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Index

1
2
3
4
5

Section
Detailed
Profit and Loss
Balance Sheet
Cash Flow
Valuations

Notes
This sheet is prepared to make a business plan from basic projections of a company's plans.
In the sheet named 'Detailed', please enter the basic numbers
Please enter numbers in rows colored with yellow
Blue coloured rows are formulae, please do not change
All values in lakhs unless specified
Projections taken for 5 years
Number of months for depreciation
60
Interest Rate
1%

ompany's plans.

Profit and Loss Statement

Year 1
April

May

Revenues
Subscription
License sales
Advertising
Annual Maintenance Contracts
Training
Product sales
Merchandising/royalty
Franchising fees
Sponsorship
Consultancy
Total Revenue

0.0

0.0

Total Expenses

0.0

0.0

EBITDA

0.0

0.0

Total Capex

0.0

0.0

Interest

0.0

0.0

Depreciation
Year 1
Year 2

0.0

0.0

Expenses
Salaries
Product/Material charges
Payment Gateway Charges
Rent
Office Expenses - Electricity/Telephone
Travel
Advertising/promotion
Internet/leased lines
Recruiters/consultants/etc
Licenses
Maintenance
Misc

CAPITAL EXPENDITURE
Server, computers etc.
Office furniture/equipment

Year 3
Year 4
Year 5
Total Depreciation

0.0

0.0

Profit Before Tax

0.0

0.0

Tax

0.0

0.0

Profit After Tax

0.0

0.0

Balance Sheet
Shareholders Equity
Paid up Capital
Retained Earnings
Profit for the month
Equity infusion during the month
Total shareholders equity

0.0

0.0
0.0
0.0
0.0
0.0

Loan funds
Secured Loans
Unsecured Loans
Total Loan Funds

0.0
0.0
0.0

0.0
0.0
0.0

Total sources of Funds

0.0

0.0

0.0
0.0

0.0
0.0

0.0

0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

Usage of Funds
Fixed Assets
Gross Block
Opening
Addition during the month
Deletion during the month
Closing
Accumulated Depreciation
Opening balance
During the month
Closing balance
Net Block
Current Assets (Excluding Cash)
Inventory
Account Receivables
Loans & Advances
Total Current Assets

0.0
0.0

Current Liabilities & Provisions


Provisions for Employees fund
Advances from customers
Commission payable
Insurance premium payable
Accounts payable
Total Current Liabilities & Provisions

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

Net Current Assets (Working Capital)

0.0

0.0

Cash & Bank Balances

0.0

0.0

Total Usage of Funds

0.0
0.0

0.0
0.0

PAT
Add: Depreciation
Cash flow from Operations

0.0
0.0
0.0

0.0
0.0
0.0

Cash flow from Investing Activities

0.0

0.0

Cash flow from Financing Activities

0.0

0.0

Opening Cash
Closing Cash

0.0
0.0

0.0
0.0

1
0.0
3%
50%
0.7
0.0

2
0.0

Cash Flow

Year
Valuations
Free Cash Flow to the Firm
Terminal Growth Rate
Discount Rate
Discount Factor
Present Value
Value of Company
Based on Discounted Cash Flow
Based on Revenue Multiple of 2 times Year 2
Based on EBITDA Multiple of 10 times Year 2

0.0
0.0
0.0

Average enterprise value

0.0

0.4
0.0

June

July

August

September October

November December January

February

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

3
0.0

4
0.0

5 Terminal Value
0.0
0.0

0.3
0.0

0.2
0.0

0.1
0.0

Year

0.1
0.0

Year 2
April

March

May

June

July

August

September October

November

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
200.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

0.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0

0.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

December January

February

Year 3
April

March

May

June

July

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

August

September October

November December January

February

Year 4
April

March

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
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0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

May

June

July

August

September October

November December January

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
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0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
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0.0
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0.0

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0.0

0.0

0.0

0.0

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0.0

0.0

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0.0

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0.0

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0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

February

Year 5
April

March

May

June

July

August

September October

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

November December January

February

March

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

200.0
0.0
0.0
0.0
200.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

200.0

200.0

200.0

200.0

200.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

200.0

200.0

200.0

200.0

200.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

200.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

200.0
200.0

Personnel
Year of Recruitment
Mention 1 for the year the person starts working
Year 1
Year 2
Year3
Year 4
Year 5

Nos.
General Marangement
MD & CEO
COO

1
1

Marketing & Sales


VP-Mktg & Sales
Sales Manager - Retail
Sales Manager - Vendors
Sales Manager - Real Estate
Sales Manager - Education
Sales Manager - Corporates

1
1
1
1
1
1

Content & Research


Editor
Researchers

1
4

Technical
Chief IT Officer
Software Developer
Web Designers
Data Entry clerks
Maintenance Engineer

1
2
2
4
1

Accounts/Admin
Head of Accounts
Accounts Assistant
Admin/Personnel Assistant
Other staff
Peons/drivers
TOTAL

1
1

1
1

1
1

1
1
1
1
1

1
1
1
1
1
1

1
1
1
1
1
1

1
1
1
1
1
1

1
1

1
1

1
1

1
1

1
1

1
1
1
4

1
1
1
4
1

1
1
1
4
1

1
1
1
4
1

1
1
1
4
1

1
1
1

1
1
1

1
1
1

1
1
1

2
2
23

2
2
25

2
2
25

2
2
25

1
1

1
1
1

30

15

VP Marketing
& Sales

CTO

Software
Developers
(2)

Web
Designers (2)

Maintenance
Engineer

Data Entry (4)

Sales
managers (4)

n starts working
Year 6

Annual
Sal (Rs Lakhs)

Personnel Cost
Year 1
Year 2

1
1

36
24

1
1
1
1
1
1

20.0
15.0
12.0
12.0
12.0
12.0

1
1

12.0
3.0

1
1
1
4
1

24
6
6
2
4

1
1
1

10
3
3

2
2
25

2
2

36

Year 3

Year 4

Year 5

Year 6

39.6

43.56

47.92
24.00

52.71
26.40

57.98
29.04

20
16.5
13.2
12
12

22
18.15
14.52
13.2
13.2
12

24.20
19.97
15.97
14.52
14.52
13.20

26.62
21.96
17.57
15.97
15.97
14.52

29.28
24.16
19.33
17.57
17.57
15.97

12
3

13.2
3.3

14.52
3.63
0

15.97
3.99
0.00

17.57
4.39
0.00

19.33
4.83
0.00

24
6
6
8

26.4
6.6
6.6
8.8
4

29.04
7.26
7.26
9.68
4.4

31.94
7.99
7.99
10.65
4.84

35.14
8.78
8.78
11.71
5.32

38.65
9.66
9.66
12.88
5.86

10
3.3
3

11
3.63
3.3

12.10
3.99
3.63

13.31
4.39
3.99

14.64
4.83
4.39

4.4
4
206.9

4.84
4.4
239.59

5.32
4.84
287.55

5.86
5.32
316.30

6.44
5.86
347.93

15
12

4
129

MD/CEO

VP Marketing
& Sales

Sales
managers (4)

Head Accts &


Admin

Accts
Assistant

Admin
Assistant

Peons/Drivers

Head Field
Survey

Editor

Field
Supervisors
(4)

Researchers
(4)

PROFIT AND LOSS

Year 1

Year 2

Year 3

Year 4

Year 5

Revenues

0.0

0.0

0.0

0.0

0.0

Expenses

0.0

0.0

0.0

0.0

0.0

EBITDA

0.0

0.0

0.0

0.0

0.0

Profit before tax

0.0

0.0

0.0

0.0

0.0

Tax

0.0

0.0

0.0

0.0

0.0

Profit after tax

0.0

0.0

0.0

0.0

0.0

BALANCE SHEET

Year 1

Year 2

Year 3

Year 4

Sources of Funds
Shareholders Equity

0.0

200.0

200.0

200.0

Net Block
Cash and Bank Balances

0.0
0.0

0.0
200.0

0.0
200.0

0.0
200.0

Total

0.0

200.0

200.0

200.0

Usage of Funds

Year 5

200.0

0.0
200.0
200.0

CASH FLOW STATEMENT


Cash flow from Operations

Year 1

Year 2

Year 3

0.0

0.0

0.0

Cash flow from Investing Activities

0.0

0.0

0.0

Cash flow from Financing Activities

0.0

200.0

0.0

Closing Cash

0.0

200.0

200.0

Year 4

Year 5
0.0

0.0

0.0

0.0

0.0

0.0

200.0

200.0

VALUATIONS

Y
1

Free Cash Flow to the Firm


Terminal Growth Rate
Discount Rate
Discount Factor
Present Value
Value of Company
Based on Discounted Cash Flow
Based on Revenue Multiple of 2 times Year 2
Based on EBITDA Multiple of 10 times Year 2
Average enterprise value

Year
2

5 Terminal Value

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