• Mastering Management CD-ROM available for bundling with textbook
(extra fee)
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Instructor Required: Given the breadth of organizational behavior, instructors with a
Qualifications wide-range of backgrounds may be qualified to teach the course. Instructors
must have at least a master’s degree, ideally in management or business, or
in a management-related field (e.g., human resources management,
industrial relations, human resources development), or in industrial /
organizational psychology. However, individuals with Master’s degrees in
sociology, political science, education, or general psychology may teach if
their expertise and experience focuses on organizations. In all cases, the
instructor must show, through experience or educational background, the
ability to teach all the mandatory topics, not just a subset of them.
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