Marketing Assignment

Ali Nawaz Maan

To

Mr. Amaad Uppal

B.Sc. Applied Management Session: 2011-13 GC University Lahore

National Recipe Masala

Families in Pakistan are affectionate of eating. Whenever a family feast is held, women are being judged by the taste of meal. National Foods portrays this secondary belief well in there National Recipe Masala advertisement. The slogan HAMARAY KHANAY HAMARI PEHCHAN articulates the insight that if women use this product, they shouldnt be worrying about their prominence.

Walls Badami
Any joyful moment cannot be celebrated without a sweet dish. In their advertisement of Walls Badami, they depict that culture. Their slogan MAZA AWAMI KHA BADAMI says that every happy person should have this ice-cream.

Nido 1+
Mothers have always a worry about the health of their children. In their advertisement of Nido 1+, they targeted every mother of a child having age between 1 and 3 years. They declare that Nido 1+ has prebio1 in it that helps protecting from bacterial attack causing problems in digestive system of the children. They use the slogan PROTECTION SHURU, FIKAR KHATAM.

Lemon Max
Housewives in our culture are so busy in their routine work that they hardly find a leisure time to do the things they want. So, Lemon Max targeted those housewives who want time-out of their work. They symbolize the perception that with Lemon Max, you can wash your dishes in a blink of an eye. They use the slogan HARA KAAM MEIN KHARA.

Dalda Cooking Oil

There exists joint family system in Pakistan where kids have intense attention of everyone. Dalda Cooking Oil in their advertisement shows that parents should teach their kids every cultural and religious practice. Their slogan JAHAN MAMTA WAHAN DALDA shows mothers responsibility in culture.

Telenor Easy Paisa

Pakistan is facing a great cultural shift from rural to urban areas. The educated people are migrating rapidly to the urban areas but their families are still living in the rural areas. As a sole earner of the family, it is the obligation of the person living in urban area to financially support their families in rural areas. But there exists a difficulty in transferring money. Telenor Easy Paisa resolves that issue. Their slogan BADLE ZINDAGI ASANI SE, have a great impact on resolving the issue.

Lays
Religion matters a lot in our society. Lays, in their advertisement took advantage of this fact. Junaid jamshed verifies that product is HALAL which shows a great impact on the sale.

Ufone International calls

There is a trend in Pakistan that most of the educated working class is migrating abroad. So there is a massive increase in the number of international calls. Ufone offers so low call rates appeals the Pakistani nation that want to interact with their relatives.

Coca Cola
There exists joint family system in Pakistan. Mutual sharing is they key cultural core value in the family gathering. In their advertisement, coca cola depicts the culture of sharing and caring, which is a good marketing strategy to persuade the soft drink lovers in family gatherings.

Tapal Danedar
Respect of elders is a prominent ingredient of Pakistani culture. In the advertisement of Tapal Danedar, they illustrate the proposition that if someone had to grace their elders to be on their sides, Tapal Danedar tea is perfect.