ASSIGNMENT

CSR PRACTICES AT

SUBMITTED BY

CLASS

MBA

COURSE INSTRUCTOR

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 COMPANY PROFILE

Pfizer was founded in 1849 in Brooklyn, New York. It started as a

company that focused primarily on human health services and
products. Now it focuses on three major segments of the health care
industry, namely Pharmaceutical Health, Consumer Health and
Animal Health, or Veterinary Services.

Pfizer has headquarters in New York. Initially it was a small company

operating in the USA. Currently, it has more than 115000 employees
in 180 countries. It has over 70 manufacturing facilities around the
globe and invests $7.7 Billion in R&D annually!

Furthermore, Pfizer’s R&D locations are spread out in five countries

and Pfizer also has 18 therapeutic areas across the globe.

A total of 15 medicines made by Pfizer are leaders in their respective

segments. Lipitor, for example is the world’s largest selling medicine
which is a cholesterol reduction medicine. Other names that are
noteworthy are Listerine and Sudafed which can be found in 85
percent of American households. Pfizer is also the largest animal
health company and leader in annual R&D investment.

These achievements by Pfizer make it one of the largest

multinationals in the world and probably the biggest in the
pharmaceutical sector.

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 CSR ACTIVITIES AT PFIZER

The heart of Pfizer's tradition of philanthropic activities, play an

active role in making every community in which they operate, a
better place to live and work. By generously contributing time,
talent and financial support, Pfizer colleagues actively demonstrate
the Pfizer core values of community, teamwork, and respect for
people.

Pfizer Laboratories Limited plays an active role in making the

community in which we operate a better place to live and work,
through efforts to improve access to healthcare.

Philanthropy (supporting human welfare) certainly lies at the heart

of the Pfizer culture, but true CSR goes much further than this – it
encompasses human rights, community involvement, care for the
environment, and the way they do business and work with their
suppliers. Although Pfizer was ranked as the industry’s ‘most
admired company’ by Fortune magazine, there’s a new sense of
purpose at Pfizer, to become more proactive and more assertive in
our mission “to become the world’s most valued company”.

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Pfizer and the Kidney Centre

The National Dialysis Treatment Services (NDTS) was initiated by

the government in 1999 to sponsor free treatment for Chronic
Renal Failure (CRF) patients who could not afford the life saving
and expensive treatment of dialysis. In 2002, the Ministry of Health
informed the pharmaceutical industry that the government, due to
financial constraints had abandoned the NDTS scheme. Under
pressure from patient welfare bodies, the Ministry of Health
requested Pfizer and other pharmaceutical companies to help
extend this community service for the needy patients, and sponsor
a suitable number of patients with chronic renal failure, purely on a
voluntary basis. Pfizer was at that time the ONLY pharmaceutical
company in Pakistan to respond to the request of the Ministry of
Health!!! This project is in line with Pfizer’s value of “Community
Service” and provides an opportunity to meet the goal of becoming
a Partner of Choice. Therefore, Pfizer Pakistan proposed to
continue the sponsorship of free dialysis treatment for 100 Chronic
Renal Failure patients enrolled in the NDTS program, at the Kidney
Centre. This project, which was initially to be for only one year,
however, by sheer effort, Pfizer was able to continue the program
for three years, and the patients have benefited tremendously from
it. This project was initiated in 2002 and the requests for further
grants were again accepted by Pfizer in 2003 & now in 2004.
These patients have been taken care of to date, however due to
the severity of the disease and its chronic nature unfortunately only
50 of the original 100 patients are still surviving on the program.
The objective of the Pfizer Dialysis program was to extend the lives
of the patients for their families, and provide them with a better
quality of life.

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 Computer Institute in Manzoor Colony

Pfizer, with the help of the BT Manager, Javaid A. Khan has set up
The Kirdar Institute, a branch of the Zoramin Welfare Trust. This
institute imparts computer training free of cost to the high school
graduates of Manzoor Colony. The objective behind this venture
was to give the young people of the areas opportunites for better
jobs. Javaid also teaches at the Institute on weekends

Joining Hands with Shell

Earlier this year, massive snow and rain storms created
devastation with avalanches and mudslides, rendering thousands
of people homeless, especially in the far flung and isolated villages
in the mountains north of Pakistan. Pfizer actively supported the
"Join hands with Shell" program, and donated medicines to the
relief camps that were set up near Abbotabad and parts of the
North West Frontier Province.

Pfizer & International White Cane Safety Day

On the 20th of October, in connection with the International Day of

the Blind, or White Cane Safety Day, under the aegis of the
Pakistan Disabled foundation (PDF)., Pfizer participated in a
function arranged by the society. On this occasion, Pfizer donated
250 white canes to the Pakistan Association of the Blind, that were
distributed amongst the participants.

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