Ravi Prakash Singh

A 111, Gali No. 15, Pratap Nagar,

Mayur Vihar, Phase 1, New Delhi-110091
Mobile: 9313814054, 9313326503
E-mail: ravimart@rediffmail.com , raviaditi@yahoo.co.in

Key Expertise & Special Interests

• Rural Marketing, Strategy Implementation

• Communication Strategy for Rural Markets, Rural Research

• Project Designing, Planning and Management

• Distribution, Logistics and Delivery processes

• Field planning, Training & Development

Professional Experience – 12 years (Total)

Consultant at MART (India’s leading Rural Marketing Consultancy) since March 2003

Key Assignments:
Leading grass root implementation and rural market research based consulting projects. Strategy formulation in the
areas of distribution, above the line and below the line communication in Rural markets.

• Conceptualized an effective rural marketing model for HPCL called ‘Rasoi Ghar’. This concept was successfully
implemented for the BOP community and was awarded by Rural Marketing Association of India in the Year 2006
• Designed an innovative and viable rural distribution model by providing livelihood opportunities for rural youth
and creating a win-win solution in Public Private Partnership domain. This model was highly recognized and is
currently being piloted and implemented in different parts of the country for various organizations
• Conceptualized, planned and implemented a pan India rural communication strategy for GC sheet brand of TATA
Steel using Haats & Melas medium. This programme helped the company overtake the market leader and
establish its own position in rural India
• Assessed and analyzed the acceptance of low cost distribution of healthcare for Novartis through a 3 State pilot
project. This RMAI Award winning concept was accepted and recognized by the company and successfully rolled
out in 150 districts in 6 Indian States. The project plans to reach 50 million patients by Year 2010
• Project planning, execution and handholding for PATH (International Funding Agency) funded ‘Household Safe
Drinking Water’ project in UP
• Developed a prototype testing model for Phillips Solar Lighting for Indian village community

• Strategized and implemented a unique 3600 last mile distribution model and an awareness programme for North
Eastern Rural market

Major Clients Handled:

TATA Steel, Phillips, HPCL, State Cement, Colgate, Novartis, Medentech, PATH

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Consultant at World Education (Ireland based Funding Organization) – December 02-March 03

Key Assignments:
• Focused Planning and Situational Analysis for women’s education and economic empowerment in the community
groups of Bihar, UP and Jharkhand

• Key role as a strategy developer in the areas of communication and media, training and development and
documentation

Lead Co-ordinator, Training & Development at CARE INDIA (International Funding Organization) – February 97-
December 99

Key Assignments:
• Involved in Partnership building, designing Community Mobilization Implementation plan, media strategy,
formation of local bodies and advocacy strategy for influencing government policies in the Girls Primary
Education Project

• Designed and provided training to field extension workers, local community groups, Panchayat bodies and other
non-profit organizations to contribute towards empowering processes

• Training and application of community based research tools like Participatory Rural Appraisal/Participatory
Learning Appraisal

• Training to develop and implement effective communication strategies in the Women Education Sector

Consultant at MART (India’s leading Rural Marketing Consultancy) – February 97-December 99

Key Assignments:
• Contributed in the rural development sector by achieving the corporate vision of empowering and mobilizing
SHGs towards establishing micro-enterprises after a brief research and analysis. Outcomes of the study were used
to formulate strategies for starting micro-enterprise projects with local community groups in the states of UP,
Bihar and Jharkhand. The programme was initiated in partnership with U.P. Land Development Corporation and
Mahila Kalyan Nigam

• Worked in the area of capacity building of communities with partner NGOs by programme planning and
execution, lobbying and advocacy with the Govt.

• Involved as a team member in the 'Techno Economic survey of 1100 villages and 150 haat bazaar study' in 15
districts of UP under The World Bank funded, UPLDC implemented SWA-SHAKTI project

Professional Qualification

• Post Graduate Diploma in Rural Development (PGDRD) from Indira Gandhi National Open University, Lucknow –
Year 2000
• Bachelor of Arts (Hons) from University of Bhopal – Year 1994

Key Achievements

• Awarded (Silver)for successfully implementing Project ‘Arogya’ for Novartis by Rural Marketing Association of
India-Year 2008

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• Awarded (Gold and Jury) for leading HPCL ‘Rasoi Ghar’ Project by Rural Marketing Association of India-Year
2006
Personal Details

Date of Birth: March 18, 1969

Permanent Address: C/o Sri Shambhu Narayan Singh

Village and post Madhopur
P.S Gautambudha Nagar (Tarwara)
Dist. Siwan, Bihar - 841506