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Age Group of the Respondents Age 18-25 25-32 32-39 39 & above Total No of respondents 39 18 11 32 100
Interpretation:
Out of the surveyed 100 respondents, 39 % respondents belong to the age group 18-25 years; 18 % respondents belong to the age group of 25-32 years; and 11 % respondents belong to the age group of 32-39; 32 % of them belong to 39 & Above.
Age of Respondents
45 40 35 30 25 20 15 10 5 0 18-25 25-32 32-39 39 & above 18 11 No of respondents 39 32
Interpretation: The above study shows that out of the surveyed 100 respondents of Honda Activa 76% of the users were male and the rest 24% of them were female. This reveals that male users are more in number but there are also females who too use Activa.
Female 24%
Male 76%
Interpretation: The above study reveals that the 87% of the respondents would like to recommend Honda Activa to others. And 13% of the respondents told that they would not recommend Activa, as they would get a bike for the same cost.
4. Ratings for Activa in term of Comfort Ratings Excellent Good Average Poor Total No of respondents 52 24 23 1 100
Interpretation: The study shows that the respondents ratings for Comfort. 52% of them told that it was excellent, 24% told that it was good, 23% told that it was average and 1% of them told that it was poor.
Interpretation: From the table it is inferred that 58% of the customers are influenced by advertising, 34% are influenced by friends/relatives, 6% are motivated by salesman, 1% influenced by other sources and it is observed that most of the customers are influenced by advertisement in purchasing Honda vehicle.
Mode of awareness
58% 60% 50% 40% 30% 20% 10% 0% 6% 2% PERCENTAGE 34%
6. Are you satisfied with the decision of Buying Honda Activa? LEVEL OF SATISFACTION FULLY SATISFIED PARTLY SATISFIED SATISFIED NOT SATISFIED TOTAL NO OF RESPONDENTS 34 10 56 34 100 PERCENTAGE 34% 10% 56% 0% 100%
Interpretation: From the above table it is inferred that 56% of the respondents are satisfied in terms of buying of the product, 34% are fully satisfied & 10% are partly satisfied. It is also found that 56% are satisfied in buying decision of a product.
50%
20% 10% 10% 0% 0% FULLY SATISFIED PARTLY SATISFIED SATISFIED NOT SATISFIED
OPINION
EXCELLENT STRONG MODERATE WEAK TOTAL
NO.OF RESPONDENTS
38 44 16 2 100
% OF RESPONDENTS
38% 44% 16% 2% 100
Interpretation: From the above table it is inferred that 44% of the respondents are feeling strong, 38% are excellent, 16% are feeling moderate, & 2% are feeling weak terms of perceives of the brand.
Perceivance of Brand
44% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% EXCELLENT STRONG MODERATE WEAK 2% 16% 38%
% OF RESPONDENTS
BEST FACTOR FUEL EFFICIENCY PRICE STYLE AND LOOK LOW MAINTAINANCE TOTAL
NO OF RESPONDENTS 52 14 18 16 100
Interpretation: From the above table 52% are thinking fuel efficiency is the best specialty ,14% as price,18% as style and look , 16% as low maintenance.
NO OF RESPONDENTS 34 46 18 2 100
Interpretation: From the above table it is inferred that the 46% of the respondents rated the Brand is very good against its competitor's, 34% as excellent,18% as good & 2% as average.
NO.OFRESPONDENTS 98 2 100
Interpretation:
From the above table it is cleared 98% of respondents are saying company is standing on its image,2% are saying not standing on its image.
98%
11. Which company brand do you think is competitive with your brand?
ON OF RESPONDENTS 16 10 46 28 100
Interpretation: From the above table it is found that 46% Respondents think Bajaj is the competitive with their brand, 16% think as Hero, 24% as TVS & 10% as Mahindra.
11. Bar Chart representing the competitive brand with Honda Activa?
% OF RESPONDENTS
Interpretation: From the above table it is inferred that 48% of the respondents are purchasing due to other reason, 26% due to price,12 on brand image & 2% on mode of transplantation.
% OF RESPONDENTS
PARAMETRES YES NO
NO OF RESPONDENTS 68 32
Interpretation: From the above graph we considered that 68% suggest this brand to others, 32% suggest as no.
68%