Located in the heart of West 39th Street in Kansas City, Missouri

WHITE LIGHT BOOKSTORE + CRYSTALS

Helping you find your inner knowledge.

Essence

Purple Pre-existing symbols (no logo) Multiple Typefaces Blackletter University, Roman Helvetica Cream and Black T-shirts Pre-designed business cards Multiple websites whitelightbookstore.com whitelightbookstore.com/links/ (blog) facebook

Current Brand Elements

Purple Preexisting symbols (no logo) Multiple Typefaces Blackletter University, Roman Helvetica Cream and Black T-shirts Pre-designed business cards Multiple websites whitelightbookstore.com whitelightbookstore.com/links/ (blog) facebook

Current Brand Elements

Triquerta |Celtic philosophy | Everything has 3 interlocked levels | spiritual, mental, physical

Purple Preexisting symbols (no logo) Multiple Typefaces Blackletter University, Roman Helvetica Cream and Black T-shirts Pre-designed business cards Multiple websites whitelightbookstore.com whitelightbookstore.com/links/ (blog) facebook

Current Brand Elements

Circle with a dot in the center | Alchemy | Sun

spi ri t ual of, relating to, or affecting the human spirit or soul as opposed to material or physical things. u nort hod ox contrary to what is usual, traditional, or accepted; not orthodox. ecle c t ic deriving ideas, style, or taste from a broad and diverse range of sources; extensive. calm make tranquil and quiet; soothe. ab st r a c t existing in thought or as an idea but not having a physical or concrete existence.

Brand Attributes

need s fulf i lled White Light provides the support and the resources for people searching for inner-knowledge, angelic wisdom, and spiritual growth. On top of this, we offer a positive forum for teachings of spirit guides and guardians. White Light Bookstore + Crystals offers classes, healing sessions, psychic fairs, crystals, natural incense, programmed candles, jewelry, meditation supplies, music, books, and much more. why Being spiritually healthy provides people health benefits (i.e. stress and pain relief), spiritual enlightenment, and guides behavior and the decision making process. compe t i t or s There arent very many people who do what Lauralei and David do. Outside of Kansas City, new-age stores seem more focused on providing products than providing services. Within Kansas City, Aquarius and Herb Garden Too are the closest to being in competition. Aquarius offers almost the exact same things that White Light offers, with the exception of Lauraleis abilities. Both local competitors offer books, crystals, and events. w h at mak e s w h i te lig h t di f f e rent Lauraleis ability to channel spirits sets White Light apart from other new-age bookstores. The amount of selflessness she shows is tribute to how much Lauralei and David care about helping others.

a s de s cri b e d by cl i e n t s Selfless. w hi t e l ig ht c u lt u re i n on e w ord Positive. l au r a l e i + dav i d s w ork i n on e w ord Passion. t o avoi d Negativity. False information.

Brand Brief

nei l 54 | Friend of store-owners Likes symbology natural healing spiritualism animals

phoe n i x 17 | Self-proclaimed hippie Likes tumblr crystals japanese culture tie-dye diy healthy eating

ro s e 67 | Local Likes crafting meditation spiritualism

Target Audience

a q uari u s Broadway

he rb g a rde n t o o W. 39th

Key Competitors

prop o se d rebr a nd

WHITE LIGHT BOOKSTORE + CRYSTALS

enhancing your positive life journey.

Enhancing life journey.

Brand Essence

alte rnat i v e of or relating to behavior that is considered unconventional and is often seen as a challenge to traditional norms. p o si t i ve constructive in intention or attitude; showing optimism and confidence. warm having, showing, or expressive of enthusiasm, affection, or kindness. di st i nc t recognizably different in nature from something else of a similar type. ecle c t ic deriving ideas, style, or taste from a broad and diverse range of sources; extensive.

Brand Attributes

Clarity Consistency

Inspiration

need s fulf i lled White Light provides customers with positive educational material, meditation material, objects of holistic healing, programmed crystals and candles, support, teaching, and healing, in order to enhance your life journey. why Being spiritually healthy provides people health benefits (i.e. stress and pain relief), spiritual enlightenment, and guides behavior and the decision making process. compe t i t or s There arent very many people who do what Lauralei and David do. Outside of Kansas City, new-age stores seem more focused on providing products than providing services. Within Kansas City, Aquarius and Herb Garden Too are the closest to being in competition. Aquarius offers almost the exact same things that White Light offers, with the exception of Lauraleis abilities. Both local competitors offer books, crystals, and events. w h at mak e s w h i te lig h t di f f e rent Lauraleis ability to channel spirits sets White Light apart from other new-age bookstores. The amount of selflessness she shows is tribute to how much Lauralei and David care about helping others. White Light presents New-Age material in a clear and concise way.

a s de s cri b e d by cl i e n t s Compassionate. w hi t e l ig ht c u lt u re i n on e w ord Uplifting. l au r a l e i + dav i d s w ork i n on e w ord Altruistic. t o avoi d Negativity. False information. Lack of clarity.

Brand Brief

bo 40 | Local tattoo artist and art enthusiast Likes sacred geometry pattern symbology mysticism

elise 28 | Local dog-walker Likes animals nature natural living art positivity yoga

m a de l i n e 23 | Out of state college student Likes nature crystals philosophy meditation learning music

Target Audience

a q uari u s Broadway

he rb g a rde n t o o W. 39th

Key Competitors

s y ste mat i z e re ju ve nat e educate

The Goal