winter 2013 collection

cover in

take

color!

When the cold wind blows, warm up with gorgeous color. Now is the time to invest in a bold statement coat, because theres nothing like the perfect it coat to sashay through the slush in style. This season, I am so excited about the gorgeous, decadent furs and melt-my-heart cashmeres that are all the rage. So, I am bottling up the winters best gorgeous angoralike pastels and rich, seductive deeps for a collection to give you a luxurious lift when you need it most. In all my years of runway-watching, Ive never seen such a spring-like array of winter outerwear. The predominating cocoon-like shapes feel like the worlds poshest armor, baffling the body against winters bite with a soft silhouette and even softer materials. So, whether youre parka perfect or a shearling darling, the right coat of color makes all the difference. Furever yours,

Essie Weingarten Founder and Global Creative Director essie

essie

winter
October 2013: for immediate release The Winter palette The Winter shade story

hot off the press color, color, color once upon a time... the whole package
The essie Winter press kit

essie spotting
essie shades setting trends all over town

gorgeous in print
The Winter print still

hot off the

October 2013: for immediate release

fabulous
Polished puffers. Supersoft stoles. Milliondollar mittens. Winter is coming and with it, a luxurious lineup of the seasons nicest necessities. Theres something for everyone this winter, from smooth and subtle to knockyour-wooly-socks-off sexy. Color may play a leading role, but ingenious formulations that deliver a varied textural palette take their own star turn. From diamond-dust like shimmers, to molten pearlescence and crushed gemstone surfaces, each shade of the collection has a distinctive feel that seduces the senses.

furever

color
phenomena and texture, inspired by cutting edge trends. In a parka perfect world, every dark cloud would have a sable collar. In the meantime, be a shearling darling and everybodys sweetheart in the look of the season: a warm and toasty turtleneck. Arent you clever? All you have to do now is mind your mittens youre sure to toggle to the top. shearling darlingplush ebony red

Introducing the essie Winter 2013 Collection

parka perfectdouble diamond black teal Opposites attract, says brand founder mind your mittensserenely shimmering and Creative Director Essie Weingarten. cashmere gray This season, I had a very strong feeling for sable collarlavish pearlescent cocoa plum both power pastels and intensely saturated warm & toasty turtleneckwisteria pink angora deeps, Weingarten explains. For winter, weve seen a lot of beautiful, bright outerwear toggle to the topsparkling crushed garnet red which seemed the perfect balance to darkly mysterious hues. In addition to its diversity of essies Winter 2013 Collection will be available in color, this collection presents a rich variety of October 2013 in beauty destinations worldwide.
Americas nail salon expert since 1981, essie cosmetics was founded in New York City by Essie Weingarten, the authority on color. essie is beloved for a visionary approach to nail lacquer featuring catchy, clever names that created a new standard for the category. A leader in luxury, essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and women of style in over 100 countries. essie is committed to safe standards with an award-winning line of nail care products and more than 900 shades to date. www.essie.com

color

color
The Winter palette
shearling darling
Silky smooth and buttery soft on the surface, this plush mahogany red has a deep, dark, heart that fires the imagination.

parka perfect
Aprs ski or after hours, this polished double diamond black teal expertly navigates the slopes and the scene in fine form.

mind your mittens

Charm. Etiquette. Discretion. Youre a master of manners with serious knit knack in this serenely shimmering cashmere gray.

sable collar
Baby, its cold outside. Warm it up with lavish pearlescent cocoa plum that adds a touch of luxe to any look.

warm & toasty turtleneck

This wisteria pink angora is the epitome of snuggly seduction, but be advised: this pretty pullover is no pushover.

toggle to the top

Shake, shimmy and shine your way to the height of fashion in this show-stopping sparkling crushed garnet.

once a time...
The Winter shade story

Be a shearling darling this

season with colors so hot; there is no time to mind your mittens in the cold, frigid air. Layer up in a

warm & toasty turtleneck , and put on the parka perfect , with the sable collar , its time
for private lessons on the slopes. No matter what, youll toggle to the top in style!

whole
The essie Winter press kit

the

The collection and press materials will be ar tfully contained in a colorcoded essie box celebrating the seasons shades. The bottles and press release will slide out for easy access as detailed in the Press Kit Guideline you have received. Each collection will be presented in a white glossy box adapting the cover, guideline and relevant shades, becoming collectible items that editors stack on the shelves of their offices!

essie
essie shades setting trends all over NYC

toggle to the top

Union Square

shearling darling
Long Island City

sable collar
Gramercy Park

parka perfect
Carroll Gardens

mind your mittens

On the Bowery

warm & toasty turtleneck

Lexington Avenue
*The DMI does not have the rights for these images--distribution is prohibited.

shearling darling,
you know I like to shake things up in winter.

winter collection 2013

mind your mittens

warm & toasty turtleneck

shearling darling

toggle to the top

sable collar

parka perfect

USAs nail salon expert. Since 1981. essie.com

perfect parka

Since 1981. essie.com USAs nail salon expert.

collar sable

the top toggle to

shearling darling
turtleneck warm & toasty

mittens mind your

2013 collection winter

For more information on Winter or on essie, please contact: Kiva Silberfeld, Global Communications Director / Email: ksilberfeld@us.loreal.com / Tel: (212) 338-3351