INTRODUCTION TO SONY CORPORATION SDN.

BHD

Sony is among the Worldwide Top 20 Semiconductor Sales Leaders; The company's slogan is Sony. Like no other; Sony is the electronics business unit and the parent company of the Sony Group which is engaged in business through its five operating segments, these make Sony one of the most comprehensive entertainment companies in the world; Sonys principal business operations include: Sony Corporation, Sony Pictures Entertainment, Sony Computer Entertainment, Sony BMG Music Entertainment, Sonny Ericsson, Sony Financial Holdings.

Sony is also one of leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and proffesional markets;

HISTORY OF SONY
In 1945, after World War II, Masaru Ibuka started a radio rapair shop in Tokyo. The next year, he was joined by his collegue Akio Morita and they found a companny which translates in English to Tokyo Telecommunications Engineering Corporation. The company built Japan's first tape recorder called the Type-G. In the early 1960s, Ibuka traveled in the United States and heard about Bell Labs invention of the transistor. He convinced Bell to license the transistor technology to his Japanese company. In August 1955, Tokyo Telecommunications Engineering released the Sony TR-55, Japan's first commercially produced transistor radio.

In May 1956, the company released the TR-6, which featured an innovative slim design and sound quality capable of rivaling portable tube radios. It was for the TR-6 that Sony first contracted "Atchan", a cartoon character created by Fuyuhiko Okabe, to become its advertising character. Now known as "Sony Boy", the character first appeared in a cartoon which is holding a TR-6 to his ear. In 1957, Tokyo Telecommunications Engineering came out with the TR-63 model, the smallest (112 71 32 mm) transistor radio in commercial production. It was a worldwide commercial success.

MISSION AND VISION OF SONY

Vision To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services. Mission Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organisation, Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products

INTRODUCTION TO SONY VAIO (S SERIES)

Sony introduced the VAIO S series in January 2010 to replace the SR series. The aspect ratio of the display was changed to 16:9 (1600x900) from the older 16:10 (1280x800). The CPU was upgraded from Intel's Core2 Duo to Intel's First-Generation Core i3/i5, and the system RAM was updated to DDR3. The graphics options were either the CPU-integrated Intel GMA HD Graphics or a discrete NVIDIA GeForce 310M . As with the SR, the S offered an optional Blu-ray Disc drive. Unlike the SR, the new VAIO S Series had a mini-PCI slot that allowed for an optional internal WWAN (mobile broadband) adapter. The keyboard was also redesigned with new backlit Chiclet (island-style) keys.

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