Summer Training Report

On COMPULSIVE BUYING BEHAVIOUR IN COLLEGE STUDENTS

Submitted In Partial Fulfillment Of the Requirement Of Bachelor of Business Administration

Project Guide Name: Ms. Preeti Tak Designation: Asst. Professor

Submitted by: Student : ANURADHA Roll no: 04050501710

Submitted To:

Banarsidas Chandiwala Institute of Professional Studies, Dwarka, New Delhi (Affiliated to Guru Gobind Singh Indraprastha University)

DECLARATION

I hereby declare that this Project Report titled Compulsive buying behavior in college students submitted by me to Banarsidas Chandiwala Institute of Professional Studies, Dwarka is a bonafide work undertaken during the period from January 2013 to April 2013 by me and has

not been submitted to any other University or Institution for the award of any degree diploma / certificate or published any time before.

(Signature of the Student) Date: / / 2013

Name: ANURADHA Enroll. No.: 04050501710

BONAFIDE CERTIFICATE
This is to certify that as per best of my belief the project entitled Compulsive buying behavior in college students is the bonafide research work carried out by Anuradha student of BBA, BCIPS, Dwarka, New Delhi during Febrary-April 2013, in partial fulfillment of the requirements for the Project of the Degree of Bachelor of Business Administration. She has worked under my guidance.

-------------------Name: Gaura Nautiyal Project Guide (Internal) Date:

Counter signed by ------------Name: Dr. Satish Taneja Director Date:

ACKNOWLEDGEMENT

The success and final outcome of this project required a lot of guidance and assistance from many people and I am extremely fortunate to have got this all along the completion of my project work. Wherever I have done is only due to such guidance and assistance and I would not forget to thank them.

I heartily thank our internal project guide, Ms. Gaura Nautiyal & Ms. Preeti Tak for her guidance and suggestions during this project work, who took keen interest in our project work and guided us all along, till the completion of our project work by providing all necessary information for developing a good system.

This project would not have been a success without the guidance and motivation of all my mentors. I am thankful to all the persons behind this project.

Last but not the least; I would like to thank my parents for motivating me all the time throughout this project.

ANURADHA

TABLE OF CONTENT
S.NO. TOPIC CHAPTER-1 Plan of the Research 3 Introduction 3 About the project Objective of the study Literature reveiw PAGE NO. 1

2 9 11 12

CHAPTER-2 Research Methodology Universe &Sources of data Sample size Methods of data collection An instrument used Tools and techniques of analysis CHAPTER-3

20 21 21 22 22 23

3 Data Collection and Data Analysis CHAPTER-4 4 33 Findings & Conclusions CHAPTER-5 5 Suggestion/ Recommendation CHAPTER-6 6 Bibliography, Glossary, ( Appendix/ Annexure) 41 38 25

EXECUTIVE SUMMARY
The objective of conducting this research is to study and analyze the compulsive buying behavior in college students and further to examine the factors affecting the compulsive buying of student towards apparels & accessories.

Compulsive buying are examples of compulsive consumption behaviors, and for individuals with these behavioral tendencies, appearance and appearance-related products of apparel & accessories seem to be of paramount importance. The purpose of this research was to determine if, fashion interest and the importance of being well dressed had a causal relationship with compulsive clothing buying through the various variables. Subjects completed a compulsive clothing buying and a fashion orientation with accessories.

For the research methodology, Primary and Secondary data has taken into consideration.

Firstly, the research has covered the details of major variables which affect the compulsive buying behavior such as Public self-consciousness, Materialism, Power prestigious, peercommunication, stress & Anxiety. Secondly, the research has analyzed the student buying behavior towards purchase anything before thinking or take advice to her friends. It also analysis buying thing to impress others or not. Consumer behavior as it relates to the apparels & accessories shopping for and purchasing of clothing as well as other appearance products such as jewelry, shoes, and cosmetics has been the subject of numerous studies. An abnormal form of consumer behavior, known as compulsive buying, has captured the interest of scholars for approximately two decades. The research contributes to academic literature and gives an Indian context to the compulsive buying phenomenon.

To analyze the data with SPSS 20 was used. Reliability analysis was employed to assess the internal consistency of each variable. Cronbach Alpha for the 5 variables ranged from .668 too .757. The findings indicate the public-self consciousness, materialism, power-prestige, peer communication, stress &anxiety are related to compulsive buying behavior.

To measure the impact of age and gender on compulsive buying behavior, ANOVA technique was used. It exhibited that they do not significantly impact the compulsive buying behavior. This indicates that both the genders equally indulge themselves in compulsive buying behavior.

To analyze the data descriptive statistics and correlation were also used. The result shows that compulsive buying is influenced by public self consciousness, materialism, power, prestige, peer communication, stress & anxiety.