VICTOR SOTO

Rue Potagere 119, 1210 Brussels, Belgium Victor.soto@jadenet.org Skype: ve.soto +32 489924236

PERSONAL PROFILE

I am creative and enthusiastic young professional with experience in Business Development and an entrepreneurial mindset.

EDUCATION & QUALIFICATIONS

UNIVERSITY OF WESTMINSTER 09/09 07/12 BA (Hons) Business - Marketing Management Dissertation: How does Mobile marketing communications affect Smartphone users consumer responsiveness UNIVERSITY OF WESTMINSTER Microsoft Office Specialist Certification THE INSTITUTE OF DIRECT AND DIGITAL MARKETING (IDM) Certificate in Direct & Digital Marketing Principles 07/12

06/12

WORK EXPERIENCE JADE- European Confederation of Junior Enterprises // Vice-President of External Relations 08/13-Present

WESTMINSTER BUSINESS CONSULTANTS (WBC) 10/12- 09/13 Student run Business Consultancy (Five departments and 18 consultants) // Managing Director & International Manager Managing internal operations and performance objectives for each department, as well as liasing with stakeholders such as partners and clients. Additionally preparing board meeting and quarterly report for the Dean of the Business School and board members. Developed three partnerships with international JEs from France, Poland and Austria Creating and implementing plan for 3 year strategy // Business Consultant 10/11 10/12 Provided B2B consultancy to SMEs in order to help businesses be more efficient and achieve business growth. I focused on client acquisition, service portfolio management and marketing content. Achieved to retain two clients and negotiated renew contract for 2013 while upselling two new services and increasing budget by more of 25% Implemented KPIs in the department; as a result there was an increase in proposals from 3 to 8 per month, showing improved efficiency in lead generation and achievement of objective. Attending networking events and doing presentations for clients Writing business plans and proposals for clients

Project worked on: Microsoft: Sales/Marketing campaign using social media and guerrilla marketing ASSOCIA RESOURCE LIMITED International & European Association Congress 2012 04/12 07/12

// Mobile App Project Manager Managed CMS and content for event app. This role developed my ability to plan ahead, multitask and work under pressure, owing to short project time frames. Moreover, I learned to monitor progress effectively in order to meet project objectives. Liaising with clients enquiries and developing App features to meet users needs Content research for events newsletter and website CHIPOTLE MEXICAN GRILL INC. // 01/12 07/12

Student Brand Manager Developed guerrilla marketing skills through awareness campaigns Provided high ROI by increasing footfall by 30-40 customers per week Organised events within University increasing brand loyalty Sponsored university events increasing brand awareness 06/10 10/10

ASSOCIA RESOURCE LIMITED

// Summer Internship Developed knowledge on database marketing using CRM softwares Salesforce CRM Marketing: customer profiling, maintaining client leads and monitoring online marketing campaigns Database maintenance: cleaning data, updating records, database data entry Developed excellent communications skills working in Telemarketing Event co-ordinator of their 4th annual Association Congress ADDITIONAL SKILLS IT Windows, OSX, MS Office: Excel, Word, PowerPoint MARKETING CRM & Database Software Sales Force & Content management system online Digital Marketing SEO, Google AdWords, Mailchimp Social media tools Hootsuite, Tweet Deck, Blogger and others LANGUAGE Spanish (native) and English (fluent)

PERSONAL INTERESTS: Following technological and social trends Enterprising movement, branding and social media marketing DJing, music production, keeping up with trends in music industry REFERENCES: Available upon request